Leverage Your Podcast Show

Podcasting isn't the only audio medium. Audiobooks are another, which, if you are an author or looking to be one, is a key asset to get more book sales and readers. The idea of spending hours in a studio reading your own words, trying not to sound stiff or monotone, is enough to make anyone put it off indefinitely. 

Executive producer Jeremy Shrifels joins the show to completely reframe how we approach nar...

Appearing as a guest on podcasts is a powerful tool, but many guests don't always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven't decided what you want from the conversation, it's easy to default to simply sharing valuable insights and hoping something comes from it.

It's also natural to want multiple outcomes from guesting,...

It's incredibly frustrating to be a podcast guest, share a ton of value, and get great feedback from the host, only to hear crickets from the audience afterward. You know your expertise can help people, but for some reason, it's not translating into actual leads or clients. The problem isn't what you know; it's how you're communicating it. 

Facts and tips alone don't move listeners to action, but strategic...

If you've ever tried to grow your business through content alone, you know how much work it can be. Writing posts, recording videos, learning SEO, keeping up with social media… it can start to feel like a full-time job on top of running your business. And even when you're consistent, the growth can feel frustratingly slow. 

In this episode, Bryan Harris of Growth Tools shares a completely different way to ...

Many podcasters pour their heart and soul into their show, constantly chasing more downloads with the hope that some listeners might eventually become clients. It can be an exhausting and slow path to seeing a real return on all that hard work. 

My guest, Dave Dubeau, flips that entire model on its head, using a system that transforms a podcast into a direct sales conversion tool. He explains how to stop c...

It is incredibly frustrating to send out dozens of podcast pitches and hear nothing but crickets in return. You might even start to wonder if your approach is all wrong and you sound just like everyone else in a crowded inbox. 

My guest, Alice Draper, explains why the secret to getting booked has less to do with your resume and more to do with your story. We dive into the critical steps you need to take be...

Many podcasters launch their show with big dreams, but have a hard time using it to grow their business effectively. It's easy to get caught up in the pressure for massive downloads and major sponsors, feeling like you are falling behind if you are not monetizing from day one. 

My guest, Jenn Trepeck, navigated this exact path, transforming her health coaching side gig into a thriving brand centered around...

You know your stuff inside and out, and even though you are pouring energy into social media, guesting on podcasts, and marketing your business, it's easy to still feel invisible with your business growth goals still out of reach. 

My guest, Expert Authority Coach Christine Blosdale, is here to cut through all that noise and show you what actually gets you noticed. We break down the exact steps to build a ...

Podcast guesting can be one of the most powerful visibility and lead-generation strategies available — when it's done with intention.

Too many guests leave results to chance: hoping the right questions get asked, hoping the conversation lands, hoping something converts.

To kick off the new year, I invited some of my favorite experts in the podcast guesting space to share their best tip for 202...

You are a podcast guest, sharing your expertise, but wonder how to take that next step into broader speaking opportunities. Perhaps the idea of a big stage feels intimidating, or you are unsure how to translate your interview skills into a full presentation and monetize it. 

Before you take that leap listen to my next guest Kimberly Crowe of Speakers Playhouse so you understand your opportunities, what you...

If you've been feeling the pressure of running a podcast business lately… you're not imagining it. The industry has changed fast. Production is being commoditized, organic growth is tanking, and clients want real ROI—not promises. So how do you stay profitable and keep delivering results? 

I'm joined by David "Ledge" Ledgerwood from LISTEN Network, and we're pulling back the curtain on what's actually happ...

Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy. 

The problem is that most networking advice comes from transactional industries where you sell once and disappear, b...

Launching a podcast isn't just a challenge for hosts—it's a strategic endeavor that demands meticulous planning, creative marketing, and intentional execution. Just like building a podcast from scratch, becoming a podcast guest requires the same level of strategic thinking and preparation if you want to transform random appearances into meaningful opportunities. 

Most entrepreneurs mistakenly treat podcast...

Podcasting is not broadcasting - it's about building a relationship with the audience, connecting and engaging. Most creators get stuck tracking vanity metrics like downloads, never understanding how to truly connect with their audience or grow their show. What if you could unlock the secret to not just broadcasting content, but building a genuine community that eagerly awaits each new episode? 

Daniel J. ...

Launching a podcast seems like a straightforward path to instant podcast success, but the reality hits hard when your download numbers stay stubbornly low and your audience feels nonexistent. Most creators pour their heart and soul into recording episodes, only to find themselves lost in the vast podcast wilderness, wondering why their show isn't gaining traction. 

The truth is, podcast success isn't just ...

Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. She's not talking about landing $10,000 keynote spots at massive conferenc...

There is so much stress around how to get an ROI from social media. What if you don't have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don't matter and how to engage and convert. 

Louise breaks down exactly how to build a customized social sales funn...

We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was 'out of my league'. It's for the rich and famous, or you need a special connection to get an 'in'. 

I was so thrilled when I met Mary O'Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity. She'...

Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it's not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I'm joined today by seasoned publisher Lynn Smargis show you how. 

Lynn shares the secrets to crea...