Listeners to Leads

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, an...

So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and strategies for self-mastery are excellent tools for any podcaster’s toolkit! This week,...

Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content you’ve created for your podcast? Scott Maderer, coach and author of Inspired Livin...

Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is about financial planning for podcasters! 

Brandon Neely is a serial entrepreneur, Prof...

Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating high-quality content. Joe Casabona is here today to talk about all that and more! This w...

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing ...

Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Converse with Consent™, her strategy of creating a collaborative connection with yo...

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that su...

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses? 

Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads ...

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antoniette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speak...

As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about...

When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success, feeling fulfilled, and more! This week, episode 150 of Li...

Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience g...

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is ...

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! 

In this episode of Li...

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! 

Karyn Paige is a...

As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to kee...

Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to ...

We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today...