LinkedIn® Easy Peasy Podcast: Building a Personal & Professional LinkedIn® Presence

LinkedIn® Easy Peasy Podcast: Building a Personal & Professional LinkedIn® Presence

LinkedIn® Easy Peasy is the lively and engaging podcast for anyone looking for simple strategies to increase visibility, grow your network, and reach your business goals on LinkedIn. This podcast is hosted by Gillian Whitney, a LinkedIn Video Marketing Coach, who makes Video Easy Peasy. Each week Gillian chats with guests from all over the globe about how to be more effective on LinkedIn.

Episodes

July 23, 2024 34 mins
Aoife Noone and I discuss some of the recent updates to LinkedIn Company Pages and the platform's move to introduce premium features. We dive into how these changes are reshaping the way B2B companies can leverage LinkedIn for their marketing and networking efforts.
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Kevin D. Turner likes to say that "networking is better than not working!" And when it comes to the best platform for networking, Kevin and I both agree that LinkedIn is the place to be. In this fun and informative LinkedIn Live, Kevin D. Turner, who specializes in Branding and LinkedIn Profile Optimization, will share the pros and cons of networking on LinkedIn, and what in the world "Networking" has to do with "Bacon."
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In this solo episode, Gillian Whitney explores the various opportunities for incorporating video content on LinkedIn. The discussion focuses on the multiple places within the platform where users can and should be leveraging video to enhance their professional presence. By highlighting these "video hotspots," the episode aims to provide listeners with practical insights on how to effectively use video content to stand out and engag...
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    Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” When it comes to “supportive” people on LinkedIn, the first person that comes to my mind is Jeff Young. Day after day, Jeff is here teaching, helping, and cheering on so many people.
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    Are you struggling to make an impact on LinkedIn? You're not alone! Many professionals find it challenging to navigate this powerful platform. The secret? It's all about mindset. Beth Kirk and I will discuss some of the pitfalls that can hold us back from succeeding and how to shift your perspective to truly leverage LinkedIn's potential.
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    Are you ready to take your LinkedIn presence to the next level? Join us as we explore the world of video and talk about creative strategies to engage your audience. Annette Richmond and I will dive into a variety of video formats. We'll explore edutainment videos that combine education and entertainment, informative how-to tutorials that showcase your expertise, fun videos that inject humor and personality, and the impact of behind...
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    Are you tired of feeling like you have to fit into a mold on LinkedIn? Discover how to make LinkedIn work for YOU, without sacrificing your authenticity. Jane Eggers and I will discuss how to leverage LinkedIn to your advantage while staying true to yourself, ensuring you stack up the wins in your professional journey.
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    Feeling hesitant about your presence on LinkedIn? Want to transform your LinkedIn experience and unlock your full potential? Michelle Obama once said, "Through education, we develop confidence." Marianne Avery will share her expertise and guide you on a journey to grow your confidence as you navigate the world of LinkedIn.
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    You only get one chance to make a first impression on LinkedIn. Are your words saying "blah blah" or "ta-da"? Think about all the places within LinkedIn where we use our words to communicate: our headline, profile, posts, articles, direct messages, comments, and video captions. Even a few typos or unclear language can make a bad impression on LinkedIn, where every detail counts. Copywriting expert Sarah Townsend will be sharing her...
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    Discover the transformative power of the author’s journey and gain valuable tips on the importance of goal setting and using out-of-the-box writing strategies. MICHELLE B GRIFFIN, aka The Brand Therapist, and founder of Standout Women Media, is a thought leadership-focused personal brand, PR and LinkedIn visibility strategist, author and speaker positioning female experts into industry authorities.
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    Tired of creating content on LinkedIn that seems to get lost in the noise? What if there was a way to cut through the clutter and deliver your message directly to your target audience? I talk with Bruce Johnston about the world of LinkedIn Newsletters and exploring why they stand out as the most effective form of content on the platform. Join us to learn why newsletters are a must-have in your LinkedIn content strategy. Bruce Johns...
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    Wondering how companies can and should be leveraging LinkedIn to its fullest potential? In this LinkedIn Live, Tom Whalen and I will dive into the valuable ways companies can use LinkedIn to enhance their success. We will explore how LinkedIn can be a powerful tool for recruiting top talent, recognizing the achievements of your team members or collaborators, and maintaining strong connections with customers and clients. Tom Whalen ...
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    Have you ever had to overcome unplanned challenges during a speaking event? You're not alone. Whether it's a virtual presentation riddled with tech glitches, or an in-person event with unexpected snafus, these moments can actually become brand-building opportunities. Gehan "G" Haridy-Ardanowski and I discuss the art of recovering gracefully under pressure, using humor to your advantage, and leaving a lasting impression on your audi...
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    For the past week I have continued to travel across England and even to Wales. But Tuesday, April 16th, marks my return to London. It's time to prepare for my flight back to the USA on Wednesday. In this LinkedIn Live, I will let you in on who all I met during this final week of travels. And share my final LinkedIn takeaways.

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    For the past week I have been "workcationing" in the Devon and Cornwall areas of South West England. The scenery here is amazing, as is the tea and scones. In this on-location live I'll share lessons learned from spending time in this magical part of Britain and how they can be applied to LinkedIn.
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    Join me Gillian Whitney as I go: Live on Location in London, England. After a very busy day of touring around London with the family, I will be going live from my cousin's house in Kent (which is 20 min by train from London).
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    I will be going live from the coastal town of Cromer, located on the north coast of the English county of Norfolk. Just in case you wondering "where that is?" Cromer is 116 miles north-northeast of London. (Which is 5,197 miles east of Las Vegas)
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    A special LinkedIn Live as I travel in England. Today I'm going live on location in London with a mystery guest. Tune in to learn details on the what I learned about live streaming with using a cell phone. And... a special announcement from my mystery guest.
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    Are you ready to take your LinkedIn connections to the next level? After years of virtual networking, it's time to bridge the gap and transform those online acquaintances into meaningful, real-world relationships. Whether you're an extrovert eager to make a lasting impression or an introvert looking to navigate networking events with confidence, Kevin D. Turner and I have got you covered.
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    As creators and professionals, we all face the challenge of keeping our LinkedIn content fresh and engaging. Sticking to the same format, even if successful, can lead to content fatigue for both you and your audience. Deanna Russo and I will be discussing the benefits of diversifying your content mix and exploring practical strategies for adding variety without feeling overwhelmed.
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