187 | How Top Creators Use AI to Create Scroll-Stopping LinkedIn Content with MJ Jaindl - Leveraging AI

Episode Transcript
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Isar Meitis (00:00):
Hello and welcome to another live episode of the

(00:03):
Leveraging AI Podcast, thepodcast that shares practical,
ethical ways to leverage AI toimprove efficiency, grow your
business, and advance yourcareer.
This Isar Metis, your host, andtoday's topic is something I'm
personally very.
Passionate about, and our guestis as well, but we'll get to
that in a second.
Every company today, and to befair, every business leader and
business person out there todayneeds to create content.

(00:25):
Creating valuable content thatstands out will enable you, your
company, your brand, toestablish yourself as leaders in
your field, which by directrelation will drive more
business.
I can tell you that because Ihave this podcast, most people
that approach me for me, not asan option.
They wanna hire me for myservices because I've already
established to them through mycontent that I know what I'm

(00:48):
talking about when it comes toAI business transformation.
And Producing high qualitycontent is important, but
standing out today is not easybecause everybody wants to
produce content.
And with AI, it became very easyto produce content, and most of
it is just, eh, vanilla, andit's just hard to stand out.
And hence when I see truecontent masterpieces that really

(01:08):
capture the attention and justlook different and that drive a
lot of engagement.
I'm personally very curious andhence I'm gonna follow up with
the person.
And so this is exactly whatwe're going to do today.
Our guest today, MJ jal is.
Maybe the creator that createsthe coolest content on LinkedIn
today.
I don't know if he's number one,but he is very high up there,

(01:29):
and his carousels and visualaspects of his content just look
spectacular.
They're always on brand.
They're always very different,and they always just attract me
to read what he's saying andhence I said, Hey mj, can you
come and share your magic withus and show what you're doing
now?
MJ is just a pretty face or apretty post.
He's background.

(01:49):
He's actually, a C-Suite leader.
For multiple years.
He was running large and mediumsized companies and leading
them.
So he brings a lot of reallyinvaluable information into his
post.
So it's an amazing combinationof knowing how to use AI and
knowing how to combine your.
Personal information, experienceand pour it into something that
A, stands out from a visualperspective, B provides a lot of

(02:12):
value to his readers and hencedriving a lot of engagement that
in the long run provides anddrives more business.
So if you want to learn how tocreate amazing content that
stands out and drives engagementand drives business, don't miss
a second of this episode.
I'm sure it's going to be a lotof fun.
Now, I will tell you somethingfrom my personal experience.

(02:32):
MJ shares online some of thethings that he's going to share
today, such as how to create,amazing covers for your car
sales or your post.
And we literally.
Joyce and I, my assistant and Ifollowed his process to the t
last week.
We created two, posts onLinkedIn.
Each and every one of themgained over 18,000 views.
That's way above my dailyaverage.

(02:54):
And so I can tell you from verypersonal experience that what
we're going to share with youtoday works.
So with that, I must say again,I'm personally really excited to
welcome MJ to the show.
Mj, welcome to leveraging ai.

MJ Jaindl (03:06):
Thank you so much, Asara.
this is one of the best introsever.
I appreciate it.
I appreciate you.
Thank you for having me on.
And I'm really excited to chattoday and talk a little bit
about design, LinkedIn growingaudience and, why visuals are so
important today.
maybe what we could do is juststart by talking about how
LinkedIn has changed a littlebit.
And so

before we dive in, gimme a second.
First of all, there's a liveaudience, right?
Yeah.
So we're doing this live onLinkedIn and we're doing this
live on Zoom, and we havemultiple people joining us.
So I wanna thank everybody thatjoin us.
There's a lot of people who joinus every single week, kinda like
our groupies that are there, butthere's a lot of people who join
for people like you, right?
Because the topic is relevant tothem specifically.
And so if you are joining uslive, thank you so much.

(03:47):
Wherever you're in the world,share right now in the chat,
both on LinkedIn as well as onZoom.
Where are you at?
Where are you joining from?
what are you trying to get fromthis conversation?
So we can relate to that whenwe, go through this interview.
And, in addition, if you're notwith us, why aren't you with us?
So if you're just listening tothe podcast or watching this on
YouTube afterwards, and both areawesome, like I love my

(04:09):
audience.
but you can join us live everyThursday, noon Eastern time.
we have amazing people like mj.
And the last thing that I willsay before we dive into this
topic, there is just less thantwo weeks to go to the next
session of the AI BusinessTransformation Course.
It's the best probably AIpractical course on the planet
today.
I have a lot of people join ourcourse after taking courses at

(04:30):
MIT and Stanford and Harvard,and Oxford, and places like
this.
And all of them say that from apractical business perspective,
my course is significantlybetter than that.
Because that's what I focus on.
Like it's literally hands-on howto apply AI in a business
environment.
I've been teaching these coursesfor two years.
Hundreds of maybe thousands ofbusiness people have been
through this training andliterally transformed their

(04:50):
businesses and their careerswith that course.
We only teach this course like Iteach it all the time, but it's
mostly private to organizationsand different groups and
companies, and we only openpublic courses once a quarter.
So this one happens on May 12th.
The previous one was January andFebruary, and the next one will
probably be in August.
So if you don't wanna waitthrough August in order to
completely transform yourcompany, this is a great
opportunity to join us.

(05:11):
There's a link in the shownotes.
You can just click on that.
I'll also post it here in thechat if you're here with us
live.
that's it.
with that I'm gonna give themicrophone back to MJ and let's
dive into, the magic of creatingposts that engage people and
actually drive value.

MJ Jaindl (05:24):
For sure.
And, I'll start by saying itseems like the, LinkedIn feed
has changed.
So why is this important?
Why is what we're talking abouttoday important is that
LinkedIn, the feed is morevisual than ever and creating
great visuals is actually agrowth strategy today.
a little bit about my backgroundon LinkedIn, I was invisible 18

(05:46):
months ago.
I literally had a thousandfollowers or 1500 followers.
I think I.
that were just built up throughmy career.
I didn't really take itseriously.
I didn't log in that much.
so my whole LinkedIn journeystarted about 18 months ago.
And when I first started, I tooka course.
So I took a course and thecourse was about content
creation and it was mainly aboutcopy.

