May 17, 2024 • 35 mins
Marketing for other businesses can be a challenge. Knowing how to keep innovating in your business is an even bigger one. Join restaurant owner, motivational speaker, and innovation expert Sara Frasca each week as she guides fellow business owners in taking the next step to level up their business. If you've ever pondered hiring a business coach but want a sample first, come along for the adventure!
Today's guest is Alexa Rome of Berbay Marketing and Public Relations. You can contact her at alexa@berbay.com.
Send us a message to join the show for free business guidance: https://pointnortheast.com/contact-us/
Sara Frasca is the founder and owner of Trasca & Co Eatery in Ponte Vedra Beach, Florida, an experienced and engaging motivational speaker, and the CEO of global business coaching firm Point NorthEast.
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Transcript
Episode Transcript
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Unknown (00:00):
You're listening to level up your business, the
podcast where we talk tohardworking business owners and
leaders and help them solve realissues in real time. I'm your
host, Sarah Frasca restaurantowner, keynote speaker and
business coach. I've spent mycareer not only in corporate
(00:20):
America, but also as anentrepreneur, carrying on my
family's legacy through myrestaurant. Now a business coach
and consultant. I'm helpingother businesses to use creative
problem solving and innovativethinking to drive lasting
change. Stay tuned to hear someinspiring guidance that will
(00:40):
help you to level up yourbusiness. All right, well, here
we are, again, on the level upyour business podcast. I'm Sara
fresca. And I'm joined todaywith a really fun guest, Alexa,
Rome who's Oh, there's my dog.
I'm sorry. So very excited. Iknow we're dog friendly on this
(01:01):
podcast. My dog and I are ourcolleagues and we share a cube.
Oh, my dogs under my desk rightnow. So great. Great. Well, you
it takes my my security detailvery seriously. So yeah. All
right. Well, I am super excitedto see you again, we met at the
Thomson Reuters marketing event.
(01:22):
And you know, just really kindof became fast friends. And I
was so excited for you to joinme today, we're going to talk
about lots of different things,including AI, and specifically
how to use AI, especially if youare a personal injury attorney,
which was the conference that wewere at the last space. But
(01:43):
before we get into that, Alexa,welcome, first of all, well,
thank you so much for having me.
I know it's been quite a journeyto get this scheduled. So I'm
very excited to be here and talkwith you. You know, as you
mentioned, I thought we had agreat conversation in January,
and I knew we could have beentalking for hours. So I'm really
looking forward to thisconversation.
(02:07):
Me too, Alexa. Yes. Well, Iguess for our listeners, tell us
a little bit about your kind ofpath, your journey in your
career and kind of where you'vecome from, to get to the
Burberry spot you're in now.
Yeah,definitely. So as you mentioned,
my name is Alexa Rome, and Iwork at purvey PR and marketing.
We're an agency specializing increating visibility and
(02:28):
credibility for professionalservices. So primarily law, law
firms finance, real estate. Myjourney is, you know, a bit of
unique one, but whose isn't,I've been working in PR and
marketing for over 10 years, Imoved to LA right after I
graduated college and started infashion and beauty PR, really,
you know, getting a goodfoundation in understanding what
(02:52):
marketing is. And, you know, itwas during the early years where
I found my passion forstorytelling, you know,
transition to lifestyle brandsworked in the family business,
supporting my dad, he's anarchitect and design services
wound up at, you know, motivecompanies, which is a renewable
energy company on theirmarketing team, all leading me
(03:15):
to purvey joining last July.
And, you know, what I found mostunique about Barbie was their
focus on law firms andprofessional services. It's an
industry I hadn't yet navigated.
So that was, you know, reallyinteresting, and the real
challenge for me. So, sincejoining, Burb a it's, it's just
(03:39):
been an overall exciting,interesting experience. And, you
know, having opportunities toattend conferences, like I did
in in January, you know, it'sjust learning more and more
about the industry has just beenvery, very gratifying.
(03:59):
That's great. I know that storythat you shared with your dad's
business, was really fun for usto chat about. Because I find
there are a lot of law firmowners who are similar minded to
the way that your dad was beforeyou got involved in helping him
market his business. So wouldyou mind re sharing that story
for our listeners, just because,yes, yeah, of course, story. So
(04:20):
my dad is a licensed architect.
He's based in Orange County,California, and he had a
successful architecture anddesign firm for over 30 plus
years and, you know, focused inthe telecommunication space, you
know, drawing designing cellsites in the most basic way of
(04:43):
understanding that the thingsyou see in the world that help
you connect on your phone, hewas a large part of why you have
those services. And when Ijoined his firm, gosh, it must
have been 2016 In 2017, he hadnever had any formal marketing
(05:04):
or PR, he didn't have a formalwebsite, he had, you know,
Google, you had an email, and hehad his very expansive 30 plus
year network that he wassuccessful. And, and so my role
was looking at, you know, whathe had, and what he didn't have
and what he needed, and where wecould find the happy medium of,
(05:30):
of marketing his, you know,company to get it, to elevate it
to a place, you know, where itcould be. And I think what we
discussed was, you know, forhim, for him, or for any other
client, you know, it's listeningto what their goals are and what
they want, you know, he was verysuccessful in the industry that
(05:52):
he had established himself in.
And, you know, he was continuingto build clients in that world.
And he didn't necessarily sufferfrom not having a website,
though, again, his youngerdaughter, who studied
communication, and works in PRmarketing thought otherwise. But
(06:14):
you know, it didn't hinder him,he was working day to day
building clients and buildingprojects and being successful.
So, again, I think it's justsomething that the takeaway is,
is listening to your clientsseeing where they want to go, if
their goal is to not necessarilygrow, but maintain, maybe they
don't need that, and maybe it'sfinding other creative ways, you
(06:35):
know, while I was there, Iworked with, you know, getting
him into media and nomination.
So it just is all dependent uponwhat the client is really
looking for.
It's great. So I mean, theparallel that I drew, from a lot
of the clients that that pointne has is that, you know, they
(06:56):
have built a referral model. Imean, it's very similar in any
professional service area,whether you're a dentist, a
doctor, whether you're afinancial planner, or a law firm
owner, you've built a reputationand people, you know, refer
business to you. And so I thinkthey can, again, I'm drawing the
(07:16):
parallel, as you tell your dad'sstory in the architecture space,
you can do well without havingeven a website, which sort of
seems unfathomable now in 20,but he was doing it. And so tell
us the results, like once youdid the website, once you
started putting some marketing,was he able to add kind of the
referral network plus the newmarketing and one plus one
(07:38):
equals three? Well,you know, it was a different
time. So we actually never gotthe website up and running
formally. But we did findsuccess in, you know,
nominations, which is somethingthat, you know, we do at eBay,
as well. So that's was somethinggood to kind of understand the,
(08:02):
the reach of nominations andbeing included in those awards.
