Ahhhh, attention (aka traffic, aka your ‘top of funnel’ in marketing speak).
The darling of the Internet!
Understandably so, it’s the tip of the proverbial Internet iceberg and the ONLY thing that’s visible when we’re scrolling online. And for that reason, we’re obsessed with it and start to think that the ultimate success of our online businesses lives and dies by it.
And whilst it’s true that it matters, it’s just one piece of the marketing funnel pie.
Let’s talk all things top of funnel – aka traffic, aka the darling of the Internet – and answer some of the biggest questions.
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Episode Shownotes
00:00 Introduction: Capturing attention and growing your audience
00:29 Understanding the marketing funnel
01:13 Five hot tips: Top of funnel strategies
01:25 Tip 1: Top of funnel comes last
05:11 Tip 2: Clarify your business model
09:50 Tip 3: Build your email list
16:20 Tip 4: Message market fit
21:33 Tip 5: Getting attention
40:58 Conclusion and summary
———
Recommended next episode:
→ Ep 270: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.
→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here's What to Do About It)
Links Mentioned:
→ Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.
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→ Free Workshop — Create our knowledge-based lifestyle business in 2025
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