(06:06):
And the copy's really important,but it was nail the hook, nail
the rehook nail, the rest of thepost.
Talking about having contentpillars focusing on your niche.
And I learned a lot from that.
I thought it was reallyimportant.
I.
And I really focused on my texthooks and making sure that they
were tight.
But what I realized over time isthat the visual is actually the

(06:27):
thing that's so important andthe main reason behind that
because like 72% of people arereading LinkedIn in their feed.
So if you think about scrollingthrough your feed and you see
the visuals that are comingthrough, those are what stand
out and catch your eye.
And we're gonna talk about thisa little bit as we go through
designs today, but those arewhat stand out and catch your
eye.
and today those text hooks thatused to be so important on

(06:49):
LinkedIn like two years ago or18 months ago, are not so
important today.
They're still important.
You should write a good hook,but the visual is actually the
real hook.
So if you can understand that itpays to develop your skills to
build something that looks niceand beautiful and that could
also catch your eye.
And those are kind of like theconcepts that we're Gonna talk
about it today.

Yeah.
I love what you're saying and Iagree with you a hundred
percent, right?
I still think that firstsentence plays a big role, but
if you think about your personalway, you scroll through things,
you scroll, scroll, scroll, andyou gotta stop to read that
first line.
And usually what stops you isthe graphics, right?
Yes.
So if there's a graphics that isunique, that stands out, that.
It says exactly what it needs tosay in the way it needs to say

(07:31):
it.
And I think that's the biggestdifference with the stuff that
you're doing.
Like it's very, pun intended.
It's very bold.
And so it's very obvious whatthis is going to be about by
reading three to four words thatare huge on the screen.
So if it relates to your targetaudience, which it should, then
they're gonna stop.
And then they're gonna read thatfirst line, and then if you nail

(07:52):
that first line, they're gonnaclick on see more and actually
see the rest of your post.
And then if you provided themvalue, they may actually follow
you and engage with you and soon.
but that first visual step iscritical.

MJ Jaindl (08:02):
Yeah.
I totally agree.
Do you wanna jump in?
Maybe jump in and take a look?
Yeah.

let's go to the, you know, what, practical, why
not?
I think that's why people arehere.

MJ Jaindl (08:10):
why not?
I'm in Canva now.
So this is where the magichappens.
I think it's truly like one ofthe number one skills that you
need to learn if you arecreating on LinkedIn.
and so what you're seeing herenow is a lot of the designs that
I've created, some of you, ifyou do follow me, you've seen
these in the feed.
So you see all of these, theseimages and start to get a feel

(08:31):
for what I create.

But what I really wanted to, for those of you, by
the way, for those of you whoare just listening, first of
all, there's a YouTube channel,so you can go and watch this if
you can, but if you're walkingyour dog or driving or
something, you obviously cannot,What we are looking at is kinda
like a feed of images that alllook like the cover of National
Geographic from the quality ofthe way they look, but they all
follow the same brand guidelineswith like really large, bold

(08:56):
text with like light greenishhue to everything, whether it's
the actual images or thebackground or the text or some
combination of the above.
So lots of black and lightgreen, so they're all very much
to brand and they all lookamazing and professional, and
we're gonna learn exactly how tocreate it for yourself.

MJ Jaindl (09:16):
I appreciate that.
I appreciate the, the kind wordsthere.
And in order to get here, Iactually was talking to a friend
about it.
I tried a trillion differentcolor combinations, so I
literally went in and, andtried.
I.
All these different combos.
Lemme see if I gonna find it.
Yeah, this is like an example ofit.
So you see these like brand kitsix, brand kit seven brand kit
eight brand kit 15.

(09:37):
I literally went through when Iwas deciding this color and I
was like, okay, let's see whatall of these look like together.
So you can kind of see whatcould have been.
Down here.
Yeah.
But I eventually landed on thescreen, which I really like.
And the reason why I picked itis because I wanted to design on
black, so a black background,which I think stands out really
well in the feed.
But I also wanted to be able todo light.

(09:58):
I've kind of shifted.
I used to do a lot of, backblack backgrounds and then I've
shifted a little bit towardlight backgrounds.
But I wanted to be able to doboth, and I wanted to be able to
flop back and forth, because, Ilike the variety and I didn't
want.
My feed or my content that I wasputting out to look too stale.
some colors just don't work withit when it's like, you can't do
the light background and thenhave something that's not too

(10:19):
overwhelming.
Like when you do a, like areally kind of bright neon,
yellow.
I love that color.
Sometimes it could beoverwhelming in the feed.
it stands out.
It's, especially if it's

like a full page and that's the background of the
thing.
It's too much.
I agree.
Right,

MJ Jaindl (10:31):
exactly.
so that's kind of what I wastrying to play around with and
make something that, was veryhigh contrast on a light
background, but could also beused on a black background.
And I wanted to keep thingssimple, and I've told this story
before, but when I first startedout, my designs were really
colorful.
you can kind of see one of them,here as an example, they had a
lot of colors on them.
This was the gen one.

(10:51):
And what was challenging withthis design is that there were
so many colors on it.
Like this was literally theentire palette here that it was
hard to work with because youwould create something and you
would try to get the palettejust right and you ended up
playing around with colors.
It's too time consuming.
And I think the key to designingfor LinkedIn content is to be
able to do things super fast.
So that's why I wanted to justpick two colors and and kind of

(11:13):
move forward with that.
before I get into actuallycreating something, I wanted to
just explain a concept, and I'vetalked about this in a post, but
I think it'll be really helpfulfor everybody to just understand
this general concept whendesigning carousel covers,
because this is super important.
There's a couple elements thatare going on.
This is actually a carouselcover.

(11:33):
so it's a page one, and forthose that aren't used to
creating carousels yet, it'sbasically just a PDF document.
So it's called the documentpost.
In LinkedIn, you upload a PDF,but the kind of slang term for
it as a carousel, and it comesup in LinkedIn as a carousel.
Now, the reason to create acarousel, there's a number of
reasons, but one of the biggestreasons is they will give you

(11:55):
the biggest reach.
one of the reasons behind thatis because, LinkedIn is looking
at dwell time.
And so dwell time is how long issomeone actually looking at your
post?
How much time are they spendingon your post?
When you have a carousel, youhave added length to your post.
So you could have many slides onyour carousel.
There's ways to optimize thenumber of slides that you have,
but it's longer than a textpost.

