From Launch to Growth: The Business of Building a Law Firm

Thinking about starting your own firm? This episode of Leveraging Latitude offers an unfiltered look at what it really takes to launch—and grow—a law firm.

Guest co-host Kyle Robisch joins Alex Su in welcoming Matt Margolis, whose career has spanned Big Law, in-house roles, legal tech, and now, Partner of his own firm, Margolis PLLC. Matt shares how he built a fast-growing practice by leveraging his in-house experience, building genuine relationships, and showing up consistently on social media.

The conversation dives into the nuts and bolts of starting up: how to find clients, the power of fractional legal work (both as a service provider and recipient), and why law firm owners shouldn’t fear asking their network for support. Plus, you’ll hear insights on scaling sustainably, developing operational processes, and how showcasing authentic personality on social media can actually be good for business.

It’s a candid, energetic, and often funny discussion about the business side of law, full of practical advice for attorneys who may be toying with the idea of going solo or simply looking to grow your legal practice more intentionally.

A podcast by Latitude Legal - Flexible Legal Talent.