What if you could replace a $500k content team with AI and generate 400+ UGC videos daily with 88% higher conversions?
We're going live with, Donny Dvorin, the CRO & Partnerships lead of MakeUGC.ai - the platform helping $10M+ DTC brands create scroll-stopping UGC in under 2 minutes. No creators, no editors, no delays.
This system is delivering:
- 88% higher conversion rates
- 6.2x more engagement
- 97% cheaper than traditional UGC
- 10M+ views in 7 days
You'll see the exact process behind AI avatars that actually hold your products and look so real they fool the untrained eye. We're talking live demos of turning product URLs into viral-ready ads, real campaign examples, and the framework thousands use to test creative variations daily.
This isn't theory - it's the system replacing entire content teams while competitors wait weeks for single deliverables.
Try MakeUGC - https://www.makeugc.ai/?ref=isar
About Leveraging AI
- The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/
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- Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/
- Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
GMT20250925-154412_Recor (00:00):
Hello, and welcome to another live
(00:03):
episode of the Leveraging AIPodcast, the podcast that shares
practical, ethical ways toleverage AI to improve
efficiency, grow your business,and advance your career.
This is Isar Metis, your host,and I am really, really excited
today.
I'm really excited.
For several different reasons.
Reason number one, we are backdoing live shows.
I miss this so much.
(00:24):
It's been a few weeks, uh, andwe were out all of the month of
July, but it's gonna behappening more or less every
week moving forward, as we didfor the last two plus years.
Unless I'm traveling forbusiness, which is actually
happening a lot in October.
So I hope I'm not traveling onany of these Thursdays, but
we'll see.
but the second reason that I'mexcited is we're going to talk
about something that is dear tomy heart, which is sales and
(00:47):
marketing, and video has been.
The most relevant way to connectwith people other than meeting
them face to face when it comesto sales and marketing.
And why was video so successful?
Because it's the closest thingto real life.
If you want to drive people totake action, the best way to do
this is to generate someemotional connection with them.
(01:09):
And the best way to do this,again, other than real life, is
a video.
Some would say that video iseven better because you can add
sound and you can have titles.
And you can create the exacttheme and atmosphere that you
want and so on.
Now, there's multiple kinds ofvideos that can help you connect
with people, but the mostsuccessful one that basically
took over our lives in the lastdecade or so is testimonials and
(01:33):
genuine reviews of products andservices by actual people, also
known as user generated content,also known as UGC.
So we became used to that.
Now most of the UGC content is.
Actual people who are really,genuinely just want to review
stuff and they have a channel ona specific topic and they share
(01:54):
stuff.
I'm one of these people, right?
but there are obviously financeor promoted channels.
So companies will approachdifferent influencers and say,
Hey, we're gonna pay you X orwe're gonna give you y.
And you're gonna promote ourproduct.
So that has existed for a whileas well.
That's why really successfulinfluencers make a lot of money
because brands will pay them toget to their audience.
(02:15):
but still must, most, I think ofthis content is actual genuine
people sharing just what theywanna share about a specific
product and so on.
Now, the tricky part if you're abrand is finding those people,
finding relevant influencers andhaving them say.
What they need to say in a waythat will actually allow you to
(02:37):
scale what you wanna scale, anddo it in a predictable way while
controlling the narrative andknows what's actually is going
to happen in those videos.
The appearance of AI avatarsopens the opportunity to do this
using ai.
Now this creates a crazy,amazing opportunity to generate.
(02:59):
Quote, unquote, user-generatedcontent.
with ai, it also generates ahuge risk for the entire UGC
universe, and we're gonna talkabout that as well in this
episode.
But I have been using andcovering AI avatar platforms for
probably two years, maybe more.
Uh, however, two weeks ago I wasexposed to a new platform that
literally blew my mind on howgood it is.
(03:23):
So I have.
Avatars of myself, I've beenusing avatars from several
different platforms to differentthings, and this platform is in
a completely different level asfar as generating genuine.
User looking, completelyunscripted environment kind of
videos that look completelyrealistic.
The platform is called Make UGC.
(03:44):
Now, if you've been listening tothis podcast for a while or
watching our YouTube channel,you know, I don't promote
platforms.
I never do unless it's like,holy crap, people need to know
about this.
So this is one of these cases.
So our guest today.
Donnie vRAN is the Chief RevenueOfficer of Make UGC.
I reached out to him and said,listen, I want people to know
about your platform.
(04:04):
I wanna know what are the usecases.
I want you to show exactly howto build these avatars and what
could be the potential output.
And so this is exactly whatwe're going to show you today.
We're going to show youdifferent use cases.
We're gonna show you examples.
We're gonna show you how you,how to actually build these
avatars for your brand or foryourself, or for whatever needs
you have.
And we're going to have theuncomfortable conversation, what
(04:26):
the hell that means for thefuture of video and content, and
will people want to consume itor not?
Uh, so lots of great stuff todiscuss and hence, as I
mentioned, I'm really excitedabout this episode and I would
like to welcome Donnie to theshow.
Donnie, welcome to Leveraging Ai
Donny D (05:27):
Isar.
Thank you so much for having meon.
It's a pleasure to be here.
What a beautiful intro you had.
Loved every word of it.
GMT20250925-154412_Record (05:34):
Thank you.
I, I, I, this is what I do likefrom now it's your problem.
Now I have to do a good introand then, and then the guest,
uh, needs to carry us forward.
before we dive into, into yourstuff, uh, I really wanna thank
the audience.
So those of you who are joiningus on uh, zoom.
Or those of you who are joiningus on LinkedIn live, I really
appreciate you being here.
If you would like and I suggestintroduce yourself, say where
(05:57):
you're from, what you're tryingto get, out of this, that will
help us maybe drive theconversation in the right
direction.
And in addition, if you are onZoom, then share your LinkedIn,
profile so people can find you,uh, as well.
and again, thank you for beinghere.
For now, Donnie, let's, I thinkthe best thing would be for
people to even understand whatwe're talking about is before we
(06:20):
even start talking about thecompany and, and all that kind
of stuff, let's just show acouple of demos so people see
what I saw before I reached outto you and why I think this is
so unique.
Donny D (06:31):
Sure.
Yeah.
So I can go right into that.
Um, you know, sometimes Iexplain, you know, why this
makes sense, but let's just dothat.
Let's go right into, a demo andshow you how it works.
so right now I'm in the Make UGC platform over here.
So this is just at Make u GC aiand there's a couple different
tools that you can see.
(06:52):
There's product in hand.
There's creating an avatarvideo.
There's make your own, avatar,like Issa just said, creating
B-roll video, make your ownvoice, and you can do editing
over, over here and even likeadd some gestures.
but as an example, if I go overhere and I go to create, now I
(07:12):
can literally go in here and Ican type in whatever I want.
and say like, make me a productof somebody holding a suntan
lotion.
And then I can literally comeover here and upload your image
or choose from one of make UGC's avatar.
And just to show you what thatlooks like.
Yesterday I was on a call with acompany in India and they have a
(07:34):
Sunan lotion that said, make mean avatar of an Indian actor.
He is his thirties.
He's holding a bottle ofsunscreen.
And you can see it justgenerated this image right here.
And then you can select thatimage over here.
You can put in what the personsays, and then you can turn into
a talking actor.
And so just to show you thatlike almost in, in real time and
(07:56):
do a little bit of like kind ofMartha Stewart on this, but I
can say like, you know, make himlaugh, and, you know, say how
much he loves this suntanlotion, et cetera, et cetera.
And then I click outta here andI, you know, it takes like a
couple minutes and just for timepurposes, I come over here and I
can play.
Bang.
Ads (08:18):
I love the suntan lotion.
It's the best suntan lotion I'veever used.
Bang,
Donny D (08:24):
so you can see right there And is Issa the sound
plate?
Everything you saw perfectly.
GMT20250925-154412_Record (08:28):
Yeah, yeah, yeah.
So I, I, I'll say why I findthis so incredible and so
different than other.
Avatar platforms.
The fact that it looks raw.
You can hear the waves in thebackground and the wind blowing
as if he's shooting it with aniPhone.
His movement looks completelyrealistic.
His hair looks completely like,there's really no way to tell
(08:50):
this is not a real video.
And because it's so raw, itlooks real.
there's kids running in thebackground and you can't really
tell where he is, but it soundslike he's at the beach doing
this video.
And the fact that the quality isactually not great is what makes
it great.
