006 - Home Building with Business Intelligence Initiatives with Chris Sinkwitz

01:12 – Introducing today’s guest, Chris Sinkwitz 

01:35 – Chris’ background in the home building industry 

04:31 – What business intelligence means to Chris 

05:39 – Unique challenges that the home building industry faces 

07:35 – Utilizing B.I. for land acquisition 

09:44 – Chris discusses the fallout from the housing crisis of 2008

12:45 – The role B.I. played in helping the home building industry recover from the housing crisis 

15:23 – How Chris’ organization is utilizing B.I. 

17:09 – Lessons learned from the 2008 financial crisis 

18:50 – Chris speaks to how the housing industry is better prepared today as opposed to 2008

20:14 – Chris talks about the successful marketing B.I. dashboard solution he oversaw 

23:50 – Interesting takeaways from this dashboard solution 

25:34 – Other B.I. solutions Chris has collaborated on 

29:12 – How the usage of B.I. has changed in the home building industry over the past five years 

31:53 – Chris discusses starting his own business 

33:42 – New B.I. initiatives that Chris is focusing on currently

EPISODE QUOTES

“Business intelligence is looking at data holistically and comprehensively. And, it allows you to prove correlation versus causation, use your data as strategic competitive advantage, even find answers to questions you didn’t even know you had.” (04:42)

“The firm I was working at we had roughly 2,500 employees at the top of the market. And the housing crisis, when that hit, within several months we went down to 750 employees give or take.” (10:27)

“In putting that marketing dashboard together, they were able to see real time how these leads were coming in.” (21:42)

“I think there’s a lot of examples [of business intelligence] that we can go through and look at how this has helped the industry and certain firms are actually taking advantage of it.” (28:53)

LINKS MENTIONED

Limitless BI Website

Chris’ LinkedIn