Imagine a business where every listing is perfectly priced—no more stressful price reductions, no awkward client conversations, and no wasted weekends at slow open houses. This week, you’re going to learn exactly how to do that from Barry Paley, a $100M listing expert who’s cracked the code to scaling strategically without burnout.
In this powerful episode, Barry shares two game-changing strategies that will forever transform your listing business:
✅ The Pricing Scorecard Method
Discover Barry’s “Negotiate Up, Not Down” pricing approach and his proven 5-step scorecard. You’ll learn how to objectively set seller pricing expectations upfront, eliminate uncomfortable pricing conversations, and position yourself as the trusted expert every single time.
✅ Barry’s "Getting to Know You" Seller Intake Form
Barry reveals exactly how his team uses a simple Jotform intake to identify each seller’s personality type (DISC) and unique motivations. Learn how Barry leverages Neuro-Linguistic Programming (NLP) to craft highly personalized listing presentations—dramatically increasing client trust, confidence, and conversion rates.
These strategies have helped Barry build a $100M real estate business while protecting his time and energy. If you’re ready to finally stop relying on hustle alone and start dominating listings with repeatable, scalable systems, this episode is a must-listen.
⏱️ Episode Highlights:
- (1:31) Barry’s Powerful Pre-Listing "Getting to Know You" Form
- (4:07) Instantly Identify Seller Personality Types Using DISC & NLP
- (19:32) Barry’s Pricing Hack: "Negotiate Up, Not Down"
- (25:38) The 5-Point Pricing Scorecard to End Overpriced Listings Forever
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