Like it is as if you would'veshot this with your phone.
And so it's a great example,right?
(09:11):
within five seconds or 20seconds, you generated an image
that fits the character that youneed.
Then you added text and you havea video that you can actually
use.
I do have an interestingquestion though.
Can I use the actual Santalotion?
Which ob which is obviouslyimportant.
Can I use the actual productsomehow in the video?
Donny D (09:34):
Yeah, absolutely.
And so, just to show yousomething, like over here, if I
go to, like if I wanna have theproduct in hand, I'll show you
one over here.
Let me just.
So like you see how this likemushroom gummies, what's this
brand or whatever?
Yeah, yeah, yeah.
So literally we just go to thewebsite, we do a screenshot of
(09:58):
the product.
I come back over when I was overhere and I go to create now, and
I just click this little buttonthat says add image.
It says upload your image.
Yeah.
And then when I upload theimage, I dunno if you can see
the little thing that comes up,but it basically, I can go and
choose the image.
and then I can come over hereand I can choose one of our make
(10:21):
UGC avatars and then match ittogether, or the AI can create
its own avatar like I did insome of these.
so absolutely.
And then just to go back overhere, just to play you what this
sounds like,
Ads (10:34):
looking for a natural way to enhance focus, boost your
immune system and supportoverall wellbeing.
The,
Donny D (10:41):
the thing I love about this one is like, if you had to
ask me like.
2, 3, 4 weeks ago, show me thesetypes of videos.
It was hit or miss with the lipsyncing.
it was just like where the AIwas at that time, and over the
past week or so, the lip syncinghas gotten so good that it's,
(11:02):
you can't even tell thedifference.
The other thing I would saythat's also improved over the
past week, and that's what, likehow AI is moving so damn fast is
the emotions.
Like you couldn't really have, alot of emotions, but like, look
at, there's no sound on thisone, but look at anger right
here.
Like that's anger.
and that's again, for those ofyou who are
GMT20250925-154412_Recordi (11:23):
just listening to this, it's crazy.
Like there's a guy behind amicrophone and you see that he's
really upset and you see thathe's shouting again.
We couldn't hear anything.
but the expressions look veryreal and very extreme.
Donny D (11:36):
Yeah.
And this one is for crying.
and so, yeah, so like that,that's the pi biggest two
improvements is the, the lipsyncing is near perfection.
and then with some editing, andwhen you have B roll footage,
like I can show you what an,what types of, edited ads look
like, and then I'll go back intothe platform.
But when you're doing somethinglike this, um, there's not
(11:59):
enough time for like.
The human eye to even think fora second that they're not real
people.
And even if it was a full 30seconds with it, you, you can't
even tell.
But this is like some goodediting that I'll show you right
here.
This is a car scratch removalkit,
Ads (12:13):
and if you've ever tried to sell a car with scratches or
paint marks, you know this couldsave you thousands.
It's so simple.
Anyone can do it.
The two formula system workslike this.
O2 removes scratches while Othree seals and protects.
Donny D (12:25):
So I won't play the whole thing.
But the idea is, is that youhave two different AI actors
going back and forth.
You have B-roll footage, andthat's real footage.
Like that's, they had someGoogle Drive or Dropbox with
just like hours and hours offootage that they've shot.
Moose brands have that.
If they don't, we can just go tolike a Getty images of, of
B-roll footage and grab some,and then we add music.
(12:49):
We put captions in there.
And we make a tv, not TVcommercial, but we make a good
social media um, that youliterally, you know, it would
cost you hundreds and hundredsof dollars and, and we're at a
fraction of the price.
GMT20250925-154412 (13:06):
Interesting.
Okay, so, perfect.
Now we got a few examples andlet me explain for, again, of
people just listening what wesaw.
We saw a platform that with afew clicks, allows you to upload
a product, any product, choosean image of an avatar or upload
an image of any person, and thengenerate videos that shows the
(13:28):
actual product accuratelywithout morphing, while keeping
it intact and looks completelyrealistic to talk and say
anything you want about theproduct.
Then the next.
Level beyond that is an editedversion of the same thing where
you add B-roll.
For those of you who are not inthe professional video,
universe, it means other videothat is not the person, right?
(13:51):
So in this particular case, youcould see a car.
And the person working on thecar, and cleaning and buffing it
up.
So that's a b roll, that's apiece of video that was not part
of the avatar, but thecombination of the avatar video,
either as a full screen or as apop-up, kinda like window while
the rest of the B roll isrunning makes it look like a
(14:12):
completely professional ad.
So this is, I assume I'm, I'mnot gonna jump into, in
conclusion, a mix of.
Software and service.
the editing part of it.
Donny D (14:26):
Exactly.
Right.
So, you know, there are no, tomy knowledge and our company's
knowledge, no really goodediting softwares that use AI
that can output things that areas good as like that car
scratching removal kit.
So what usually happens is, andjust to show you like one other
(14:46):
piece of the demo that.
Either a client or us on behalfof the client.
If they buy like a done for youservice, come in here, they
write the script, or they useour AI script writer, or just
use chat GPT.
I mean, nowadays it's like yougo to chat and it's like, give
me 20 different scripts for thiswebsite.
make some funny, make some, youknow, testimonial whatever,
(15:09):
gives you a bunch of scripts.
Or you could use our tool righthere.
You put in that, that, thatscript.
and then you go and you choosethe actor.
Hi, welcome to over here, andthere's over 400 different
actors.
and you can choose male, female,you can choose their age, the
type of skin where, whatlocation, um, that they're in.
(15:29):
You know, anything that youwant.
And then you choose a bunch ofthose actors to match to say
that script.
And then you can come over hereand you can mess around with
their clarity, their tone, theemotion, the speed.
Then you generate the voice.
Also, we have, over 40 differentlanguages.
(15:50):
You can come down here andchoose a different language.
some will say like, I had acall, uh, last week with a
company in Saudi Arabia, andthey had.
Five different dialects ofArabic.
Now, do we have all five dedialects of Arabic in the
system?
No, but what they can easily dois, I said, do you know people
in each one of those regions?
(16:10):
Oh, of course we do.
So just have them upload a voiceand then it just matches that
dialect matches their voice.
Oh, very
GMT20250925-154412_Record (16:17):
cool.
Donny D (16:18):
And then we also have, so we do a
GMT20250925-154412_Recordin (16:19):
lip sync on an existing audio file.
Donny D (16:23):
Yeah, and you just put in like that language, uh, you
know, you just type it, uh,with, with whatever language.
And then some have said, oh, butI've already created like a
hundred different languages in11 labs.
I didn't know about you guys.
Great.
So we have an 11 labsintegration and you just upload
your voices right from 11 labs.
and kind of that's what likethey're known for.
(16:45):
So, you know, but I'm not tryingto compete with that.
We can just integrate it withit.
and so, so once you do that andyou choose all of them, then
you, uh, generate the voice,which matches this voice with
the script that I had put in.
You can regenerate it unlimitedtimes, and then once you're
happy with it, you literally hitgenerate video, and then a few
(17:06):
minutes later it comes up, inthis folder over here.
Where all the videos.
And so to answer your question,Issa, all of this is like the AI
portion of it where you're goingclick, click.
Few minutes later, you have theraw video with either the person
holding the product and talking,or just the avatar talking to
(17:27):
it.
And then you go to like aprivate Slack channel.
You give them access to, youknow, your folder where you made
the videos.
And then a human comes in anddoes the editing, and we'll say,
okay, what B-roll footage, whattype of music do you want?
Et cetera, et cetera.
And then 24 to 48 hours later,you know, a brand can have 10,
(17:47):
20, 30, 50, a hundred videosthat are all edited, ready to
put onto, you know, Google,Facebook, YouTube, and
Instagram.
GMT20250925-154412_Recordi (17:56):
Wow.
Okay.
So I wanna, I wanna talk abouttwo things.
so first of all, let me do aquick summary.
The world of, in which we knewwhat videos were human and which
are not, is gone.
Uh, do you agree with that?
there's really no.
yes, if you really pay attentionand you try to pick it apart and
(18:19):
you find the exact video, theright seconds, you might be able
to tell the difference.
That probably is not gonna existsix months from now.
But I think for the majority ofpeople, even looking at it right
now, they can't tell thedifference.
Do you agree?
Donny D (18:34):
I agree.
Yeah.
I showed it to my kids and theycould not tell the difference,
GMT20250925-154412_Recording (18:38):
so this is number one.
