Episode 11: Insights on Sales and Design Evolution

In this episode, Avi Mor and Lisa Reed have a captivating discussion with Richard Wyton of Louvers International. As a veteran of the lighting industry, Richard shares his expansive career journey, along with perspectives on the evolution of lighting design. Can passion and historical knowledge help drive innovation within the field? The discussion covers the rise of LED technology, which has increased competition but often at the expense of quality. Design quality must be balanced with cost considerations, particularly in an industry where passion for creating and maintaining high-quality lighting solutions remains paramount. The conversation also delves into the complexities of lighting maintenance and the role of historical understanding in informing modern design. Richard advocates for a thoughtful approach that integrates environmental considerations and supports long-lasting, effective lighting systems. 
 

In This Episode:  

• (03:00) Richard's journey through the lighting industry, from trainee to leadership roles, his passion for the American lifestyle, and current role with Lubbers International 

• (08:42) Evolution of lighting industry, challenges in selling decorative lighting, quality and passion in professionals 

• (14:17) The Shift Towards LED Lighting, facing competition and challenges with LED technology, maintenance and global sourcing 

• (19:32) Understanding product design, creating in-house maintenance, financial credibility, and the transformative power of lighting controls in commercial and industrial projects 

• (29:00) Understanding historical fixtures, avoiding over-lighting, and balancing lighting needs with environmental considerations 

• (39:52) Passion in design –  successful products, with a focus on sustainable methods, improving communication, spreading awareness 

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About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 

Louvers International  www.louversintl.com  

Richard Wyton  https://www.linkedin.com/in/richard-wyton-mies-iald-aee-061a81b/ 

Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  

Reed Burkett Lighting Design, Inc. http://www.rbldi.com 

Avraham Mor