LinkedIn® Easy Peasy Podcast: Building a Personal & Professional LinkedIn® Presence
LinkedIn® Easy Peasy is the lively and engaging podcast for anyone looking for simple strategies to increase visibility, grow your network, and reach your business goals on LinkedIn. This podcast is hosted by Gillian Whitney, a LinkedIn Video Marketing Coach, who makes Video Easy Peasy. Each week Gillian chats with guests from all over the globe about how to be more effective on LinkedIn.
Episodes
September 3, 2024 • 30 mins
After three years of empowering professionals through the LinkedIn Easy Peasy Podcast, I’m ready to embark on an exciting new journey. But what could it be? Join me for this must-watch LinkedIn Live where I'll reveal a game-changing shift in my podcasting journey. I’ll share the motivation behind the decision, offer a sneak peek into the new venture, and explain how it aims to help business professionals approach thought leadership...
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August 27, 2024 • 31 mins
Have you heard about neurodiversity but aren't quite sure what it means? In today's world of inclusivity, it's essential to have a solid understanding of this important concept. That's why I invited Nathan Whitbread, a leading expert in the field, to join me on my show. Together, we'll explore the basics of neurodiversity and discover how we can create more inclusive workplaces for everyone. In our discussion, we focus on both the ...
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August 20, 2024 • 32 mins
Are you spending time on LinkedIn but not seeing the results you want? While many of us focus on how long we spend on the platform, the real key to success is what you do with that time. If you're feeling overwhelmed or unsure where to focus your efforts, you may need a strategic plan to guide your actions. Judy Parsons, (aka The LinkedIn™ Lady) and I discuss why having a plan is the secret to success on LinkedIn. We explore how to...
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August 13, 2024 • 34 mins
Struggling to find the right mix of outreach and attraction in your business development efforts? While many of us may prefer inbound marketing, the drawback is that it can take time to yield results. If you can't afford to wait, you may need to engage in proactive strategies while building your inbound presence. Mark Williams and I will explore balancing these marketing strategies and how to leverage LinkedIn in the process.
- ...
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August 6, 2024 • 31 mins
Are you relying solely on LinkedIn to connect with your audience? While social media is important, your following could vanish in an instant. That's why email marketing remains crucial for business success, even in today's digital landscape. As a joint venture expert, Danny Bermant knows firsthand the critical role an email list plays in successful marketing campaigns and business growth. We'll discuss why building an email list sh...
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July 30, 2024 • 31 mins
Ready to unlock the secret sauce of authentic LinkedIn engagement that even AI can't replicate? Jeremy Freeman, the "Human Content Writer," and I will explore the power of creating personal content that resonates with your audience. We'll discuss how to craft engaging content that showcases your unique experiences and perspectives.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitney
- Jer...
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July 23, 2024 • 34 mins
Aoife Noone and I discuss some of the recent updates to LinkedIn Company Pages and the platform's move to introduce premium features. We dive into how these changes are reshaping the way B2B companies can leverage LinkedIn for their marketing and networking efforts.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitney
- Aoife Noone: linkedin.com/in/aoifenoone
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July 16, 2024 • 34 mins
Kevin D. Turner likes to say that "networking is better than not working!" And when it comes to the best platform for networking, Kevin and I both agree that LinkedIn is the place to be. In this fun and informative LinkedIn Live, Kevin D. Turner, who specializes in Branding and LinkedIn Profile Optimization, will share the pros and cons of networking on LinkedIn, and what in the world "Networking" has to do with "Bacon."
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July 9, 2024 • 33 mins
In this solo episode, Gillian Whitney explores the various opportunities for incorporating video content on LinkedIn. The discussion focuses on the multiple places within the platform where users can and should be leveraging video to enhance their professional presence. By highlighting these "video hotspots," the episode aims to provide listeners with practical insights on how to effectively use video content to stand out and engag...