You know, eventually he did sellhis company, it was acquired.
And that's honestly how I joinedmode of companies because he was
brought in to their firm. So Iguess, depending on how you
(08:22):
define success, it wassuccessful because he was able
to successfully sell hisbusiness. So yeah, it was, it
was,you know, a lot of our law firm,
you know, clients contacts,people that we see out in the
space have, again, they've builtsuch a beautiful backbone of
this referral type of, I'm goingto just split it between kind of
(08:44):
marketing and businessdevelopment, in my opinion, that
the business development can besupplemented with the marketing
and conversely, the marketing,if that's where they've leaned
can be supplemented by thebusiness development. And you
guys at Burger Bay do both. Sothat's kind of neat.
(09:05):
Yeah, I mean, I think it'sreally interesting. It's
something we've been talking alot about both following the MPF
conference. And also we had, youknow, Megan Braverman, our
principal and owner as well asanother team member attended LMA
recently, and I feel like a lotof the conversation, you know,
one is, is focused on businessdevelopment, and you know,
(09:26):
building those new clients, buta large theme has been coming
back to nurturing those existingrelationships. So to your point
about reputation and, andremembering who is who is in
your inner circle is just asvaluable as the new faces.
That's great. Yeah, I always Ialways cringe when I hear about
(09:50):
a business that you know, likeyou call to cancel and they say,
Oh, well, we'll give you adiscount. And it's like, well,
if you would have just given thediscount all alone, I would have
stayed I wouldn't be callingRight. Bullets. Yep, I think the
point of, you've got to makesure you're servicing and
nurturing your current clients,you know, possibly a higher rate
(10:10):
than just trying to go out andfind new. Right, the client,
though, anyway, I think that'sgreat. Okay, so you and I
started chatting about and oneof the big topics of the
conference we were at in Januarywas AI, artificial intelligence.
And the specific kind of usagewas within the law industry,
(10:31):
because that's, again, theconference that we were at, and
that a lot of the clients thatwe both serve, so I think,
maybe, could you just set up alittle bit of kind of? How did
you become a specialist in thisarea? How did you kind of get
all of your knowledge and thenwe can kind of get into talking
about AI? Yeah,um, so I think some of it has to
do with interests, just generalinterests, I'm fascinated with
(10:56):
technology, I've grown up withit. And I also think, the other
part is just being a product ofmy generation, I'm a millennial,
we grew up with technology. Sochange isn't something we run
away from as fast as maybe someother generations. So it's just
(11:17):
something I started seeing inthe news and the media and
thought, you know, how can Ibetter support myself both
personally and professionally,and started playing around with
it? Unbeknownst to me that Ididn't realize until the
(11:37):
conference in January, that Iwas some kind of quote unquote,
leader or champion of thetechnology, I thought, and more
people had a general basisunderstanding. So MPF kind of
enlightened me to see the gapthat there is right now,
(11:59):
particularly with law firms, andI know we discussed but law
firms are particularly slower toadopt newer technologies. So I
think there really is anopportunity for individuals like
myself or Burberry to kind oflearn and understand this
technology so that we can betterservice our clients and the
(12:22):
resources for them when, youknow, they eventually do become
interested in using thetechnology. So
I think I know the answer, butI'm going to ask it anyway.
Because I feel like there's someout there that might not know
the answer. What are thebenefits? Why pay attention to
(12:43):
AI if you're a law firm owner orin the law firm space?
So okay, I have a lot of couldsay about AI, I think it is a
buzzword that is being thrownout in the in the world in the
media, and it can easily be Iroll, you know, AI again, so I
think I do want to preface thatit is kidding, a bit
(13:06):
concentrated in the world. But Ithink, you know, there's two
sides to AI, there's one side ofthe camp, everyone use it, use
it every day, and you think it'sgreat or you avoided at all
costs. And what I'm advocatingwhat I want to advocate for is
just an understanding of AItechnology, finding ways that it
(13:29):
can better your day to day. Soif you are not, you know, for
Burberry, we use it for we useGrammarly to support our
proofreading efforts. We use itfor content creation, to help
formulate, you know, differentforms of content, and we use
(13:51):
Canva to support our designskills. But you know, there's
other forms of AI that might notnecessarily be a fit for us. And
so I think the benefits for lawfirms, at the end of the day is
finding ways that AI can makeyour day to day more efficient.
(14:12):
So that so that these companiesand individuals can focus on the
real work, you know, the lawthat they are trying to practice
and, and use AI to supporttheir, you know, administration
tasks that are time consuming,and and, you know, just taking
up time away from the day today.
(14:33):
I've got a great use case. Ithink that's the right term.
That happened this week,actually. And the gentleman
who's running our session todaywill give a chuckle because it
was his idea. But we said hmm, Iwonder how many Google reviews
it would take to go from a 4.8to a 4.9 on Google My Business.
(14:54):
And he used chap GPT to get theanswer. And so the mathematical
equation version was quitecomplicated. And we found out
that for this particularbusiness, it was 11 150, that
would change the Google MyBusiness rating from 4.8 to 4.9.
So I thought that was great,great use of AI in solving a
(15:15):
math problem.
Yeah, and AI, you know, dataanalytics is also a large part
of it. So for, you know,bourbon, we use different
databases that have aIcomponents in them that, you
know, for meltwater example, isa PR database that, you know,
(15:36):
can can aggregate all of theclient placements, so that we
are not necessarily on Googlesearching every day spending
arduous amounts of time figuringout where they were placed.
It's, you know, compiling all ofthat for us, and it's pulling,
you know, certain data. Andthen, you know, the real goal of
(15:57):
AI, is that, taking it to thatnext step. So we have all this
data, we have this information,what is it telling us, and that,
I think, is my next step, and AIis really trying to utilize
certain applications to helpanalyze that data, to your point
about math of reallyunderstanding what it's telling
(16:20):
us and how we can get to thatnext step. For our clients.
