Leverage Your Podcast Show

I’ll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here’s the big news: I’m moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what’s shifting, and what’s coming next that I’m really excited about.

Growing your business through podcasting doesn’t mean choosing between hosting or guesting. It’s not either/or — it’s both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads.

Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and ...

I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn’t highlighted and I didn’t get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience.

What if I told you there's a way to transform those podcast appearances from forgettable chats into client-genera...

Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner. 

If you've ever found yourself awake...

The concept of attention economy - you know -get attention and generate leads isn’t working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever. 

Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), wh...

Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened? 

Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy? 

What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself? 

Jennifer Lyall, an Intuitive Business Mentor, is about to dr...

If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co.

Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get ...

If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails. 

Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a ni...

Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? 

What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is ...

Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening? 

Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective. 

In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go w...

You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting? 

Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions! 

On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying...

Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance. 

What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that actually get people to pay attention and want more? 

Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podcasts, even video marketing, reels and shorts! 

In this epis...

Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank? 

In this episode, Becky Mollenkamp, ...

Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? 

In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most...

Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients.

In this episode, I talk about your offers and funnels and how to be more strategic with your pod...

Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. 

In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your i...

Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire. 

Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their listeners with their experiences. But what if storytelling cou...