He Became Australia’s Porn King — Then Lost it All

From crashing on a couch with a box of porn tapes…

to becoming Australia’s most successful sex toy seller.

Rob built a $65 million empire out of thin air —

then tried to take on Australia Post.

This one’s unfiltered, wild, and completely unexpected.

You’ll laugh, you’ll be shocked — and you might just rethink what’s possible.

🔥 Here’s what’s inside:

• The true story behind 94 million orgasms
• How Rob got hired off a mate’s couch
• Growing Lovehoney to $65 million
• What it takes to disrupt entire industries
• Mental health, burnout, and finding your limit
• Why he tried to take on Australia Post
• And what happened when it all came crashing down

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Episode Transcript

(00:00):
I've been Australia's number onepawn seller and delivered
94,000,000 orgasms to Australia.When I created Love Honey, I saw
the challenge to challenge all the retail stores.
Five years at Love Honey, we grew 51% per year into a $65
million company from nothing. We grew so much before COVID and
then when COVID hit, it was likeon steroids.

(00:22):
We were doing million dollar weeks and I'm sitting there
going wow, this is great. And then I got humbled and I
give them my absolute all to this company and had a bit of a
mental breakdown halfway through.
Got divorced. The business wasn't me, but I
saw myself as a business. I was just putting in 1213 hours

(00:43):
a day and then I did. I'll be honest with you, I had
an affair. My ex-wife divorced me and I
felt I even bought a rope, had arope under the house.
Rob, thanks for coming on. My pleasure to be here and
thanks for having me on today do.
You want to kick us off? Give us a one liner.
A viral one liner. Tell us, who are you?

(01:04):
My name is Rob Bobbsey Godwin, Icame to Australia 2001 to watch
the British Lions stuff Australia and I was only meant
to be here 3 weeks and 24 years later I've been Australia's
number one porn seller and sold more sex toys and delivered
94,000,000 orgasms to Australia.Is that the?

(01:24):
Mine shop Rob, so you come over,watch your rugby game, don't go
home, you sell more sex toys andcreate more orgasms than anyone
on the planet. How does that come about?
Talk to us about, you know, Rob,early days, obviously
professional career, obviously hungry, eager to achieve things.

(01:46):
You know, talk to us about thosedays because we get a bit of an
insight into, you know, the amazing life and week that was
created just recently. But talk to us about Robin and
the, you know, I guess the the aspiracious businessman.
I think if you, if you go back to when I was born in in the UK,

(02:06):
my father died when I was quite young, a few days before I was
6. And that had a massive impact on
my life because like it was just, I've got to now step up as
a, it sounds crazy as a six yearold to them being.
And so I was always driven. I was always having jobs when I
was young, went to university and unfortunately my mum

(02:28):
remarried a absolute dickhead. And he taught me how not to be a
father, I'm not, and how not to have a good fatherly figure.
But he was very good at business.
So I actually learned a lot fromhim.
I've got to thank him because wehad a massive argument before I
came to Australia where we had achain of retail stores and it's

(02:51):
doing really badly. And I said we should change it
to adult toys. High, high margin, low revenue.
So high, yeah, high margin, low foot, foot traffic.
But it was only AD Ann Summers in the UK.
So I thought we should do this. We've got 30 stores, let's
convert them to adult stores. And he's like overminded body.

(03:12):
And we had this kind of literally fisticuffs pinned in
against the wall. Mum was jumping in and I was
like, right, you're going to go bankrupt, I'm going to
Australia, see ya. So I went over, I came to watch
the Lions play, got here with the old girlfriend and she was
like, why are we flying in todayfrom South Africa?

(03:32):
I don't know why, I don't know why.
She's like, why is no one dressed in red?
It's only going through customs.She went, we're here for rugby
game, aren't we? I was like.
Yeah. Yeah, we are that.
Obviously that relationship didn't last and I saw the game
and then just loved Australia being I used to play state rugby
in the UK and loved it and just thought Australia great beer,

(03:56):
great, women great, but a great lifestyle.
And so I just don't really know what I'm going to stay here,
look for a job that actually is what I want to do.
And I researched all these adultcompanies and I said, so I write
to the biggest adult company andSouth Melbourne, I said, you
should employ me. And they went, yeah, we should.

