How Cool Brands Stay Hot: Branding to Generations Y and Z by Joeri Van Den Bergh, Mattias Behrer

Please visit https://thebookvoice.com/podcasts/1/audiobook/364959 to listen full audiobooks. Title: How Cool Brands Stay Hot: Branding to Generations Y and Z Author: Joeri Van Den Bergh, Mattias Behrer Narrator: Tim Paige Format: Unabridged Audiobook Length: 11 hours 27 minutes Release date: June 4, 2019 Genres: Marketing & Advertising Publisher's Summary: While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.  Using new market research to map and quantify the spending power of Generation Z, branding experts  Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation and evolution of social media, have impacted Generation Y.  All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research.