(12:16):
So if someone is trying tounderstand what you're saying,
they're going to spend more timeswiping through, they may go
back up and click on your post,and all of those things are
gonna increase.
the dwell time.
When there's good dwell time onthe post, the LinkedIn algorithm
is saying to itself, this is apost that is relevant.
And people like reading.
They wanna promote content thatgets read because LinkedIn wants

(12:36):
to keep people on the platform.
So the more that you canincrease the dwell time, the
better shot that you have, thatyour post is going to do well,
carousels a really good vehiclefor that.
So this is why it's important tobe able to create them.
If you have them in yourrepertoire, if carousels a tool
in your toolbox, it gives youthe opportunity to increase your
reach faster, which on LinkedIn,everybody wants to grow.
I think everybody wants to putout quality content and create a

(12:58):
quality audience, but they giveyou this opportunity to grow.
So that's reason number one.
Reason number two is they giveyou the opportunity to educate.
And I think educational contentis the content from my
experience, and by now I'veposted over 400 times from my
experience, educational contentis the content that does really
well, and it also helps youbuild your authority.
So if you go deep on aparticular subject, then your

(13:21):
readers will start to understandthat you have authority in that
particular subject, and they aremore likely to follow, for one,
if they're just reading yourcontent for the first time.
but it starts to build trustwith the reader.
those are kind of the two mainreasons why carousels are
important.
And when you start thinkingabout designing them, there are
a few elements here.
And then after this I'll go intohow I actually create them.
And I think for most folks whosee my carousels, they'll be

(13:44):
shocked at how easy it is I, ittalked about my background a
little bit.
I'm a CRO, I run sales andmarketing.
I love marketing, but I'm not adesigner.
I feel like I am now, but Inever had a design background.
I never had a design job.
so 18 months ago I was justlearning design Canva.
I literally just signed up forit 18 months ago and I've kind
of learned this all along theway.

(14:04):
So the things that I'm gonnashow today, if you have no
design chops, no design skills,that's okay.
I didn't either.
You can still come a really longway.
And I think Conva is an amazingtool because, it has a really
small learning curve.
Yeah.
Think a sec.

Yeah.
one, there was literally aquestion in the chat.
I said, okay, what's, Iliterally looked at Canva today.
What, kinda like a coincidenceand what is the time to learn
Canva?
So he kind of answered that,right.
Canva made it the whole pointbehind Canva as they took the
concepts from like Adobe andsaid, let's bring this to the
masses and make it cheap andeasy to use.
And so that's number one.
It's the learning curve.

(14:38):
and you'll see today just thestuff that MJ is gonna show is
you'll know it like in the next25 minutes, you will know how to
design these kind of things.
There's obviously a millionother things you can design on
Canva.
but that will give you a goodintro.
The other thing that I wanted tosay, I know some of you're
saying, well, this is an AIshow.
What are we talking about Canvahere?
There's a lot of AI that goesinto this from the hooks to the

(14:58):
actual imagery and so on.
So it's gonna be a greatcombination of design and
marketing concepts together withhow to apply AI tools for that.

MJ Jaindl (15:06):
So we'll learn how to design part of that.
We use ai, so I'll show how tocreate great, beautiful AI
images very quickly.
Then after that, I'm gonna showeverybody how to take the
carousel that you've created andthen create a really great post
to using ai.
Awesome.
So AI can digest that carouselwith the mean work.
And then you transfer that to apost that'll actually take
literally no time, but you'llkind of see the AI piece of
that, of the content creation.

(15:26):
So we'll talk about all of thatstuff.
before we get there realquickly, there's a couple
elements that I think are superimportant about carousel covers.
the first element is somethingthat I call the trigger word.
So you'll notice somethingthat's different about my
carousels than a lot of othersis that they are not wordy on
the cover.
It is typically one word whenyou observe LinkedIn feed as

(15:50):
you're going on your phone andyou just scroll quickly through.
The thing that you're going tonotice is this.
If you're scrolling fast througha feed, you're gonna notice this
word first.
It's gonna be the first thingyour eye catches, it's gonna say
hooks.
If you are studying hooks andyou're studying LinkedIn growth,
you know, hooks are important.
That's the first thing that'sgonna catch your eye.
And your brain is gonnaimmediately say, that is
relevant to me.
And that would be a scrollstopper.

(16:11):
The second thing that you'll seeis like the image, so you just
kind of see like a beautifulimage.
But this is why this is so big.
I don't use small text.
And then what I want the readerto do is to start to scroll once
they're interested.
And so you have a title here,but I like to keep this title
under six to eight words.
Because you don't really want along title.
You actually want the reader toswipe once they've decided that

(16:32):
they're interested.
And then on a carousel, you havethis little on mobile, and
mobile is important.
You should be designing formobile first.
You have this little, slide onthe right hand side.
I call this the nudge slide, butit's basically just the preview
of the next slide that's comingup in the carousel.
This shouldn't be ignored.
Actually, and one of the pointsthat I like to make is, if you

(16:54):
notice how this is designedhere, you can actually see that
there's an infographic here.
It's a mobile infographic.
It has some points on it, andyour brain can say to itself,
that looks like it's somethingthat's easy to digest.
If this was a slide that was alltext and you could just see it's
paragraphs and paragraphs oftext here, you could be reading
through that and saying, I don'twant to get into this right now.
Like, I gotta jump into mymeeting in two minutes.

