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September 12, 2024 54 mins

Fall is the time to upgrade your skincare routine and undo summer damage. 

We sat down with Melanie Elaine, the founder of Ulu Rx, a private pharmacy dedicated to developing formulas for skin, hair, and supplements. 

This episode goes beyond the story of a female founder. We want to know what motivates a woman to open a pharmacy. 

Short answer: she was searching for solutions to her hair loss and skincare concerns.  

UluRx
https://ulurx.com/?ref=yje2nmm

Stay GLOSSY!

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IG: @LifeGlossPodcast
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Press and Partnerships:
Hillary@Life-Gloss.com

Music by, Mag

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Audio Only - All Partic (00:00):
Welcome to Life Gloss, a beauty podcast
for sassy and seasoned women whohave lived life and have a
drawer full of lip gloss toprefer.
life Gloss, we have a treat foryou today.
This is for those of you thathave wondered about
pharmaceutical gradeingredients.
These are those for those of youthat have wondered, what's it

(00:21):
like to start a skincare brand?
What does it mean to havesomething OTC?
Do I have to go to mydermatologist for everything?
We've been seeing a rise incustomized pharmaceutical
skincare.
But I felt like I'm not alwaysgetting the customization that I
want when I just go through thegeneric brands that say they

(00:44):
give you a pharmacist, formula.
So I brought in someone veryspecial.
Melanie Elaine is the founder ofUluRX.
UluRX is a female foundedpharmacy that specializes in
skin.
hair supplements.
And we're so excited to talk toyou.
Welcome.
Thanks for having me.

(01:05):
I'm excited to speak to you.
Your backgrounds are amazing.
It's so great to connect withstrong, brilliant women.
Well, we're so excited to haveyou on.
And when Hillary told me aboutyour company and what you do,
the first thing I thought aboutwas This is so unique and it

(01:26):
seems so purposeful.
So we want to hear about howsort of started as your brand,
how you came to this and why,this type of skincare, why,
what, and what is a compoundpharmacy to our listeners that
don't even know?
You know, it's a great question.
If somebody would have told mefive or six years ago, Oh, Hey,

(01:49):
in five or six years, You'regoing to be running compounding
pharmacies and you're going tobe, you know, live on TikTok and
other social media talking abouthair loss and skin, I would have
said, Oh, you're so funny.
So it's one of those thingswhere I had the need, I had the
need and I went to threedermatologists in my 50s and it

(02:12):
was pre COVID.
So COVID hair loss wasn't anissue then.
And my hair was just falling outlike crazy.
And we're a hair family.
Nobody had this issue.
So I was afraid.
I was sick.
I didn't know what was wrong.
I was testing.
It was terrifying.
And they all said, you know, I'mpretty much, ah, lady, you're
getting old, it's going tohappen, you're going to lose
your hair.

(02:32):
They kind of all put me out topasture.
So then my little neurodivergentbrain said, well, let's look at
these numbers here.
I have a mom who diabetes, COPD,heart lived to almost 91.
At the time she was in her 80s.
I was like, you got longevity.
I got about 40 years ahead ofme.

(02:54):
How do I want to live it?
And that's really what startedthis whole journey, because it's
not just about being healthy.
We want to be healthy, but we'vegot to feel good about how we
look.
Not for others, but for us.
Because Unless you're there, youdon't understand the feeling

(03:16):
that we as women have when we goto a doctor and we're told
you're alive, be happy, getlost.
Then what happens is it's thepile on.
We start piling on.
Well, you know, it's just myhair.
I'm just being vain.
I'm fine.
I'm healthy.
I'm selfish.

(03:37):
And then you start hiding behindhats and wigs and you don't want
to go out.
And you feel horrible and youfeel like life is over.
And I, I thought, I can't be theonly woman who feels that way.
I can't be.
Making me teary.
I mean, yeah, this is, yeah, Ithink we've all felt this in

(03:58):
many ways.
And it's, yeah, look at us.
We're all tearing up right now.
So, I said, you know, Where is,I need a safe place.
Right?
I need to figure out a safeplace.
Someone to talk to about it.
And there was no one to talk to.
Everyone said, you are healthyas a horse.

(04:18):
You need to be grateful.
And I'm a firm believer ingratitude.
But that's not the issue.
So I was kind of getting beatenup, beaten up, beaten up.
And I pulled back and I said,okay, I can't get past this.
And when I have, again, beingon, you know, neurodivergent and

(04:41):
OCD and ADHD, when I got aproblem, I'm sinking my teeth
into it and I'm not letting itgo until it's solved.
And so it went from Terry to getout of my way.
I'm going to do this.
And it started with a whole tonof research.
So I did what every good geekdoes.
I started to make a spreadsheet.

(05:05):
I wanted a flowchart.
I want diagrams.
I wanted data.
And here's the thing.
When I started digging in, Istarted with just supplements
guys, because I got to thesethree doctors and that's a whole
nother podcast that journey.
But I went to these threedoctors and they gave me this
hair growth vitamin and thistopical serum.

(05:26):
And I looked at the hair growthvitamin, and I said, wait a
second, that's not how it works,doctor.
What do you mean?
Well, the body has vitalfunctions and necessary
functions.
Let's talk about that, doctor.
I don't know what you're talkingabout.
Oh, right.
That's when I realized they'renot paying attention to how the

(05:48):
body grows hair and distributesnutrients.
That's when I went into thatspreadsheet.
Inspired by none other than Dr.
Nicholas Perricone.
We love him.
He's, he's, he inspires so manypeople and, it's, it's
incredible to, to hear that hewas an inspiration to you and
he's an inspiration to so many.

