Episode Transcript
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Unknown (00:00):
You're listening to
level up your business, the
podcast where we talk tohardworking business owners and
leaders and help them solve realissues in real time. I'm your
host, Sarah Frasca restaurantowner, keynote speaker and
business coach. I've spent mycareer not only in corporate
(00:20):
America, but also as anentrepreneur, carrying on my
family's legacy through myrestaurant. Now a business coach
and consultant. I'm helpingother businesses to use creative
problem solving and innovativethinking to drive lasting
change. Stay tuned to hear someinspiring guidance that will
(00:40):
help you to level up yourbusiness. And that's really
great. Okay, well, let's goahead and get started. Welcome
Sarah Barnum. Hello, Mike. Helloto you. And, you know, today's
kind of a special day becauseSara and I are, I mean, like,
love, love, love Sara,everything about her spirit and
(01:02):
the way that she drives businessand connections, and just with
so much heart. So, reallyexcited for our podcast today.
And of course, I like Mike tojust get the warm welcome. I
don't know.
So Mike and I are kind of tagteam partners in this, we have
so much fun talking toentrepreneurs, business leaders,
(01:25):
business owners, like yourselfon this podcast. And you know,
what we're really trying to do,as I mentioned to you, Sarah, is
have a business owner, abusiness leader, tell us kind of
what is what are theirchallenges, what are they
grappling with? And I usuallysay what's keeping you up at
night. And then we want to divein in the moment and really help
those through those questions,asking our own questions, and
(01:47):
really trying to figure out somesolutions that maybe you
wouldn't have thought of. Sobefore I do that, you know, you
and I go back aways, we are inthe same community. So we even
have kind of like, you know, anetwork of folks that we know.
But why don't you just kind ofset up for our listeners, you
know, what your background isand what you're doing now?
(02:07):
Yeah, absolutely. So I feel likeI'm, I'm a serial entrepreneur,
I am all about creating multiplestreams of passive income. I
believe in me just a little tinybit about my background, I grew
up in a very poor family growingup, my mom worked seven days a
week, 12 hours a day, my dadleft, I think going I was just
(02:28):
going into high school, left herwith a debt left with a
payments, took the family car.
And I remember, you know,looking at her and her telling
me, you know, because I resentedher growing up, like she was
never there for the events. Shewasn't really here for the
recitals, the PTOs, the theaward ceremonies, and I was that
kid that was at school alone.
(02:50):
You know, and so she told me,though, one day when you grew
up, you will have to decide,build and raise your family, or
make a career. And I rememberlooking at her in the eyes and
saying, I'm gonna do both. Andit didn't hit me until two years
ago, when I was up on stage inArizona. And I was speaking to
this group of women and I'mlike, it just like tears came
(03:13):
down my face. And I was like,this is this is was the moment
that I realized that I hadachieved both, I had achieved
both being able to create incomefor my family. So I could do
from anywhere. So I could bethat present parent, but also
create that income. So for me, Iam very intentional about what I
say yes to what I say no to canit be passive? Is it in my
(03:35):
wheelhouse? can I provide value?
And if it's something that I canadd to my day into my schedule
into my life, and it's going tocreate residual income? I'm
like, it's a yes for me. So. Soyeah, so kind of my main focus.
Now I was diagnosed with Bell'spalsy back in March. And it led
me to living this whole antiinflammatory lifestyle, which
(03:57):
led me to several companies thatloved what I was doing, talking
about, we need the space. And solong story short, I ended up
partnering with a company out inCalifornia. And it's been
amazing. And I get to helppeople find products that are
gonna help them live an antiinflammatory lifestyle, while
also making money when they wantto make money. So I always say
(04:18):
get paid to be healthy. Right.
So it's been awesome. So that'swhat I do right now.
Great. It's amazing. And I mean,you've done so well. I mean, I
think, you know, again, I wasthere before the Bell's palsy
onset, you know, right at thebeginning and your not only your
(04:39):
commitment to living a very,very clean, you know, light, but
also your attitude has been justsuper inspirational and I just I
I know how challenging notpersonally but I mean, I guess
you know, my empathy and justgoing through other things, but
gosh, you've you've worked sohard and you've had Such a great
(05:00):
attitude. So, and you lookgreat.
Lever set like we're so it'sworking.
We're getting there one step ata time. So absolutely,
absolutely. Well, you know, Mikeand I are also kind of in that
entrepreneurial world. And Iwould say we get a lot of energy
(05:22):
personally and professionallythrough helping folks like
yourself. And so I would say,let's just dive right in to the
question of the hour, what iskeeping you up at night, Sarah
Barnum, and we'll dive in to seeif we can help you.
Okay, what keeps me up at night100% Is my to do list. I think
(05:45):
as an entreprenuer, we don'tturn off you know, when you are
working for yourself, and you'vegot all these goals and things
that you're doing, especiallywhen you're creating multiple
layers of income, the to do listis never ends, partially my
fault, right? Like I'm the onethat gets to do lists, and I'm
the one that gets to decide whatgets done it doesn't. But for
(06:05):
someone that's always been aSarah, you've been such a
motivator to me thinking outsidethe box, being innovative,
taking ownership and other areasof my life. I'm really just
thinking outside of the box, andhow I'm going to scale the
things that I have. So with thatbeing said, it is my to do list
that keeps me up at night.