(17:14):
my kids screaming in thebackground.
Whatever it is, when you'relooking at your feed, it might
just look too overwhelming.
So you want something to feelinviting on this slide and that
will help you scroll over and,so that's another element that
you need to consider.

so I wanna pause it just for one second for
listeners who are not watchingthis, because there's a few
really key important thingshere, and I'll try to describe
what we're looking at.
the slide is more or less, andthink about like a.
Portrait style.
So think about a PDF page,right?
This is practically what it is.
the first half, almost or 40% istext, but out of that text is

(17:48):
one word that takes most of thespace.
So 70% of the top 40% is oneword that says hooks on most of
the page, like the entire widthand 30% of the actual word above
it.
There's a smaller text thatsays, still pretty big, that
says how to design carousel.
So this puts a sentence togetherthat says how to design carousel
hooks, but the hooks isgigantic.

(18:10):
And underneath that, and that'skinda like the topic that, MJ
was trying to convey.
When you open these carousels onmobile, it gives you a sneak
peek into the next slide,basically.
So you see 20% or 25% of slidenumber two.
So if the left portion of yoursecond slide.

(18:31):
Is going to be visible here.
If it is something attractiveand people are thinking it's
gonna be interesting, there's ahigher chance they're gonna
scroll to that.
And I'm sure the same is truefor other slides.
So you always see the sneak peekof the next slide.
And if you make sure that theleft side of your slides is
attractive, people will keep onscrolling, which means you're
gonna get rewarded by thealgorithm, as MJ said in the

(18:52):
beginning.
So a lot of great things as faras best practices in this one
slide.

MJ Jaindl (18:58):
yeah, that, that was great.
To sum it up, here's an exampleof a nudge slide.
This slide is designed for thevisual that to be on the left.
So in a typical carousel, andfor the folks that are just
listening in, it has the imageleft aligned.
So the image is on the left handside.
It looks interesting and itlooks not overwhelming, and it
looks inviting.
So just something that folksshould consider when they're

(19:20):
creating a carousel.
So let's go through the steps tocreate one real quick.
this will be fun and I'm curiousif anybody in the audience has a
topic that they would want tocreate and I'll create it live.
If they don't, we'll picksomething ourselves and we'll
generate it with live.

Let's see.
so we have people from the us,from Europe, from India, and so
let's see who comes up with agreat idea to try this with.
And whoever's gonna come up withthe first one, that's the one
we're going to pick.

MJ Jaindl (19:45):
Yeah, we'll see.
we'll see where this goes.
Bangalore, India a

little late.
So Aditi, you have anopportunity to show that you're
still awake.
I'm just kidding.
Tariffs.

MJ Jaindl (19:55):
Tariffs is a little, that's a little hard.
that's not super interesting.
But we could, here, all right,let's see if we can do tariffs.
If we get a better one thatcomes in.
we'll try, let's see if we coulddo tariffs here.
This is gonna be actually reallydifficult, but, maybe we can get
something that looks prettycool.
All right.
So tariffs.

somebody said AI robots.
Otherwise AI robots.
New business launch.
I think AI robots would be coolbecause it's very visual.

MJ Jaindl (20:18):
All right.
AI, robots.
And then, you know, if we havetime, we'll come back to
tariffs.
thank you Phil, for the idea.
So the winning idea is tariffs.
Let, so let's create a postabout tariffs.

Oh, tars.
How I Tars or AI robots.
Which one are we going with?

MJ Jaindl (20:31):
All right, let's do AI robots.
That'll be a little bit easier.
I think it would be easier.

Okay, cool.

MJ Jaindl (20:36):
Here's how we started off, and this is kind of where
the AI starts.
So what everybody's looking athere is ideogram.
This is how I create my images.
You could see I just did a poston chat to VII's shopping.
So I've generated a ton ofimages because I wanted a big
shopping bag on the post.
it's literally a post that Iposted yesterday.
You could see it right here.
So kind of see like my pastworkflow on there.

(20:56):
but what we're gonna do in hereis, the way that I start this is
I have a color palette that's inIdeogram, I have to access it by
clicking on one of these images.
So I have my color palette here.
These are my green colors.
I start the post by clickingthat, what that allows me to do
is set the style.
So now I have my color paletteimmediately in ideogram, which

(21:16):
makes it easier to create thisimage.
So we're gonna create, an imageour robot.
The thing I love about Ideogramis you don't need to have
complex, prompt engineeringskills.
You could actually put insomething very simple and it'll
generate something decent andbeautiful.
And I'm gonna say Generate amint green image of a head of an
AI robot.

(21:38):
So we're gonna give that a try.
I like to use this paid versionof Ideogram only because it lets
me create many images quickly.
the great thing about AI is thatit takes your prompt and it
creates something very quickly.
The challenging thing about AIis you really can't control it
perfectly.
you can get a general feel and ageneral direction, but as you

(22:00):
can see, within a few seconds, Iwas able to create a number of,
AI robots.
I kind of like this one downhere.
So the first thing I'm gonna dois go ahead and download it.
And while you're

downloading it, I'll say two things about AI
image generation.
There's multiple tools outthere, right, between more
professional tools like, midJourney or even, Korea or stuff
like that, all the way to justcreating images in Chae or
Gemini and the.
Biggest difference between thesetools, and I'll talk about
Ideogram as well because youmentioned that Ideogram was

(22:31):
probably the only tool thatcould create text consistently
and well 90% of the time.
now Chachi, PITI and Gemini,more or less nailed that as
well.
The biggest disadvantage ofusing Chachi piti right now,
which their latest tool isincredible, like it's amazing at
creating images and texts andeverything.
Its biggest disadvantage istime.
So rendering a single imagetakes it.

(22:53):
I dunno, 35 seconds to a minute,sometimes more.
And here in Ideogram we justcreated 12 of them in six
seconds.
And so if you want to createmultiple versions of what you
want to create, so you haveoptions to pick from, then Idio
Graham is a better option.
The other thing that Ideogramdid very well is it knows how to
capture that, these particularcolors.
But you can do that in Chachi PTas well.

(23:14):
You can literally upload a colorpalette and then use it again
and again.
And as of a few days ago, incustom GPTs, in Chachi pt, so
these automations that you canbuild, they're now using the new
image generation tool versus.
Dali.
So you can actually have yourcolor palette in a custom GPT
plus some basic instructions onwhat you're creating this for.