(06:09):
Well, where did you go?
So where did, so, so let me askyou this then.
So, Your journey is such apersonal one and you're
experiencing the hair loss,you're experiencing so many
things that so many women overthe age of 40 experience, but
you went ahead and did this.
So take us to the point thatturning point where you said, if

(06:30):
the product doesn't exist, I'mgoing to make it.
So that's a great questionbecause I made it.
Using Dr.
Perricone's book.
And he said, put your ownprotocol together.
To see how this came to be.
I followed his stuff for years.

(06:51):
I used to pay my kids to put thelittle, bags together.
And I did it.
I am telling you, it works.
He's so brilliant.
So I went, hmm, I'm going tograb his book.
I went through his book.
I went through my spreadsheet.
And I realized, okay, I'm goingto feed these vitals.
So in the spreadsheet, I madethat those vitals were fed and
fed and fed adaptogens,antioxidants, energy, hormone

(07:14):
support.
That's why we have 49 in one.
And then I said, okay, youlittle beasties called the
vitals.
You guys are just absolutelystuffed full of food now I'm
going to feed the hair, skin andnails and that's why we have not
one but two proprietary formulasin the vitamin itself One's
almost like a backup.
Hey, if the vitals are going tograb the first hair formula, we

(07:37):
got the second.
So I very, very strategicallydesigned this vitamin with the
best team of formulators,because there's certain things
you can't put together.
And that was their forte.
And there's certain levels wherecertain minerals will cancel
each other out.
So I brought this to them andthey said, you want to put four

(07:58):
49 in there?
And I said yes.
They go, no one's ever done thatbefore.
And I said, yeah, I know.
So once I had done myspreadsheet and made my little
piles, I used that for three orfour months.
It was costing me about 300.
So it was phase one, to answeryour question, which was put

(08:18):
together the spreadsheet, usethe paracone method of my little
baggies.
I still have some of themkicking around, my little
baggies, my little envelopes,that he would tell you to use.
So I did that for three or fourmonths and Oh, my goodness.
The results were insane.
People were saying, what did youdo?
Can I do it?
And I thought, I ain't makinglittle baggies for everybody.

(08:39):
That's too much time.
So a friend of the family was insupplements.
And so that's when I went to theformulators and said, let's put
this together.
They didn't want, most placesdidn't want to do it.
Because it was too much like,no, we don't want to do that
because it's not easy toformulate materials and excesses

(09:00):
and expense and yeah, yeah,we're very blessed.
So that was really how itstarted.
You know what they say, makesomething for you and then share
it with others.
And this is the absoluteauthentic beginning of the
company.
Incredible.
Thank you.
And Susan, Susan, I can see herface.

(09:22):
She's like, wow, Susan, withoutrevealing too much, Susan had a
situation in her life where shehad to take care of her own
health and heal herself.
So I can see she's identifyingwith this quite a bit.
completely.
You have to take, you know,there comes a certain point, and
I'm sure some of our listenerswill agree with this, where you

(09:43):
go to every specialist, you goto every doctor, and you're
being heard, but you might notget the results.
And that's when I, and I'm sureyou felt this way too, Mel, I
wanted to partner, I wanted to.
Add to the protocol and come upwith a supplementation plan.
You know, it's what you're, youknow, they often say it's not

(10:05):
what you're putting on yourbody.
It's what you're putting in yourbody.
And you really took that to thenext level and it's
supplementation that's internal.
So you have supplements, but youalso have skincare products you
put on externally.
So it's that marriage togetherthat really makes your product

(10:25):
So efficient.
Well, thank you.
And I want to add to that.
It's also the coaching, right?
You can call us, you can comeonline.
How many of us have boughtproduct and it sits on the
counter?
Cause we're not really sure howto use it.
No, no, no, we are here for youand we are going to walk you
through everything you need toknow about maximizing the value

(10:46):
of that product.
I love that.
You know, as a health coach, Ican tell you that right there is
a huge key point of difference.
You can walk into any store andget overwhelmed and want to buy
topical products or supplements,But if you don't have someone
explaining to you how to use theproducts and what are your
specific needs and needs changetoo.

(11:11):
So having that coach is, is justso instrumental in getting those
results.
So I really applaud you forthat.
You're really taking the beautyindustry to the next level with
that, you know, with coaching.
I love that.
What a point of difference.
Well, thank you.
And, you know, It's just what Iwanted needed.

(11:32):
I wanted someone to talk to.
I've had women call and say, Iwas about to, you can't say
those words.
Right.
Because I was so depressed untilI found you and thought you gave
me hope.
And I knew we had to talk, but Ididn't realize how much we had
to talk.
We need to be there for eachother.
because You know, with, withdoctors, they often only know

(11:56):
what the drug companies aretelling them.
They don't understand that bythinking out of the box and by
looking holistically, you canreally solve a lot of problems.
I mean, we're getting to thepoint now where with the aging
research, all of this isoptional, right?
And it's not about, I don't wantto look 20, right?
It's about feeling good for meso I can live my purpose.

(12:17):
That's, that's really, I thinkwhat we want as we get older.
At least that's what I want.
And I love your whole idea of,you know, building that
community.
That's why Hillary and I decidedto start LifeGloss was to share
our expertise, but also to starta community of like minded
women.
We're all going through this.

(12:37):
We're all getting older and Weneed each other more than ever
and especially the beautyindustry, which I think we can
all agree can sometimes be theugliest of places.
It's nice to have thatcommunity.
So thank you.
You're welcome.
And kindness, right?
You know, you have to setboundaries.