Just to be honest, my 11 yearold would have had no problem
with that math equation. But forme, it was too complicated. So
but I'm, I'm not a math, Istudied words, I'm all about
words. And so yeah, I mean, myday to day, personally, I'll use
AI. If I'm in the kitchen, and Ihave a recipe and I, you know,
(16:44):
I'm cooking for one, like, canyou mathematically get this down
to one. And I think that's agood point. And a good little
segue for individuals who mightbe overwhelmed with AI. And I
think, actually, I might haveheard this at the MPF
conference, but it's findingways to use a AI in your
(17:06):
personal life, play with it, youknow, low stakes, so that you
can understand, you know, whatworks, what doesn't. And then
having that basic understandingand taking that into your
professional world, it's a lotless overwhelming. If you think
you have to start, you know,chat GPT write my, you know,
(17:30):
blog post XYZ, it might be alittle bit overwhelming, you
don't know if you're doing it,right. But when it's low stakes
of fix this recipe, and youstart figuring out what works
and what doesn't, you cantransfer those skills to other
parts of usage.
That's a great point. And I loveyou know, how you started with
(17:51):
the fact that you're of ageneration that has leveraged
technology, in every aspect ofyour world since probably
forever, right? Yeah, yes. Sofor an old lady like me, or
someone from my generation, itis a little bit more
intimidating. What do you thinkare good baby steps? If you're
(18:12):
speaking to someone that's maybemy generation or older, or is
just less, you know, familiarwith technology? Where can they
start with AI? What are some,like tips? I
think. So I don't disagree. Imean, regardless if you grew up
with technology, like myself, oryou aren't as tech savvy, I
(18:35):
think Undoubtedly, it isoverwhelming. There's there's a
lot being created constantlyseeing a new AI funded venture,
capital company, startup, all ofthese things being generated,
which is incredible, theinnovation being created right
now, but to your point, likewhere do you start? Where does
(18:57):
one start? How do you even getinto this? I think it's two
steps, I would look onedepending on you know, speaking
and professional uses. So, Iwould look at the current
applications and and digitalproducts that you or a company
(19:18):
is using. So for example, youknow, Burberry has asked me to
kind of be our AI champion. Andso, as that informal role, I
have been looking doing aninventory of the products that
we use day to day so, you know,Microsoft Teams Canva grammerly.
(19:44):
You know, even our MicrosoftOutlook, most of those services
already have an AI componentbuilt in, in some capacity. Some
of them yes, they requirepremium payments, but I think I
think my point is, you don'tnecessarily need to find new
(20:07):
applications or products tobring into your world, there's a
lot of things you're actuallyalready using that can be
improved or expanded upon. Andso I think that's a good baby
step. And I think truly, it'sone, one thing at a time, you
don't need to jump into 12 newprograms in one day, you can
(20:30):
start as basic as Okay,Microsoft Teams has certain AI,
transcription services thatpremium offers, and there's a
free trial. So give yourself youknow, a month to play around
with that free trial and seewhat works. So I think that is a
great baby step up just playingaround with it. And then I
(20:53):
think, to my point earlier, isplaying around with it in your
personal world. So whetherthat's chat, GBT just seeing the
prompts, what works, whatdoesn't? I understand this can
all sound I guess, a bitoverwhelming. But really, it's
just one day at a time. Becauseit is constantly evolving. And I
(21:18):
think I think AI has the abilityto support day to day work
personal professional. But thesecond it starts to become a
burden or is hindering that ormaking it overcomplicated. It's
not serving its purpose. So Ithink that's really important to
(21:39):
remember, too.
That's great. And abandoning itis not. I mean, I would say
leave those behind anythingthat's burdening you, right?
Yes. Yeah. Yeah. I'm glad youbrought up just kind of, you
know, the inclusion of AI intosome of the tools we're using
already. I mean, I remember notlong ago that my Outlook emails,
(22:04):
were just me typing. Now it'srecommending the end of the
sentence. And, gosh, I would say75% of the time, it's right. So
it has been learning my styleand the way that I speak and
write and communicate, which hasmade it easier for me to just
even write emails. So that'sgreat. Obviously, we've got
(22:25):
things like Alexa and theory andall of those tools that kind of
are voice driven voice. Ai.
What's your favorite AI tool outthere?
So I use, I use notion AIregularly, I use it more
(22:48):
personally. But I've alsobranched out to professional
use, I think it's a greatorganizational platform. So I'm
a huge advocate of notion AI, itcan be a bit overwhelming. But
for someone whose brain isbouncing from so many things,
it's very helpful to kind oforganize all of that and the AI
(23:13):
component is very different thansome of the other like Chachi
VCs that I've experienced. froma professional standpoint, I
think Grammarly plus is reallyincredible for proofreading.
It's just a, it sinks into youremails and your Microsoft and
(23:37):
it's so helpful to have a secondset of you know, quote unquote,
eyes helping you with some ofthose grammar and stylistic
errors. I also really love chatGPT but I you know, recently
started playing with the the theplus version, so check GPT four,
(23:58):
and they came out with a, Ithink Chad should be T four plus
version A few days ago. I'm I'mnot as familiar with what the
difference is. But all that's tosay is the newer versions are
pretty incredible with what itcan do. But I think that leads
me to also my fear with AI, asyou know, it's often discussed
(24:22):
of, you know, huge reliance ontechnology and AI and I think
that's kind of the big, youknow, aha moment that we have to
be aware of, is yes, it can doso much. But it we still need
the human role to be reading andcomprehending and making sure
(24:43):
that it still sounds human andit makes sense and it's the
right information because it'seasily it's it's an easy spiral
from there.
That's great. Another of myfavorite is otter AI Have you
used? Yes,we have used otter AI? It's very
helpful. I don't know, have youused it through Microsoft Teams
(25:06):
or anything in that capacity?
I have. And I've also seen, andmaybe we've leveraged it as a
team at point northeast totranscribe meetings through
zoom. I'm actually not sure ifit was otter AI. But anyway, the
transcription of a meeting intowords, so that someone has the
(25:29):
notes you can refer back to itis fantastic. So
I agree. Yeah, we haven't. We'replaying around with it, too. So
I think it's a greattool. That's great. Okay, well,
I think it might be even fun. Ifyou and I collaborate on a
little list, we can add that toour show notes today of some of
our favorite tools, and we canlink to them. So that'd be good.
(25:51):
Any other kind of tips, aspeople kind of play with AI,
anything else you want to kindof mention?