(04:18):
And who, who, what was the company?
It's called Cal Vista. And they, they were a wholesaler
and they produced adult films, sold adult toys.
And I had been obviously a director of a family company and
done advertising in London. So this is CDs back then are we
talking? Well, this is VHS this.
Is VHS and this? Is on the, on the, if you talk

(04:40):
to her on the in the adult industry, they said the good old
days. The good old days is when you
made a film, we imported it. We edit it to, we're the bigger
customer to the government OFLC than Fox Studios or Universal,
who we produce 60 films a week, sorry, 60 films a month.

(05:00):
So we would release a film on VHS and DVD and we'd have an
opening order of 2000 at $25 a head.
That's just the first lot of orders.
So we had Private Films, Evil Empire, Jenna Jameson,
Belladonna. Debbie Dodds, Dallas.

(05:21):
Sold one and two. Yeah, that's what I did.
So I I flew around the world. No.
Shit, dude. Licensing adult films, adult
actresses and I said bring them to Australia to do sex play.
So were we filming? So this that place in South
Melbourne where we we had studios here where we were

(05:42):
filming films. No, that was actually
technically illegal. Yeah, that's not Yeah.
So you can only sell adult filmsfrom Canberra, which So we'd
have a warehouse in Canberra, but.
It's a bit like the fireworks, yeah.
Yeah, exactly the same. It's the same look.
So we'd have the, we'd, we'd getthe films here, edit them in the

(06:04):
studio in Melbourne, then give them TFLC, get them approved.
So you cut out all the things which weren't legal and then
sell them to all the adult stores and to the consumers
direct. So I run the mail order, run the
website and basically all the licensing around the world.
So I got to fly around the worldmeeting porn stars for a living.

(06:26):
Such the one bit I think I missed correct me if you got let
me know if you got APK. So why the you were saying your
your stepfather you had the retail stores, 30 stores?
What were they selling? Stationary.
Right. And then you were talking about
turning them into the sex store.Bit different.
Right pencil. Wow, they're both pencils, Pete.
Anyway. We could go down that path,

(06:47):
yeah. What made you find that?
What? How did you identify the sex
toys? Then pitch it to him.
Didn't work. Come to Australia but still stay
on the sex toys, still say this is the direction I want to go.
I'm going to hit up that, you know that that one company in
Australia. Why were you so bullish?
Yeah. Why were you so bullish on that
industry and what did you see? Oh, just a pervert.

(07:11):
Well, that's. Here we are.
I think it was nobles. I thought he just crazy
businessman, yeah. Yeah, yeah, no, I saw the
future, man. I could see that it was going to
turn into like online and it wascrazy that.
That. Free porn.
To be honest, it was I I remember my first day at
Calvista and they said here's a box of film and I was sleeping

(07:34):
on my mate's couch with him and his girlfriend in a one bedroom
flat in the city. And he said there's a there's a
box of private films, review them.
And I'm walking out of after my first day going, I'm in heaven.
Oh, I am in heaven. I go I'm.
Getting paid for this I'm. Getting paid like to be a head
of marketing and licensing. And I went back to mate and my

(07:57):
mate's like, oh mate, brilliant.And his girlfriend's like get
them out of my house. You're not staying on my couch
with a box full of porn. But like in in all series.
So I saw a massive business opportunity and that's been, I
think a key in my career in every industry I've gone into.
I've kind of challenge the kind of like now I'm taking Australia

(08:21):
Post with Christine Holgate at Team Global Express because I
see the opportunity to have a new disruptor.
When I created Love Honey, I sawthe challenge to challenge all
the retail stores by having a brilliant online company.
And it's, I think that was a common theme where I research
the idea and it's like people will want this.

(08:44):
And I don't think in the last five years at Love Honey, we
grew 51% per year into a $65 million company from nothing.
Was that fault? Was that so?
Five year? How?
How old is love, honey? How?
What year did that start? They started 20 years ago and I
started in Australia in year 9. We we started off with DVDs and

(09:07):
films and then watching what's going on around the world.
I then got offered the job to run Sex Pay, which in itself was
because I bought all these porn stars into Australia.
That became the biggest revenue stream for Sex Pay.
So then they were like this is great, come and run the show.
So I expanded into South Africa,try to get into Russia, which is

(09:30):
another story. And then, but with love, honey,
we'll. Come back to the Russian story.
Liv was like do not mention the Russian story.
Go into the Russian story. Viral.
He's a bastard and you can quoteme on that one.
And so, yeah, but I saw the opportunity when I was at Club X

(09:52):
and sex both. They're the same company again,
based in Melbourne that everyonewas migrating where Sex Pay was
such an iconic show was that of just in the the start of the the
web boom. And Richard Nil who created Love
Honey. We'd met in all the trade shows.
The main trade shows are in LA and in Europe, so we'd catch up

(10:13):
through mutual friends. We were introducing if you're
ever going to do anything in Australia, do it, Rob.
If you're going to do anything in the UK, do it with Richard
Nil. And we had this kind of affinity
to each other and I brought his sexologist over to Sexo, which
is a new and I saw the educationside was expanding greatly.
So I was like, there's somethinghere.