(06:27):
That's that's not supposed tohappen, your to do list is
supposed to help you go tosleep. Keep adding to it, tell
it to give me some more insighton the
fact that like I have a to dolist, I prioritize the things
that are important for me and mymust use my non negotiables. And
(06:47):
I get those done. But thenthere's always these other
things that like aren't toppriority, but also need to get
done that don't tend to get donedue to, you know, the day not
going exactly as planned, ormeetings coming or meetings that
are going longer than intendedor whatever it may be. And so
new things get added to the listwhile other things are getting
(07:09):
knocked off, but not as quicklyas they need to be getting
knocked off. That makes sense.
So um, I have a to do list Ilove to lose, but yeah, keeps me
up. I wake up in the middle ofthe night, like three o'clock in
the morning. Like, I gotta getthis done.
Well, Mike gets up at that time,too. So if you've ever Yeah, if
you're bored, you know, just dothis. Yeah.
(07:32):
Just see what it's like. Okay.
Mira, I want to hear a littlebit about like tools that you're
using, like, are you using post?
Its are you using technology?
Like, what? Where is what isyour to do list live.
I'm a little old fashion. ButI've also learned that
technology does help, right? SoI do both. For me, I'm a visual
(07:56):
learner, and I remember better,but I write so I have a physical
calendar that I write in, beingable to open it up and see my
entire months in full is ishelpful to me, but then also
having the dailies and thenalso, I will say join Google
accounts and alerts andautomations and all those have
been a game changer. For me forsure. So definitely. Technology
(08:21):
is helpful for that, too. Um,but yeah, so I have a little bit
of both.
Kind of a question. What whatare you creating this list? Is
it just perpetually throughoutthe entire day? Or do you do
right before you go to bed? Orlike when when are you creating
list?
Great question. So I used to doit right before bed. And I don't
(08:41):
do that anymore. So it's when assoon as something has to go on
the list, it goes on the listright then and there. So to try
to remember and then adding itin the evening. I've just gotten
better at just okay, this is onthe to do list. This is the next
meeting. This is the next call.
This is the next you know,whichever schedule appointment.
So just getting those all in thebooks right in real time. And
then having my projects so Ihave my to dues, my meetings, I
(09:05):
scheduled them and then I havemy projects to help elevate my
businesses, automate them andpush them forward. So those are
the things that I think it's notworking. In the business that's
hard. As far as the To Do lists,it's the working on the
business, that to do lists tendsto be the one that keeps me up
at night because I'm alwaysexcited. I'm always thinking of
(09:28):
new things and ways to innovateand grow and scale what we were
doing and also learning how toautomate it. So that's my big
passion is learning how toautomate as much as I can. Sure
I'd like to switch sides to beon I want to ask the same
question by the way. Yeah. Thisyou're gonna solve my problem is
(09:48):
same time. So I you know, Istruggle with the same city but
the reason I'm up at three inthe morning is for the same
reason. So I've tried a host ofthings. I don't know that
they're, they're all sixtestable. But um, so I don't
know that I have, I feelstumped. Because I struggle with
the, if you have a rapid thoughtprocess, it's just hard to turn
(10:09):
that rapid thought process offbecause it just fires up. And
you know, now you're, you know,it's like jump out of bed ready
to go. Yeah. So, yeah, everyonethinks I'm crazy or knows.
I will share things that havehelped. I mean, so that's what
keeps me up. And I'm very aware.
But I also know the power ofsleep. And it is so important
right to our health to ourbodies to how we focus. So some
(10:30):
untraditional ways that maybeyou haven't heard of the last
one may throw you Olivia. Wait,wait, wait. So the first two not
that crazy. Cold plunging andinfrared saunas have been
massively helpful for me to getthat sleep, it just puts my body
into like a super deeprelaxation moment, my body feels
(10:51):
amazing. All the I won't saystress. I think like as
entrepreneurs, we are excited.
Like, I don't like to call thatstress. I like to call it like
excitement, you know, tension.
But that kind of gets me wiredup. And it makes it hard for me
to like go to sleep. So coldlaunching infrared sauna, very
helpful to kind of just reduceall of that. Problem is I can
(11:14):
always do it every single day.
So that's where that comes in.
Something else that I juststarted doing. And I had the
best sleep of my life lastnight. Like I was texting my
girlfriends this morning. I waslike, I slept so good. Because
something I really strugglewith. I go to bed late to make
it worse. And then I get thatbolt of energy at like 3am And
(11:36):
I'm like, I can't sleep. So it'slike it's really bad, right?
Mouth tape.
Never heard of itfor a while want that in my
house?
No. So I learned about this. Mygirlfriends are super big into
(11:59):
studying their sleep habits. Andthey like it's like a whole big
thing. It's a whole world liketracking your sleep. Knowing how
much sleep you're getting andall the things that you can be
at your optimal best each day.
And Mel tape, oddly enough, cameup my started off actually from
my daughter. She's a mouthbreather, she soars really bad
at night. We've been trying toand she's getting really bad
sleep. So we're like, well,let's try this melty. We've
(12:21):
heard good things about it.