Like there, there's really noway to differentiate anymore
between AI people and actualpeople.
When it comes to a video that isgenerated, that's circling
around, that means that we needto question literally everything
we see online, because thiscould be.
(18:59):
Piece of news, right?
It doesn't have to be a usergenerated content.
I could see a news anchorreporting the news with the
B-roll and everything and so on.
And it's not gonna be an actualpiece of news.
It's gonna be a piece of newsthat somebody fabricated, for
lack of a better term.
Uh, the same thing, anypromotional materials and so on.
So, I, I wanna talk about twodifferent implications of what I
(19:23):
just said.
Number one.
What are the use cases you'reseeing companies use this for
right now, right?
So that anybody who's listeningor watching to this understands
that they can generate thesevideos in minutes.
They can get a much better videoa day later when your team edits
that.
What kind of cool use casesother than I'm gonna promote
this product.
Have you seen companies, brands,individuals use this for?
(19:46):
And then we're gonna talk aboutwhat that actually means for the
future of this kind of content.
But let's start with the firstone of like what, what are cool
use cases that you've seenpeople do?
Donny D (19:55):
Yeah, so, you know, I can kind of start with like case
studies and then I can go intodifferent use cases too.
Yeah.
So like we have this, there wasa cookbook called Glad Bites and
the cookbook sold for$10 acookbook.
It was the recipes.
Were generated by ai, thepictures of the food, AI in the
(20:17):
videos, AI obviously using ourplatform.
they were generating like 500 toa thousand videos a month.
And what they did was, you know,it's, it's a little, uh, like a
gray area, but they did 205TikTok burner accounts where you
can basically create, an AIactor.
(20:39):
For each Instagram or TikTokaccount and that person, you
know, that actor has a wholepersonality.
They like to ski.
They like their pets, they liketheir kids, whatever.
But they're also talking aboutproducts just like any other,
you know, influencer channelwould.
and we're giving them the videosto do that.
And so in 93 days, they wereable to sell$1.6 million of this
(21:04):
cookbook because they basicallyblasted the internet with these
videos.
the car scratching kit, they'revery public about it in their
first 30 days running with this.
which was just like a tutorialvideo or whatever, however you
wanna frame that.
They did$69,000 in sales intheir first 30 days.
They spent,$19,000 on the mediaside.
(21:27):
Right.
So like the more you spend onmedia, like, you know, but, but
that's a good, like, three toone roas.
The one that you saw was likethe number one.
pick usually like a goode-commerce or brand, uh, that's,
you know, that has some budgets,like we'll do like a hundred.
Videos a month because like 10to 15% will be like, the
(21:49):
winners, like they'll, they'lllike be like, oh my God, look at
those clicks, the engagements,the purchases, the others.
It's not that they're doing bad,they're just not as good as, as
the winners.
Yeah.
And so the whole game is.
Put more money down on the onesthat are doing really well.
Get the roas and then reinvestin the business by putting more
(22:09):
money on more creative and moreand more media.
And then try to get to a four toone roas, a five to one roas.
Have it pay for it itself.
and so like the use cases and,and the, you know, applications
of it, it's almost endless.
Like, I can't think of acategory, that it doesn't work
(22:29):
with.
so I will say, okay.
Make UGCs, we have like over50,000 clients now.
There's basically about 500signups a day.
So it's growing very fast.
And about 50% of them aree-commerce and 50% of the 50%.
There's like a lot ofsupplements, like it's, you
know, supplements is a, is ahigh margin business and it has
(22:50):
a subscription.
So it just, it's very conduciveto this type of like just
plowing media dollars and do newcreative in there and the whole
product in hand.
Which kind of made us likefamous, you know, at, at, at the
start, is, is all here, but theother 50%, I mean it's, you
know, real estate apps,software, like, uh, these like
(23:11):
the cookbook ones.
So it's, it's coaches, it's, Imean it's courses.
It just, it's any, it's not even
GMT20250925-154412_Recordi (23:19):
just products, like it's products and
services, B2B, B2C, the wholeanything.
Donny D (23:25):
You know what, let me, can I show you one more example?
GMT20250925-154412_Record (23:27):
Yeah, of
Donny D (23:28):
course.
So this is like Slack as anexample.
Ads (23:33):
I thought Slack was just group chat for people who say
circle back.
Turns out it's a productivitycheat code.
We've got channels foreverything, marketing, design,
random, even lunch orders,threads keep.
Donny D (23:44):
So the idea here is the common denominator is the guy's
voice talking through it.
But you're showing like thewebsite, there's no product in
hand.
you know, there was one for, uh,whatever.
I'm not gonna show it.
Like, I don't wanna waste toomuch time with like, so, so many
videos.
But there's one for Dubai realEstate, so they're showing like
real estate in Dubai.
Right.
And they have B-roll footage,they have other stock imagery.
(24:05):
And so it doesn't have to be aproduct, it can be any service.
It could be an HVAC company, alaundromat, like.
Anything that is running ads, isreally a fit.
So, to add, you know, what arethe applications of this?
It's like, it's kind of endless.
GMT20250925-154412_Record (24:24):
Yeah, I get it.
So let's have, let's have theother part of the conversation,
right?
It's, yeah.
Will this.
I'm trying to be gentle, but Idon't have the right gentle
words to say, will this killUGC?
Meaning if I'm as a consumer,let's divide this into two
(24:47):
timeframes in the immediatetimeframe.
It's a huge opportunity, likeyou said, because nobody knows,
or the vast majority of thepeople don't know, right?
They don't know that thiscookbook and a hundred percent
of the people promoting it donot exist.
They think they're buying acookbook that now everybody on
TikTok is talking about,however.
(25:09):
Within a year, two years, threeyears, five years, people say,
holy crap.
Like I, I don't know.
So I'm not gonna consume any ofthat content.
Will this kill the concept?
forget about the UGC itself.
Will it kill the concept?
Will people stop consuming thiscontent, which means that the
algorithms are gonna stop likingthem, which means it will stop
(25:30):
being a thing because it's notreal.
Yeah,
Donny D (25:35):
and, and I could.
Take it like my, my, my one wordanswer is unfortunately yes, uh,
for all those creators and, andUGC people out there.
I would even take it a stepfurther and say.
Just, well, the category of AIvideo in general kill all like,
(25:55):
you know, TV actors or like, youknow, like all the way
commercials are made today.
Like I was just listening to apodcast and it was Mr.
Wonderful Kevin Leary.
And he was talking about when heshoots a video, it costs him
about$400,000 to make acommercial.
And, and he get, he gets a lotof content out of it, you know,
(26:18):
15, 30, 60 second spots, andthey can do a lot of different
things with it, but that's a lotof money.
and then he startedexperimenting with ai.
And he, said he basically flewout to Dubai.
They had a bunch of greenscreens.
He shot something once, and thenthey made thousands of pieces of
content and it was like afraction of, of, of the price.
(26:40):
okay, so let's back it up intojust UGC right now.
'cause that's like, that'scommercials.
I speak to marketers all daylong and I.
Most of the time ask if they'rerunning UGC and how much they're
spending on it.
And I've heard on the lowest,lowest side, a hundred dollars
to make a UGC ad.
(27:01):
I'm usually getting numbersaround$200,$300 and$400 per UGC
ad.
And then I've, you, I've alsoheard 7, 8, 900, a thousand
dollars.
for, for an individual ad.
With this, it's$50 and that'sbeautifully edited.
and it goes down from theredepending on volume.
(27:22):
And so you compare$50 to anaverage of, let's say$250.
It's one fifth of the price, butit's not just the cost.
The other thing, the other twoelements of it is.
Time.
So I ask, how long does it taketo produce a UGC ad?
And I usually get on the lowestside a week, but it's usually
(27:45):
two to three weeks.
this is turning it around in 24,48 hours.
maybe at most it like 72 hours.
It's like it's very fast and youcan do 10, 20, 30 videos and get
'em back within 48 to 72 hours.
So.
it's, so, that's time.
GMT20250925-154412_Record (28:03):
Yeah.
And, and these are the fullyedited, the one that you just
do, the avatar, it's almostimmediate, right?
It's a few minutes.
It's, yeah,
Donny D (28:08):
it's, yeah, it's, yeah, it's like three minutes, you
know, you're getting, you'regetting something that you could
use for like testimonials.
I wouldn't really use anunedited for paid media, but
Yeah.