(23:35):
This is gonna be the cover, I'mgonna use it this and that way.
So give it a lot of guidance sowhen it creates that one image
in a minute, it will actuallygonna be a good image.
So there's obviously trade offsand there's goods and bad on
both sides, but, pick the toolthat works for you and your
process and keep on running withthat.
Keep on trying different toolsbecause they change all the
time.

MJ Jaindl (23:53):
Absolutely.
Yeah.
Agreed.
it could be challenging to keepup with it all, but it's also
very helpful to kind of stay ontop of all the different things
that are happening.
So you could pick what's rightfor you.
yeah, I gram I like,'cause itjust generates the image fast.
You don't need a complex prompt.
and they look pretty great.
And again, it's all about speed.
LinkedIn posting consistently isa big growth driver.
And so you don't really, formost folks, especially if you're

(24:14):
busy and you're working, youknow, professional, LinkedIn is
your full-time job.
you need to be able to createthings quick.
Igram helps you.
so once I've created that, Ijust drag that image in over
here.
and before we do that.
I just took, the trigger wordand the title from a different
slide and pasted it in here.
And one thing that I'll like tocall out is that the reason this

(24:34):
font stands out so well, it'snuanced, but it's just a tall
font.
It's actually really long words.
So not all fonts look like this.
They're not all tall like this,but this is what you want to
focus on.
You wanna have a tall font onyour cover for that trigger
word.
This is something that's reallyimportant.
and again, I ask anybody who'swatching, like, go through your
feed and just flick through it,you'll see that this trigger

(24:56):
word is the thing that kind ofsticks out in your brain.
So you're really trying to dothat.
You know, we were talking aboutAI robots.
I don't know specifically ifrobots is gonna be, you know,
maybe there's an audience forrobots, but let's assume that
there is, right?
there's an audience for like ai,robots and bots or whatever.
I would be tempted to say AIrobots, but I probably wouldn't.
I would say I would just keep itas robots and keep AI in the

(25:19):
top.
When I talk about LinkedIn,which is like a viral topic on
LinkedIn, everybody wants tolearn about LinkedIn.
On LinkedIn.
I am always tempted to haveLinkedIn in my, trigger word,
but I always refrain from it andI usually relegate it to the
title because I wanna keep thattrigger word clean.
I don't want many words in thereand I don't wanna shrink it.
so let's just kind of make thisup and say All about AI robots.

(25:42):
Now we have our title, verysimple.
We have our trigger word, alarge trigger word.
And, and what I like to do nowis it is pretty easy.
I can just drag in the image.
So I dragged in the image fromideogram.
And I wanna show everybodysomething really quickly that's
very important, which is I'mgoing to settings in Conva, and
I'm clicking on show margins.
Show margins is so important foryour designs.

(26:05):
Our eyeballs do not like ifsomething were to look like
this, for example, like coveringthe slide, all the way from the
left to the right and notrespecting that margin.
It is sometimes tempting to dothis because you wanna fit more
on the page or you wanna go likethis.
It kind of hangs out of themargin.
It's very thin over here.
I urge anyone who's thinkingabout design and designing
better, do not do that.

(26:25):
use the margins as gospel andtry your best to not go outside
of them.
Maybe you can with the image,but, our brain really likes when
everything looks neat andstructured.
So that's what gives it aprofessional look.
When people say, oh, it looksreally professional.
I don't get it.
I don't understand why it looksthat way.
It's because the designer thatdesigned it was respecting the
margins and spacing between allof the images and stuff.

(26:46):
So throw on that, show margins.
You'll kind of be able to seewhere the text is and you won't
have to go outside of it.
Once I've added the image here,you can see it as a background,
you know, doesn't look toointeresting.
But Canva has this feature, it'sone of the best features in
Conva.
It's bgma remover that remove abackground.
You could do this in Ideogram aswell, but it's a little bit
easier to do it over on theConva side.

(27:07):
So once you click this, I

also find really the Canva background remover to
be the best there is right now.
Like you can do it.
It is very good than many othertools.
It's fantastic in removing.
Yeah.

MJ Jaindl (27:17):
I agree.
so now that I gave everybody arule, you have to break the
rule.
And the rule is when you put animage on the page, I like to go
outside of the margins because Ilike to make the image big and
bold, so it just looks a littlebit better.
I don't always do this.
Sometimes you could keep it hereand it's nice and clean, but I
feel that, when it's larger, itlooks better.
And so what I'll try to do iscome here and add the image and

(27:38):
put it into position.
So that's literally just dragand drop.
Very easy.
And then when you wanna positionit, you can come up here, click
position, and you can just clickto front.
What that's gonna do is bringthe image forward so it's in
front of the text.
I wanna make sure that the textis actually readable, so it'll
shrink it down so it's notcovering like key parts of the
word.
but that also gives you anotherreason for folks to stop, which

(28:01):
is coming on here.
And, and seeing this image herein front of the text, it makes
it a little bit more prominent.
So the last thing that Itypically do is add some sort
of, background element to giveit text or texture or depth.
you could do this a coupledifferent ways.
The easiest is to come up hereto design and, click on
elements, and then come in andjust say, grainy.

(28:24):
You could say grainy circle, oryou could say grainy texture.
And all of these differenttextures come up.
If you're using the ProEversion, you have more options.
So that's always better.
But you can throw one of thesetextures on the page and you
could position it in the back.
This gives the whole design alittle bit more depth so you can
see there, instead of lookingjust like black background, you
have a little bit more depth toit and you can turn the

(28:45):
transparency down.
So it's not overwhelming.
You don't really want thiselement of the slide to be
overwhelming.
You just want it to be there tolook a little bit more, leveled
up, a little bit moresophisticated.
And then finally I'll add likeone more grainy element.
So I'll come in here and say,grainy circle or shape.
You also get all these differentoptions in convo.
You could kind of use whateveryou want.
Most of these have the abilityfor you to kind of change the

(29:07):
color on it.
So I can come in here and changethis to my color palette and I
could kind of add it behind oneof my images and move it to the
back.
So now that you've done this,and the last thing to do is just
some minor positioning of all ofthe elements here to make sure
that everything is like, youknow, in the right place.
but once you've done that, youkind of have beautiful cover

(29:28):
image that you've created.
And as you could see, I took alittle bit longer to explain
these things, but it doesn'ttake long.
You could actually create acover like this in just a few
minutes.
It's pretty simple.