Yeah, on Amazon. It's reallyinexpensive. Give it a shot. And
I thought why as I was lookinginto it, I thought, well, it
does say that it helps a lot ofpeople with sleep studies, and
then they're getting bettersleep. So I'm like, I'll try it.
Tried it last night had the bestsleep of my night life could
have been a combination of allthree things. But oddly enough
(12:45):
mouth tape?
Well, that is amazing. I'venever heard of it. And like, I
mean, it's a wake up. It's agood data point. But it's only
that is what I would say at thismoment. Right? Like the moment,
I guess moment. Yes, datapoints. I think that will help
at this moment. Okay. So I justwant to tell you both that I do
(13:08):
not have this issue, I haverapid thought process. I sleep
great at night, knowing thatI've captured everything, I have
some tools and some ideas foryou. But it's kind of an
individualized journey, and inmy opinion on this topic. And
so, you know, what keeps you upat night is your to do list for
(13:30):
both of you. Like I just I mayhave some ideas. I want to ask a
couple of clarifying questionsthough like before and maybe
Mike you can write down youranswers to because now I'm gonna
throw this back at both of you.
But what are the things on your,like big picture roles and
responsibilities that you lovedoing and are great at like, you
(13:54):
wake up in the morning and youtell your significant other and
you think to yourself like youkick off the sheet and you're
like I'm so excited I get to dothis today? Versus what are the
things that now you really wishyou couldn't you didn't have to
do that? You know, like youmight tell your significant
other the opposite like oh, Ihave to go do this today. And so
(14:16):
if you write them down I'm kindof curious I'll ask Sarah first
what what are your answers tothat Sarah?
So I would say in the currentmoment what I love is working
with our sales team I lovehelping them win I love being on
calls with them. I love coachingthem I live to celebrate their
(14:39):
victories and when that's thepart for me where it's like
those are what I love to do andI spend a lot of time doing the
other things that I don't get towrite and then those are things
that wake me up so the yeahwatching but those are the
conversations I can't quitecontrol right like they might go
a little longer meetings likesays it's gonna happen. So I
(14:59):
think it is crazy. andboundaries around those calls
and that coaching, right, thatwould be helpful. But then the
things I have, I do have I don'tlove. I don't love emails, okay,
I don't love knows this like,I'm terrible getting I, I hate
(15:20):
sitting down and we need out,what are the important ones we
don't need to actually gothrough but the ones that are
spam and garbage, what are theones that are wasting my time?
And then just spending timethere in that space? I don't
enjoy to do.
Okay. Yeah. Okay, that's, that'sreally helpful. And, you know,
(15:41):
I'm kind of coming at this froma couple of different areas.
Because when I first opened therestaurant, I was in a pickle,
like I literally, I even thoughI slept great like to do
listening was also a disaster.
And I had this fear of missingsomething, because everything
landed on my shoulder. So yousaid, you know, kind of the, you
(16:03):
need to set better boundarieswith these folks. And I would
say, Sarah, it's reallyimportant, because it's just
like, you know, at a doctor'soffice or wherever, like, you
have to stay on schedule, oryour back, and you're saying to
the next person, you're notimportant to me. And so you have
to be really, in my opinion,really. I would say, Mike,
(16:27):
actually maybe feel mute forjust a second. I don't know if
there's like a bad. There'slike, but anyways, um, you have
to be pretty disciplined aboutthis. But this is something
where they've done studies, yourmeeting will last as long as
your meeting is scheduled,right. And so I would say, I
(16:49):
also have learned over theyears, like, there are like bio
breaks that need to happen,like, I might need to grab lunch
or whatever, like, no one'sdoing that for you, you have to
do that for yourself. Today,okay, guys, it's 430, I have a
hard stop at 520, I can almostguarantee you that meeting will
be done at 520. Because thepeople on the other end are
(17:10):
getting your coaching, they aregetting your time, attention,
etc. And you are so loving. AndI know you could talk to them
all night, but they respect you,you have helped them. They owe
it to you to say, Gosh, it's 520We know you have a hard stop.
Let's follow up tomorrow withanother 15 minutes. I mean, that
is like, again, just a reallykind of like have the confidence
(17:34):
to set those boundaries. Youcan't go beyond them, Sarah, or
you will be sacrificing your ownsanity.
Totally makes sense. That's sucha valid point to just give
yourself permission to have theheartbreak. Yeah.
I mean, if I met with you, and Isaid, like, Hey, Sarah, we can
(17:56):
meet today from you know, noonto 1255. But I've got a hard
stop at 1255 you would neverthink bad of me. You'd be like,
Oh, it's so great that Sarah islike giving us the you know, and
I think again, like put yourselfon the other side. Like, you
would never feel bad if someonedid that. And what was my other
(18:17):
point on that? Well, I just Iagain, think you will prioritize
better. I mean, you might saylike, well, how are your kids
and everything like that. Andyou might have a little bit of
small talk, but you're reallygoing to be succinct and crystal
clear. Because again, you've gotthe time in your day. You're
just choosing to allow people totake it from you. So if you're
(18:37):
if you're making it like this isyou know, you don't get any more
time. Yeah, so valid. Yeah.
Okay, I don't want to jump rightto the hate Mike, did you have
anything else on the love area?