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July 2, 2024 • 36 mins
Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” When it comes to “supportive” people on LinkedIn, the first person that comes to my mind is Jeff Young. Day after day, Jeff is here teaching, helping, and cheering on so many people.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitney
- Jeff Young: linkedin.com/in/jeffyoungralemo...
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June 25, 2024 • 32 mins
Are you struggling to make an impact on LinkedIn? You're not alone! Many professionals find it challenging to navigate this powerful platform. The secret? It's all about mindset. Beth Kirk and I will discuss some of the pitfalls that can hold us back from succeeding and how to shift your perspective to truly leverage LinkedIn's potential.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitn...
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June 18, 2024 • 32 mins
Are you ready to take your LinkedIn presence to the next level? Join us as we explore the world of video and talk about creative strategies to engage your audience. Annette Richmond and I will dive into a variety of video formats. We'll explore edutainment videos that combine education and entertainment, informative how-to tutorials that showcase your expertise, fun videos that inject humor and personality, and the impact of behind...
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June 11, 2024 • 31 mins
Are you tired of feeling like you have to fit into a mold on LinkedIn? Discover how to make LinkedIn work for YOU, without sacrificing your authenticity. Jane Eggers and I will discuss how to leverage LinkedIn to your advantage while staying true to yourself, ensuring you stack up the wins in your professional journey.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitney
- Jane Eggers: lin...
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June 4, 2024 • 31 mins
Feeling hesitant about your presence on LinkedIn? Want to transform your LinkedIn experience and unlock your full potential? Michelle Obama once said, "Through education, we develop confidence." Marianne Avery will share her expertise and guide you on a journey to grow your confidence as you navigate the world of LinkedIn.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitney
- Marianne Ave...
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You only get one chance to make a first impression on LinkedIn. Are your words saying "blah blah" or "ta-da"? Think about all the places within LinkedIn where we use our words to communicate: our headline, profile, posts, articles, direct messages, comments, and video captions. Even a few typos or unclear language can make a bad impression on LinkedIn, where every detail counts. Copywriting expert Sarah Townsend will be sharing her...
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Discover the transformative power of the author’s journey and gain valuable tips on the importance of goal setting and using out-of-the-box writing strategies. MICHELLE B GRIFFIN, aka The Brand Therapist, and founder of Standout Women Media, is a thought leadership-focused personal brand, PR and LinkedIn visibility strategist, author and speaker positioning female experts into industry authorities.
- For more information: vide...
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May 14, 2024 • 31 mins
Tired of creating content on LinkedIn that seems to get lost in the noise? What if there was a way to cut through the clutter and deliver your message directly to your target audience? I talk with Bruce Johnston about the world of LinkedIn Newsletters and exploring why they stand out as the most effective form of content on the platform. Join us to learn why newsletters are a must-have in your LinkedIn content strategy. Bruce Johns...
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May 7, 2024 • 28 mins
Wondering how companies can and should be leveraging LinkedIn to its fullest potential? In this LinkedIn Live, Tom Whalen and I will dive into the valuable ways companies can use LinkedIn to enhance their success. We will explore how LinkedIn can be a powerful tool for recruiting top talent, recognizing the achievements of your team members or collaborators, and maintaining strong connections with customers and clients. Tom Whalen ...
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Have you ever had to overcome unplanned challenges during a speaking event? You're not alone. Whether it's a virtual presentation riddled with tech glitches, or an in-person event with unexpected snafus, these moments can actually become brand-building opportunities. Gehan "G" Haridy-Ardanowski and I discuss the art of recovering gracefully under pressure, using humor to your advantage, and leaving a lasting impression on your audi...
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April 16, 2024 • 30 mins
For the past week I have continued to travel across England and even to Wales. But Tuesday, April 16th, marks my return to London. It's time to prepare for my flight back to the USA on Wednesday. In this LinkedIn Live, I will let you in on who all I met during this final week of travels. And share my final LinkedIn takeaways.
- For more information: videoeasypeasy.com
- Gillian Whitney: linkedin.com/in/gillianwhitney
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