How To Brand Yourself | LifeRocks

What is your self-brand? Do you identify yourself by your talents, skills or appearance? These are all good things, but you are much more than these. The only brand that adequately fits the depths of your character is the brand that comes from your Creator. He knows you, loves you and wants you to see the brand that He has given you as His creation. Do you know the brand that He has for you? You think about it, let's talk about it.

TRANSCRIPT:
Hello world! Selling products and services is the lifeblood of any business. After a product or service is conceived, it’s developed, it’s made, it’s branded, it’s marketed—but unless it is sold and bought, the product or service has become a failure. Now what people have done is they’ve taken the marketing side of it and applied it to people. They think you are a product or service. In fact, in today’s job environment when competition is so high, they suggest that you retool yourself for today’s environment, and you’ve got to brand yourself. You’ve got to target your life with effectiveness and how to nail your career with assuredness as you present yourself and branding yourself.

But let me ask you; are you simply a product or a service? You’re much bigger than that, you’re a person! Maybe we should reduce you to skills and talents, but you are deeper than that. You’re a person. And the image and brand stuff, you know that’s very temporary. It’s good for career development literature; it is not good for character, because character continues—image changes. If you’re reduced to products and services, that diminishes your personhood. If you’re reduced to skills and talents, that diminishes your uniqueness. And if all you are is your image and brand, that’s too temporary, too subjective, too relative, too short—you need objective value. I know executives are trying to pursue personality-fronted brands, and they fall into corruption and indiscretion, because they want to by all means to keep the image alive. But they are deeper than that. And everybody finds out.

Is it possible for you to be branded, from outside yourself? So that you don’t deceive yourself and delude yourself, but rooted deep inside yourself, because that gives you confidence and hope. Not simply as a career move, but as a character move. For this I want to suggest that God’s branding of you is just right, because it’s objective, it’s outside, it’s long, and it’s rooted deep inside you, from which you can gain confidence and go on. God’s view of you is positive and negative—it’s both optimistic and pessimistic. It’s both high and low. On the positive side, you are a creature, endowed with dignity. He thinks the world of you. You are a testament to His creativity. Now philosophy has tried to reduce us into simply being one of the many constituents of reality. Instead, God says, “You’re unique, like nobody else.” He thinks the world of you—you’re much more than simply your brand, your image, your talents, your skills, and simply being a product or service. You are a person.

On the negative side, however, we are sinners. We fall short of God’s branding of us—we even fall short of our own branding of ourselves that we know deep inside of us. And so God places a new brand value on you. He sends His one and only Son, the Lord Jesus, to give us a new brand—not the marker for curse because we’re sinners, but the mark of the cross. He gives you a new brand. He forgives our sins. He gives us salvation. He gives us a new brand by which you might live, and I might live. His brand is how you want to brand yourself.

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