No, I think it's I think it wasgood. Well, I want to hear
Mike's love and hates to knowthis so while I love making
espresso that's the first that'swhat gets jumps me out of bed is
(19:02):
to make my espresso in themorning. No, I really liked the
I get excited about findingcreative solutions. That's
really what drives me and sousually my 3am What jumped me
out of bed was something I wasworking with a client and then I
you know for some reason atthree I was able to formulate
(19:24):
what I consider to be like oh mygod, this is this is it. And my
hate I would say is going to thegym. I don't like coming to the
gym. I know so many people Iwish I loved it. I know I love
itso much it's my it's my sanity
and break it's that's where I'vecreated my best boundary is
saying I'm not taking calls I'mnot doing these things from this
(19:47):
window. I am hyper focused on meand my health and I used to not
be like that though. My myBell's palsy led me to a lot of
enjoying these things that makeit better for me.
Yeah, Oh, okay, so I'm gonna goto Sara's hate for a minute
because I also hate emails, Iwould say that has been the bane
(20:10):
of my existence since I started.
And Mike teases me because he'slike, Did you read my emails,
and I hate emails. And so I puta solution in place a little
over a year ago, you both knowthis, I have a kind of coo
slash. I mean, he's like,everything for me, like, head of
everything I do. I don't knowwhat his exact title is CEO of
(20:32):
my life. And so, I mean, it's,we have such a, in my opinion,
such an incredible connection,like, I will send him things at
night where I'm like, Oh, mygosh, we should try this. Or he
and I will send each other stuffif we're like, out and about, or
looking on Instagram, or on, youknow, the internet or whatever.
And so we both have, I thinkideas swirling at any moment,
(20:54):
and neither of us feels bad. Ithink I should ask him again,
but that we're like, pingingeach other constantly. So my
rapid thought process is metwith his rapid thought process.
And I never have, I never feellike there's any tension or
resentment. So that's onecomponent of that part. The
other thing is, he does assistme with my emails. So everything
(21:17):
that comes through, and I willsay, you know, the fact that I
have a couple of businesses, Ihave my business card, you know,
on the counter at therestaurant, I do get signed up
for a lot of spam. And so hefilters that and is able to say,
like, oh, no, she doesn't neednew shoes, you know, get all
that junk out. And then like, Iknow exactly, but he'll say to
(21:38):
me, if I have an all daymeeting, you have three
important emails, you've got toget back to these three people.
And so I feel like, I know, whenI have an important client thing
that i He's got me covered, he'sgot my back. And so he lives up
in Hudson Valley. So he is notwith me here, physically. And so
(21:58):
I think that there are somereally good tools out there for
an executive assistant forsomeone, even if it's a remote
base, if it's a virtualassistant, in fact, I'm just
going to look on Instagram,because, again, I found this the
other day, and I thought it wasfantastic. And I'm gonna give
you the name of it. Okay, holdhold. I apparently sent him a
(22:24):
lot of things.
slips. Wonderful. By the way. Ilove working. He's just great.
Yeah, no.
Okay, so it's called Johanna,yo, H, A, N A, and they their
little thing on Instagram,tackling your to do list is a
challenge, even on your mostproductive days, learn how we
(22:45):
can help you get things done. SoI haven't done it. So I can't
like speak to their services, ortheir quality or any of those
things. But it piqued myinterest because a lot of
working professional, especiallymoms and dads have a lot on
their plate. And so you said avery big tension point for me,
and I'm gonna call kind of callyou out on this. You said, I do.
(23:09):
You know, like, I'm really proudof being a present parent and an
entrepreneur. And I think you'reprobably like Not, not
separating it as well as youhope to do it. Because when I
was at General Mills, I had thisfunny realization one time of
like, oh my gosh, every time I'mat work, I'm stressed about my
kids. And every time I'm with mykids, I'm stressed about my
(23:32):
work. And I was like, I am notpresent like I am not
delineating. And so I think it'sa little bit of practicing that
I've done through the years. ButI would say, I really think you
should focus on that. I reallythink you should. When you go to
bed at night, like rest easylike you got a full day's work.
And Sarah, I know how much youwant to like, there's nothing
(23:55):
more a person can accomplishthan what the two of you
accomplish in a day. Like,there's no question. There's no
way on earth, a human being canget more done than either of
you. So like go to bed and thenget back up in the morning and
do the rest. Yeah. I have morefor you. Okay. So you got to
(24:17):
turn off, right, like you haveto have like a turn off switch.
And so whatever is turning thatoff, my husband calls it
changing the channel. Like,physically, I mean, we all had
old old TVs right where you'dlike literally flip the knob.
Like you got to put it on adifferent channel. Because if
you have that static running inthe background all night, and
(24:38):
like it is taxing. Yeah. Andyou're not going to be your best
self either in any of yourworlds, right? Like you've got
to have that like sharpening thetools, time where you're
sleeping, resting, all of thosesorts of things. So I really,
really believe in in that Like,I would say different
(25:02):
organizational systems call itdifferent things. EOS calls it
clarity breaks, I would say, youknow, lots of folks practice
mindfulness, your plans of whatyou're doing with the coal
plunging in the infrared sauna,the ISA sound Oh, because I'm
from Minnesota, Finnish word ofmouth tape, the gym, like you've
(25:22):
got tools in your toolkit,you've got to use them. And
you've got to use them in a waythat allows you to have that
mental break so that you cancome back with fresh energy,
just like a professionalathlete. Yeah.