(12:58):
You know, like a lot of peoplewho, you know, they want, we
can't give them free stuff.
So we're still kind, but we haveto have healthy boundaries.
And that's the other thing thatI find women also.
lack and I think hurts theirhealth care because they don't
understand that a boundary witha health care professional can
be, Hmm, I don't think whatyou're suggesting is going to

(13:20):
work for me.
And I think that many womendon't feel empowered enough to
be able to do that.
And they say, well, that's notnice.
Or he might get the, or shemight get, no, the boundary is
that you must take care ofyourself first.
You have to advocate it.
You know, advocating is, ishuge.
And Hillary and I talk aboutthat a lot in our own personal

(13:42):
conversations, like how youadvocate for your own health and
how you advocate for, you know,how you want to look and feel.
You know, and that can comethrough whatever you put
externally on your body and whatyou put internally on your body.
So knowing what questions to askis huge too.

(14:02):
And knowing when to say, youknow, that doesn't totally sound
right to me.
And I think there are so manywomen out there where maybe men
too, who knows?
They're listening to this andthinking.
Huh, I can actually say no to mydoctor.
I can actually fire my doctor.
I can date someone else.
I can go somewhere else.
this is probably reallyresonating.

(14:24):
I just recently had some bloodwork done and they came back to
me and said, Oh, well, this onething is off the chart, but 15
percent of the population hasthat thing off the chart and
they're asymptomatic.
And I said, I came to you andasked you to take these tests
because I'm not asymptomatic.
I don't care how many peoplehave this.

(14:44):
I don't care if they have purplehorns, green scales, and three,
you know, eyeballs.
I'm telling you, I think thatthis is a concern.
I'd like to be tested to see ifI'm maybe onto something here.
And I don't want you to poo andshove it under the rug saying,
Oh, it's really common witheverything.

(15:07):
Cause I do the spreadsheets, theflow charts.
I'm a good little geek too.
So Susan, we all are.
I'm like, huh.
Based on all these clinicalstudies and things that I've
seen and things that I'veexperienced, and I'm logging,
Hmm, this could be this.
So, let me take a battery oftests to see, and what do you

(15:28):
know, I'm seeing someindications.
Am I going to continue going tothat doctor?
No.
I'm going to actually go toSusan's internist, all the way
on the East Coast, throughtelemed, and give him, My test
results because he listens.
So sometimes you've got to findsomeone that I can take the raw

(15:49):
data to that I feel confidentin, you know, really going
through and sorting through it.
Well, and you know, the AI toolswith respect to research,
science, and medicine are offthe charts.
It's not only going to expediteresearch and new treatments, but

(16:13):
it's also, they're also, and I'mnot trying to rag, so this is
just a fact, they also tested AIdiagnosis and testing against
doctors.
You probably already know this.
And the A.
I.
Testing was far more accuratebecause human human air when

(16:35):
when given access to all theappropriate data.
So early on, my fear with AIgoing into it is that the
pharmaceutical companies aregoing to start controlling the
data that they're fed.
So it'll get a skewed response.
Call me crazy and a littlenervous, but yes, they were, the
diagnoses were, more accurate.

(16:57):
But you have to be careful aboutbias built into all the models.
I couldn't agree with you more.
However, if you go in knowingthat what I'm saying is it's
just another tool for you to getmore information because the
bottom line is, you know, yourbody.
And if you listen to your gut,you're home free.
So I completely agree.

(17:18):
and I use AI all the time whenI'm looking up ingredients,
looking up side effects.
and it depends on the LLM thatyou're using, right?
There is bias in the models.
No question.
Right.
So Mel, tell us then at Ulu Rx,you have supplements for hair

(17:38):
loss.
You have topical products forskincare.
tell us a little bit about someof your key points of
difference.
If I was a consumer and I wassuffering from some hair loss.
My skin wasn't looking like itused to.
what do I need?
What is a skincare product?
What is a product for the hair?

(18:01):
Like, what are some of yourproducts that you think somebody
should start with?
Like, where should we start?
If we go online and Google, youlook you What do we need?
The absolute supplements, andwe've gone over those.
We've talked about that.
If you don't have good guthealth, it's going to show.
Our products, our topical willbe effective, but not as

(18:22):
effective.
So this is where I would start.
We have two serums for the hair.
Both are customized.
One is more expensive because itcontains the tanapros, the stuff
that grows our lashes.
Very expensive.
So for example, I'll say tosomebody, Are you just starting
picking your hair loss or areyou freaking out?

(18:44):
so this is where we start if youare You know 45 50 and you're
seeing that big white part.
Oh for heaven's sakes make sureyou get the hair bomb Because
it's got that latanoprost.
We're gonna make sure that wegrab those follicles before
they're dead Super important nowboth are customized.
It's just that one ingredientand we separated them because

(19:07):
Some people may just be gettingtheir journey.
They need the basic serum andit's topical.
So let me ask you this.
You're saying the wordcustomized a lot.
How do you customize a productfor someone?
Great question.
So we'll coach them.
Okay, you want the balm.
Fantastic.

(19:27):
Because it's a prescription,what they do is they check out.
We have a pop up saying, haveyou filled out your
questionnaire in 2024?
Yes, I have.
No, I haven't.
and what will happen is theyanswer all the questions and our
doctor then reviews it.

(19:47):
And once the doctor has reviewedit, He will determine whether or
not that product is appropriatefor them.
What can we add to it?
What level of minoxidil?
Can we put finasteride in thetopical?
Can we put tretinoin in thetopical?

(20:08):
Can we put a prostaglandin inthe topical?
So that's the process.
We ask you about medications.
We ask you about allergies.
We ask you what you've used,right?
Because if people say, well,I've used this, it didn't work.
Well, we're not going to putthat in.
And then we'll often follow itwith a call.
Okay.
We're thinking this, this, this,this, and this.