(10:33):
And then tried to persuade Club X to really put the money into
online. And then I know it'll kill our
retail stores. Now you Fast forward 20 years,
silly mistake. So then when they didn't do
that, I left Sexo Club X as their CEO and then I had a

(10:55):
fortuitous and it's these sliding doors moment where I
came to Australia due to game rugby ended up being A1 porn
seller. So we actually did sell them one
year, three and a half million films in one year.
What can you remember what was through that era?
What was #1 what was? Pirates of the Caribbean.
Pirates of the Caribbean. I thought PK was sitting there

(11:15):
nodding in his head, like, yeah,I know the one I'd probably do.
You were talking to someone else.
Lily's had to get me a drink. But yeah, I'm sitting in shock.
Oh, yeah, I know. I'm PK.
Yeah. Pirates of the Caribbean.
So Pirates of the Caribbean was.Yeah, Jesse Jane.
Jesse, That's right. Jesse Jane.
Yeah. Yeah, I think Rocco Baladan was
in it. And so we'd like, I'd go to
Vegas and hang out with Richard Neal at these parties.

(11:38):
And because we're all in Englishand I didn't drink at the time
for 12 years, we were just kind of hanging out and just chat
business. And then they rang me in the
sliding doors moment. They rang me one day and just
said, we're working on a licensedeal with your background
licensing. Can you help us?
I went, yeah, who's at four. He went 50 Shades of Grey.

(11:59):
And I was like, right. And I knew by chance EL James is
licensing manager for my days inLondon.
So I said I can help you. But quid pro quo.
You get the license, I get it for Australia and New Zealand,
you get it for rest of the world.
I mean, done. So no money, just purely.

(12:20):
And we, we pitched it, Yeah. And that's, I think that's a
massive thing going throughout my career.
It saves your relationships where people respect you, you
give forward you don't expect. Yeah, give without expectation.
Exactly, it's a great book called Go Giver.
Have you read that PK? Red Marone type scenario, have
you? Yeah, Bob Bury and John.

(12:42):
It's not a big book. No.
Oh. I might be able to read it then,
no? No, it's honestly it's.
I should I should. It is amazing.
And so, yeah, we, we won the license for 50 Shades of Grey.
And what what does that entail? So when you get a license, then
you can go away. You can then just come up with
what anything that you want, a license.
Yeah, but you, you, you, you basically try to tie into the
book products that should be a related, say when, you know,

(13:06):
with the Christian Grey, we had the blindfolds, we had the silk
tie, we had the riding crop whip, the handcuffs, the greedy
girl rabbit, the Kegel balls were a huge seller.
How long does and so you guys goand come up with the you ID 8,
the ideas for the the products tied in and then how do you get

(13:27):
distribution and all that kind of stuff from?
So then that was, it's just massive.
It was like you then create a concept which the author would
then sign off and her licensing company and then you would then
pitch it to the retail stores. So I kind of saw though the
future of adult being not in adult stores but in mainstream.

(13:48):
So I managed to get 50 shares ofgoing into Amcal Pharmacies and
Guardian and Cotton On and I gotstuff in.
It's quite gone really adore beauty and so all these
mainstream. Brands me and PK used to fit all
of them out. Didn't mean PK.
Yeah, that's crazy. So, yeah, so you basically go to

(14:10):
all the companies with the wholebranding and.
And, and how do you fund it, Rob?
So I'm just trying to so you, you come in, you, you, you get
the licensing deal for the grey because you, you're able to
connect the guy you orchestrate where you take over New Zealand
and Australia and then get in a room, you ID 8 products because
you know this, you know, if everyone remembers 50 Shades of

(14:32):
Grey was took over the world, right?
So you, you go in, you idea, youcome up with these ideas, you're
on your own. Are you like, how do you put
together the, the, the manufacturing and all the
pieces? Like, you know, you can have the
licensing, but all the pieces ofideation and then execution,
distribution and all of that. How do you pull all that

(14:55):
together in such a short amount of time?
So I feel like 50 Shades of Greywould be out of vogue by the
time I figured out how to do it,you know?
I I learned on the fly. I just a gut.
It was just like, OK, this is what I think we'll sell.
And in the first week of the license and releasing the range,
I sold $1.2 million worth of product.

