This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.
Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.
In this episode, we're starting strong 🥃
I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES..
.. in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.
Episode Show Notes
00:00 The importance of finding your niche
00:34 The cold hard truth about personal branding
01:37 Projects over businesses
02:24 Understanding personal brand-based businesses
04:29 Personal brand-based business vs. traditional business
06:30 What is a personal brand?
08:00 What are business interests?
10:23 Examples of personal brand projects
16:52 Conclusion and next steps
———
Recommended next episode:
→ This is Part One in a series - subscribe to the podcast to get the next one the second it drops!
Links Mentioned:
→ 'Don't Build Businesses! Build Projects!' - Read this article on Substack
Want more? Here’s how we can help you:
→ Free Workshop — Create our knowledge-based lifestyle business in 2025
→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.
→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
Enjoy this content? Follow and subscribe for more:
→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/
→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/
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