(20:29):
Are you okay with theseingredients?
Work with the doctor.
He writes the script.
It has been filled and createdby our compounding pharmacist.
So do people need to submitblood work for this or is it
just simply a questionnaire?
No.
In the questionnaire we askthem, do you have any illnesses,
sicknesses, conditions?

(20:50):
We want to make sure that ourproducts are safe for them to
use.
And, and what we're doing isextremely safe, but we're want
to make sure it's uber uber safeand uber effective.
So you fill in the questionnaireand then you give that
information to the physician.
And then based on thephysician's feedback and

(21:11):
protocol, you work with thecompounding pharmacy to actually
create a customized product forboth hair and skin.
Yes.
And our compounding probablyhave three compounding
pharmacists.
You probably heard one just inthe background coming in and
they are not only brilliant.
They are so caring and soloving.

(21:32):
You've got to feel it in yourcompound.
And so, yeah, and we do the samewith skin.
So depending on your skincondition, you've got spots,
you've got, okay, are you okaywith a little hydroponone, a
little kojic acid?
You have to rotate off.
We teach them about that.
All right.
How sensitive is your skin?
We're going to tweak, tweak,tweak, and then we'll send it to
them and say, how was thatformula?

(21:53):
You know, some people like,well, a little of this, we'll
remake it.
And tweak it and make sure itworks for them now for our
listeners that I use acompounding pharmacy for some of
the hormones that I takeabsolutely some of our listeners
that might not know thedifference between a regular
pharmacy and a compounding.

(22:13):
Just give a quick explanation.
compounding pharmacies, we'recooking it, we're making it,
we're putting it together withthe recipe.
Cooking.
Think cooking.
CVS, Walgreens, all those placesare taking it from a big bottle
and putting it in a littlebottle.
That's the best way to explainit.
So it really is customized toyour specific needs.

(22:35):
Yeah.
And I can say from my ownexperience, I started using Ulu
Rx mid July.
So July, August, September, I'mlike about to hit that magic
three month mark.
and my mom has had the sameexperience because she's like,
wait a minute, what's happening?
I need to be doing this.

(22:55):
I'm able to say, can we bump alittle hydration up in the
estriol?
And then, the pharmacist willrecommend, Hey, she could pay,
maybe do this if she wanted tonow, Mel had that conversation
with me.
So every time that I'mreordering, it is.
there's a conversation aboutwhere is your skin now because

(23:16):
your skin changes especially ifyou have topical conditions or
in the area of hair as your hairis improving it's at a different
phase so you where you'regrowing with your clientele as
their needs are changing notonly is their needs as their
concerns are improving but astheir biology is aging over

(23:37):
years and years and or seasonsas well So I'm getting to,
almost the three month magicspot and.
Within two weeks, I was like,what is happening?
I thought I was sleeping well.
I thought my supplements in, Iknew my hydrogen water was
working, but I was like, wow,that really got to my skin fast.

(24:00):
And then I started realizing,wow, it's my, it's my blue
copper, it's my, it's, you know,it's my copper, my GHQ and then.
After 12 weeks of doing this andthis alone.
And I'll be honest with ouraudience members.
I was after the Estreol cream.

(24:21):
I was like, I want Estreol.
I don't trust any of those otherbrands out there.
They're mixing it in.
I don't want to put mypharmaceutical, you know, cream
that I put on my skin into myskincare.
I don't know what I'm doing.
And Mel was like, Hillary.
We'll get you there, but firsttrust me start with the copper

(24:42):
peptides 8 to 12 weeks And thenwe can look at estriol and TRET
and I was like fine I'll do it.
I'll do it because I know whenshe's saying 8 to 12 weeks I
know as a medical estheticianthat makes sense.
I noticed radiance smoothness,dark spots, brightening up, like

(25:07):
just overall looked refreshed.
And it's nice because it'simportant to do one thing at a
time with ingredients, withdiet, with hair, with anything.
You don't know what's causing aproblem or improving your
situation if you've done oreliminated 10 things at once.
So, that person, that touchmakes me feel very safe and,

(25:31):
it's not out there.
There are a lot of, Pharmacybrands where you send in your
little friends.
And it's a big company, and Iknow from working with, as an
esthetician, working with someof the early versions as a
consultant of thesepharmaceutical brands, that
basically they have 10 differentversions, and there's thresholds

(25:55):
built into your form.
Nobody really ever touches it.
Within the threshold, the AIsays, okay, she needs this one.
Oh, she needs this one.
She needs that one.
A human usually isn't everlooking at it.
It's an algorithm.
And you know, that's notnecessarily a bad thing if you
don't have a hard problem tosolve.

(26:15):
Because you have to startsomewhere.
So I have no problem with themstarting somewhere.
But what I Want to do iscontinue to tweak it and the
only way you can really get thatquestion answered questionnaires
only go so far because youmissed the iteration of a
conversation.
How about this, that, and thatconversation is really what

(26:38):
happens with the magic.
And some people are like, no,it's perfect.
Don't change it.
Fine.
Some people are like, well, youknow, it's fall.
I'd like a little hydroquinoneKojic.
Okay, we can do that because youhaven't used it in the past
three months.
Great.
Now, if I hadn't called andasked that question, here's the
thing.
They wouldn't know it waspossibility that a lot of

(26:59):
people, Oh, they might tell youI was using it all summer, which
is terrifying, but still, youknow, it's those conversations
that are so important.
Yes.
And It's very gratifying becauseso many people.
are so grateful that we took thetime to talk to them.
They're like, thank you.
Thank you.
Thank you.
I'm like, man, this is, thisfeels really good.
Am I doing it for them or me?