For, you wanna post like atestimonial video to your
website?
Sure.
so there's three things.
Number one is the cost, thatthis is like a fifth of the cost
on average.
Uh, if not more, number two isthe time.
(28:29):
So it's cutting it in half or bya third, or, you know, it could
be a month before you get avideo back.
and then number three, which Ithink is like, almost like the
important, most important onethat I hear constantly is I'll
call the annoyance factor.
It's like, oh, I was dealingwith these UGC creators and they
had this ego and thispersonality, and they wanted
(28:50):
this, and I couldn't say it thisway.
And, uh, you know, there was oneyesterday.
It was like a CBD company, andshe's like, they said they, they
couldn't say THC and we had toredo the entire thing.
And I told them, no, THC I'mlike.
Whatever you type with RA actorsis what they're gonna say.
If you don't type the word THC,they're not going to say THC.
and then like, you don't have toship product, you don't have to
(29:12):
deal with, affiliate fees andthen taking a percentage.
Like our AI actors don't takelike a 20, 30% commission for
whatever they promote.
So you go on and on and on andyou're like, to your point,
like, why would I use UGCanymore?
Yeah, so I don't think it killsoff Also to your point, like
today, because this is, isrelatively new, but the
(29:35):
marketers that are using thistoday are getting a huge leg up
from the competitors thataren't.
And then probably like by theend of the year, it's gonna be
like, wait, what you're stillusing a U, regular UGC when
there's.
Like, make UGC and whateverother platforms are out there
doing this.
(29:55):
It just, it just wouldn't makesense to, a marketer's boss and
be like, really?
GMT20250925-154412_Recording_ (30:01):
I think, I think two aspects to
what you said.
Great overview, by the way.
Thank you.
And I agree with you.
This goes way beyond just usergenerated content.
Like when I look at the wholevideo industry, and I actually
talked about this on the newspodcast, so there's the, the
news episode every weekend, lastyear when there was the big
strike in Hollywood.
And I said, it doesn't matterwhat agreement they come up to,
it doesn't'cause at the end ofthe day, it will come to the
(30:24):
point where these actors andthese writers.
Will be competing againststudios that will do all of that
with AI and the studiosthemselves.
The big studios, you know, theUniversals and Disneys of the
world, uh, will have one of twooptions.
Either go out of business orplay the AI game.
(30:47):
There's no option three.
and yes, do I think that realhuman content, real human
connection, real human.
Videos, real human TV shows willhave, in some cases a higher
value in the eyes of people.
Yes.
(31:07):
Will they be willing to pay thepremium?
I think Tam will tell.
I think it'll be very uniquecases where the artistic side of
things will make sense.
I think on the UGC side, it willnever make sense Again, I I, I
don't wanna say never, like ifsomebody has a real audience,
right?
and they have a huge audienceand it's the relevant audience
for you, and they already havethe audience, then yes, I will
(31:29):
pay them to sponsor my thingbecause it makes sense.
They already have the audience.
But if it's, if I need to goafter.
10,000 small scale influencersto get the impact that I want.
Or I can, like you said,generate, fabricate 10,000
influencers, really smallinfluencers, but 10,000 of them
and I can generate themovernight, then that makes it a
(31:51):
lot easier and a lot morescalable and a lot more
predictable.
I do think, and again, I, Idon't wanna sound, uh.
No, kinda like the bad profit.
But I do think this willdramatically change the way we
consume content, because if, Ican't know if it's real or not,
I don't care on a few things,like the whole point of UGC was,
(32:12):
oh, an actual person is tellingme this is good, and now I heard
three people talk about this, soit's probably good, so I'm gonna
use it versus.
This is not really people, thiscould be a anything saying about
any product on any time in anyplace.
And I can't know if it's real ornot.
Uh, so I, I'm, I'm gonna stoptrusting it and then the whole
(32:33):
concept just goes away and thenthere's gonna be something new
that's gonna replace it.
Just like we don't, we did nothave UGC 15 years ago, right?
It just didn't exist, pre socialmedia.
And so.
I think we live in a very, veryinteresting time.
I think your platform isincredible with the speed,
quality, and the value itprovides.
(32:53):
I, it hurts my stomach to saythat because I, I, as a content
creator myself, right, and as,as somebody who makes a living
based on the content that Icreate, is problematic.
But I don't see a way around it.
Like I don't see a world wherethis is not a part of the
content universe.
And then people have to pick andchoose, which.
(33:18):
Who or which or, or what theyfollow, right?
To get the right content.
There's now a new podcastingcompany that came out of nowhere
that is generating 5,000episodes a week with AI
generated voices and they'remonetizing it for ads and it's
all like niche, little smallwith very specific topics.
(33:39):
will that replace.
Podcasters like me, probably notwell that supplement podcasters
like me and compete withpodcasters like me a hundred
percent.
Uh, and so very interesting,weird future we're walking into.
Donny D (33:56):
Yeah.
Well, should we tell theaudience now that we're actually
AI actors.
GMT20250925-154412_Recordi (34:00):
Nah, don't, don't say that.
don't do that.
Like I've, every call, I start,literally every call that I
start with a potential client islike, is it really you?
Or an avatar review?
I'm like, no, no, it's actuallyreally me.
I don't send my avatars tomeetings.
And I think the, uh, the rightword here is yet, uh, for
everything that we're saying, Ithink yet is the key word for
anything.
(34:20):
Ai.
Don lemme was, lemme just, lemmeNo, go ahead.
Lemme build.
Donny D (34:24):
Lemme just do one more thing where I think that.
It sometimes doesn't have to beone or the other.
At least.
Yeah, like right now, in 2025.
And what I've seen a lot ofbrands do is to your point, they
have some influencers or UGC orcelebrities that you know, they
really do want to use and theyreally want to utilize their
audience.
(34:45):
why don't we help inform them?
Of what script works well, whatcall to action works well
because their time is limited.
And the same thing goes for likeTV shoots.
So what we've seen is brandswill, they'll do like a hundred
different creatives in a monthwith us and they'll test all
those different things, thedifferent types of actors call
(35:06):
to actions, background scenes,hooks in the beginning, and
they'll figure out the quoteunquote winners.
And then they go to theinfluencer that has a big
audience and say.
This is what works well for myaudience and my brands.
We tested this a thousand times.
Can you, it doesn't have to beexactly like this, but can you
take some of these elements andthen when they're making a
(35:29):
video, you kind of like setyourself up for success versus
just, guessing at it.
And then the same thing goes fora TV commercial.
This is what works.
Now we're gonna spend the$400,000 to produce that TV
commercial'cause we know thatthis works for our, for our
brand.
GMT20250925-154412_Recording_ (35:46):
I think this is brilliant.
It's like the mother of all ABtesting, right?
Yes.
It's A, B, C, D, E, F, all theway to z uh, yes, of testing.
'cause you can test any variantacross multiple channels and it
costs you almost nothing to testand then you can do the real
thing.
I think this is fantastic.
Uh, Donnie, this was asfascinating and exciting and
scary as I expected it to be.
(36:06):
Uh, if people wanna follow you,connect with you, use your
product, what are the best waysto do that?
Donny D (36:13):
Sure.
so there's the Make U GCwebsite, which is just make
ugc.ai they want first, andwe'll put a link in
GMT20250925-154412_Recordin (36:20):
the show notes for all of that.
So if you're on the phone rightnow, you can literally just
click and click the link and itwill take you there.
Donny D (36:25):
Yeah.
The two best places for me areprobably simply just emailing
me.
I'm just donny@makeugc.aiD-O-N-N-Y.
or, on LinkedIn.
So I'm just Donnie Devore onLinkedIn.
I think I'm the only one as faras I know.
and you can connect and messageme there.
Um, I've been posting a lot ofinteresting, content, just about
(36:49):
this whole strategy that I'mtalking about.
yeah, that's about it.
I'm not as ac I have, I havestarted up with X but not as
active as, as LinkedIn and justemailing me.
GMT20250925-154412_Recordi (36:59):
Same for me.
Awesome.
Thank you so much.
This was really brilliant.
thank the people in theaudience, the people on
LinkedIn, the people on Zoom.
That have joined us andeverybody stayed with us the
whole time.
So it's, uh, it's, it's a good,uh, it's a good indicator that
people, uh, like what we'retalking, what we're talking
about.
So I appreciate you, Iappreciate, uh, you coming on
(37:19):
board and sharing your platform.
and all I can say for people, gotest it out.
