Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail.
We also discuss:
- Google's preference for ecommerce sites over affiliate sites
- How to build links to ecommerce money/product pages effectively
- How to create content that journalists naturally link to
- How to approach personalization in outreach emails
- Paid links and their long-term viability
- Link building tool stack
- Effective team structure for link building campaigns
- and more
Stop spinning your SEO wheels and learn what's actually working right now.
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