Again, for those of you who are just listening,
we're looking now at a coverimage that again, looks like
National Geographic right, orlike a professional magazine.
It just looks amazing and it wascreated.
If we now review the steps verycarefully, the first thing was
picking the right keyword.
That is really big.
The second was writing a fewwords above it to make it into a
sentence in our case, all aboutai.
And then it says Robots in abig, font, creating an relevant

(29:59):
image that will be cool andinteresting and thumb stopper
on.
Any image generator, bringing itin, removing the background, and
then applying two differentlevels of just grainy
backgrounds.
One on the entire image just tobreak the black.
And the other is something thatis more centered behind the
image itself.
something in like a shape of acircle or an oval or something

(30:19):
like that usually works well.
And then just playing with theelements.
And the last thing that reallymakes it stand out is really the
top of the image to cover thebottom of the big word of the
text.
And that again, gives it thatprofessional also that depth,
that 3D look almost, that makesit very interesting.
If you're creating an image, oneof the things that we tried, if
you're creating an image thatkind of has depth to begin with,
it makes it even moreinteresting if you add some text

(30:42):
on the bottom that is in frontof the thing.
And that really gives it a lotof depth because then the bottom
of the image kind of looksbehind the text while the top of
the image looks on top of thetext, and it gives it that 3D
look.
So one of the things we had, onour post had a swimming cat.
well it was half cat, half fish,and it was a catfish and kinda
like the same thing.
and because the front of it wasin front of the text in the back

(31:04):
behind the text, it looks likeit's an actual 3D image when
it's actually not.
And again, it's all creating theperception of something
interesting and unique that willstop you from scrolling.

MJ Jaindl (31:15):
A hundred percent.
So now that we've created this,Let's see what it looks like to
create an actual post.
And okay, let's do it.
I'm gonna use another one of myexamples that's actually built
out here and use this asexample.
So I'll go through and I'lldesign the cover and then I will
create the rest of the carousel.
And you know, we could talkabout this for days on all the

(31:35):
different design elements, butfor now we'll just say I like
step by step.
So in my carousels, it'stypically about how to do
something.
This is how to create carouselhooks.
The Hulk is that whole packagethat we talked about earlier and
how to create them and why it'simportant.
So when I walk through this,it's a how to, and it's
describing the differencebetween something that's good
and something that's bad.
Right?
And I like to keep it to onetopic.

(31:57):
So there's one problem.
The problem is how do youactually create a carousel hook
that hooks somebody's attention?
and that's for anybody who'strying to grow their audience on
LinkedIn.
So the audience of one is anyonethat's trying to grow their
audience on LinkedIn.
The problem is creating carouselhooks.
And the carousel is theexplainer of that.
I think that's what works beston LinkedIn for an educational

(32:18):
carousel is typically a how to.
So I'm just gonna go ahead and,and download this.
And when you download it, you'regonna download it as a PDF.
So this will just take a secondhere.
I conva downloads this, andwhile it's doing that, what I'm
gonna do is I'm gonna run overand open up chat CPT and what I
like to do, so most of mywriting actually happens in

(32:40):
Conva.
Now this is not everybody'sprocess, but this is mine.
What I like to do is do most ofthe post in Conva.
So it's already done from myperspective, the entire post is
the how to create a carouselhook.
and I've designed it through theslides in Conva.
So when I add it to chat GBT,what I do to write the actual
posts is just say, summarizethis post concisely in a

(33:02):
step-by-step fashion.
So I would just use that as aprompt.
And what I'll do here is it'lltake my carousel that I create
in Conva and it's gonna producea summary for me.
Usually these are pretty good.
They're getting better.
You can now see it summarizing,like slide by slide as it goes
down.

(33:22):
So it's giving me a pretty goodsummary here.
I already don't like somethingabout it.
So if I were to put thisdirectly into LinkedIn, I would
say.
Make each one of these bulletsmore concise, no longer than 60
characters, what that's gonna dois it's gonna make sure that
there's no, orphan words.
What an orphan word is on yourmobile device when a sentence

(33:42):
kind of wraps to the next word,and you only have one word on
the next sentence.
What that does visually is it's,more difficult for your brain to
read than if it was just nowrap.
And so I know that I couldcreate something like a little
bit more concise without a wrapby giving chat GBT instructions
to just make things moreconcise, and then I'll give it
an actual character count.
So that's just a tip to makesure that your posts are

(34:04):
concise.
but another thing that I like todo is sometimes I'll just take
the entire post into this toolthat I really like called Easy
Gen.
And Easy Gen is another AI tool.
It's a post creation tool, andit's specifically built for
LinkedIn.
And so if, you know LinkedIn andLinkedIn posting.
You know that certain thingsreally work on LinkedIn.
So short, punchy sentences, noorphan words like I just talked

(34:25):
about.
a really good hook, a reallygood rehook.
A body of the post that'stypically a listicle.
So like your body, if you'redescribing something or you're
describing a how-to, it's goodto say like subject, bullet,
subject, bullet.
That's very helpful.
it helps somebody skim throughit and read through it quickly,
which is important on LinkedInbecause people don't spend too
much time on it reading yourpost.

(34:46):
So what easy gen does well is itcould take any type of post and
make it into a format that'sgreat for LinkedIn.
You know, you can see it righthere.
This post I really like already.
sometimes I don't like, youknow, every output isn't
perfect, but this one is prettygood.
You know, it already wrote yourhook size, your first
impression.
I agree with that.
Your design makes a difference.
It's all about stopping thescroll.

(35:07):
Okay.
I mean, pretty decent.
I would probably change it tolike add some, you know, maybe
add a number in there orsomething like that.
But it's already off to a reallygood start.
And then you can see kind of howit summarized my whole post.
So right now in easy gen you'vetaken the carousel, you've kind
of transcribed the whole thing,which chat, CBT does amazing job
of that with PDFs.
And then you could throw an easygen if you want to add an extra

(35:27):
layer of refinement on it, whichI would recommend.
And now typically what I'll doas part of this process is I'll
generate a couple of these, likeyou can see kind of how fast it
goes with easy gen.
It's just a different version ofit.
So it's got a new hook, it's gota new rehook, it's got a
different ending, and you cankind of just do this over and
over again until you have onethat you really like.
You know, this one's hook isjust, carousels can boost your
engagement.
if you do another one, I'll comeup with another hook at the top.

