Leverage Your Podcast Show

Launching a podcast seems like a straightforward path to instant podcast success, but the reality hits hard when your download numbers stay stubbornly low and your audience feels nonexistent. Most creators pour their heart and soul into recording episodes, only to find themselves lost in the vast podcast wilderness, wondering why their show isn't gaining traction. 

The truth is, podcast success isn't ...

Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. She's not talking about landing $10,000 keynote spots at massive conferenc...

There is so much stress around how to get an ROI from social media. What if you don't have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don't matter and how to engage and convert. 

Louise breaks down exactly how to build a customized social sales...

We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was 'out of my league'. It's for the rich and famous, or you need a special connection to get an 'in'. 

I was so thrilled when I met Mary O'Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity....

Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it's not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I'm joined today by seasoned publisher Lynn Smargis show you how. 

Lynn shares the secrets to...

You've done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it's running on autopilot.  How do you know it's still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realign your show with your brand, deepen listener connection, and boost...

You know you need to play bigger, get visible, and grow your authority—but stepping into the limelight can feel daunting. Whether it's speaking at more events, guesting on podcasts, or even creating your own podcast or videos, there's often something that keeps you stuck—a reason you keep procrastinating.

Those nagging inner voices of self-doubt keep whispering that you're not good enough, smart enough, or...

Sure AI is handy to use and can speed up content creation, but if your marketing sounds like everybody elses (or like AI) you are going to repel instead of attract your ideal client. You want to stop the scroll and communicate in a way that makes people feel like they are being heard, like you are speaking directly to them. 

Scott Murray's got a game-changing approach that's not about fancy marketing ...

You know you've got something amazing to offer, but potential clients seem to scroll right past without a second glance. What if the problem isn't your expertise, but how you're talking about it? Imagine being able to craft a marketing message that makes people lean in, nod their heads, and think, "Yes, this is exactly what I need!"  

In this episode, brand strategist Debbie White breaks down how...

I'll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here's the big news: I'm moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what's shifting, and what's coming next that I'm really excited about.

Growing your business through podcasting doesn't mean choosing between hosting or guesting. It's not either/or — it's both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads.

Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and ...

I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn't highlighted and I didn't get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience.

What if I told you there's a way to transform those podcast appearances from forgettable chats into client-genera...

Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner. 

If you've ever found yourself ...

The concept of attention economy - you know -get attention and generate leads isn't working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever. 

Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing...

Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it's a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened?&nbs...

Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy? 

What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself? 

Jennifer Lyall, an Intuitive Business Mentor, is a...

If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co.

Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get ...

If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails. 

Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with...

Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? 

What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audienc...