You know, I think AI is, is anincredible tool. And like I
said, it's very easy to beconsumed by this ever growing
(26:16):
buzzword, thinking you have tobe doing it all and being an
expert. And I think just beingopen to a new technology, and
not necessarily worried aboutyou know, mastering a skill,
just constantly learning andknowing that tomorrow, there
(26:38):
will probably be more toolsavailable to us newer versions,
and that we are, you're never,we're never going to be quote
unquote, masters or experts. Andso like, Be okay with the lack
of perfection and know that it'slike anything in life, the more
you learn, the more you willevolve, and you'll be able to
(27:01):
better serve your clients. Andso I think it's just really
important to just keep educatingourselves about it, and finding
ways to support your existingday to day.
That's great Alexa, as we kindof have our tagline at point ne
it's up into the right. So ifyou're picturing a grid, it's
(27:23):
like baby steps, but ever, inthat positive direction. And I
would say, maybe learning someof these things, you know,
there's that moment of oh,insecurity or awkwardness when
you're first learning something,but the eventual goal is just to
have that Kaizen up until theright. So I love how you said
that. It's great. Yeah,yeah. So you know, I think and I
(27:43):
mentioned that, like, I mean,I'm lucky that I, that Burberry
supports, you know, up to theright growth, they want those,
they, we want to be at theforefront of these technologies,
so that we can better serviceour clients and help, you know,
help them achieve theirobjectives. But at the same
(28:04):
time, they might not needcertain things that is out
there. And so that's where wecome in to make sure we have an
understanding so that we canservice them in the way that
they need.
That's great. You and I are in asimilar capacity in terms of
(28:25):
serving clients that may or maynot have needs for this sort of
thing. But I think it helps usto build our toolkit, so that
when someone needs something, wesay, you know, this is the tool
or why don't you tried? And Ithink again, I think AI can be a
terrific way of being moreefficient, more effective, etc.
(28:46):
And, you know, some of thosetools are becoming enabled by
AI. And so I again, I echoeverything you said about trying
it being comfortable, not beingafraid. It's all a part of just
kind of learning and weaving itkind of feathering it into your
business. So yeah, exactly. SoAlexa, tell me and so that we
(29:08):
can tell our listeners, how canthey get in touch with you? If
they need some help? You know,whether it's marketing PR. Maybe
they're a law firm out there,and they're needing some help,
or they're just needing to pickyour brain on AI? Oh,
good. Yeah. Yeah, as I say, soyou have my email. It's
alexa@burberry.com. We have awebsite burberry.com as well.
(29:30):
We're also on LinkedIn, and weare on Instagram. So if you
direct message us message us onLinkedIn or you know, email,
always available, happy toanswer we'd love to connect with
you and hear about your goalsand wherever they fits into
that.
That's great. I think, you know,networking with others to say,
(29:54):
what have you used when you'vecome up against a problem and so
I think just picking your brainI just see kind of what are you
seeing broadly, what are otherlaw firms doing with AI and even
more broadly with other toolsthat have the resources, etc. So
you guys have been fantastic insupporting our point northeast
clients. And just, I reallyappreciate you coming on and
(30:17):
talking about this big andimportant topic. So thank you
again.
No, I appreciate you having me.
It's it's been lovely. I mean,do we have to go? I have a quick
question for you here. Ofcourse. I was interested to know
how your clients are using AI orif they are?
Yes, well, I will tell you,before I answer the client part
(30:37):
that my team said, we're usingFathom notes ticker, when we're
in zoom, so I get it wrong. It'snot otter AI, though, I have
used otter before. But Fathomnote taker was our preferred
kind of transcription servicefor our meetings. So wanted to
get that right. You know, Iwould say, again, I feel as if
(31:00):
there are all sorts of toolsthat are incorporated into our
already using Google. Anotherone that I've seen people try is
the Microsoft pilot, AI tool.
And I have not used itpersonally. But I have kind of
done a little bit of research.
It is a pay to play platform, ora paid platform. And I think it
(31:26):
does a great job of kind ofcompiling and making a summary.
So if you would say to the AI,you would, you know, ask, what's
the latest on X, Y, and Zproject? And then it would spit
out, you know, what is thelatest with whatever the project
is? It could be, you know, howare things progressing between
(31:47):
Alexa and die on getting thepodcast scheduled? And it would
give him a simple summary. Ichuckled, because we reschedule
it.
Yeah, not well, but there weare.
Um, so the usage, I think,again, you know, Microsoft is
the platform that we useappointment, emails, and, you
know, using all of the differentcomponents so that we can, you
(32:10):
know, keep our calendarsorganized, and we have
SharePoint that we're using. Andif that pilot ai ai is
accumulating, from all thosedifferent tools, and able to
serve up a summer, it can be areal game changer in terms of
the time spent searching andkind of going back through your
notes. Um, so yeah, I mean, Iwould say, you know, again, I
(32:33):
think, chat GPT has been onethat people have used for, you
know, write a, write a message,write a blog, how can I mark it
simply to a certain demographic?
I have seen it used, you know,as far as giving people the
first steps to answering thequestion, and then the human
(32:56):
imagination comes in to say, Oh,wow, there's an idea. There's a
nugget, how can I take it fromthere? So that's been great.
Yeah,no, that's great. I'm always
interested to hear how othersare using it. And like, as we've
said, shared, there's so manytools. And like I said, I'm
always advocating for the onesthat I use, but I like to hear
(33:18):
what else other people areusing, because I haven't even
heard about them. So that'slike, great to hear that.
There's so many other greattools, and I can't wait to look
up.
Yes, it's great. And that's whyI think you and I can start the
kind of conversation and putsome of our favorites into the
show notes. And then we can ask,what are people using? What are
(33:39):
they finding successful? Soit'll be a good conversation,
especially since we both have somany law firms. Yeah. Well,
well, thank you for being onwith me today. I truly
appreciate it. You already somuch for having me. Yes. And
just to pick your brain has beenso helpful for me personally,
(34:00):
and then here on the show for alot of our clients. So thank you
again, we will put your email inthe in the show notes, like I
said, so that people can get incontact with you. But you know,
anytime someone has a question,I would say the very first most
important thing is just to ask,right? I mean, you're never
alone. If you're out thererunning a business, or if you're
(34:20):
the CFO, and you don't know whatto do next, or you're trying to
find a marketing resource. Imean, just ask, just ask someone
and you and I will both beavailable just to give people a
nudge in the right direction. Soyep, and I think that's a great
point. Never be scared to admityou don't know something. It's a
huge, huge lesson that I feellike I'm constantly reminding
(34:41):
myself so ask questions and beokay with not knowing. That's
right.
I agree. Well, thank you again,and thank you to all of our
listeners and viewers out therereally appreciate you spending
some time with us. Whether it'sAI or any other business or
marketing Question. Fire away,everybody. Let Alexa and I know
(35:04):
how we can help. All right. Havea great day everybody. Thank you
again Alexa Baiser thanks somuch for tuning into this
episode of level up yourbusiness with me, Sarah Frasca.
