Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Are you a content creator or podcaster worried that you're unintentionally excluding a portion of your audience? The pain point is simple: if your message isn't built for podcast accessibility, you're missing out on vital audience engagement, especially from listeners with dyslexia and other learning concerns. In this episode of Podcasting Unlocked, we sit down with leading researcher Russell Van Brocklen to discuss ...

When it comes to understanding your podcast statistics, it’s important that you’re looking in the right places so you can make better, more informed decisions for your show. This week, episode 23 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is actually performing?

In this episode, I share:

• Start with your hosting platform to find information about overall and episode-specific downloads....

What is the one thing stopping you from pitching that dream sponsor, asking for the salary you deserve, or finally launching your digital course? For a lot of us, it’s imposter syndrome. In this episode of Podcasting Unlocked, we speak with 'Tine Zekis about the beautiful and practical approach to overcoming imposter syndrome. 'Tine shares her journey of launching her show, making a business pivot, and finding powerful wa...

You launched your podcast with a great idea, but are struggling to turn that idea into real business impact and podcast growth. The pain point for most hosts is lacking a practical path—a simple, step-by-step strategy that allows you to reach your podcast goals without sacrificing all your time and energy. In this special featured episode, Alesia Galati shares her expertise on how to move from a good intention to powerful results o...

Are you a podcast host who feels awkward or frustrated when you try to sell your podcast or your content? You might be working hard to get people to listen to your show, but you know there are a million other shows they could be tuning into. The pain point isn't if you're selling; it’s that you might be selling like an amateur instead of a professional. In this episode of Podcasting Unlocked, we speak with Morris Sims abo...

While Apple Podcasts and Spotify are two of the most popular podcast listening platforms in the United States, they are not the only ones you should be focused on. As a podcast host, and especially as a business owner, you should have your podcast available on all listening platforms so your ideal listener can find you regardless of where they like to listen. This week, episode 22 of Successful Podcasting Unlocked answers the quest...

Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty  when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journ...

Are you tracking the wrong metrics? Learn how to define podcast success beyond downloads and vanity numbers.

If the only thing you track is your download count, you're missing the point of having a podcast. Many podcasters get caught up in vanity metrics, like being in the "top 10% globally" (which is easier to achieve than you might think) and forget what true podcast success looks like for their business. In this ep...

Are you feeling overwhelmed by your podcast workflow? Do you spend too much time on repetitive tasks like guest pitching, follow-up emails, and show notes, instead of focusing on creating great content? You're not alone. Many podcasters struggle to maintain a consistent schedule because their process isn't optimized or automated. In this episode of Podcasting Unlocked, we speak with Marci Rossi about how to leverage the l...

If you’re considering starting a podcast but are skeptical that the market is too saturated, you have nothing to worry about. You haven’t missed the boat. Data shows us that while there are millions of podcasts out there, only a small percentage are actively creating content, leaving room for new podcasts to emerge. This week, episode 21 of Successful Podcasting Unlocked answers the question: Can I still start a successful podcast ...

Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentio...

Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.

Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episod...

If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking...

If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?

In this episode, I share:

• P...

We all know that diversity and inclusion are important, but how do we move beyond just having a diverse guest list to actually creating a space where people feel like they belong? If you're looking to build an authentic and inclusive community around your show, this episode is for you. In this episode of Podcasting Unlocked, we're talking with Faith Clarke about why inclusion should be the first part of your diversity wor...

Are you a podcaster who feels like you are just on the edge of burnout? Or maybe you're a new host struggling to maintain a consistent schedule and sacrificing your entire week just to get things done? You're not alone. Many podcasters face the same challenge, but what if you could create a workflow that feels effortless and consistent, allowing you to make the impact you want without the stress? This week, episode 231 of...

Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-...

Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name?

In this episode, I share:

• Although your podcast title is not the only factor, it is an important one when it comes to attracting listeners. 
• Market research helps to understa...

Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and h...