(27:19):
Because it's so great to helppeople.
I'm a nurturer.
You know, my kids are grown and,I don't have any dogs right now.
I'm like, well, got to nurturesomeone.
So it's you guys.
Thank you.
Thank you.
Do you have a favoriteingredient that you're currently
working with that you justreally are, you know, you said
it best, geeking out on, but isthere an ingredient that you are

(27:41):
just really like, wow, I havenoticed such a difference in
myself and our clientele withthis product or this ingredient?
Okay, that's a tough one becauseI have a favorite ingredient for
hair, which is the latanoprost.
I mean, this is the hair I hadwhen I was 30, 62 next month.

(28:02):
Right.
And I couldn't, I can't, myhappiness level would be very
different.
So that's a tough one for thehair, the latanoprost is magic.
If that follicle is alive, allyou're going to see is the
results get better and betterover time.
For skin.
Yeah.
Thank you.
The GHKCU, our qualitypharmaceutical grade, is

(28:28):
stunning.
It's just stunning.
And this is what, you know,Hillary's talking about that.
Like, we have so many peoplewalk by a mirror and go, Well,
was that me?
You know, because it's such agreat product.
And if I may, because I thinkthis is important for people to
hear, and Susan, the GHKCU, thecopper, it's like, we saw it in

(28:51):
the nineties, it was gone for along time, vitamin C came in,
antioxidants came in, peptidescame in, and it is a peptide.
But no one was using the wordpeptide in the mid nineties when
they were talking about it, theywere talking about the mineral,
they were talking about all theother things.
Maybe we weren't ready for theword peptide then, but so I've

(29:12):
tried them.
And they're fine, but I haven'thad the kind of result that I
had with the ULU copper peptide.
Tell us a little bit about, toSusan's point.
Okay, so I reverse engineer, wereverse engineer.

(29:35):
I don't say, oh, this looks likea good idea to make this
whatever I'm making and then gotest it.
That doesn't make sense.
So I'm reading the, dermatologyjournals, the PubMed, and I'm
reading these and I am seeingthat the GHKCU at a certain

(29:59):
percentage and purity continuesto have Insane results since the
70s.
So I said I'm a pharmacist.
Okay, either I'm really smart orI'm really stupid.
What's going on here?
Why aren't people using it?
And it was what I suspected.

(30:19):
The raw materials are extremelyexpensive guys.
I mean, they're off the charts.
The over the counter peoplecan't 30 markup, or they make
something for 2 and sell it toyou for 80.
Our markup on these copperpeptides is not what it should
be.

(30:41):
But I have to do it, and I haveto do it the best.
So, I started just going to thepharmaceutical supply companies,
and you can't, they can't sellunless you have a pharmacy
license.
Because why did I go there?
Because it's the only place wecould get the quality.
So I kept saying, why aren'tpeople using these?

(31:02):
What is going on?
And it came down to the qualityand source of the ingredient,
and the amount of testing, whichled me to pharmaceutical grade.
The price is insanely expensive.
A true copper peptide moleculeis extremely sensitive to the pH
around it.
That pH gets too low, it's goingto blow up that peptide, and you

(31:27):
just wasted all your money.
So what I discovered was all theover the counter Pharmacies who
have a copper peptide, not crazyabout their sourcing, not crazy
about their percentage, buttheir formulations, if you take

(31:47):
a look, they have 30, 40, 50ingredients.
Why do you need 50 ingredientsin these copper peptides?
They're putting acids in withpeptides.
They are not licensed.
They are not regulated.
They don't understand themolecular reaction the way

(32:11):
pharmacists do.
So the third part of that was Ithas to be formulated correctly.
It has to be handled correctly.
That's the difference.
Why has no one else do it?
Because you can't do your 20,30, 40 markup, but you can be
the best at what you do.

(32:33):
Love that.
You know, it sounds to me likewe just got an organic chemistry
lesson for free, which it soundslike you've used that to your
advantage.
You've used that curiosity andthat way of thinking to your
advantage.
And as a parent of twoneurodivergents, I applaud you
for that.

(32:54):
and I think that, um, you know,really diving deep on these
ingredients and being sotransparent, you know, I really
think that transparency issomething that is, I mean, we've
all talked about this islacking.
Of course, you know, we're inthe beauty industry, we're
smoking mirrors and we all fullyadmit it.
Um, but your level oftransparency and your level of

(33:16):
passion.
For me personally, is what isreally setting ULU Rx.
Aside from the competitors, youknow, you don't want to put down
anyone and you come from a placeof kindness, but it's your
passion and your ability tothink differently and be
transparent that I think willdraw people to you as a brand.

(33:38):
Well, thank, thank you.
And I hope so.
And I have a little, I have alittle saying it's, it's
skincare for smart women.
It's women who want tounderstand what they're buying
and put on their skin.
Our pharmacist goes live everyMonday night To be here to
answer your question.
Who does that?
It's pretty incredible.

(33:58):
It's pretty incredible.
So what, what do people need todo?
They go to Ulurx.
com, U L U R X.
com.
What's the next step?
Walk us through, because you'remore involved than just like
push and play.
You're not just going to see iton Instagram and be like, put in
cart, boom, it shows up at yourhouse.

(34:18):
Cause this truly is, you know, Aconversation and it's a
relationship.
You know, you can speed dateyour color.
Don't speed date your skin care.
You're in a long termrelationship with your skin.
Why not be in a long termrelationship with the person
that's formulating your skin aswell?
So, walk us through what peopledo so they know what to expect.