(35:49):
I used to struggle with creatingengaging content.
Okay.
also true.
so what I'll do is I'll actuallygenerate 10 of these.
I'll generate 10.
I'll find one that I reallylike, and then I'll use that as
the draft of my post, the basisof my post.
I don't copy and paste anythingdirectly out of ai, but what
I'll do is I will cut elementsof this, or I'll take the whole
post and use it as a draft.

(36:09):
The main work for the post wasdone in the carousel.
That's where all of like theexpertise and the creation
process happens.
And then the post becomessomething that's drafted with
ai.
and then I'll just throw thisinto LinkedIn I'll start to
tweak it to add my personalexperience, my personal insights
and personal stories that I havewith this.
So it doesn't feel so much likean AI post.
And I think this is the thingthat's really important.
I'll just say these tools arehere, they're helpful, but don't

(36:32):
just take, you know, the outputsfrom an AI and throw it into
LinkedIn.
It's going to feel a little bittoo robotic.
And, I think the comment thatyou made at the very beginning,
Sarah, is like people.
Are engaging with you for you,and they're, you know, they're
coming on as prospects and youknow, potential customers
because of you, because of whoyou are.
And that's really important.
So you have to add that you partto your post to make them more

(36:54):
authentic and more personal.
Once you do that, you have agreat showstopping carousel
cover.
You have a good carousel, youhave a post that's structured.
Well hook rehook, you know,punchy body power ending CTA at
the bottom with a little helpfrom easy gen and ai.
And then you've taken it andpersonalized it.
Now you have a post that couldgo viral on LinkedIn, like that
whole package is the package ofhow you can create a post

(37:17):
that'll go viral on LinkedIn andhelp you grow your audience and
gain reach.
that's pretty much the process.

Fantastic.
really incredible.
I want to add a few things andthen there's a few questions
from the audience, but I'llstart with adding, one thing on
how I like approaching this.
so I was not aware of Easy Gen,but the way I would approach it
is I would build a custom GP PT.
So for those of you who don'tknow what custom gpt are,
there's these little automationsthat you can build on your own
on chat GPT.
They show up on the top left andyou can create as many of those
as you want.

(37:42):
So this is a perfect examplewhere a custom GPT will work
well, or even more than one, andI'll give an example of what I
mean more than one.
So one of them can be takeliterally these several prompts
that MJ used already, build theminto the custom GPT.
So all you have to do is dropthe post in and it will do the
magic of.
Reading your carousel, it willalready have the structure.

(38:03):
So you can define that in yourdefinition.
I want a hook or run a rehook.
I want it to be punchy.
I want to have a CTA on thebottom.
I want these sentences to beless than 60 characters You can
have all of that in theinstructions and then you don't
have to say anything.
You just drag your PDF in andyou click go and you will do all
of that stuff.
The other thing that you can do,either in the same custom GPT or
in a secondary one, that thenwhen you will call at the end of

(38:26):
that one is you can add your ownpersonal stuff.
So you can have a bunch of yourown personal stories on your
personal experience and thetopics that you talk about and
bring them in.
And this will, on its own addyou, your style, your character,
your personal experience, and soon into the first draft.
So that saves you more workafterwards.
And as MJ said, in addition tothis is a good process to

(38:48):
generate good posts, you want itto.
Be not your full-time jobbecause you have a full-time
job, right?
so you need to be able to dothis quickly.
So doing this in a custom GPTwill help.
The last thing that I will say,when I said more than one GPT,
we have a custom GPT that wecreated that is a hook
generator.
So we actually write our postwithout the initial first line.
And what we did is we looked forposts that were very successful

(39:11):
on LinkedIn and literally stolethe hooks.
Now, right now there's over 750different hooks in there, and
what it does, it kind of readsthrough all the hooks, all seven
50, and it looks at your postand says, oh, what would be a
good fit?
And it gives us three options,and you can run it again and get
three more options.
And it takes from a structure,and then it shows you how to
apply that structure to yourparticular post.
And so you can do either asingle GPT or several GPTs to do

(39:33):
this process very quickly, whereliterally all you have to do is
drag the PDF, click go on thefirst one.
Copy and paste.
Put it on the second one andyou're done.
two additional little tricksthat I think will help people a
lot.
One is once you use a custom,GPT is basically a regular
conversation, right?
You're in a conversation juststarted from A GPT.
That is a structured process.

(39:54):
you can add symbol and callanother custom GPT.
So if you started the first oneto just create the draft and
your second one creates thehooks, you don't have to copy
and paste.
You can just at, and then findthe hook one on the list and
call that.
And it's gonna give you thethree hooks in the same
conversation.
And the last thing that I wouldsay.
Is I actually do all my editingin collaboration with ai and I

(40:15):
do it in Canvas, in chat, GPT.
So Canvas allows you to openthis editing thing on the right
where you can actually edit whatthe AI wrote on your own right
there.
And then, so I don't need tocopy this into a Word editor or
Google Docs or something to dothe editing.
I do the editing right there andthen all I have to do is copy
and paste it into, LinkedIn.
So a few additional, tricksthere that I think people can

(40:36):
benefit from a bunch ofquestions.
one that I really like.
Is there a sweet spot of thenumber of slides or images in a
carousel that's from Dr.
Katie on LinkedIn.

MJ Jaindl (40:46):
Awesome.
I think there is, and it wasrecently updated and typically
the data that I'm using for thisone is data from, Richard Vander
Blum's report.
his awesome report.
I love it.
he just recently released a newone and, I don't want to get it
wrong, but, so I won't sayexactly'cause I think he just
updated it, but I think it's,based on data, it's somewhere in

(41:06):
the neighborhood between eightand 12, you know.
Okay.
I think that's the sweet spot.
or could be six and 12, butyeah, it's too short.
And I think it's just not enoughmeat to generate that dwell time
that we talked about.
And then too long, what's gonnaend up happening is LinkedIn's
also gonna say, are peoplegetting to the end?
is the content worthwhile andpeople are getting to the end?
And if they're not, then I thinkthat's another issue that you
face.

