Change: How to Make Big Things Happen by Damon Centola

Please visit https://thebookvoice.com/podcasts/1/audiobook/433566 to listen full audiobooks. Title: Change: How to Make Big Things Happen Author: Damon Centola Narrator: James Fouhey Format: Unabridged Audiobook Length: 9 hours 50 minutes Release date: January 19, 2021 Ratings: Ratings of Book: 5 of Total 1 Genres: Mental Health & Psychology Publisher's Summary: How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.   When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.   Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.