(34:41):
If this sounds like your jam,here's what you do.
Um, a lot of people already knowwhat they want.
They know the copper peptidesbecause, because we have smart
cookies, right?
They know copper peptides.
If they've heard about us froman influence, they're like,
yeah, I want to try that.
So some people go in, they'll goto the shop all page, put the
copper peptide, fill out thequiz, get a confirmation.

(35:03):
We get it to them.
So some people, a lot of peopleactually will do that, um,
because we're doing so muchproduct education.
Um, the website is uber plainand simple.
And what you're going to see isI put my picture on the front of
the website, not for egoreasons, but I want people to

(35:23):
know they're in the right place.
So it starts there and then nextto it's like, do you want to
call?
Do you want to text?
Do you have questions?
Because we know that so manypeople have questions and we
welcome them asking the exactsame questions that you guys
are.
Well, how are you guysdifferent?

(35:45):
And so, you know, sometimesthey'll call once, twice, three
times.
We'll continue to have thediscussion.
And we, what I often do withpeople is to say, okay, are you
at your computer?
Great.
I want your products.
So while we're having aconversation, I'm writing out in
an email, What I want them touse what they shouldn't use.

(36:05):
I asked give me your product.
What is it?
What are you using?
I grabbed the ingredients fromGoogle.
I put them into a I make alittle chart.
Here's what I like.
Here's what I know.
So by the time we're done, we'vegot this custom program for them
and they understand.
Okay.
I still have to do my gut healthtest.

(36:26):
I'm a freak about that.
We don't sell them.
So everyone's different.
Some people are very educatedabout their gut.
Some people know what theyshouldn't shouldn't eat
depending on that person'sneeds.
They may go in and check out.
They may text and say, I got afew questions.
Do you have a minute?
Absolutely.

(36:46):
Um, they may decide to come andwatch us on TikTok just to see
who we are.
All those options are availablefor them.
So when you ask me about nextsteps.
Right.
And it's very custom to them.
Um, you know, a lot of peoplesee, they see the before and
afters on those copper peptidesand they're done.
And those are not touched.

(37:09):
Those are 100 percent from theclients.
Um, so it depends on the person,but I actually enjoy the
interaction because then I knowwe are giving them exactly what
they need and we're creating therelationship that we want to
have with each of our clients.
Right.
That's beautiful.
I don't know how in the worldyou're going to keep this up

(37:29):
when you have your phone isringing off the hook and you
have hundreds of thousands ofpeople, but I'm sure you'll find
a way.
You know, people ask me that andmy response is, I'm going to do
it as long as I can.
Right.
If, you know, my, my vision is Iwould love to delegate
everything, you know, as abusiness owner, you're doing
everything and just haveinteraction and coaching all

(37:53):
day.
I love the coaching.
Right.
Beautiful.
How long has your company beenin business for?
We started with the supplementslike 2018, 2019, selling them on
Amazon and I cooked up the serumfor my head pretty much the same
way as the supplements by justconcocting all my own stuff in
my kitchen that worked.

(38:14):
And the, um, pharmacy startedone month before COVID and it
was very hard for us to getmomentum because the pharmacy,
we could, you know, we weren't,you know, a critical service,
but Pharmacists were, we had onewho just, just didn't show up.
And then what happened was withthe, um, with the vaccine, we

(38:38):
couldn't pay a quarter milliondollars a year.
So we would have pharmacists ornot have pharmacists.
So it was a really tough time toget that momentum.
Companies who had the momentumpre COVID who were online did
great trying to get thatmomentum and the people was
tough.
So really, I like to say,really, we've really only
started in the past, you know,since really things have opened

(38:58):
up.
In the past two or three years.
It took a long time, you know,this industry really had a
restructure as a result.
So, yeah, yeah.
And where do you go from here?
Oh, I got some plans.
Um, our products and ourformulas are proprietary and
they're fantastic.

(39:20):
We have women from all over theworld.
asking and men, you know, canyou help?
Uh, I see licensing to othercompounding pharmacies around
the world of risk specificproduct line where we teach them
how to make it.
They use the formulas and theybenefit from the marketing and
education.
So I think that's the easiestway to get the product

(39:42):
worldwide.
And you've tackled hair.
You've tackled skin,supplements.
We're, we're also in anti aging.
I don't know if, um, Hillary'stalked to you about the
nicotinamide mononucleotide,NMN.
Tell Are you gatekeeping?
No! I haven't started.

(40:04):
I'm doing one thing at a time.
Okay.
Listen to her.
See?
You can tell we're like Yes.
Well, it's, you are keeping, welike to, to do everything this,
oh, well, you know, I'm sure youknow who Dr.
David Sinclair is.
Dr.
Huberman?
Yes.
Dr.
Huber.
Wait a minute.
Dr.
Huberman.

(40:25):
Okay.
I'm back.
Um, and Dr.
Sam Walters.
Oh my God.
Okay.
Did you ever see the video ofhim, the YouTube video where he
had his shirt off and he hit therock on his, he looked like
Atlas from Atlas Shred.
We saw it.
I saw it.
Oh yeah.
I love him.
I love him.
I love him.
Okay.

(40:46):
Focus.
Focus.

Speaker View & Screen Sha (40:47):
Okay.

Audio Only - All Participan (40:47):
So, yes.
Um, it is the precursor to NADplus, which is the fuel for the
mitochondria.
NAD plus taken orally just isn'tas effective.
NAD plus intravenously, veryeffective.
But the NMN stimulates your bodyto produce its own NAD.

