Life and Mission
Storytelling and writing are essential skills for missionaries, ministry and nonprofit leaders. In fact, if you struggle to tell stories, you'll struggle to raise the funds you need. Kay Helm is a writer & editor with experience in missions and the business world. She founded Mission Writers in 2022 to help missionaries write fundraising appeals and powerful stories to share with supporters. In this podcast, she offers tips you can use today to improve your missions & nonprofit writing.
Episodes
In this episode we explore the fifth part in our series on the building blocks of nonprofit storytelling—When. Learn why timing matters in your fundraising, from year-end campaigns to creating urgency with matching gifts, celebrating donor milestones, and telling powerful follow-up stories. Plus, practical steps to plan your storytelling calendar.
Mentioned in this episode:
Fully Funded Academy
The Bible Project: Lookin...
Clarifying and sharing your “Why” builds trust, connects with supporters, and sets your mission apart.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign up for my emails ...
Part of the Building Blocks of Storytelling Series.
You've found Life and Mission in a series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. So far, we’ve looked at WHO and WHAT.
Today, we’re looking at WHERE. Where are you? Where do you do what you do?
You can help donors feel the "atmosphere" of your location — bring them closer, let them see and hear and taste and smell. Let ...
Part of the Building Blocks of Storytelling Series
We’re in the middle of our series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. Today, we’re diving into WHAT.
The “what” of your story can do so much more than just describe your work. In this episode, I’ll show you how your “whats” can help move people from surface-level giving to true, heart-...
Part of the Building Blocks of Storytelling series.
In this episode, we dig into the “Who” of nonprofit storytelling—who you are, who you serve, and who your donor is. I’ll share why getting clear on these three characters builds trust, honors the people in your stories, and helps donors see themselves as true partners in your mission.
When you get the WHO right, your writing stops feeling like a sales p...
Today, and in the next few episodes, we’re going all the way back to the most basic building blocks of storytelling: who, what, where, why, when and how.
Simply including these in your content isn’t enough. Over the next few episodes, we’ll discover how using these building blocks effectively can move you from just reporting dry facts to building a world your donor can step into.
Whether you're a missionary, a nonprofit leader, a change maker of any kind, you know that a powerful story can open hearts for people to join you in your mission.
In season 4 of the Life and Mission Podcast, we're looking at the building blocks of every persuasive story: who, what, where, why, when, and how. Sounds basic, But I'll offer a few twists that you might not have heard before.
Grab your notebook and get ready...
In this episode, I'm answering questions about nonprofit newsletters.
- How many newsletters should you send?
- How fancy do they need to be?
- What else can you do with those stories?
- Why send a print newsletter by mail when you can send email instead?
- One key thing you don't want to leave out.
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Mission Writers is a library of resources to help missionaries and nonpro...
Storytelling is an essential skill for fundraisers.
What do stories do?
- Stories help us connect.
- Compelling stories increase empathy.
- Stories reflect our values.
- Stories reveal truths.
- Stories help us see others in a new way.
- Stories give us context.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelli...
The time between Thanksgiving and December 31 is by far the biggest giving season of the year. People expect you to ask. If you don't, the assumption will likely be that you don't need their money.Here's what you need to do now.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in re...
You know you need to tell more stories to raise funds - but where do you find these stories? In this episode, I share five ways to find the stories you need.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have ...
In the Food Network show Chopped, just before chefs present their first dish to the judges, they must answer the question, “What would it mean for you to win?”
It's a question every nonprofit must answer.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in respo...
Do you think of yourself as an expert? Maybe you should. We need you to share your knowledge and experience with us.
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Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon. Sign ...
Your supporters want to help. Asking them for advice helps you and engages them at a deeper level. You’ll both be glad you did!
Often, when you ask for advice, supporters will tell you exactly how they prefer to be asked for money. The transparency you show in conversations around how you raise funds invites them to also be transparent about how they approach giving.
This isn’t a trick to get them to giv...
In the last episode, we looked at gaps in your storytelling that cause friction. This week, we’re looking at friction in the donation process.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resour...
Why aren't people giving? Maybe there's too much friction–little things in your messaging or in your presentation that cause hesitation or second-guessing. This week we look at friction in storytelling, and what to do about it.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content ...
Every story needs change, regardless of the story's focus. By recognizing this and emphasizing it, you can engage and connect with your audience more effectively.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have som...
Sports can teach us a lot about nonprofit storytelling. In this episode, we're looking at two examples of sports using storytelling to reach people and to teach people – two things all nonprofits need to do.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some ...
If you've got a book, you need a course to go with it. Here's my interview with the man who can help you do that, Dr. Lucas Marino.
Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you soon....
When we are writing to move someone to action, we must be clear. Not clever. Only crystal clear will do.
I recently attended the Hope Words conference for writers, where one of the speakers was Katherine Paterson. Mrs. Paterson is the author of over 40 books and the recipient of many awards for her writing, including two Newberry Medals.
She told us about a time when she got a note from her long-time editor about a cert...
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