Recently, Google embarked on a mission to answer one question:
‘How do consumers decide what they want to buy and who they want to buy it from?’
The answer was.. squiggly, the say the least.
To stand out and sell in 2025, you’re not just ‘one funnel away’ anymore. Instead, it’s essential to build an ecosystem of touchpoints to satisfy the savvy, skeptical buyers that you’re the real deal.
The 'middle of funnel' is more important (and squiggly) than ever, and to stand out and sell? Yours needs to be robust.
The test is this — if someone found you right now, would they have 7-9 hours of touchpoint available with you to binge on demand?
If not, you need today's episode.
And if you do, you still need it - because there's four other tests I share, too.
Episode Show Notes:
00:00 The changing landscape of marketing
00:14 The middle of funnel squig
02:25 Reasons why the landscape has changed
02:26 Reason one: Trust desert
03:30 Reason two: A more discerning market
04:33 Reason three: Savvier research abilities
05:41 Five tips for standing out
08:18 One: Build a strong brand
14:34 Two: Establish a middle of funnel trigger
18:41 Three: Automate your middle of funnel ecosystem
25:35 Four: Create long form content
32:56 Five: Inject authority markers
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———
Recommended next episode:
→ [Last week's episode]: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.
Links Mentioned:
→ Don't Build Businesses! Build Projects! Part 1/5: The multi-passionate personal brand-based founders guide to a business that prints cash, serves well and sets you free
→ Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offe
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→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.
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