So true, I love it, I think it'sthe boundaries is the biggest
word right that I pull out oflike just setting those, those
(25:43):
boundaries in those spaces, andthen being consistent about it.
So setting boundaries for a dayor a week isn't enough. So it's
learning how to do thatconsistently. So true.
I find that the something we dofor our meetings that the mind
wipe is a really neat tool aswell, maybe you can talk about
(26:05):
that. That was, you know, forme, when I asked why, what time
do you write your list, I foundthat sometimes if I write the
list right before I go to bed,I'm up, you know, I'm up the
list just never ends, becauseread through the entire evening.
But we have a process we dobefore some meetings, and Tara
let you do you talk about it.
But I think that's reallyhelpful.
(26:26):
I'm glad your mind wipe. SoI mean, it's so simple. I mean,
it's literally like just get apiece of paper and a pencil or a
pen or whatever. And you justwrite everything down in, I
usually use it a three minutetimeframe. And so when we are
working with a client, and Imean, our clients are just like
us, right? Like they arebattling kids issues, and
(26:48):
they've got to take somebody tothe doctor, and they've got a
client call they have to do andthey're supposed to do a
strategic plan, like evidence,like it's a lot, right. And so
we have to come to be present inthe moment with the task we're
working on. And so the mind wipeis intended to be a clearing out
process. And so the idea is, youtake a blank piece of paper, you
(27:12):
take a pen, and you literallywrite down every single thing
you can think of that you needto do or that's on your mind. So
it might be like, I need to goto the grocery store. And I've
got to change the airconditioning filter. And I need
to get a birthday present forsomeone and I've got to get the
Christmas cards done. I mean,literally every single thing
that's on your mind. And nowwhen that three minutes ends,
(27:32):
you have your to do list. Thisis you know, and you could even
add in of course a step of like,must do must do like those
become your prioritized. I gottaget these done first and then
the little things. Mike,did you write down the birthday
present because it is coming up,just
(27:53):
wait, your birthday is comingup. I didn't know. I thought to
tell you wrote it down. But youknow what it was someone else.
But I will also figure out whenyour birthday is and then now
now we will begetting you good chocolate this
year since you were eating mockchocolate market. So um, okay,
(28:16):
let's see, I had another coupleof things. So I don't know if
this is you, either of you. Butat one point in my in this was
in my General Mills days, I wasutilizing a program called
Getting Things Done, which is agreat, great tool, and actually
(28:39):
just made me think of anotherone. All right, but give me just
a minute, I gotta write that onedown. So I don't forget. So
getting things done was aterrific system, I, you know,
was able to go through itcorporate training course. But
they also have a book and theyhave online training courses and
that sort of thing. But it justkind of helps you to be able to
(29:00):
be really productive andefficient. And one of the things
that I recognized in thatcourse, was that I was making to
do lists in multiple places. Andso then I would end up making a
to do list of all the things onmy different to do lists. And I
was repeating things or tryingto consolidate and it was just,
(29:21):
you know, not only inefficient,but it was also almost adding
anxiety like where did thatother list go and okay, I've got
this list. And then I've gotthis list and then and it was
like stop making lists and startdoing the work. And so yeah, so
I have no idea if either of youdoes that. I don't assume but
that was something that I had tofix. years
(29:45):
ago. Absolutely. That was I gotto a point where I forget what
book I was reading but wastalking about energy. And it was
talking about how we actuallyphysically spend more physical
energy thinking about our to dolists versus just doing it. And
so I started putting that intopractice. And I'm like, Wow, it
really is so quick, right? It'snot answering that email doesn't
(30:07):
really take that long, you know,reaching out to that person or
doing that follow up or sittingdown to create that task doesn't
actually take that much energyand you feel great afterwards.
So what book was it was yearsago that I started to do that.
But I used to be that way. I waslike, Oh, I've got this tool and
this app and this thing. And Iwould create all the lists, I
wouldn't forget. Now I'm justout to my one physical, one
(30:30):
digital, that's shareable to myother audiences. And now it's
just tackling the action pieceeach day, but it does feel good.
I always tell people, chase thechase the feeling that you're
going to have afterwards becauseit feels great
to just get through it. Right.
It's fantastic. I agree. Theother tool that I thought of in
the moment that I've used withcertain folks is the Eisenhower
(30:51):
matrix. And it was actuallyPresident Eisenhower that
developed this. And it kind oflays out importance and urgency.
But the most important is thatit's do it, decide, delegate or
delete. And so it's like, anysingle thing that comes through,
you have four options, there'sno other options, you're either
(31:13):
going to do it now, you're goingto decide on a time to do it
later, you're going to delegateto someone who can do it for
you, or delete, literallyeliminate it, right, not
important. And so if you canchoose in that instance of which
of these 4am I going to do,you've taken the complicated
process of thinking through whowhen am I going to do that? And
(31:35):
should I have somebody else doit and your split second, and
you you actually can practicethis like a muscle and get
better at it. And so, you know,an email comes in, and it's
like, nope, delete, email comesin, delegate, email comes in,
I'm going to do it now. And sothat type of thought process can
help you to become more, again,efficient, more effective.
(31:57):
If you use the email in your inyour analogy.
