Our first episode as a party of three! Dr. Regina Luttrell and Dr. Karen McGrath have co-written three books one of these books is about the business of craftbrewing called, Brew Your Business: The Ultimate Craft Beer Playbook, and the other two are generational books: The Millennial Mindset: Unraveling Fact from Fiction, and Generation Z: The Superhero Generation.
During our interview, we focus on the cultural characteristics and traits of Gen Z and how they differ from Millennials and Gen Xers. From cancel culture to soft skills, to their relationship with mass media, to their values on travel and money, we can all use this insight to better understand and communicate with a generation that will impact this world for centuries to come.
Dr. Regina Luttrell is an Associate Professor and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University.
Dr. Karen McGrath has been a professor for over 30 years, 24 of them being at The College of Saint Rose.
What We Talk About:
- The relationship morphed from student to colleagues to friends
- Characteristics and differences between Gen Z and Millennials
- Changes in activism
- Stop what if-ing and start trying
- Sustainability being impacted by issues of race, class, gender
- Tolerance of other perspectives
- The idea of being proactive
Resources:
Purchase your copy of Generation Z: The Superhero Generation on Amazon!
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