In this riveting installment of Life-Changing Challengers, host Brad Minus interviews growth-minded leader, coach, and soon-to-be author Sig Muller. A lifelong swimmer and former business-builder at companies like Accenture, Mayo Clinic, and AED pioneer Survival Link, Sig recounts the August 2024 backyard barbecue where he flat-lined for eight minutes—surviving thanks to friends who delivered CPR and a fast-acting defibrillator.
Listeners learn how that near-death experience sparked Sig’s “1,000 weeks” outlook, his 5 Percent Rule for spending time on what matters, and his mission to help others become “the world’s best” versions of themselves through gratitude, mindset, and purposeful action.
Timeline Highlights
- [00:45] Brad introduces guest Sig Muller—speaker, coach and former Division I swimmer.
- [03:15] Growing up in Rochester, MN: early-morning bike rides to double swim practices.
- [10:50] Consulting with Arthur Andersen, living abroad and joining General Mills.
- [18:30] Helping launch Survival Link and the first public-access AEDs.
- [24:15] Sudden cardiac arrest at a friends’ barbecue—and the 1 % odds he beat.
- [32:00] The “You Are the World’s Best” mantra, post-ICU amnesia and rediscovering purpose.
- [40:40] The 1,000-week mindset, 5 Percent Rule and launch of BeTheWorldsBest.com.
Key Takeaways
- CPR + AED access saves lives—Sig’s odds of survival were <1 %.
- Mindset matters: adopting a “world’s best” attitude lifts both performance and morale.
- The 1,000-Week Lens: treating every year as 5 % of life sharpens priorities.
- Gratitude fuels growth—daily appreciation shifts brain chemistry toward resilience.
- Inflammation control is critical: diet, sleep, and stress management reduce cardiac risk.
Links & Resources
- BeTheWorldsBest.com – coaching, worksheets, & speaking inquiries
- LinkedIn: Sig Muller
- Upcoming book: Dying to Be the World’s Best (working title)
- Book mentioned: Four Thousand Weeks by Oliver Burkeman
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