I think you're very, very funny.
But yes, I hate email it Ireally like Nope. Okay.
Actually, on that note, I'mgoing to tell you something
else. And this is maybe theright the wrong answer. But I'm
going to be as real as possible.
Yeah. Why would I let anyoneelse control my day? Like, I'm
(32:21):
going to do the things that aremost important to the things
that I need to do. So if I needto make a client call, like, I'm
not looking at my email, I'mgonna make the client call. And
so again, I've got James in thebackground, looking at my email
and texting me and saying, like,you have three emails you have
to do today. And it's like,Great, I'll go look. And to be
(32:41):
very honest, we made a folder ofeverything that has to do with
my kids. I mean, having fivekids like, a lot of it's all
important, but I can then dothat at night. And it's not
clogging up my inbox because hedoesn't have to worry about the
test tomorrow or the whatever.
But I you know, I want to dothat, and I want to read it. But
anyway, the point is, I forgotmy point.
(33:07):
Hmm, not letting people controlyour day. So yeah,
thank you. I knew I had a pointand it was a good one. See, Mike
emails me and I'm not letting mytake over my day. I'm in charge.
I'm the I'm my own boss of myday. I just gotta find
out how to get to be one ofthose three important emails.
Okay.
All right. So I have anotherurgent James. Already, number
(33:29):
one email.
He always tells me when youemail me, I always read
everything. It just happens thatI don't read it instantly. Yeah,
all the time. Okay, I haveanother comment for you. So I
would say this is in line ofdelegating. I don't know if you
(33:49):
have a team or not. Do you haveanyone on your team?
I have. So as far as delegating,I do have an amazing assistant.
She. Yeah, she's she'swonderful. So we run I work
really. So I really tried toit's, it's my projects that
stressed me out, right. Likeit's exciting tension,
excitement, and but it's thethose to do lists too. So it's
(34:14):
like, but the cool thing is myprojects, once they're done,
they're automated and they'removing forward. But there's
always something else to do. SoI worked really closely with her
to finish and wrap up theproject. I think the hard part
for me and I'm learning and I'mgetting better is how much can I
delegate how much of myknowledge needs to be coming
(34:36):
from me? And what things thattake up the most time can I
again, I think for me as I feellike I have to be the one to do
it. There has to be this levelof me involved in the aspect of
it. So I think it's my ownmindset of like, no, no, no. So
and so can do this. And they arecapable of handling this and
(34:57):
they can take my vision and mywords Mmm personality and put
this into this. So it's kind oflike letting go of, I think when
you're especially like a babyentrepreneur to like, you, I it
was just me for so many years,for so many years, just in the
last couple years I've been ableto really delegate and pass
things on. So for so long, I hadto do all of it. It's still kind
(35:20):
of breaking those habits oflike, No, I don't have to do
this all alone. So but it is astruggle. Yeah.
Okay. So I want you to kind offlip the script for a moment and
think about like, what if I wasyour manager? So you're in this
scenario, you're your ownassistant. And I'm Sarah Barnum,
and I am not delegating to you.
What am I telling you?
(35:45):
Either you don't want to workfor me. You don't trust me?
That was kind of what I wantedto hear you say? Because I think
what people don't realize inthis, like delegation discussion
is how empowering it is. Like,if I bring you in on the vision,
(36:07):
and I say like, no, go at it,like, I trust you. Like, I need
the help. I mean, again, I Ineed to check with James to make
absolutely sure how he feels.
But I'm like, Oh my gosh, we'relike of the same mind. Like, you
can do everything I can do, likejust you take it and take it a
run. And so you know, in notonly like, I rely on Him for
everything, but like, I thinkit's empowering for him because
(36:31):
he knows that I trust him. Andthat goodness, as long as we're
operating with integrity, andwith kind of the values that we
have kind of discussed andaligned on and those sorts of
things. I really don't care ifsomebody makes a mistake. I
mean, really, the worst thingthat can happen, we're not
operating on patients that coulddie. Like if we send the wrong
(36:52):
email or the wrong name or thewhat, like there are things as
human beings that we may getwrong, but better to delegate to
him. He you know, anyway, so Ijust really want to like counsel
you to try to maybe emailsbecause that was what you said
you hate the most. Iknow when you said that. I was
(37:12):
like, gosh, even just a simpletask of her dividing my kids
emails out with I feel like feelso good. Because that tape. I
mean, it's, you know, yeah, youhave five I only have three, but
my gosh, multiple emails, sportsevents, all the things it's
like, yeah, totally.
(37:32):
And how many times does theteacher tell you that there's
going to be a holiday party onFriday, like, they tell you like
four or five times like, hey,don't forget, we're having our
holiday party tomorrow. Like youcan get five emails read in very
quick order when they're allbucketed together, right. So
anyway, my point is, I think youshould lean on your assistant a
little more. It may work and itmay not be nice. We'll try it.
(37:55):
Yeah,I love it. And she's wonderful.
I we we do connect. I feel likeI love hearing yours in James's
like relationship because I feellike it when you have that, like
you hang on tight. And you don'tever want to let that go.
Because it's so hard to find,right? And I'm excited because
he is like, we get each other wework well together. And I'm
like, okay, like this, this wasa good this is moving in the
direction I want. So it'sexciting. But I don't do as much
(38:16):
like I kind of have her in onebucket or one wheelhouse. And,
yeah, I love the email aspects.