Know that it's there.
Decide if it's the right thingfor you.
Decide if it's the right thingfor your brand, for your
audience.
but I think knowing.
That it's out there is betterthan not knowing that it's out
there, uh, across everythingthat we do with ai.
And this is just a very, uh,solid example that is ready for
prime time right now where noteverything AI is.
(37:41):
So thanks again.
Thanks everybody.
Have a great rest of your day.
Bye bye-Bye.
Hello, and welcome to another live
(00:03):
episode of the Leveraging AIPodcast, the podcast that shares
practical, ethical ways toleverage AI to improve
efficiency, grow your business,and advance your career.
This is Isar Metis, your host,and I am really, really excited
today.
I'm really excited.
For several different reasons.
Reason number one, we are backdoing live shows.
I miss this so much.
(00:24):
It's been a few weeks, uh, andwe were out all of the month of
July, but it's gonna behappening more or less every
week moving forward, as we didfor the last two plus years.
Unless I'm traveling forbusiness, which is actually
happening a lot in October.
So I hope I'm not traveling onany of these Thursdays, but
we'll see.
but the second reason that I'mexcited is we're going to talk
about something that is dear tomy heart, which is sales and
(00:47):
marketing, and video has been.
The most relevant way to connectwith people other than meeting
them face to face when it comesto sales and marketing.
And why was video so successful?
Because it's the closest thingto real life.
If you want to drive people totake action, the best way to do
this is to generate someemotional connection with them.
(01:09):
And the best way to do this,again, other than real life, is
a video.
Some would say that video iseven better because you can add
sound and you can have titles.
And you can create the exacttheme and atmosphere that you
want and so on.
Now, there's multiple kinds ofvideos that can help you connect
with people, but the mostsuccessful one that basically
took over our lives in the lastdecade or so is testimonials and
(01:33):
genuine reviews of products andservices by actual people, also
known as user generated content,also known as UGC.
So we became used to that.
Now most of the UGC content is.
Actual people who are really,genuinely just want to review
stuff and they have a channel ona specific topic and they share
(01:54):
stuff.
I'm one of these people, right?
but there are obviously financeor promoted channels.
So companies will approachdifferent influencers and say,
Hey, we're gonna pay you X orwe're gonna give you y.
And you're gonna promote ourproduct.
So that has existed for a whileas well.
That's why really successfulinfluencers make a lot of money
because brands will pay them toget to their audience.
(02:15):
but still must, most, I think ofthis content is actual genuine
people sharing just what theywanna share about a specific
product and so on.
Now, the tricky part if you're abrand is finding those people,
finding relevant influencers andhaving them say.
What they need to say in a waythat will actually allow you to
(02:37):
scale what you wanna scale, anddo it in a predictable way while
controlling the narrative andknows what's actually is going
to happen in those videos.
The appearance of AI avatarsopens the opportunity to do this
using ai.
Now this creates a crazy,amazing opportunity to generate.
(02:59):
Quote, unquote, user-generatedcontent.
with ai, it also generates ahuge risk for the entire UGC
universe, and we're gonna talkabout that as well in this
episode.
But I have been using andcovering AI avatar platforms for
probably two years, maybe more.
Uh, however, two weeks ago I wasexposed to a new platform that
literally blew my mind on howgood it is.
(03:23):
So I have.
Avatars of myself, I've beenusing avatars from several
different platforms to differentthings, and this platform is in
a completely different level asfar as generating genuine.
User looking, completelyunscripted environment kind of
videos that look completelyrealistic.
The platform is called Make UGC.
(03:44):
Now, if you've been listening tothis podcast for a while or
watching our YouTube channel,you know, I don't promote
platforms.
I never do unless it's like,holy crap, people need to know
about this.
So this is one of these cases.
So our guest today.
Donnie vRAN is the Chief RevenueOfficer of Make UGC.
I reached out to him and said,listen, I want people to know
about your platform.
(04:04):
I wanna know what are the usecases.
I want you to show exactly howto build these avatars and what
could be the potential output.
And so this is exactly whatwe're going to show you today.
We're going to show youdifferent use cases.
We're gonna show you examples.
We're gonna show you how you,how to actually build these
avatars for your brand or foryourself, or for whatever needs
you have.
And we're going to have theuncomfortable conversation, what
(04:26):
the hell that means for thefuture of video and content, and
will people want to consume itor not?
Uh, so lots of great stuff todiscuss and hence, as I
mentioned, I'm really excitedabout this episode and I would
like to welcome Donnie to theshow.
Donnie, welcome to Leveraging Ai
Donny D (05:27):
Isar.
Thank you so much for having meon.
It's a pleasure to be here.
What a beautiful intro you had.
Loved every word of it.
GMT20250925-154412_Record (05:34):
Thank you.
I, I, I, this is what I do likefrom now it's your problem.
Now I have to do a good introand then, and then the guest,
uh, needs to carry us forward.
before we dive into, into yourstuff, uh, I really wanna thank
the audience.
So those of you who are joiningus on uh, zoom.
Or those of you who are joiningus on LinkedIn live, I really
appreciate you being here.
If you would like and I suggestintroduce yourself, say where
(05:57):
you're from, what you're tryingto get, out of this, that will
help us maybe drive theconversation in the right
direction.
And in addition, if you are onZoom, then share your LinkedIn,
profile so people can find you,uh, as well.
and again, thank you for beinghere.
For now, Donnie, let's, I thinkthe best thing would be for
people to even understand whatwe're talking about is before we
(06:20):
even start talking about thecompany and, and all that kind
of stuff, let's just show acouple of demos so people see
what I saw before I reached outto you and why I think this is
so unique.
Donny D (06:31):
Sure.
Yeah.
So I can go right into that.
Um, you know, sometimes Iexplain, you know, why this
makes sense, but let's just dothat.
Let's go right into, a demo andshow you how it works.
so right now I'm in the Make UGC platform over here.
So this is just at Make u GC aiand there's a couple different
tools that you can see.
(06:52):
There's product in hand.
There's creating an avatarvideo.
There's make your own, avatar,like Issa just said, creating
B-roll video, make your ownvoice, and you can do editing
over, over here and even likeadd some gestures.
but as an example, if I go overhere and I go to create, now I
(07:12):
can literally go in here and Ican type in whatever I want.
and say like, make me a productof somebody holding a suntan
lotion.
And then I can literally comeover here and upload your image
or choose from one of make UGC's avatar.
And just to show you what thatlooks like.
Yesterday I was on a call with acompany in India and they have a
(07:34):
Sunan lotion that said, make mean avatar of an Indian actor.
He is his thirties.
He's holding a bottle ofsunscreen.
And you can see it justgenerated this image right here.
And then you can select thatimage over here.
You can put in what the personsays, and then you can turn into
a talking actor.
And so just to show you thatlike almost in, in real time and
(07:56):
do a little bit of like kind ofMartha Stewart on this, but I
can say like, you know, make himlaugh, and, you know, say how
much he loves this suntanlotion, et cetera, et cetera.
And then I click outta here andI, you know, it takes like a
couple minutes and just for timepurposes, I come over here and I
can play.
Bang.
Ads (08:18):
I love the suntan lotion.
It's the best suntan lotion I'veever used.
Bang,
Donny D (08:24):
so you can see right there And is Issa the sound
plate?
Everything you saw perfectly.
GMT20250925-154412_Record (08:28):
Yeah, yeah, yeah.
So I, I, I'll say why I findthis so incredible and so
different than other.
Avatar platforms.
The fact that it looks raw.
You can hear the waves in thebackground and the wind blowing
as if he's shooting it with aniPhone.
His movement looks completelyrealistic.
His hair looks completely like,there's really no way to tell
(08:50):
this is not a real video.
And because it's so raw, itlooks real.
there's kids running in thebackground and you can't really
tell where he is, but it soundslike he's at the beach doing
this video.
And the fact that the quality isactually not great is what makes
it great.
Like it is as if you would'veshot this with your phone.
And so it's a great example,right?
(09:11):
within five seconds or 20seconds, you generated an image
that fits the character that youneed.
Then you added text and you havea video that you can actually
use.
I do have an interestingquestion though.
Can I use the actual Santalotion?
Which ob which is obviouslyimportant.
Can I use the actual productsomehow in the video?
Donny D (09:34):
Yeah, absolutely.