(15:16):
So I'm sitting back going Oh my.Through online or.
Through through retail. Or through the channel.
Through all the mainstream channel through direct as well.
And I'm sitting there going, wow, this is great.
And then I got humbled. Then I was like, great, I sold
that. But you then you've got the
stock, you sold it, but you got 30 days like the big companies

(15:40):
want 60 days and I'm like, I've got to remanufacture and I knew
when I started. So I had my own coming called
the Love Group and the Love Group had the licensing 50
Shades of Grey. Now the Love Group then provides
services to Love Honey as well and that's where we started Love
Honey Journey itself. So I had the wholesale company,

(16:01):
but then suddenly I always knew I was undercooked in cash flow
and cash flow is just king. So I've even though I sell $1.2
million in the first week, I nowhave to manufacture to fill the
stock up to fulfil the demand because that of the stock people
will drop your range because youcan't continue the stock on the

(16:22):
shelves. So I'm just like, shit, I
haven't got the cash even thoughit's highly successful and I
just chased my tail for four years and eventually then the
film came out. It had such demand before the
film and then the film was shit really.
It was awful. Like I met EL James twice and

(16:47):
she was lovely. She wanted to learn more about
my dogs and my kids. Then she did about the 2.3
million items I sold for her in Australia, but I just was under
cash load and after four years I've closed that company, lost
400 grand, lost the house. Really.
So, so that was a that was a negative, yeah.

(17:08):
And and net negative after doingthat much revenue, that's crazy
too. Because yeah, I just didn't have
the cash flow. They didn't have the foundations
in the business, and that was a big.
That was what I was trying to, Yeah, trying to understand, I
suppose. Yeah.
Because it sounds like it's easyto get like the the gift there.
But being able to that or not, not so much a gift, but you, you
know, you get that opportunity. Yeah.
But to be able to take that opportunity and convert it

(17:31):
meaningfully. Yeah, a whole different ball
game. And I think that kind of
philosophy on business, you look, you got to look at the
business in its own entity, in its own right as a business,
rather than it's a manifestationof you or that, you know, that's
yours. You got to give the best you can
to the business as its own individual.

(17:52):
Imagine it as a person, you got to do the best for that
business. And I didn't, I didn't have the
cash flow and the cash flow killed me.
So I although I was self funded,I had a couple of investors, one
of which was Love Honey. They were just, I then launched
Love Honey website at the same time and that just became his

(18:14):
dominant Goliath of a business. And so I just reluctantly and
quite sadly, but I should have done that after two years.
You should. Have taken it behind the shed
and shot it earlier. And one of the four charities of
raising money for is Leukemia Foundation, because their
warehouse manager died from that.
And I met the head of Leukemia Australia at one of the

(18:36):
fundraisers. So love Honey used to donate
Love Honey love hamper to raise money at every event they did
just because the two brands. So we went to their place and
they came to us about how to learn.
So this is where again, you giveforward.
You learn from the really, even though they're not in your
industry, you learn from people that are excelling and you can,

(18:58):
you can take from the experiencefrom them, but also you can
give. So they came to our customer
care centre at Lovehoney and with that we had 24/7 customer
care. So we dovetailed with our UK
office. So you could actually answer any
query within 40 minutes, resolved 24 hours a day.

(19:20):
So they, they took that back with them and they learnt from
us and we did from them. And ever since then, we've
always contribute to what they do because they've got great
reach and they're good people you want to work with.
Good people, Yeah. You know.
Hey, Rob, just to go back to you're the Chief of Sexpo and
you're trying to get into Russia.

(19:42):
Imagine the after party PK. Well, I don't know, doesn't
sound like he got in, but can you elaborate there?
Yeah, so we had Sexpo here and Igot given asked if I wanted to
leave Cavista and run Sexpa. I was like, yeah.
Come on. And I had a stand at sex play

(20:04):
with the porn stars for years. And we launched into South
Africa and that was just like, talk about timing, the middle
class in South Africa, the growing after apartheid.
And we watched the film actuallyon the plane yesterday called
Mission Joy with Desmond Tutti, Archbishop and His Holiness

(20:26):
Dalai Lama got to watch that. It is so good about post
apartheid era and just the the connection between two of the
most brilliant humans to ever walk the earth and and South
Africa at that time. There's a lot of money getting
poured into to, to there. And we launched the show and we