That sounds awesome. I mean,otherwise, I think of emails is
like death by paper cuts, right?
Like, there's some junk inthere. There's some stuff for
(38:36):
that I like really need to lookat and then there's like a lot
that's like, FYI, or it's fromthe kids schools or whatever. So
like, try to manage the papercuts and it will like be way
less painful. Yeah, I love it. Ilove the like five emails, Mike.
I love it. Um, I had one otherthing or another thing, because
(39:00):
I may come up with more. But Iwill say that, you know, this,
this may seem simple, but a lotof times when we've built a
system, and we have like, youknow, kind of our business and
everything we are to kind of weare we are really rigid on like,
(39:21):
well, we always do it this way.
And then you just keep addingmore things right? Like, oh, no,
we always do a calendar. Oh, oh,no, we always do a meeting on
the first Wednesday of everymonth. But we're going to add
this you know, project and we'regonna add this thing and we're
going to so like it's got to beat some point one in one out
like you can't do everything.
You can't expect yourself oryour team to do all the same
(39:45):
things. And keep adding morecampaigns more projects more
whatever. So you do have toreally be willing to, to say
goodbye to the old Yeah,I think I think on that, you
know, it's where evolution isthat always the most efficient
way. So when you when you have alegacy business, I had a
(40:06):
business that lasted, you know,I ran for over 30 years. And
there were things that werestill around that I, you know,
were created in 1988, whichmaybe don't apply in 2021. So
you do have to maybe tear downand rebuild resources as you go
through. So it's, it's, it'salways good to look at your
processes and say, you know, isthis still applicable today? Is
(40:29):
there a better way to handle it?
Yeah,I love that. That's a tricky,
like, that's kind of what we'rein the process of, we're tearing
down these walls of these oldtraditional ways of doing my
industry, and forgettingresistance, but we're also
seeing a lot of fruit in whatwe're creating and what we're
doing. And so it's like, Okay,guys, like, let's be open minded
to, to this, and it allows youto work smarter, not harder. But
(40:52):
it's also a shift and a change.
And it's, you know, we'refinding some resistance on
adoption, but we're gettingthere. And that's the other PC
right? When you when you do makea shift and the change. Is all
that work going to be adopted,like, are people going to
utilize it? Are they going tobe? Are they going to jump in on
(41:14):
it? And so it's like, it's allthis work? Going to also right,
so it's to do list, but it'salso the fear of like is this
work and produce what it wasdesigned to produce? So think
it's kind of that combination,but now I know super valuable
tips. I love I love thedelegating more. I love the
organizing of the emails. I lovebeing simplifying the to do list
(41:39):
and just take the action. AndMike, I hope you try the mouth
tape. Yeah,I hope my wife doesn't see this.
And maybe she'll try duct tapeand stuff.
We'll see. We'll see. But no, Ijust I want to sleep more, I
(41:59):
think, for us to be our mostlike optimal and best. We have
to have that. So So I love thatyou get to just sleep by kids.
You're just tired and you justsleep. That's wonderful.
I'm really truly I'm like alabrador puppy. That's like my,
like spirit animal, I guessyou'd say. Like, I am like, go
go go and like oh, hi. And youknow, I'm so excited and so
(42:21):
happy. And then when I lay down,I am out. I love that. So there
you go. So I feel like I run itlike a super high octane during
the day. But when I hit thepillow, man, I am gone. I love
it. Yeah, that we gotta get.
We gotta get you to that. We gotto get to that. So funny. My
(42:42):
husband, usually I feel likeguys don't struggle with it as
much. But I'll be talking to myhusband, and I'll look over and
he's out like the second likehis head hits the pillow. He's
just gone. And I'm laying in bedfor at least 40 minutes tossing
and turning, trying to settledown my brain enough to like,
get to sleep. And then I thinkthere's an anxiety around, oh, I
know, I need to be sleeping. Somy body's like, pent up and it's
(43:05):
like, stressed out. And so thenit wakes up again. And I'm like,
why am I laughing? Why are theseemotions coming? I'm like, What
is this?
So well, it might do you good totalk, you know, even like, and I
am not a physician, but like,truly like I also wonder, you
(43:26):
know, there are states aroundthe country that do you know,
like micro dosing of things likeeven like an edible or, you
know, I don't do anything likethat. But I would say I also am
open to anything because I mean,you get one shot at this, right?
Like we've got one life, we'vegot one body, our body is our
tool. It is how we will not onlyfeed our families, but I mean,
(43:47):
enjoy this one life were given.
And so I think whatever worksand under the care of a good
physician, like there's probablylots of options to really help
you disconnect that liketreadmill that's just going
going, going, going going changethe channel, get the sleep
because the exciting thing everymorning. I mean, I kick off my
sheets every day, like I am likeraring to go, I can't wait. I
(44:09):
love my job. I have multiple asyou know, I have so much fun. I
have so much fun. So anyway, mypoint is, I sleep really well at
night because I know I get towake up and do it all over
again. And everything I leftlast night is going to be there
in the morning and I geta fresh start. So true. Ray,
they're powerful. I love theidea of like, making the
(44:29):
decision to like shift andchange the channel to I think
that that's powerful. Just Iwork late. And I think that I
know that that's a problem too.