And so, just to show yousomething, like over here, if I
go to, like if I wanna have theproduct in hand, I'll show you
one over here.
Let me just.
So like you see how this likemushroom gummies, what's this
brand or whatever?
Yeah, yeah, yeah.
So literally we just go to thewebsite, we do a screenshot of
(09:58):
the product.
I come back over when I was overhere and I go to create now, and
I just click this little buttonthat says add image.
It says upload your image.
Yeah.
And then when I upload theimage, I dunno if you can see
the little thing that comes up,but it basically, I can go and
choose the image.
and then I can come over hereand I can choose one of our make
(10:21):
UGC avatars and then match ittogether, or the AI can create
its own avatar like I did insome of these.
so absolutely.
And then just to go back overhere, just to play you what this
sounds like,
Ads (10:34):
looking for a natural way to enhance focus, boost your
immune system and supportoverall wellbeing.
The,
Donny D (10:41):
the thing I love about this one is like, if you had to
ask me like.
2, 3, 4 weeks ago, show me thesetypes of videos.
It was hit or miss with the lipsyncing.
it was just like where the AIwas at that time, and over the
past week or so, the lip syncinghas gotten so good that it's,
(11:02):
you can't even tell thedifference.
The other thing I would saythat's also improved over the
past week, and that's what, likehow AI is moving so damn fast is
the emotions.
Like you couldn't really have, alot of emotions, but like, look
at, there's no sound on thisone, but look at anger right
here.
Like that's anger.
and that's again, for those ofyou who are
GMT20250925-154412_Recordi (11:23):
just listening to this, it's crazy.
Like there's a guy behind amicrophone and you see that he's
really upset and you see thathe's shouting again.
We couldn't hear anything.
but the expressions look veryreal and very extreme.
Donny D (11:36):
Yeah.
And this one is for crying.
and so, yeah, so like that,that's the pi biggest two
improvements is the, the lipsyncing is near perfection.
and then with some editing, andwhen you have B roll footage,
like I can show you what an,what types of, edited ads look
like, and then I'll go back intothe platform.
But when you're doing somethinglike this, um, there's not
(11:59):
enough time for like.
The human eye to even think fora second that they're not real
people.
And even if it was a full 30seconds with it, you, you can't
even tell.
But this is like some goodediting that I'll show you right
here.
This is a car scratch removalkit,
Ads (12:13):
and if you've ever tried to sell a car with scratches or
paint marks, you know this couldsave you thousands.
It's so simple.
Anyone can do it.
The two formula system workslike this.
O2 removes scratches while Othree seals and protects.
Donny D (12:25):
So I won't play the whole thing.
But the idea is, is that youhave two different AI actors
going back and forth.
You have B-roll footage, andthat's real footage.
Like that's, they had someGoogle Drive or Dropbox with
just like hours and hours offootage that they've shot.
Moose brands have that.
If they don't, we can just go tolike a Getty images of, of
B-roll footage and grab some,and then we add music.
(12:49):
We put captions in there.
And we make a tv, not TVcommercial, but we make a good
social media um, that youliterally, you know, it would
cost you hundreds and hundredsof dollars and, and we're at a
fraction of the price.
GMT20250925-154412 (13:06):
Interesting.
Okay, so, perfect.
Now we got a few examples andlet me explain for, again, of
people just listening what wesaw.
We saw a platform that with afew clicks, allows you to upload
a product, any product, choosean image of an avatar or upload
an image of any person, and thengenerate videos that shows the
(13:28):
actual product accuratelywithout morphing, while keeping
it intact and looks completelyrealistic to talk and say
anything you want about theproduct.
Then the next.
Level beyond that is an editedversion of the same thing where
you add B-roll.
For those of you who are not inthe professional video,
universe, it means other videothat is not the person, right?
(13:51):
So in this particular case, youcould see a car.
And the person working on thecar, and cleaning and buffing it
up.
So that's a b roll, that's apiece of video that was not part
of the avatar, but thecombination of the avatar video,
either as a full screen or as apop-up, kinda like window while
the rest of the B roll isrunning makes it look like a
(14:12):
completely professional ad.
So this is, I assume I'm, I'mnot gonna jump into, in
conclusion, a mix of.
Software and service.
the editing part of it.
Donny D (14:26):
Exactly.
Right.
So, you know, there are no, tomy knowledge and our company's
knowledge, no really goodediting softwares that use AI
that can output things that areas good as like that car
scratching removal kit.
So what usually happens is, andjust to show you like one other
(14:46):
piece of the demo that.
Either a client or us on behalfof the client.
If they buy like a done for youservice, come in here, they
write the script, or they useour AI script writer, or just
use chat GPT.
I mean, nowadays it's like yougo to chat and it's like, give
me 20 different scripts for thiswebsite.
make some funny, make some, youknow, testimonial whatever,
(15:09):
gives you a bunch of scripts.
Or you could use our tool righthere.
You put in that, that, thatscript.
and then you go and you choosethe actor.
Hi, welcome to over here, andthere's over 400 different
actors.
and you can choose male, female,you can choose their age, the
type of skin where, whatlocation, um, that they're in.
(15:29):
You know, anything that youwant.
And then you choose a bunch ofthose actors to match to say
that script.
And then you can come over hereand you can mess around with
their clarity, their tone, theemotion, the speed.
Then you generate the voice.
Also, we have, over 40 differentlanguages.
(15:50):
You can come down here andchoose a different language.
some will say like, I had acall, uh, last week with a
company in Saudi Arabia, andthey had.
Five different dialects ofArabic.
Now, do we have all five dedialects of Arabic in the
system?
No, but what they can easily dois, I said, do you know people
in each one of those regions?
(16:10):
Oh, of course we do.
So just have them upload a voiceand then it just matches that
dialect matches their voice.
Oh, very
GMT20250925-154412_Record (16:17):
cool.
Donny D (16:18):
And then we also have, so we do a
GMT20250925-154412_Recordin (16:19):
lip sync on an existing audio file.
Donny D (16:23):
Yeah, and you just put in like that language, uh, you
know, you just type it, uh,with, with whatever language.
And then some have said, oh, butI've already created like a
hundred different languages in11 labs.
I didn't know about you guys.
Great.
So we have an 11 labsintegration and you just upload
your voices right from 11 labs.
and kind of that's what likethey're known for.
(16:45):
So, you know, but I'm not tryingto compete with that.
We can just integrate it withit.
and so, so once you do that andyou choose all of them, then
you, uh, generate the voice,which matches this voice with
the script that I had put in.
You can regenerate it unlimitedtimes, and then once you're
happy with it, you literally hitgenerate video, and then a few
(17:06):
minutes later it comes up, inthis folder over here.
Where all the videos.
And so to answer your question,Issa, all of this is like the AI
portion of it where you're goingclick, click.
Few minutes later, you have theraw video with either the person
holding the product and talking,or just the avatar talking to
(17:27):
it.
And then you go to like aprivate Slack channel.
You give them access to, youknow, your folder where you made
the videos.
And then a human comes in anddoes the editing, and we'll say,
okay, what B-roll footage, whattype of music do you want?
Et cetera, et cetera.
And then 24 to 48 hours later,you know, a brand can have 10,
(17:47):
20, 30, 50, a hundred videosthat are all edited, ready to
put onto, you know, Google,Facebook, YouTube, and
Instagram.
GMT20250925-154412_Recordi (17:56):
Wow.
Okay.
So I wanna, I wanna talk abouttwo things.
so first of all, let me do aquick summary.
The world of, in which we knewwhat videos were human and which
are not, is gone.
Uh, do you agree with that?
there's really no.
yes, if you really pay attentionand you try to pick it apart and
(18:19):
you find the exact video, theright seconds, you might be able
to tell the difference.
That probably is not gonna existsix months from now.
But I think for the majority ofpeople, even looking at it right
now, they can't tell thedifference.
Do you agree?
Donny D (18:34):
I agree.
Yeah.
I showed it to my kids and theycould not tell the difference,
GMT20250925-154412_Recording (18:38):
so this is number one.
Like there, there's really noway to differentiate anymore
between AI people and actualpeople.
When it comes to a video that isgenerated, that's circling
around, that means that we needto question literally everything
we see online, because thiscould be.
(18:59):
Piece of news, right?
It doesn't have to be a usergenerated content.
I could see a news anchorreporting the news with the
B-roll and everything and so on.
And it's not gonna be an actualpiece of news.
It's gonna be a piece of newsthat somebody fabricated, for
lack of a better term.