If you have a problem in yourbusiness that's keeping you up
at night. Please join us in afuture episode so we can help
get you unstuck. Just clickingthe link in the show notes and
(35:27):
send us a message. Pleaseremember, stay innovative
friends
You're listening to level up your business, the
podcast where we talk tohardworking business owners and
leaders and help them solve realissues in real time. I'm your
host, Sarah Frasca restaurantowner, keynote speaker and
business coach. I've spent mycareer not only in corporate
(00:20):
America, but also as anentrepreneur, carrying on my
family's legacy through myrestaurant. Now a business coach
and consultant. I'm helpingother businesses to use creative
problem solving and innovativethinking to drive lasting
change. Stay tuned to hear someinspiring guidance that will
(00:40):
help you to level up yourbusiness. All right, well, here
we are, again, on the level upyour business podcast. I'm Sara
fresca. And I'm joined todaywith a really fun guest, Alexa,
Rome who's Oh, there's my dog.
I'm sorry. So very excited. Iknow we're dog friendly on this
(01:01):
podcast. My dog and I are ourcolleagues and we share a cube.
Oh, my dogs under my desk rightnow. So great. Great. Well, you
it takes my my security detailvery seriously. So yeah. All
right. Well, I am super excitedto see you again, we met at the
Thomson Reuters marketing event.
(01:22):
And you know, just really kindof became fast friends. And I
was so excited for you to joinme today, we're going to talk
about lots of different things,including AI, and specifically
how to use AI, especially if youare a personal injury attorney,
which was the conference that wewere at the last space. But
(01:43):
before we get into that, Alexa,welcome, first of all, well,
thank you so much for having me.
I know it's been quite a journeyto get this scheduled. So I'm
very excited to be here and talkwith you. You know, as you
mentioned, I thought we had agreat conversation in January,
and I knew we could have beentalking for hours. So I'm really
looking forward to thisconversation.
(02:07):
Me too, Alexa. Yes. Well, Iguess for our listeners, tell us
a little bit about your kind ofpath, your journey in your
career and kind of where you'vecome from, to get to the
Burberry spot you're in now.
Yeah,definitely. So as you mentioned,
my name is Alexa Rome, and Iwork at purvey PR and marketing.
We're an agency specializing increating visibility and
(02:28):
credibility for professionalservices. So primarily law, law
firms finance, real estate. Myjourney is, you know, a bit of
unique one, but whose isn't,I've been working in PR and
marketing for over 10 years, Imoved to LA right after I
graduated college and started infashion and beauty PR, really,
you know, getting a goodfoundation in understanding what
(02:52):
marketing is. And, you know, itwas during the early years where
I found my passion forstorytelling, you know,
transition to lifestyle brandsworked in the family business,
supporting my dad, he's anarchitect and design services
wound up at, you know, motivecompanies, which is a renewable
energy company on theirmarketing team, all leading me
(03:15):
to purvey joining last July.
And, you know, what I found mostunique about Barbie was their
focus on law firms andprofessional services. It's an
industry I hadn't yet navigated.
So that was, you know, reallyinteresting, and the real
challenge for me. So, sincejoining, Burb a it's, it's just
(03:39):
been an overall exciting,interesting experience. And, you
know, having opportunities toattend conferences, like I did
in in January, you know, it'sjust learning more and more
about the industry has just beenvery, very gratifying.
(03:59):
That's great. I know that storythat you shared with your dad's
business, was really fun for usto chat about. Because I find
there are a lot of law firmowners who are similar minded to
the way that your dad was beforeyou got involved in helping him
market his business. So wouldyou mind re sharing that story
for our listeners, just because,yes, yeah, of course, story. So
(04:20):
my dad is a licensed architect.
He's based in Orange County,California, and he had a
successful architecture anddesign firm for over 30 plus
years and, you know, focused inthe telecommunication space, you
know, drawing designing cellsites in the most basic way of
(04:43):
understanding that the thingsyou see in the world that help
you connect on your phone, hewas a large part of why you have
those services. And when Ijoined his firm, gosh, it must
have been 2016 In 2017, he hadnever had any formal marketing
(05:04):
or PR, he didn't have a formalwebsite, he had, you know,
Google, you had an email, and hehad his very expansive 30 plus
year network that he wassuccessful. And, and so my role
was looking at, you know, whathe had, and what he didn't have
and what he needed, and where wecould find the happy medium of,
(05:30):
of marketing his, you know,company to get it, to elevate it
to a place, you know, where itcould be. And I think what we
discussed was, you know, forhim, for him, or for any other
client, you know, it's listeningto what their goals are and what
they want, you know, he was verysuccessful in the industry that
(05:52):
he had established himself in.
And, you know, he was continuingto build clients in that world.
And he didn't necessarily sufferfrom not having a website,
though, again, his youngerdaughter, who studied
communication, and works in PRmarketing thought otherwise. But
(06:14):
you know, it didn't hinder him,he was working day to day
building clients and buildingprojects and being successful.
So, again, I think it's justsomething that the takeaway is,
is listening to your clientsseeing where they want to go, if
their goal is to not necessarilygrow, but maintain, maybe they
don't need that, and maybe it'sfinding other creative ways, you
(06:35):
know, while I was there, Iworked with, you know, getting
him into media and nomination.
So it just is all dependent uponwhat the client is really
looking for.
It's great. So I mean, theparallel that I drew, from a lot
of the clients that that pointne has is that, you know, they
(06:56):
have built a referral model. Imean, it's very similar in any
professional service area,whether you're a dentist, a
doctor, whether you're afinancial planner, or a law firm
owner, you've built a reputationand people, you know, refer
business to you. And so I thinkthey can, again, I'm drawing the
(07:16):
parallel, as you tell your dad'sstory in the architecture space,
you can do well without havingeven a website, which sort of
seems unfathomable now in 20,but he was doing it. And so tell
us the results, like once youdid the website, once you
started putting some marketing,was he able to add kind of the
referral network plus the newmarketing and one plus one
(07:38):
equals three? Well,you know, it was a different
time. So we actually never gotthe website up and running
formally. But we did findsuccess in, you know,
nominations, which is somethingthat, you know, we do at eBay,
as well. So that's was somethinggood to kind of understand the,
(08:02):
the reach of nominations andbeing included in those awards.
You know, eventually he did sellhis company, it was acquired.
