Golden Letter 2.0: How Debbra Abeyta Got 80 Listings from One Simple Letter

You’ve heard of the Golden Letter strategy by Will Van Wickler—but what if there was something even more powerful? In this game-changing episode, Brendan Bartic interviews Debbra Abeyta, a listing powerhouse who took the famous Golden Letter and turned it into the Platinum Letter—a strategy that secured her over 80 listings and $26 million in sales volume in just 12 months.

Debbra reveals exactly how she evolved the Golden Letter into a proven system that generates predictable listings every month without cold calling, door knocking, or traditional prospecting burnout.

✅ WHAT YOU'LL LEARN: 

• The exact wording of Debbra’s Platinum Letter that converts homeowners into motivated sellers.
• How just 500 letters generated 10 immediate responses and 5 listings, with new listings still coming in years later.
• The simple but brilliant tweak Debbra made to her letters tripled her response rate overnight.
• How she leveraged her community relationships and vendor lists to become the #1 listing agent in her market.
• Why sending fewer letters to the right neighborhoods is actually MORE profitable—and exactly how you can replicate this success.

If you’re ready to move past the Golden Letter and start creating predictable listings using an upgraded, battle-tested strategy, this is your blueprint.

🎯 WHO THIS EPISODE IS FOR:

This is for ambitious real estate agents tired of outdated lead-gen tactics who want a predictable, repeatable system that attracts motivated sellers consistently.

🎧 EPISODE BREAKDOWN:

• [00:00] Intro: From Golden Letter to Platinum Success
• [01:24] Debbra’s Blueprint for Exceptional Listing Service
• [12:31] How to Make $100K a Month (Listings-Only Model)
• [13:48] How Debbra Built a Database of 200+ Referring Ambassadors
• [19:48] Platinum Letter Deep Dive: Exact Wording & Strategy
• [22:03] Real Results: 5 Listings from 500 Letters
• [23:32] One Small Tweak That Tripled Her Response Rate
• [27:13] Leveraging Community & Vendor Relationships for Listings
• [31:41] How Many Letters, How Often? Debbra’s Winning Formula
• [34:15] Why Sending FEWER Letters Actually Earns MORE
• [37:22] "Beast Mode" Q&A: Debbra’s Advice on Confidence, Listing Appointments & Closing

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