This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility.
We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design.
Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors.
Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.
00:00 Introduction and Welcome
00:58 Meet Marjorie Turner Holman
02:37 The Value of Writing a Non-Fiction Book
05:45 Publishing Paths: Traditional vs. Self-Publishing
09:27 Selling Your Book: Direct vs. Platforms
14:18 Steps to Self-Publishing Success
23:50 Understanding KDP Pricing and Design
25:00 Engaging with the Audience: Live Q&A
26:34 Advice for Aspiring Authors
29:11 Alternative Platforms to Amazon and Etsy
32:01 Marketing and Relaunching Your Book
39:30 Final Thoughts and Contact Information
RESOURCES:
Book Marketing LinkedIn Checklist
https://www.mellermarketing.com/foryourbook
Connect with Marjorie on LinkedIn:
https://www.linkedin.com/in/marjorieturner/
https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/
Blogs about writing/self-publishing
https://marjorieturner.com/category/self-publishing-3/
Book launch Robbie Samuels
https://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZ
Wasabi Publicity
Publishers
https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4
https://www.mellermarketing.com/mwmopenhouse
Marketing with Meller (MwM) Open House
A free, live, virtual event hosted by Brenda Meller
Friday, October 24, 2025
1-2 pm ET | Noon - 1pm CT | 11 am - Noon MT | 10 - 11 am PT | 6-7 pm GMT
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
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