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March 17, 2025 35 mins

Your offer suite is the beating heart of your business. Without it, you don’t have a business. 

In this episode, I will show you how to map out an offer suite with one flagship offer as the crown jewel. You'll discover why small (and might is best) and the ONLY three offers you need to hit a million dollars (plus, how to structure to reach your time and money goals. 

I cover: 

  • Why a simple offer suite is the key to a lifestyle business that prioritises balances; 
  • The only three offers you need, which order to create them in and the job each does; 
  • How to map a profitable offer suite. 


Episode Show Notes:

00:00 The importance of an offer suite
00:37 Creating a high-converting offer suite
01:48 The case for a simple, streamlined offer suite
12:26 First offer: Flagship offer
16:10 Second offer: Entry offer
21:33 Third offer: Anchor offer
25:22 Mapping out your offer suite
34:04 Conclusion and next steps

———

Recommended next episode: 

Ep 252: How to Create an Irresistible, “Hell Yes” Online Course, Coaching or Membership Offer (Inspired by 2am Flights and Toddler Meltdowns)

Links Mentioned: 

Get Create and Validate for 60% off to create your first or next irresistible online course in the next 12-weeks

66% off Dream & Design where you can design (or re-design) a wildly aligned, time leveraged expertise-based business model that feels just right for you


Want more? Here’s how we can help you:

Free WorkshopCreate our knowledge-based lifestyle business in 2025

Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

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