And that's honestly how I joinedmode of companies because he was
brought in to their firm. So Iguess, depending on how you
(08:22):
define success, it wassuccessful because he was able
to successfully sell hisbusiness. So yeah, it was, it
was,you know, a lot of our law firm,
you know, clients contacts,people that we see out in the
space have, again, they've builtsuch a beautiful backbone of
this referral type of, I'm goingto just split it between kind of
(08:44):
marketing and businessdevelopment, in my opinion, that
the business development can besupplemented with the marketing
and conversely, the marketing,if that's where they've leaned
can be supplemented by thebusiness development. And you
guys at Burger Bay do both. Sothat's kind of neat.
(09:05):
Yeah, I mean, I think it'sreally interesting. It's
something we've been talking alot about both following the MPF
conference. And also we had, youknow, Megan Braverman, our
principal and owner as well asanother team member attended LMA
recently, and I feel like a lotof the conversation, you know,
one is, is focused on businessdevelopment, and you know,
(09:26):
building those new clients, buta large theme has been coming
back to nurturing those existingrelationships. So to your point
about reputation and, andremembering who is who is in
your inner circle is just asvaluable as the new faces.
That's great. Yeah, I always Ialways cringe when I hear about
(09:50):
a business that you know, likeyou call to cancel and they say,
Oh, well, we'll give you adiscount. And it's like, well,
if you would have just given thediscount all alone, I would have
stayed I wouldn't be callingRight. Bullets. Yep, I think the
point of, you've got to makesure you're servicing and
nurturing your current clients,you know, possibly a higher rate
(10:10):
than just trying to go out andfind new. Right, the client,
though, anyway, I think that'sgreat. Okay, so you and I
started chatting about and oneof the big topics of the
conference we were at in Januarywas AI, artificial intelligence.
And the specific kind of usagewas within the law industry,
(10:31):
because that's, again, theconference that we were at, and
that a lot of the clients thatwe both serve, so I think,
maybe, could you just set up alittle bit of kind of? How did
you become a specialist in thisarea? How did you kind of get
all of your knowledge and thenwe can kind of get into talking
about AI? Yeah,um, so I think some of it has to
do with interests, just generalinterests, I'm fascinated with
(10:56):
technology, I've grown up withit. And I also think, the other
part is just being a product ofmy generation, I'm a millennial,
we grew up with technology. Sochange isn't something we run
away from as fast as maybe someother generations. So it's just
(11:17):
something I started seeing inthe news and the media and
thought, you know, how can Ibetter support myself both
personally and professionally,and started playing around with
it? Unbeknownst to me that Ididn't realize until the
(11:37):
conference in January, that Iwas some kind of quote unquote,
leader or champion of thetechnology, I thought, and more
people had a general basisunderstanding. So MPF kind of
enlightened me to see the gapthat there is right now,
(11:59):
particularly with law firms, andI know we discussed but law
firms are particularly slower toadopt newer technologies. So I
think there really is anopportunity for individuals like
myself or Burberry to kind oflearn and understand this
technology so that we can betterservice our clients and the
(12:22):
resources for them when, youknow, they eventually do become
interested in using thetechnology. So
I think I know the answer, butI'm going to ask it anyway.
Because I feel like there's someout there that might not know
the answer. What are thebenefits? Why pay attention to
(12:43):
AI if you're a law firm owner orin the law firm space?
So okay, I have a lot of couldsay about AI, I think it is a
buzzword that is being thrownout in the in the world in the
media, and it can easily be Iroll, you know, AI again, so I
think I do want to preface thatit is kidding, a bit
(13:06):
concentrated in the world. But Ithink, you know, there's two
sides to AI, there's one side ofthe camp, everyone use it, use
it every day, and you think it'sgreat or you avoided at all
costs. And what I'm advocatingwhat I want to advocate for is
just an understanding of AItechnology, finding ways that it
(13:29):
can better your day to day. Soif you are not, you know, for
Burberry, we use it for we useGrammarly to support our
proofreading efforts. We use itfor content creation, to help
formulate, you know, differentforms of content, and we use
(13:51):
Canva to support our designskills. But you know, there's
other forms of AI that might notnecessarily be a fit for us. And
so I think the benefits for lawfirms, at the end of the day is
finding ways that AI can makeyour day to day more efficient.
(14:12):
So that so that these companiesand individuals can focus on the
real work, you know, the lawthat they are trying to practice
and, and use AI to supporttheir, you know, administration
tasks that are time consuming,and and, you know, just taking
up time away from the day today.
(14:33):
I've got a great use case. Ithink that's the right term.
That happened this week,actually. And the gentleman
who's running our session todaywill give a chuckle because it
was his idea. But we said hmm, Iwonder how many Google reviews
it would take to go from a 4.8to a 4.9 on Google My Business.
(14:54):
And he used chap GPT to get theanswer. And so the mathematical
equation version was quitecomplicated. And we found out
that for this particularbusiness, it was 11 150, that
would change the Google MyBusiness rating from 4.8 to 4.9.
So I thought that was great,great use of AI in solving a
(15:15):
math problem.
Yeah, and AI, you know, dataanalytics is also a large part
of it. So for, you know,bourbon, we use different
databases that have aIcomponents in them that, you
know, for meltwater example, isa PR database that, you know,
(15:36):
can can aggregate all of theclient placements, so that we
are not necessarily on Googlesearching every day spending
arduous amounts of time figuringout where they were placed.
It's, you know, compiling all ofthat for us, and it's pulling,
you know, certain data. Andthen, you know, the real goal of
(15:57):
AI, is that, taking it to thatnext step. So we have all this
data, we have this information,what is it telling us, and that,
I think, is my next step, and AIis really trying to utilize
certain applications to helpanalyze that data, to your point
about math of reallyunderstanding what it's telling
(16:20):
us and how we can get to thatnext step. For our clients.
Just to be honest, my 11 yearold would have had no problem
with that math equation. But forme, it was too complicated. So
but I'm, I'm not a math, Istudied words, I'm all about
words. And so yeah, I mean, myday to day, personally, I'll use
AI. If I'm in the kitchen, and Ihave a recipe and I, you know,
(16:44):
I'm cooking for one, like, canyou mathematically get this down
to one. And I think that's agood point. And a good little
segue for individuals who mightbe overwhelmed with AI. And I
think, actually, I might haveheard this at the MPF
conference, but it's findingways to use a AI in your
(17:06):
personal life, play with it, youknow, low stakes, so that you
can understand, you know, whatworks, what doesn't. And then
having that basic understandingand taking that into your
professional world, it's a lotless overwhelming. If you think
you have to start, you know,chat GPT write my, you know,
(17:30):
blog post XYZ, it might be alittle bit overwhelming, you
don't know if you're doing it,right. But when it's low stakes
of fix this recipe, and youstart figuring out what works
and what doesn't, you cantransfer those skills to other
parts of usage.
