Episode 8: Origin Stories

In this episode, hosts Avi Mor and Lisa Reed share their personal career journeys and insights. Avi Mor, founder of Mor Lights, and Lisa Reed, Principal and CEO of Reed Burkett Lighting Design, explore how Avi’s theatrical background informs his innovative approaches in architectural settings. Avi and Lisa discuss the challenges and triumphs of their industry, highlighting the importance of passion, advocacy, and technical precision in creating lighting solutions that resonate emotionally and functionally.  

Avi shares his enthusiasm for problem-solving and design defense, particularly in advocating for cost-effective solutions like DALI lighting controls. Lisa, on the other hand, is driven by creating spaces that inspire and excite people, such as the impactful Pillars of the Valley installation. Together, they tackle industry frustrations, including extended payment schedules and pricing transparency, while advocating for independent, unbiased advice in lighting design. The episode wraps up with a call to appreciate the transformative power of lighting in everyday experiences. 

In This Episode:  

• (00:00) Avi Mor's journey from high school theater to founding Mor Lights. How theatrical training influences architectural lighting design, emphasizing the shared principles and unique insights gained from both fields. 
• (10:50) Lisa Reed's transition from aspiring architect to a leader in architectural lighting design. Her story reflects the blend of art and science in her work, alongside personal growth and professional challenges. 
• (20:06) Passion and excitement in lighting design, showcasing projects like the Pillars of the Valley installation. Client interests and the role of advocacy in effective design solutions. Fixing issues, DALI controls. 
• (29:47) Challenges in the AEC industry, particularly around payment schedules and pricing transparency. Strategies such as Acquisition Services are discussed to manage these issues and improve project execution. 
• (41:33) Small businesses in lighting, working to improve the industry. Pet peeves. The importance of lighting in everyday experiences. 
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About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 
Lisa Reed LinkedIn 
Avraham Mor LinkedIn 
Reed Burkett Lighting Design 
Morlights