Following on from the propaganda multi-parter at the end of last year, this time we dive into a topic with quite a lot of overlap, namely advertising. The bulk of the content comes from a talk that Antony did on Julian Charles’s excellent podcast ‘The Mind Renewed’ back in 2015.
Despite the time that has passed since the talk, most of the general thrust of advertising has been in place for a long time so we are confident that the information is still relevant and hopefully useful.
In Part 1 we talk about what advertising is and some of the techniques employed by advertisers to sell products. Towards the end of this part, we begin to discuss the work of Edward Bernays, ‘the most influential man you’ve never heard of’ (more on him later).
We hope you enjoy the show! If so, please subscribe, like, share etc...
Feedback to lifeandlifeonlypod@gmail.com
Facebook page
https://www.facebook.com/lifeandlife75
https://twitter.com/lifeonly75
Support the show at:
https://www.paypal.com/paypalme/antonyrotunno
OR
https://www.buymeacoffee.com/antonyrotunno
Antony’s website (blog, music, podcasts, life coaching)
Antony’s John Lennon podcast
https://glassoniononjohnlennon.com
If you are interested in very affordable Life Coaching, or know someone who might be, you can contact Antony on lifeandlifeonlypod@gmail.com
Link to Julian’s website/podcast and our original talk in full
https://www.themindrenewed.com
https://www.themindrenewed.com/episodes/2014-15/717-ep020
episode links
What is advertising (wiki)
https://en.wikipedia.org/wiki/Advertising
‘Company Store’ by Dissident Prophet (with lyrics)
https://www.youtube.com/watch?v=pcx3T_UoHsU
Most common advertising techniques
https://localiq.com/blog/advertising-techniques/
Cadbury’s Gorilla ad
https://www.youtube.com/watch?v=Rs2z7OA3XKI
Noam Chomsky- real vs created needs & wants
https://www.youtube.com/watch?v=3CFwSQiTu3I
Manufacturing Consent (book & documentary)
https://www.goodreads.com/book/show/12617.Manufacturing_Consent
https://archive.org/details/manufacturing_consent
Julian Charles- Holding Things Lightly
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.