(41:26):
So the sweet spot ends up beingthis kind of, I think six to 12
range.
But look at Richard's report,you know, go download that and,
that'll tell you exactly what itis.

Awesome.
The next, by the way, what I'vedone, and I've done this for
several of my clients as well, Iactually take the report and
attach it to my custom GPT, soall the knowledge of best
practices are there in a huge,that's the move.
Those of you don't know thereport, it's like a 60 page PDF
with like best practices for AIhe does based on actual research
and what works and doesn't workin so much like millions of

(41:56):
posts.

MJ Jaindl (41:57):
Yeah.
Yeah.

So it's, I literally attach that as the
knowledge base to the custom GPTand then it knows how to write
for LinkedIn way better than Ican explain it.
I then add my 2 cents and wekind of, use it this way.
Another question was how many ofthese tools are paid versus
free?
So you used, three differenttools.
You used Ideogram, you usedCanva, and you used, Chachi PT.
I know all of them has a freeand a paid version.

(42:19):
I will let you kind of explainwhat your approach to this.

MJ Jaindl (42:21):
Yeah, so everyone has a paid and a free version.
I would say if you're thinkingabout, design, you should start
on the free version of Conva.
Start on the free version.
It's pretty good.
there's some limitations.
You can't have a brand kit,which speeds up the creation
process a lot.
That's where all of your colorsand fonts and everything are
there.
so you can't have a brand kit.
And then a lot of the differentelements, like the grainy

(42:42):
textures that we were looking attoday are, the pro versions of
them are better.
you know, there's someadvantages to having the pro
version of Canva and I'drecommend that, bt you could
probably get away with theregular version ideogram.
You could get away with aregular version.
The good thing about the paidversion of Ideogram is that it
lets you generate more faster.
It's like you get priority inthe queue.
And so for me, speed'simportant.

(43:02):
I have the paid version becauseI wanna create like.
30 or 40 iterations of an imageto get the best one.
And I wanna do that in like twominutes.
I don't wanna do that in like 20minutes.
so that's worth it for me.
I think it's like 200 bucks ayear or something like that.
and then Easy gen is a paidproduct, but, I love it, so I
use it.

Awesome.
Yeah, so a few things aboutthat.
Great answers by the way.
I think for most of these tools,most AI tools has a free
version.
yeah.
Whether it's a generation ortext or chats or whatever.
and go experiment and thenyou'll know the difference.
And some of these tools you justrun of credits and that's it.
You can't use them anymore.
some of these tools like Canvaor Chachi pt, there is a free
version.
You're just limited with some ofthe things you can do, and then

(43:40):
you can decide for yourself.
If it's worth paying the moneyfrom my very personal
experience, every time I find atool that actually helps me in a
real relevant process, in thisparticular case that we're
talking about, of generatingcontent that in my case, drives
actual revenue to my company, I.
It's worth every cent, right?
If I have to pay$200 a year 10times for 10 different tools,

(44:01):
that's$2,000.
That's a lot less than oneclient is worth to me.
So if it brings me one client ina year, it was a good
investment.
And from my perspective,exactly, no brainer.
That being said, if you manage ateam and you have a team of 10
people, or if you're the CEO andyou have.
2000 employees, that adds upvery fast.
And so that's where you need tostart doing more calculations on

(44:22):
who gets which licenses and whataccess to what paid tools at
what level, and you need aperson to manage that.
and there's actually tools to dothat as well.
But, I think on a personallevel, and MJ you know, is a
CRO, he actually has a role in abig company where he probably
needs to look at what his teamis using and not using.
but even there, I think if aperson can prove to you,

(44:43):
actually prove that a AI tool isproviding them actual value,
that saves them time, their timeis worth way more than 20 bucks
a month.
And so if that saves them anhour a month, I will get them
the paid tool.
but they have to actually showme that they're using it
consistently and for somethingthat's valuable, which is
relatively easy to do with eachand every one of these tools.
I agree.

(45:03):
Mj, this was.
Incredible.
Like really well thought afterlots of details, lots of very
strategic conceptual things.
But also we went down to thetactics and show people exactly
how to do all the differentsteps.
So literally, I wanna see amillion, you know, really well
converting posts on LinkedIntomorrow from all the people who
are listening.
but no, seriously, go try thisout.
This actually works.

(45:23):
I did it myself and I gotamazing results.
I wanna thank you.
But before that, if people wannafollow you, work with, you,
know, more about what you do,check out your content, what are
the best ways to do that?

MJ Jaindl (45:34):
Yeah, best way is LinkedIn.
I am pretty much focused on thatplatform.
So just, you know, go toLinkedIn, you'll find me there,
MJ del.
You'll see my stuff.
And, yeah, if you wanna chat,send me a dm.

Awesome.
Thanks everybody for joining uslive.
Great questions, greatparticipation.
We'll do the tariffs one nexttime.
I promise

MJ Jaindl (45:53):
I was thinking about it.
I'm like, man, I think we couldprobably get like a good like,
old school, like image of adocument or something like that
and call it tariffs, but we'lldo it next time.

Like an old judge or something, you know,
something like, oh, that wouldbe really good.
I was thinking about something.
That'd be really good.
Anyways, yeah, great stuff.
Thank you so much.
Thanks everybody for joining uslive.
We'll be here again on Thursday.
Those of you who want to join usfor the Friday AI Hangouts, we
do that every Friday at 1:00 PMEastern.
It's a great group of people andwe just share AI solutions and
questions and help each otherout, which is fantastic.

(46:24):
There's a lot of people sayingthank you on the different
chats.
So again, thank you fromeverybody who are with us live.
that's it.
See you next time.
Have a great day.
Thank you for having me.
Bye-bye.

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187 | How Top Creators Use AI to Create Scroll-Stopping LinkedIn Content with MJ Jaindl

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}187 | How Top Creators Use AI to Create Scroll-Stopping LinkedIn Content with MJ Jaindl