Leverage Your Podcast Show

Podcast guesting can be one of the most powerful visibility and lead-generation strategies available — when it's done with intention.

Too many guests leave results to chance: hoping the right questions get asked, hoping the conversation lands, hoping something converts.

To kick off the new year, I invited some of my favorite experts in the podcast guesting space to share their best tip for 202...

You are a podcast guest, sharing your expertise, but wonder how to take that next step into broader speaking opportunities. Perhaps the idea of a big stage feels intimidating, or you are unsure how to translate your interview skills into a full presentation and monetize it. 

Before you take that leap listen to my next guest Kimberly Crowe of Speakers Playhouse so you understand your opportunities, what you...

If you've been feeling the pressure of running a podcast business lately… you're not imagining it. The industry has changed fast. Production is being commoditized, organic growth is tanking, and clients want real ROI—not promises. So how do you stay profitable and keep delivering results? 

I'm joined by David "Ledge" Ledgerwood from LISTEN Network, and we're pulling back the curtain on what's actually happ...

Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy. 

The problem is that most networking advice comes from transactional industries where you sell once and disappear, b...

Launching a podcast isn't just a challenge for hosts—it's a strategic endeavor that demands meticulous planning, creative marketing, and intentional execution. Just like building a podcast from scratch, becoming a podcast guest requires the same level of strategic thinking and preparation if you want to transform random appearances into meaningful opportunities. 

Most entrepreneurs mistakenly treat podcast...

Podcasting is not broadcasting - it's about building a relationship with the audience, connecting and engaging. Most creators get stuck tracking vanity metrics like downloads, never understanding how to truly connect with their audience or grow their show. What if you could unlock the secret to not just broadcasting content, but building a genuine community that eagerly awaits each new episode? 

Daniel J. ...

Launching a podcast seems like a straightforward path to instant podcast success, but the reality hits hard when your download numbers stay stubbornly low and your audience feels nonexistent. Most creators pour their heart and soul into recording episodes, only to find themselves lost in the vast podcast wilderness, wondering why their show isn't gaining traction. 

The truth is, podcast success isn't just ...

Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. She's not talking about landing $10,000 keynote spots at massive conferenc...

There is so much stress around how to get an ROI from social media. What if you don't have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don't matter and how to engage and convert. 

Louise breaks down exactly how to build a customized social sales funn...

We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was 'out of my league'. It's for the rich and famous, or you need a special connection to get an 'in'. 

I was so thrilled when I met Mary O'Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity. She'...

Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it's not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I'm joined today by seasoned publisher Lynn Smargis show you how. 

Lynn shares the secrets to crea...

You've done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it's running on autopilot.  How do you know it's still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realign your show with your brand, deepen listener connection, and boost ROI....

You know you need to play bigger, get visible, and grow your authority—but stepping into the limelight can feel daunting. Whether it's speaking at more events, guesting on podcasts, or even creating your own podcast or videos, there's often something that keeps you stuck—a reason you keep procrastinating.

Those nagging inner voices of self-doubt keep whispering that you're not good enough, smart enough, or...

Sure AI is handy to use and can speed up content creation, but if your marketing sounds like everybody elses (or like AI) you are going to repel instead of attract your ideal client. You want to stop the scroll and communicate in a way that makes people feel like they are being heard, like you are speaking directly to them. 

Scott Murray's got a game-changing approach that's not about fancy marketing trick...

You know you've got something amazing to offer, but potential clients seem to scroll right past without a second glance. What if the problem isn't your expertise, but how you're talking about it? Imagine being able to craft a marketing message that makes people lean in, nod their heads, and think, "Yes, this is exactly what I need!"  

In this episode, brand strategist Debbie White breaks down how to cut th...

I'll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here's the big news: I'm moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what's shifting, and what's coming next that I'm really excited about.

Growing your business through podcasting doesn't mean choosing between hosting or guesting. It's not either/or — it's both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads.

Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and ...

I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn't highlighted and I didn't get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience.

What if I told you there's a way to transform those podcast appearances from forgettable chats into client-genera...

Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner. 

If you've ever found yourself awake...