nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.
- Social Media — invest in your performing content to get more engagement
- Email Marketing — start nurturing your email list
- Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform
In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.
Episode Shownotes:
00:00 Changes in the online business industry
01:22 Traditional attention channels
03:10 Evaluating channel effectiveness
06:39 Shifts in social engagement
18:43 Revamping email strategies
26:24 The Role of podcasting
34:26 Conclusion and next steps
———
Recommended next episode:
→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)
→ Ep 272: Pay Me Attention: How to Grow, Fast.
Want more? Here’s how we can help you:
→ Free Workshop — Create our knowledge-based lifestyle business in 2025
→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.
→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
Enjoy this content? Follow and subscribe for more:
→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/
→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/
→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool
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