It doesn't allow me to have timeto turn channel because kids are
in bed and then I go back towork because I enjoy it. I love
(44:49):
what I do. And it's exciting andbut I know that I'm thinking
about it all night long, so Igotta find a way to unplug and
unwind Do good stuff. Sara, doyou do anything before bed? Or
do you just have to? Yeah, doyou? Is there anything that you
carry, I don't have a pattern ora routine. But I will say I am
(45:15):
the opposite. Like, I'm an earlymorning person. So I don't mind
getting up early. But I start tokind of like fade when I'm when
it's like, 9pm I can't reallylike, I'm not at my best. So I
would say, I really do start tokind of wind down and, you know,
I'll I'll do stuff with the kidslast night, I was doing a puzzle
(45:36):
with my daughter for you know,maybe an hour before bed, and
then we all just kind of went tobed. But um, no, I do not have a
I do not have like a routine.
Okay, Carrie,I was interested. Do you tend to
work late? No, no, it'sbetter for Well, no, I stopped.
I stopped working you usuallyunwind for a while. And I don't
think I have a problem sleepingas much as I think I just need a
(45:57):
smaller window of sleep. So Itend to, you know, tend to
thread morning, I'm just, I'mkicking off the sheets ready to
go. And I can take over theworld before five.
You shouldn't go to the gym at3am. Why are you doing to do
(46:17):
that? Why they have 24 hour gymsand it would like kill two birds
with one stone because you're upand you don't like it. So you
get it done. And then youwouldn't have to do in the day.
It's true.
It's true. It's true. Yeah. Likemore energy to get the data in.
Well, Sarah, I'm glad that someof these things were helpful. I
(46:39):
mean, I think this is such acommon issue for business
leaders, business owners, thatsort of thing. And it takes a
lot of vulnerability to kind oflike own up to these things that
are I mean, truly, they're verypersonal. This is a very
intimate discussion on what is,you know, literally and
figuratively keeping you up atnight. And I mean, I'm going to
(47:00):
check back in with you because Ireally want to know, like, which
ones helped. And how's that melttape going? Oh,
yeah. Um, no, I appreciate that.
Like, no, it's, you know, Ithink, at the end of the day, I
love what I do, and I'mpassionate about what I do. And
there is this piece of me that Ithrive with in that excitement
like I thrive when there's I amconstantly adding new, which is
(47:24):
a choice, but I also love thatlike I there's a piece of me,
I've always said like I'm asprinter. It's harder for me to
be the marathon runner, which Iknow right, like the I love the
energy of of a new chapter, anew beginning and the sprint
that you have, and the momentumthat's created like I love that.
Me too. Yeah, I love him, likeaddicted to like new things. I'm
(47:47):
like, let's go. I love I lovethe creation aspect of like
relaunching and rebuilding. Soyeah, it's good stuff,
but it's great. It's great.
Right? Well, zero. Lastquestion. Do you have a favorite
pizza anywhere in the world?
(48:08):
Um, I wouldn't say I have afavorite place that makes my
favorite pizza. But I do have afavorite that I love. Give me
some mushrooms truffle oil, somearugula to meat like I love like
a good white sauce, truffle oil,mushroom pizza. It's like my
favorite. Cool.
That's great. Yeah, that'sreally great. I actually had
(48:28):
that pizza last at a littleplace called White House in
Carbondale, Colorado. So Mike,we got to get that on our pizza
list. So yeah, put that on thelist. Yeah,
there's a selfish little, what'snot selfish. I have no
affiliation with this company.
But there is a brand new pizzaplace in Jacksonville. Actually
all vegan vegan cheese all thewhole nine yards that we have a
(48:50):
truffle mushroom pizza. Ihaven't tried it yet. But a
friends of ours in front of usare on it. And we were gonna go
and support them at some point.
But awesome. Do you have wildpie? The pie? The whole? They
just opened a couple like noteven a whole week ago. That's
amazing. Yeah. So all glutenfree. All clean? Yep. Good
(49:13):
stuff. So cool.
It's good. Yeah. That's awesome.
Well, it has been an absolutepleasure as always to talk with
you. And again, thank you forbeing willing to kind of bring
your challenge to us and like,let us work through it with you
in the moment. Mike, thank you.
Thank you. So nice meeting you.
Yeah, it was so nice. Mike, Ihave to tell you, I love your
(49:34):
personality and your energy. I'mlike such an energy person. And
I love it. I think it's fun. SoI think you're both of us here.
I tell you this whole timeyou're just such a light in the
community. And I love that Ithink the world needs more fun,
energetic positive visionariesin the world. So you guys are
awesome.
Thank you. Thanks for being Hi.
Thank you. Thankyou, Mike. I feel the same. So
(49:55):
thank you. I know I teach you alot but you're one of my face.
Oops. All right. Goodbye. Youtoo. Have a great rest of the
day, man. Thanks so much fortuning into this episode of
level up your business with me,Sarah Frasca. If you have a
problem in your business that'skeeping you up at night. Please
join us in a future episode sowe can help get you unstuck.
(50:18):
Just clicking the link in theshow notes and send us a
message. Please remember, stayinnovative friends