Life and Lens - Focusing on Success and Balance

I’m back talking about my favourite upsells; Albums! 

This is Episode 3 of my Album Series on the Life & Lens Podcast and I’m going to share my album design process from beginning to end.

When I first started selling albums, I had no idea how to design albums. I thought to myself, ‘hoowww do I do this??’ and I’m guessing many of you might have had the same thoughts if you are new to selling albums. 

The Art of Selling Al...

Over the last 4 years I have tried and tested so many things when it comes to my wedding albums. I’ve taken all the learnings from my experiences with my clients and refined my process. 

The past few months, I’ve been in the full swing of wedding season and have been working on my first ever online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April. 

It is exciting (and scary) to work...

It’s been a motivating start to 2024 and I feel like I’ve been very considered with my energy. The past few months, I’ve been in the full swing of wedding season and have been working on my first online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April. 

It is exciting (and scary) to work on a course. I’m so invested in albums in my photography business, and I get asked about albums...

Episode Overview:
In this episode, I delve into the remarkable journey of Taylor Swift's brand and uncover invaluable lessons applicable to our own businesses. From authenticity and transparency to leveraging exclusivity and the power of storytelling, Taylor Swift offers a blueprint for building an enduring brand. Join me as I explore how to infuse your brand with authenticity, create exclusive experiences, master the art ...

Launching or relaunching your business is exciting but also daunting. It takes grit, courage, and a whole lot of work behind the scenes to launch your brand and put yourself ‘out there’. In this episode I share actionable steps to launch or relaunch your brand to hopefully make it easier for you and more successful!

My top takeaways:

1. Preparation Phase: Invest in Branding, Copywriting and Education
2. Map out a launch conten...

In this episode of the Life & Lens Podcast, I talk about living in discomfort with your business because when we’re out of our comfort zone that is where the growth happens. 

Everyone loves comfort but feeling comfortable can quickly turn into feeling stuck. 

If you have ever felt like you are languishing, you will know that if we do not push our boundaries that we cannot grow. Feeling discomfort means you and your business are g...

In this episode of the Life & Lens Podcast, join me for my podcast interview on Andrew Hellmich’s PhotobizX podcast about navigating moving from the high-end client to the luxury market and how I create styled shoots that are campaigns for my brand. 

PhotobizX is a go-to podcast with Andrew Hellmich for aspiring and established photographers. On his weekly podcast he interviews successful photographers from around the world to u...

Building trust with your ideal client and booking out a full wedding season, is something I get asked about a lot. We see other photographers (very successful photographers!) who have been running their businesses for 10-, 20-, 30 years and we inevitably compare ourselves to them: How can we build that kind of trust with our ideal clients if we haven’t been in the industry for long? 

In this episode of the Life & Lens Podcast, I...

As engagement season approaches, I had a chat with a wedding vendor friend who, after tuning into my Boundaries episode (episode 7), is re-evaluating her approach to ideal clients and wedding bookings. It got me thinking—this season, when everyone is getting engaged around Christmas and New Year's, is the perfect time to reassess our boundaries and set goals for the upcoming year. In this episode, I share insights on what wedd...

Danelle Bohane is a wedding photographer, educator and a real force in our industry; her storytelling is emotional, honest and captured from a place of heart and generosity. To me, Danelle’s approach is inspiring because she is able to hone in and capture a couple’s connection to one another and their families with sensitivity, curiosity and respect. 

Danelle is a true artist at work and I encourage you to immerse yourself in her wo...

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.

In the third instalment of our series, we explore wedding client guide and the benefits of delivering a guide to your couples. I present my wedding welcome client guides as a welcome gift to couples upon booking. This beautifully branded guide serves as a valuable reso...

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.

In episode 2 of the series, we delve into what I include in my price guides and the differences between mid-range wedding clients and those seeking a more luxury experience. Understanding and catering to these distinctions can significantly elevate your wedding photogr...

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.

In this episode I talk through my journey and the impact of professional branding and price guides on securing dream clients. As well as the crucial steps to enhancing your pricing strategy for increased value.

3 Steps to increasing your prices

1. Invest in a ...

Title: Unlocking Success with Johanna Rosenlew: The Power of Asking for What You Want on Your Path to Vogue

Johanna Rosenlew is an editorial wedding photographer shooting destination weddings in Scandinavia and in and around Europe. Her style is journalistic, documentary, fashion focused and as I reflect on the creatives that inspired me personally, Johanna’s style was just ‘so cool’ and motivated me to niche into editorial wedding ...

***Episode warning: This episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss.***

Stefanie Buma is a Perth based Editorial Wedding Photographer. Establishing her brand in 2012, she is one of the West-Coast’s best photographers. Stefanie’s work is featured in Vogue and The Wed and she is known for her signature style; she mixes day-dreams and nostalgia, shoot...

Stefanie Buma is a Perth based Editorial Wedding Photographer. Establishing her brand in 2012, she is one of the West-Coast’s best photographers. Stefanie’s work is featured in Vogue and The Wed and she is known for her signature style; she mixes day-dreams and nostalgia, shooting in a reportage style and on film. 

Stefanie is also a Mumma-to-be, business owner, entrepreneur and passionate advocate for nurturing your creativity and ...

I was inspired to sit down and inspired to record this podcast because I realised this morning, that I set boundaries 12 months ago and now, I am (finally) reaping the rewards. Today, I feel calm and like life is spacious and I want to hold on to that feeling and share with you how I got here. 

In this episode, I explore how boundaries were not part of my life before I started by business and my family (fomo over here!). To be hones...

In this episode my guest Alice Andre and I chat about imposter syndrome, the importance of community and how to break into shooting destination weddings with success.

Alice Andre is a French wedding and editorial photographer based in Perth, Australia. Her work has a documentary approach with an editorial finish and in just three years she has established herself as one of Perth’s best wedding photographers, as well as shooting dest...

In this episode I spoke with Cassandra Ladru, a seasoned wedding photographer based in Australia who has built a trusted wedding photography brand over 13-years through consistency in her work. We chatted about her journey shooting destination weddings and tips for attracting high-end editorial-focused clients, creating exceptional client experience, and taking calculated risks. Listen for valuable insights into building a thriving...