(41:07):
Nicotinamide mononucleotide.
It has been taken off the marketas a supplement.
It is now a drug.
As a pharmacy, we can obviouslyget it to you.
It is game changing.
Um, my pharmacist actuallygrabbed the bottle and hide it
from me.
They go, it gives her too muchenergy! Take it away! Take it

(41:29):
away! We can't keep it! Um, soit's nicotinamide
mononucleotide, and what itdoes, it's energy, but here's
the really great part, and youcan take a look at Dr.
Sinclair's information, etc.,Dr.
Huberman.
And this is how Sinclair definesit.
Aging is like, um, a CD thatgets scratched, right?

(41:52):
When you're younger, your bodycan repair that scratch, because
it's got the NAD levels.
The NAD levels stop, startdropping.
Aging is too many scratches onthat CD that aren't repaired by
using the NMN, which is givingthe NAD to the mitochondria.

(42:12):
Your mitochondria now has enoughenergy.
You know what we did to ourbodies when we're young and we
repaired it.
Now your body has got what itneeds to repair the DNA.
Give you the energy.
It has helped so much with mycortisol levels and adrenal
fatigue.
It really helps my mood.
I even wrote a song about itthat I can share with you.

(42:35):
It helps my mood.
It helps weight loss.
I did.
Do you want to hear it?
Yes, of course.
Oh my God.
I have to.
Yes.
I have to have it.
Are you ready?
We're ready.
You are my energy, my antiaging.
You make me happy when peopleare dicks.

(42:56):
Your asses and bed helps myeyesight.
Please don't take my enemy away.
I wrote this because they weretaking it away from me because
they said she has too muchenergy to begin with.
We can't keep up.
So that's my enemy.
I love it.
I love it.
I love it.
I mean, I That's, that's the top10 of the charts right there.

(43:19):
Top 10 of the chart.
I, I'm telling you, I'm, I'mtaking it on the road.
I'm taking it on the road.
Yeah, sure.
They're gonna rush the stage.
They're gonna rush the stage.
I, I know it I'm like, I'm like,I don't know if I wanna wait.
I think I'm just gonna have toadd it now.
I'm like, add to cart.
Add to cart.
Add to cart.
Mm-Hmm.
I'll have what she's having.
Yeah.

(43:40):
Well, and here's the thing.
I'll do the research for you.
I love it.
I love to, to, to create thesynopsis and, and, and give it
to you, but I always encouragepeople.
I will give you the links to allof the research that we use to
reach these conclusions.
So you can see for yourself.
People want to, some peopledon't.

(44:00):
It's up to you, but I want youto know that this is reverse
engineering from science.
We see what works.
And then we create a usableformula.
I love it.
And I've noticed, I've noticedhuge differences in my skin.
Um, as a matter of fact, I wasdoing a little video the other
day and I thought, I'm going tohave to put a lot of makeup on.

(44:24):
I'm going to have to put a lotof foundation on.
It was a very dramatic characterbased look and I didn't.
I had on lashes, I had on eyes,I just had a little concealer
here, here, little contour.
I mean my skin, I put a littlehere just to give me a little

(44:44):
pop, but I didn't have to covermy skin.
It was pretty uncomfortable.
You look amazing.
I mean, you're a beautiful womanand you're always, you're always
gorgeous, but when we were doingthat live the other day and you
said you had no makeup on, I wasblown away.
I was blown away because you're,if I may share your age, you're
almost 50 and you don't even,somebody actually told me on the

(45:06):
live that they thought you weremaybe late 20s or 30s when they
saw your scan.
Well, that's so nice.
Well, and even these superannoying lines.
That make me feel like I skippedmy mother, and I'm going
straight to my grandmother.
I mean, there's only so muchthat can be done for these

(45:27):
topically, we all know that.
But they're less egregious.
Yep.
So I'm seeing results in thingsthat I didn't think I'd see
results in.
So, um, for, you know, again,topically, there's only so much
you can do.
We're all being honest aboutthat.
But if you're going to spendyour time and your money being

(45:47):
diligent, use really great OTCproducts.
Take your OTC to the next levelwith some well designed
pharmaceuticals.
Um, I definitely believe in thepower of the plants, the power
of herbs, the power of all ofthese natural things.
They're better for us thananything.

(46:08):
A lot of pharmaceuticals we'rebased on, you know, plant
pharmacology.
So keep your skincare simple,clean, protect it.
Um.
And you don't have to go reallycrazy there, but you'll see some
real, see the difference resultswith the Lulu RX products,

(46:28):
protect, nourish, care for yourskin.
Like, you know, to do itotherwise.
And, um, my recommendation, I'vebeen happy with that protocol
for three months plus, and I'mgoing to keep going.
So, Well, we're going to keepgoing too.
I'm glad you said that becauseWith A.
I.
The science is getting betterall the time.

(46:49):
So I'm always digging in.
Ooh, how can we improve this?
How can we tweak that?
How can we address this?
How can we address that?
And that's the thing, right?
Like you, you've got to stay upwith the science because we are
getting so much data that we cannow analyze with quantum
computing.
What's the benefit for us?
We're going to be able to reallyunderstand what combinations

(47:11):
work, what doesn't work, whatcan replenish and so I think
it's super exciting.
I mean, you know, it's, it'salmost like avoid a facelift.
I hate to say it that way.
Like, I don't want to have afacelift.
So it's like, I'm gonna use thisstuff as long and as hard as I
can until I get to the pointwhere it's like, well, you know,
maybe I need to, I don't wantto, if I thought I wanted to.

(47:33):
And I have no problem if anyonewants to, but my job and my
obligation to you guys is tokeep you up on the latest in
hair science, in skin scienceand the anti aging science.
I'd love to see what you coulddo for the body, you know.
Oh, well, we've got the crepe,we've got the crepey skin cream.
It's on its way to me.

