207. Super Tight Branding Secrets to Niche Up and Multiply Revenue

Are you convinced the market is too crowded to gain traction with your expertise? 

In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities. 

Will you claim your own specialized territory and seize the chance to multiply your revenue?

 

 [00:05- 12:07]  Introducing “Niching Up” and the “Bitch Slap of Truth”

• “Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience.

• The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience’s core assumptions.

• You need expert service providers to narrow your focus rather than attempting to serve everyone.

• Clarification that refining your audience and message leads to higher-quality engagement and fees.

 

   

[12:08 -22:10]  The Holy Trinity of Branding

• Breakdown of the three essential elements: target client, problem solved, and solution articulation.

• Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace.

• Importance of using straightforward, memorable language to capture a potential client’s attention.

• Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing

   

[22:11 - 33:15]   Crafting the Perfect Bitch Slap of Truth Message

• The “Bitch Slap of Truth” as a direct challenge to the audience’s most common misconceptions.

• How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert.

• Reinforcement that prospective clients must see the immediate cost of doing things the old way.

• Caution against overused buzzwords; messages should offer genuinely new perspectives.

 

[33:16 - 45:12]  Leveraging LinkedIn for Authority

• Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging.

• Tips on highlighting useful content rather than merely listing credentials.

• Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation.

• Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out.

 

Connect with Ellen 

Website: www.supertightlinkedin.com

LinkedIn: [e-mail] 

Get Your Free Bitch Slap Worksheet:                                                                                                            https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763

 

Interested in finding out more about THE DAMES:                                            ? https://www.thedames.co/a/2147547759/oeAQjtj3

 

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