Uh, the same thing, anypromotional materials and so on.
So, I, I wanna talk about twodifferent implications of what I
(19:23):
just said.
Number one.
What are the use cases you'reseeing companies use this for
right now, right?
So that anybody who's listeningor watching to this understands
that they can generate thesevideos in minutes.
They can get a much better videoa day later when your team edits
that.
What kind of cool use casesother than I'm gonna promote
this product.
Have you seen companies, brands,individuals use this for?
(19:46):
And then we're gonna talk aboutwhat that actually means for the
future of this kind of content.
But let's start with the firstone of like what, what are cool
use cases that you've seenpeople do?
Donny D (19:55):
Yeah, so, you know, I can kind of start with like case
studies and then I can go intodifferent use cases too.
Yeah.
So like we have this, there wasa cookbook called Glad Bites and
the cookbook sold for$10 acookbook.
It was the recipes.
Were generated by ai, thepictures of the food, AI in the
(20:17):
videos, AI obviously using ourplatform.
they were generating like 500 toa thousand videos a month.
And what they did was, you know,it's, it's a little, uh, like a
gray area, but they did 205TikTok burner accounts where you
can basically create, an AIactor.
(20:39):
For each Instagram or TikTokaccount and that person, you
know, that actor has a wholepersonality.
They like to ski.
They like their pets, they liketheir kids, whatever.
But they're also talking aboutproducts just like any other,
you know, influencer channelwould.
and we're giving them the videosto do that.
And so in 93 days, they wereable to sell$1.6 million of this
(21:04):
cookbook because they basicallyblasted the internet with these
videos.
the car scratching kit, they'revery public about it in their
first 30 days running with this.
which was just like a tutorialvideo or whatever, however you
wanna frame that.
They did$69,000 in sales intheir first 30 days.
They spent,$19,000 on the mediaside.
(21:27):
Right.
So like the more you spend onmedia, like, you know, but, but
that's a good, like, three toone roas.
The one that you saw was likethe number one.
pick usually like a goode-commerce or brand, uh, that's,
you know, that has some budgets,like we'll do like a hundred.
Videos a month because like 10to 15% will be like, the
(21:49):
winners, like they'll, they'lllike be like, oh my God, look at
those clicks, the engagements,the purchases, the others.
It's not that they're doing bad,they're just not as good as, as
the winners.
Yeah.
And so the whole game is.
Put more money down on the onesthat are doing really well.
Get the roas and then reinvestin the business by putting more
(22:09):
money on more creative and moreand more media.
And then try to get to a four toone roas, a five to one roas.
Have it pay for it itself.
and so like the use cases and,and the, you know, applications
of it, it's almost endless.
Like, I can't think of acategory, that it doesn't work
(22:29):
with.
so I will say, okay.
Make UGCs, we have like over50,000 clients now.
There's basically about 500signups a day.
So it's growing very fast.
And about 50% of them aree-commerce and 50% of the 50%.
There's like a lot ofsupplements, like it's, you
know, supplements is a, is ahigh margin business and it has
(22:50):
a subscription.
So it just, it's very conduciveto this type of like just
plowing media dollars and do newcreative in there and the whole
product in hand.
Which kind of made us likefamous, you know, at, at, at the
start, is, is all here, but theother 50%, I mean it's, you
know, real estate apps,software, like, uh, these like
(23:11):
the cookbook ones.
So it's, it's coaches, it's, Imean it's courses.
It just, it's any, it's not even
GMT20250925-154412_Recordi (23:19):
just products, like it's products and
services, B2B, B2C, the wholeanything.
Donny D (23:25):
You know what, let me, can I show you one more example?
GMT20250925-154412_Record (23:27):
Yeah, of
Donny D (23:28):
course.
So this is like Slack as anexample.
Ads (23:33):
I thought Slack was just group chat for people who say
circle back.
Turns out it's a productivitycheat code.
We've got channels foreverything, marketing, design,
random, even lunch orders,threads keep.
Donny D (23:44):
So the idea here is the common denominator is the guy's
voice talking through it.
But you're showing like thewebsite, there's no product in
hand.
you know, there was one for, uh,whatever.
I'm not gonna show it.
Like, I don't wanna waste toomuch time with like, so, so many
videos.
But there's one for Dubai realEstate, so they're showing like
real estate in Dubai.
Right.
And they have B-roll footage,they have other stock imagery.
(24:05):
And so it doesn't have to be aproduct, it can be any service.
It could be an HVAC company, alaundromat, like.
Anything that is running ads, isreally a fit.
So, to add, you know, what arethe applications of this?
It's like, it's kind of endless.
GMT20250925-154412_Record (24:24):
Yeah, I get it.
So let's have, let's have theother part of the conversation,
right?
It's, yeah.
Will this.
I'm trying to be gentle, but Idon't have the right gentle
words to say, will this killUGC?
Meaning if I'm as a consumer,let's divide this into two
(24:47):
timeframes in the immediatetimeframe.
It's a huge opportunity, likeyou said, because nobody knows,
or the vast majority of thepeople don't know, right?
They don't know that thiscookbook and a hundred percent
of the people promoting it donot exist.
They think they're buying acookbook that now everybody on
TikTok is talking about,however.
(25:09):
Within a year, two years, threeyears, five years, people say,
holy crap.
Like I, I don't know.
So I'm not gonna consume any ofthat content.
Will this kill the concept?
forget about the UGC itself.
Will it kill the concept?
Will people stop consuming thiscontent, which means that the
algorithms are gonna stop likingthem, which means it will stop
(25:30):
being a thing because it's notreal.
Yeah,
Donny D (25:35):
and, and I could.
Take it like my, my, my one wordanswer is unfortunately yes, uh,
for all those creators and, andUGC people out there.
I would even take it a stepfurther and say.
Just, well, the category of AIvideo in general kill all like,
(25:55):
you know, TV actors or like, youknow, like all the way
commercials are made today.
Like I was just listening to apodcast and it was Mr.
Wonderful Kevin Leary.
And he was talking about when heshoots a video, it costs him
about$400,000 to make acommercial.
And, and he get, he gets a lotof content out of it, you know,
(26:18):
15, 30, 60 second spots, andthey can do a lot of different
things with it, but that's a lotof money.
and then he startedexperimenting with ai.
And he, said he basically flewout to Dubai.
They had a bunch of greenscreens.
He shot something once, and thenthey made thousands of pieces of
content and it was like afraction of, of, of the price.
(26:40):
okay, so let's back it up intojust UGC right now.
'cause that's like, that'scommercials.
I speak to marketers all daylong and I.
Most of the time ask if they'rerunning UGC and how much they're
spending on it.
And I've heard on the lowest,lowest side, a hundred dollars
to make a UGC ad.
(27:01):
I'm usually getting numbersaround$200,$300 and$400 per UGC
ad.
And then I've, you, I've alsoheard 7, 8, 900, a thousand
dollars.
for, for an individual ad.
With this, it's$50 and that'sbeautifully edited.
and it goes down from theredepending on volume.
(27:22):
And so you compare$50 to anaverage of, let's say$250.
It's one fifth of the price, butit's not just the cost.
The other thing, the other twoelements of it is.
Time.
So I ask, how long does it taketo produce a UGC ad?
And I usually get on the lowestside a week, but it's usually
(27:45):
two to three weeks.
this is turning it around in 24,48 hours.
maybe at most it like 72 hours.
It's like it's very fast and youcan do 10, 20, 30 videos and get
'em back within 48 to 72 hours.
So.
it's, so, that's time.
GMT20250925-154412_Record (28:03):
Yeah.
And, and these are the fullyedited, the one that you just
do, the avatar, it's almostimmediate, right?
It's a few minutes.
It's, yeah,
Donny D (28:08):
it's, yeah, it's, yeah, it's like three minutes, you
know, you're getting, you'regetting something that you could
use for like testimonials.
I wouldn't really use anunedited for paid media, but
Yeah.
For, you wanna post like atestimonial video to your
website?
Sure.
so there's three things.
Number one is the cost, thatthis is like a fifth of the cost
on average.
Uh, if not more, number two isthe time.
(28:29):
So it's cutting it in half or bya third, or, you know, it could
be a month before you get avideo back.
and then number three, which Ithink is like, almost like the
important, most important onethat I hear constantly is I'll
call the annoyance factor.