(47:54):
I'm going to start using it.
I'm going to take photos.
Let me show you not to getundressed.
Oh, Susan's like, Okay.
62 year old skin.
I was getting creepy skin.
I'm getting it here.
I know what I'm doing after Ihang up.
I know me too.
I got to get, I got to getphotos.

(48:16):
We have to practice what wepreach and take photos.
Photos.
Yeah.
Really important.
So just to monitor your own,like I had to look at my photos.
Cause I was like, is this littlething getting better?
Is this?
Hmm.
So it's here a little better,but a little better is a lot
better.
Yeah.
I'm starting here too.

(48:36):
Well, and I'm not trying toflash you guys, but what I'm
trying to say is I can't, I'mnot going to sit here.
I'll cover it up in clothingand, um, say, Oh, do you use my
stuff?
It works.
I have to be able to show you myskin.
Yeah.
It looks great.
60, 62.
This is the neck and thedecollete.
And I think that the hands andthe neck are what going to age

(48:56):
you the fastest.
Yep.
We can, you know, The protocolof back and forth with retinoic
acid and the copper peptide forcrepey skin, because you asked
about body, so I'm coming fullcircle.
Yeah.
The copper peptides on the skin,women who are losing weight.
are using the copper peptides.
They're beginning when theystart losing weight, they're

(49:16):
immediately applying the copperpeptide because it's
rejuvenating skin.
So as they lose, the skin isbuilding collagen and elastin,
and they've been blown away bythe results.

Speaker View & Screen Share (49:28):
So

Audio Only - All Participa (49:29):
what we're doing for the body, is
just build, build, build.
The same thing we're doing forthe face and neck.
And I am talking these, I amone, we had one woman, she lost
as much as 35 pounds, but she'susing it like on her thighs, on
the places where you see thestretching of the skin and the
before and afters are on thesite and blown away.

(49:50):
So you asked about body.
Sorry.
I got off on the tangent.
I started taking off my clothes.
Wait a second.
I got to take out the rest ofit.
Almost done.
Yeah.
It's so good.
I can't wait.
I've got all my little spots.
I'm going to take photos of mypoor husband's going to be like,
what are you doing with thecamera in the bathroom?
Like half dressed.

(50:11):
I'll be like, I'm takingpictures of areas.
Listen, just another Fridaynight at Hillary's house.
You know, what can we say?
It's for science.
It is.
Absolutely.
It's for, I'm just curiousthough, because when you're
doing something in the bathroomand you're really quiet, the
whole family's like, Hey.

(50:34):
What are you doing?
Mel, thank you so much for beingwith us.
I think we're going to bepopping in and you know, over
the next little bit of time,Susan and I are going to be
like.
So Susan, it's three months.
What have you been doing?
What are you noticing?
And, we'll have to, we'll haveto have you back to talk about
everything that's happening withULU and how you're growing and

(50:54):
how you're integrating.
And I'm sure we'll want to talkabout our results.
We'll want to report back to youand all of those that are
listening.
And for our audience membersthat are listening, please keep
us abreast as well.
We're here at LifeGloss.
We're part of your journey.
We want to know what you'redoing, want to know what's
working for you.

(51:14):
And let's definitely give Ulu Rxand Mel a lot of love, reach out
to her, talk to her, ask herquestions.
And it's just such a relief toknow that somebody's, you know,
looking out for us.
And I happen to know that mypharmacist's name is Ray.
And Ray looks at my formulas andit's really, it's, it's very
special to be like, Hey Ray, Ihave a question.

(51:38):
What do you think about this?
Can I bump up my, this, or can Ido this?
And he's not afraid to say no.
How many people can put truly aname to a face when they're
talking about something aspersonal as supplementation and
skincare?
I really off the top of my head.
Can't name any.
So.

(51:58):
This is pretty groundbreaking.
So you, Mel.
You're welcome.
Just let everyone know, andHilary had a good point.
I want to end with this, but youare on medications of any sort.
Please, please, before you buythe supplements, send me a list.

(52:18):
We want to make sure thatnothing in even over the counter
is going to interfere with yourmedication.

Speaker View & Screen Sha (52:26):
Okay,

Audio Only - All Participant (52:27):
so we're all about safety and I
have to say I'm a little blownaway on how many people are on
medications and aren't aware ofthe interactions until we make
them aware of them.
So.
We're here for you.
You don't have to buy anything.
You can just be thinking,whatever your questions are, but
we are here.
Give us a list.

(52:47):
They are so good at saying yes,yes, yes.
No.
I had someone yesterday asked meabout the NMN Ray said, no, he's
like, no, if they're on this andthis, they can go ask their
doctor, but I wouldn't recommendthat lovely safety.
I love that.
He says, love it.
Love it.

(53:07):
Thank you.
We'll see you soon.
Congratulations.
Congratulations.
And thank you from the bottom ofmy heart.
My skin feels better.
My mother's happy with me.
We've got to keep my motherhappy.
Got to keep the redhead happy.
She called me and said, I was inthe shower and you know, my skin
just feels different.
We've got, I've got a call now.
My skin just feels differenteven in the shower.

(53:30):
So that's because it isdifferent.
It is different skin.
It is rejuvenated.
Mm-Hmm.
It is younger skin.
There you go.
What we all want.
That's what we all want.
Thank you.
We'll see you again and we willThank you Mel.
We'll pass comments on as well.
Thank you so much and I'm reallygrateful that you guys invited

(53:51):
me on your podcast.
You could, you know, have anyoneand you chose to just delve into
my company and I'm reallygrateful for your, your, your
love and support.
fantastic.
Thank you.
We love it.
Really appreciate you.
Thank you.
Bye.
I'll keep clothes on next No.
way much fun to stop this.
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