That's a great point. And I loveyou know, how you started with
(17:51):
the fact that you're of ageneration that has leveraged
technology, in every aspect ofyour world since probably
forever, right? Yeah, yes. Sofor an old lady like me, or
someone from my generation, itis a little bit more
intimidating. What do you thinkare good baby steps? If you're
(18:12):
speaking to someone that's maybemy generation or older, or is
just less, you know, familiarwith technology? Where can they
start with AI? What are some,like tips? I
think. So I don't disagree. Imean, regardless if you grew up
with technology, like myself, oryou aren't as tech savvy, I
(18:35):
think Undoubtedly, it isoverwhelming. There's there's a
lot being created constantlyseeing a new AI funded venture,
capital company, startup, all ofthese things being generated,
which is incredible, theinnovation being created right
now, but to your point, likewhere do you start? Where does
(18:57):
one start? How do you even getinto this? I think it's two
steps, I would look onedepending on you know, speaking
and professional uses. So, Iwould look at the current
applications and and digitalproducts that you or a company
(19:18):
is using. So for example, youknow, Burberry has asked me to
kind of be our AI champion. Andso, as that informal role, I
have been looking doing aninventory of the products that
we use day to day so, you know,Microsoft Teams Canva grammerly.
(19:44):
You know, even our MicrosoftOutlook, most of those services
already have an AI componentbuilt in, in some capacity. Some
of them yes, they requirepremium payments, but I think I
think my point is, you don'tnecessarily need to find new
(20:07):
applications or products tobring into your world, there's a
lot of things you're actuallyalready using that can be
improved or expanded upon. Andso I think that's a good baby
step. And I think truly, it'sone, one thing at a time, you
don't need to jump into 12 newprograms in one day, you can
(20:30):
start as basic as Okay,Microsoft Teams has certain AI,
transcription services thatpremium offers, and there's a
free trial. So give yourself youknow, a month to play around
with that free trial and seewhat works. So I think that is a
great baby step up just playingaround with it. And then I
(20:53):
think, to my point earlier, isplaying around with it in your
personal world. So whetherthat's chat, GBT just seeing the
prompts, what works, whatdoesn't? I understand this can
all sound I guess, a bitoverwhelming. But really, it's
just one day at a time. Becauseit is constantly evolving. And I
(21:18):
think I think AI has the abilityto support day to day work
personal professional. But thesecond it starts to become a
burden or is hindering that ormaking it overcomplicated. It's
not serving its purpose. So Ithink that's really important to
(21:39):
remember, too.
That's great. And abandoning itis not. I mean, I would say
leave those behind anythingthat's burdening you, right?
Yes. Yeah. Yeah. I'm glad youbrought up just kind of, you
know, the inclusion of AI intosome of the tools we're using
already. I mean, I remember notlong ago that my Outlook emails,
(22:04):
were just me typing. Now it'srecommending the end of the
sentence. And, gosh, I would say75% of the time, it's right. So
it has been learning my styleand the way that I speak and
write and communicate, which hasmade it easier for me to just
even write emails. So that'sgreat. Obviously, we've got
(22:25):
things like Alexa and theory andall of those tools that kind of
are voice driven voice. Ai.
What's your favorite AI tool outthere?
So I use, I use notion AIregularly, I use it more
(22:48):
personally. But I've alsobranched out to professional
use, I think it's a greatorganizational platform. So I'm
a huge advocate of notion AI, itcan be a bit overwhelming. But
for someone whose brain isbouncing from so many things,
it's very helpful to kind oforganize all of that and the AI
(23:13):
component is very different thansome of the other like Chachi
VCs that I've experienced. froma professional standpoint, I
think Grammarly plus is reallyincredible for proofreading.
It's just a, it sinks into youremails and your Microsoft and
(23:37):
it's so helpful to have a secondset of you know, quote unquote,
eyes helping you with some ofthose grammar and stylistic
errors. I also really love chatGPT but I you know, recently
started playing with the the theplus version, so check GPT four,
(23:58):
and they came out with a, Ithink Chad should be T four plus
version A few days ago. I'm I'mnot as familiar with what the
difference is. But all that's tosay is the newer versions are
pretty incredible with what itcan do. But I think that leads
me to also my fear with AI, asyou know, it's often discussed
(24:22):
of, you know, huge reliance ontechnology and AI and I think
that's kind of the big, youknow, aha moment that we have to
be aware of, is yes, it can doso much. But it we still need
the human role to be reading andcomprehending and making sure
(24:43):
that it still sounds human andit makes sense and it's the
right information because it'seasily it's it's an easy spiral
from there.
That's great. Another of myfavorite is otter AI Have you
used? Yes,we have used otter AI? It's very
helpful. I don't know, have youused it through Microsoft Teams
(25:06):
or anything in that capacity?
I have. And I've also seen, andmaybe we've leveraged it as a
team at point northeast totranscribe meetings through
zoom. I'm actually not sure ifit was otter AI. But anyway, the
transcription of a meeting intowords, so that someone has the
(25:29):
notes you can refer back to itis fantastic. So
I agree. Yeah, we haven't. We'replaying around with it, too. So
I think it's a greattool. That's great. Okay, well,
I think it might be even fun. Ifyou and I collaborate on a
little list, we can add that toour show notes today of some of
our favorite tools, and we canlink to them. So that'd be good.
(25:51):
Any other kind of tips, aspeople kind of play with AI,
anything else you want to kindof mention?
You know, I think AI is, is anincredible tool. And like I
said, it's very easy to beconsumed by this ever growing
(26:16):
buzzword, thinking you have tobe doing it all and being an
expert. And I think just beingopen to a new technology, and
not necessarily worried aboutyou know, mastering a skill,
just constantly learning andknowing that tomorrow, there
(26:38):
will probably be more toolsavailable to us newer versions,
and that we are, you're never,we're never going to be quote
unquote, masters or experts. Andso like, Be okay with the lack
of perfection and know that it'slike anything in life, the more
you learn, the more you willevolve, and you'll be able to
(27:01):
better serve your clients. Andso I think it's just really
important to just keep educatingourselves about it, and finding
ways to support your existingday to day.
