The psychological factors that are involved in deal negotiations, whether it be a joint-venture label contract or a big real estate deal, often involve various emotional, cognitive, and behavioral aspects that can impact how agreements are reached. But there is a key ingredient that can tilt the leverage in your favor.
Multipreneur Lee Heisman of Exit Stage Left Advisors helps break down the psychology of the deal help you become a more effective negotiator and decision-maker.
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