Listeners to Leads

Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience g...

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is ...

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! 

In this episode of Li...

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! 

Karyn Paige is a...

As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to kee...

Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to ...

We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today...

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes...

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help ...

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is abo...

Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. ...

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achiev...

Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This...

With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews.  How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here to...

The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a ...

We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things pod...

Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for gues...

Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting conn...

The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner.  This week, episode 131 of Listeners...