That's great Alexa, as we kindof have our tagline at point ne
it's up into the right. So ifyou're picturing a grid, it's
(27:23):
like baby steps, but ever, inthat positive direction. And I
would say, maybe learning someof these things, you know,
there's that moment of oh,insecurity or awkwardness when
you're first learning something,but the eventual goal is just to
have that Kaizen up until theright. So I love how you said
that. It's great. Yeah,yeah. So you know, I think and I
(27:43):
mentioned that, like, I mean,I'm lucky that I, that Burberry
supports, you know, up to theright growth, they want those,
they, we want to be at theforefront of these technologies,
so that we can better serviceour clients and help, you know,
help them achieve theirobjectives. But at the same
(28:04):
time, they might not needcertain things that is out
there. And so that's where wecome in to make sure we have an
understanding so that we canservice them in the way that
they need.
That's great. You and I are in asimilar capacity in terms of
(28:25):
serving clients that may or maynot have needs for this sort of
thing. But I think it helps usto build our toolkit, so that
when someone needs something, wesay, you know, this is the tool
or why don't you tried? And Ithink again, I think AI can be a
terrific way of being moreefficient, more effective, etc.
(28:46):
And, you know, some of thosetools are becoming enabled by
AI. And so I again, I echoeverything you said about trying
it being comfortable, not beingafraid. It's all a part of just
kind of learning and weaving itkind of feathering it into your
business. So yeah, exactly. SoAlexa, tell me and so that we
(29:08):
can tell our listeners, how canthey get in touch with you? If
they need some help? You know,whether it's marketing PR. Maybe
they're a law firm out there,and they're needing some help,
or they're just needing to pickyour brain on AI? Oh,
good. Yeah. Yeah, as I say, soyou have my email. It's
alexa@burberry.com. We have awebsite burberry.com as well.
(29:30):
We're also on LinkedIn, and weare on Instagram. So if you
direct message us message us onLinkedIn or you know, email,
always available, happy toanswer we'd love to connect with
you and hear about your goalsand wherever they fits into
that.
That's great. I think, you know,networking with others to say,
(29:54):
what have you used when you'vecome up against a problem and so
I think just picking your brainI just see kind of what are you
seeing broadly, what are otherlaw firms doing with AI and even
more broadly with other toolsthat have the resources, etc. So
you guys have been fantastic insupporting our point northeast
clients. And just, I reallyappreciate you coming on and
(30:17):
talking about this big andimportant topic. So thank you
again.
No, I appreciate you having me.
It's it's been lovely. I mean,do we have to go? I have a quick
question for you here. Ofcourse. I was interested to know
how your clients are using AI orif they are?
Yes, well, I will tell you,before I answer the client part
(30:37):
that my team said, we're usingFathom notes ticker, when we're
in zoom, so I get it wrong. It'snot otter AI, though, I have
used otter before. But Fathomnote taker was our preferred
kind of transcription servicefor our meetings. So wanted to
get that right. You know, Iwould say, again, I feel as if
(31:00):
there are all sorts of toolsthat are incorporated into our
already using Google. Anotherone that I've seen people try is
the Microsoft pilot, AI tool.
And I have not used itpersonally. But I have kind of
done a little bit of research.
It is a pay to play platform, ora paid platform. And I think it
(31:26):
does a great job of kind ofcompiling and making a summary.
So if you would say to the AI,you would, you know, ask, what's
the latest on X, Y, and Zproject? And then it would spit
out, you know, what is thelatest with whatever the project
is? It could be, you know, howare things progressing between
(31:47):
Alexa and die on getting thepodcast scheduled? And it would
give him a simple summary. Ichuckled, because we reschedule
it.
Yeah, not well, but there weare.
Um, so the usage, I think,again, you know, Microsoft is
the platform that we useappointment, emails, and, you
know, using all of the differentcomponents so that we can, you
(32:10):
know, keep our calendarsorganized, and we have
SharePoint that we're using. Andif that pilot ai ai is
accumulating, from all thosedifferent tools, and able to
serve up a summer, it can be areal game changer in terms of
the time spent searching andkind of going back through your
notes. Um, so yeah, I mean, Iwould say, you know, again, I
(32:33):
think, chat GPT has been onethat people have used for, you
know, write a, write a message,write a blog, how can I mark it
simply to a certain demographic?
I have seen it used, you know,as far as giving people the
first steps to answering thequestion, and then the human
(32:56):
imagination comes in to say, Oh,wow, there's an idea. There's a
nugget, how can I take it fromthere? So that's been great.
Yeah,no, that's great. I'm always
interested to hear how othersare using it. And like, as we've
said, shared, there's so manytools. And like I said, I'm
always advocating for the onesthat I use, but I like to hear
(33:18):
what else other people areusing, because I haven't even
heard about them. So that'slike, great to hear that.
There's so many other greattools, and I can't wait to look
up.
Yes, it's great. And that's whyI think you and I can start the
kind of conversation and putsome of our favorites into the
show notes. And then we can ask,what are people using? What are
(33:39):
they finding successful? Soit'll be a good conversation,
especially since we both have somany law firms. Yeah. Well,
well, thank you for being onwith me today. I truly
appreciate it. You already somuch for having me. Yes. And
just to pick your brain has beenso helpful for me personally,
(34:00):
and then here on the show for alot of our clients. So thank you
again, we will put your email inthe in the show notes, like I
said, so that people can get incontact with you. But you know,
anytime someone has a question,I would say the very first most
important thing is just to ask,right? I mean, you're never
alone. If you're out thererunning a business, or if you're
(34:20):
the CFO, and you don't know whatto do next, or you're trying to
find a marketing resource. Imean, just ask, just ask someone
and you and I will both beavailable just to give people a
nudge in the right direction. Soyep, and I think that's a great
point. Never be scared to admityou don't know something. It's a
huge, huge lesson that I feellike I'm constantly reminding
(34:41):
myself so ask questions and beokay with not knowing. That's
right.
I agree. Well, thank you again,and thank you to all of our
listeners and viewers out therereally appreciate you spending
some time with us. Whether it'sAI or any other business or
marketing Question. Fire away,everybody. Let Alexa and I know
(35:04):
how we can help. All right. Havea great day everybody. Thank you
again Alexa Baiser thanks somuch for tuning into this
episode of level up yourbusiness with me, Sarah Frasca.
If you have a problem in yourbusiness that's keeping you up
at night. Please join us in afuture episode so we can help
get you unstuck. Just clickingthe link in the show notes and
(35:27):
send us a message. Pleaseremember, stay innovative
friends
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