Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

If you’re considering starting a podcast but are skeptical that the market is too saturated, you have nothing to worry about. You haven’t missed the boat. Data shows us that while there are millions of podcasts out there, only a small percentage are actively creating content, leaving room for new podcasts to emerge. This week, episode 21 of Successful Podcasting Unlocked answers the question: Can I still start a successful podcast ...

Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentio...

Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.

Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episod...

If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking...

If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?

In this episode, I share:

• P...

We all know that diversity and inclusion are important, but how do we move beyond just having a diverse guest list to actually creating a space where people feel like they belong? If you're looking to build an authentic and inclusive community around your show, this episode is for you. In this episode of Podcasting Unlocked, we're talking with Faith Clarke about why inclusion should be the first part of your diversity wor...

Are you a podcaster who feels like you are just on the edge of burnout? Or maybe you're a new host struggling to maintain a consistent schedule and sacrificing your entire week just to get things done? You're not alone. Many podcasters face the same challenge, but what if you could create a workflow that feels effortless and consistent, allowing you to make the impact you want without the stress? This week, episode 231 of...

Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-...

Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name?

In this episode, I share:

• Although your podcast title is not the only factor, it is an important one when it comes to attracting listeners. 
• Market research helps to understa...

Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and h...

You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today’s episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about...

Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn’t just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful s...

If you’ve ever edited a podcast episode before, you know how time-consuming it can be. That’s why I wanted to share some things you can do and tools you can leverage to cut down on some of that time spent editing. This week, episode 18 of Successful Podcasting Unlocked answers the question: Why does editing a podcast take so long?

In this episode, I share:

• Podcast editing is time-consuming, with the general rule being that e...

Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the po...

You’ve poured your heart and soul into creating powerful podcast episodes. Your insights are golden, and your storytelling is on point, but are your listeners taking the next step you want them to? If you're not telling your audience what to do next, you're leaving money on the table. In this episode of Podcasting Unlocked, we're diving into calls to action (CTAs) that will motivate your listeners, grow your business...

Content warning: The episode discusses the death of a pet, some of the realities that happen in pet shelters, and a brief mention of suicidal mindset. Please take care of your mental health if these are sensitive topics for you. Discussion begins at 24:34.

Creating a podcast can be so much more than just sharing your content and growing your business. What if your show could become a powerful tool for advocacy, making a tangible dif...

You’ve probably heard the saying, ‘Don’t judge a book by its cover,’ and while we know we shouldn’t, the reality is people do judge books and podcasts by their covers. With so many people starting podcasts, it is so important for us to use every tool available to grab and hold our listeners’ attention and podcast artwork is the first step in doing that. This week, episode 17 of Successful Podcasting Unlocked answers the question: I...

As a podcaster and business owner, figuring out what's next for your business can be a frustrating and confusing process. You're constantly adjusting as a person, a business owner, and a content creator. In this episode of Podcasting Unlocked, we'll help you stop just focusing on leads and start being more strategic with how you grow your business and increase your revenue. This week, episode 223 of Podcasting Unlock...

Imagine this: You've just had an incredible interview with a podcast guest on your show, and you feel like they are a perfect fit for your services. The conversation was incredible. The energy was flowing. But what happens after the recording ends? In this episode, we're going to be talking through some strategic ways to turn those guests into clients. This week, episode 222 of Podcasting Unlocked is about the B2B podcast...