It's like, oh, I was dealingwith these UGC creators and they
had this ego and thispersonality, and they wanted
(28:50):
this, and I couldn't say it thisway.
And, uh, you know, there was oneyesterday.
It was like a CBD company, andshe's like, they said they, they
couldn't say THC and we had toredo the entire thing.
And I told them, no, THC I'mlike.
Whatever you type with RA actorsis what they're gonna say.
If you don't type the word THC,they're not going to say THC.
and then like, you don't have toship product, you don't have to
(29:12):
deal with, affiliate fees andthen taking a percentage.
Like our AI actors don't takelike a 20, 30% commission for
whatever they promote.
So you go on and on and on andyou're like, to your point,
like, why would I use UGCanymore?
Yeah, so I don't think it killsoff Also to your point, like
today, because this is, isrelatively new, but the
(29:35):
marketers that are using thistoday are getting a huge leg up
from the competitors thataren't.
And then probably like by theend of the year, it's gonna be
like, wait, what you're stillusing a U, regular UGC when
there's.
Like, make UGC and whateverother platforms are out there
doing this.
(29:55):
It just, it just wouldn't makesense to, a marketer's boss and
be like, really?
GMT20250925-154412_Recording_ (30:01):
I think, I think two aspects to
what you said.
Great overview, by the way.
Thank you.
And I agree with you.
This goes way beyond just usergenerated content.
Like when I look at the wholevideo industry, and I actually
talked about this on the newspodcast, so there's the, the
news episode every weekend, lastyear when there was the big
strike in Hollywood.
And I said, it doesn't matterwhat agreement they come up to,
it doesn't'cause at the end ofthe day, it will come to the
(30:24):
point where these actors andthese writers.
Will be competing againststudios that will do all of that
with AI and the studiosthemselves.
The big studios, you know, theUniversals and Disneys of the
world, uh, will have one of twooptions.
Either go out of business orplay the AI game.
(30:47):
There's no option three.
and yes, do I think that realhuman content, real human
connection, real human.
Videos, real human TV shows willhave, in some cases a higher
value in the eyes of people.
Yes.
(31:07):
Will they be willing to pay thepremium?
I think Tam will tell.
I think it'll be very uniquecases where the artistic side of
things will make sense.
I think on the UGC side, it willnever make sense Again, I I, I
don't wanna say never, like ifsomebody has a real audience,
right?
and they have a huge audienceand it's the relevant audience
for you, and they already havethe audience, then yes, I will
(31:29):
pay them to sponsor my thingbecause it makes sense.
They already have the audience.
But if it's, if I need to goafter.
10,000 small scale influencersto get the impact that I want.
Or I can, like you said,generate, fabricate 10,000
influencers, really smallinfluencers, but 10,000 of them
and I can generate themovernight, then that makes it a
(31:51):
lot easier and a lot morescalable and a lot more
predictable.
I do think, and again, I, Idon't wanna sound, uh.
No, kinda like the bad profit.
But I do think this willdramatically change the way we
consume content, because if, Ican't know if it's real or not,
I don't care on a few things,like the whole point of UGC was,
(32:12):
oh, an actual person is tellingme this is good, and now I heard
three people talk about this, soit's probably good, so I'm gonna
use it versus.
This is not really people, thiscould be a anything saying about
any product on any time in anyplace.
And I can't know if it's real ornot.
Uh, so I, I'm, I'm gonna stoptrusting it and then the whole
(32:33):
concept just goes away and thenthere's gonna be something new
that's gonna replace it.
Just like we don't, we did nothave UGC 15 years ago, right?
It just didn't exist, pre socialmedia.
And so.
I think we live in a very, veryinteresting time.
I think your platform isincredible with the speed,
quality, and the value itprovides.
(32:53):
I, it hurts my stomach to saythat because I, I, as a content
creator myself, right, and as,as somebody who makes a living
based on the content that Icreate, is problematic.
But I don't see a way around it.
Like I don't see a world wherethis is not a part of the
content universe.
And then people have to pick andchoose, which.
(33:18):
Who or which or, or what theyfollow, right?
To get the right content.
There's now a new podcastingcompany that came out of nowhere
that is generating 5,000episodes a week with AI
generated voices and they'remonetizing it for ads and it's
all like niche, little smallwith very specific topics.
(33:39):
will that replace.
Podcasters like me, probably notwell that supplement podcasters
like me and compete withpodcasters like me a hundred
percent.
Uh, and so very interesting,weird future we're walking into.
Donny D (33:56):
Yeah.
Well, should we tell theaudience now that we're actually
AI actors.
GMT20250925-154412_Recordi (34:00):
Nah, don't, don't say that.
don't do that.
Like I've, every call, I start,literally every call that I
start with a potential client islike, is it really you?
Or an avatar review?
I'm like, no, no, it's actuallyreally me.
I don't send my avatars tomeetings.
And I think the, uh, the rightword here is yet, uh, for
everything that we're saying, Ithink yet is the key word for
anything.
(34:20):
Ai.
Don lemme was, lemme just, lemmeNo, go ahead.
Lemme build.
Donny D (34:24):
Lemme just do one more thing where I think that.
It sometimes doesn't have to beone or the other.
At least.
Yeah, like right now, in 2025.
And what I've seen a lot ofbrands do is to your point, they
have some influencers or UGC orcelebrities that you know, they
really do want to use and theyreally want to utilize their
audience.
(34:45):
why don't we help inform them?
Of what script works well, whatcall to action works well
because their time is limited.
And the same thing goes for likeTV shoots.
So what we've seen is brandswill, they'll do like a hundred
different creatives in a monthwith us and they'll test all
those different things, thedifferent types of actors call
(35:06):
to actions, background scenes,hooks in the beginning, and
they'll figure out the quoteunquote winners.
And then they go to theinfluencer that has a big
audience and say.
This is what works well for myaudience and my brands.
We tested this a thousand times.
Can you, it doesn't have to beexactly like this, but can you
take some of these elements andthen when they're making a
(35:29):
video, you kind of like setyourself up for success versus
just, guessing at it.
And then the same thing goes fora TV commercial.
This is what works.
Now we're gonna spend the$400,000 to produce that TV
commercial'cause we know thatthis works for our, for our
brand.
GMT20250925-154412_Recording_ (35:46):
I think this is brilliant.
It's like the mother of all ABtesting, right?
Yes.
It's A, B, C, D, E, F, all theway to z uh, yes, of testing.
'cause you can test any variantacross multiple channels and it
costs you almost nothing to testand then you can do the real
thing.
I think this is fantastic.
Uh, Donnie, this was asfascinating and exciting and
scary as I expected it to be.
(36:06):
Uh, if people wanna follow you,connect with you, use your
product, what are the best waysto do that?
Donny D (36:13):
Sure.
so there's the Make U GCwebsite, which is just make
ugc.ai they want first, andwe'll put a link in
GMT20250925-154412_Recordin (36:20):
the show notes for all of that.
So if you're on the phone rightnow, you can literally just
click and click the link and itwill take you there.
Donny D (36:25):
Yeah.
The two best places for me areprobably simply just emailing
me.
I'm just donny@makeugc.aiD-O-N-N-Y.
or, on LinkedIn.
So I'm just Donnie Devore onLinkedIn.
I think I'm the only one as faras I know.
and you can connect and messageme there.
Um, I've been posting a lot ofinteresting, content, just about
(36:49):
this whole strategy that I'mtalking about.
yeah, that's about it.
I'm not as ac I have, I havestarted up with X but not as
active as, as LinkedIn and justemailing me.
GMT20250925-154412_Recordi (36:59):
Same for me.
Awesome.
Thank you so much.
This was really brilliant.
thank the people in theaudience, the people on
LinkedIn, the people on Zoom.
That have joined us andeverybody stayed with us the
whole time.
So it's, uh, it's, it's a good,uh, it's a good indicator that
people, uh, like what we'retalking, what we're talking
about.
So I appreciate you, Iappreciate, uh, you coming on
(37:19):
board and sharing your platform.
and all I can say for people, gotest it out.
Know that it's there.
Decide if it's the right thingfor you.
Decide if it's the right thingfor your brand, for your
audience.
but I think knowing.
That it's out there is betterthan not knowing that it's out
there, uh, across everythingthat we do with ai.
And this is just a very, uh,solid example that is ready for
prime time right now where noteverything AI is.
(37:41):
So thanks again.
Thanks everybody.
Have a great rest of your day.
Bye bye-Bye.
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