(20:46):
had one show in Joburg, 4 kilometres, people queuing up to
get in. So we're like, right, this is
me. Serious catch.
Half of them, they're all half undressed.
Like, like they, it was like this kind of peaking.
Explosion, Yeah. And so I thought, right, we got
a license around the world. So I was in Germany at a trade

(21:09):
show and my good friend who ownsthe best lubricant company in
the world called Pure Mad Bavarian with a big pencil
moustache called Alexander. He said we should launch six pay
in Russia. I've got my contacts there.
So we jumped on the plane. 36 hours later, land in Russia.
OK, how are we going to do this?He went well, you're going to

(21:32):
have to bribe your way in. That's, and it's a level you got
to bribe at the right level of government A, so that you're not
overpaying, but B, so that actually it happens.
If you do it too low, you won't get the show off the ground.
If you do it too high, you're going to spend too much money.
So I'm like, OK, and by the way,two years before that I had

(21:55):
severe pancreatitis and spent six months in hospital, almost
died. Last rites had major operations,
so I wasn't drinking. So I'm like I was.
Going to ask you why you weren'tdrinking.
There you go. There you go.
So my ex-wife used to be the head of production for Foster
CEB. And why?

(22:16):
Why? It's a toxic relationship.
Is your joint full of beer and sex toys?
Literally? Yeah, Yeah.
Our engagement party in Port Melbourne where you could win
your height and beer in porn, Yeah.
You're using like Dick straws on.
Like and in those days it was heavy drinking drug taking the
Full Monty and it was a messy itwas properly.

(22:38):
Full Monty. So, and so, yeah, we, we, I
wasn't doing this. We went over there.
I said, right, how are we going to do this?
And Alexander said, right, so we're going to meet this guy.
He's my distributor and he's going to introduce us to local
government guys, but we'll have to go to their location.
So we get in this big stretched,kind of literally bulletproof

(23:03):
car rocks up and I'm like, what?What's going on here?
We're taking you to the restaurant to meet this guy.
We got to pay for everything. So we go to and they're all
drinking Russia vodka and I'm having to get the water put in
because you can't not drink. So they're just nicking this
vodka, bribing the the waiter toput you're.

(23:24):
Keeping up with them, You're doing all right on your water.
I'm sweet. And then he says right now we're
going to do a deal, but we're going to do a deal near the
Kremlin. And I'm like what?
Like we have these bodyguards and shit and I'm like, this is
Dodge. This is say Dodge and Alex, no,

(23:45):
no, no, keep with it. We can get this done.
We can get the deal done. So we we literally drive up to
the Kremlin and about a block away from the Kremlin, we go, we
got to go into this building andwe get to this building and
these two of the biggest gorillas I've seen in my life in
suits and I would say 657 foot, 140 kilos of just muscle.

(24:10):
And he's kind of X-ray machines and scanning your body with
metal detectors. And I'm like, where literally
where are we going? They're rocking go up his and
the lift doors open and this is beautiful woman greets us come
through and I'm I'm proper crapping it like shitting a

(24:31):
brick. Go up and I'm like looking at
Alexander going, are we for real?
And the doors open. It's like Nirvana.
There's probably the hundred of the most beautiful supermodels
in the world. And it's basically Russia's
number one strip club. And we go in there and it is.

(24:53):
And we have this booth next to the dance floor and they go
brought out sushi. We just had dinner and more
vodka. And I go, I have Red Bull, thank
you. And we're there for two hours
and they go, OK, we're going to do a deal now.
OK, one and a half million US todo the show.

(25:14):
And we were thinking 300, maybe half mil tops.
And we were like, why? And they're like Putin, he's
just back in power. Everything's gone up threefold
because we've got to pay him. And I'm like, are you shitting
me? I said, no, no, there's the,
the, the federal government tax,there's a local government tax,

(25:38):
Putin tax and there's my cut as well.
And we're like, Nah, so we're like, this isn't going to
happen. So they, they give me the bill
and I'm drinking water and they pull 8000 U.S. dollars for two
hours in this place. And.

(25:58):
Putin probably owns. And you could do anything in
this place, anything you wanted.And it was all because he'd
come, He'd got the Prime Minister Medlukov to change the
law for him to come back, and itjust passed it the week before.
If we'd done it a month before, you would.

(26:19):
Have got. You would have got for 3-4,
maybe half million in bribes. And it would have.
Happened and it would have. Happened and we just couldn't
afford. So.
So where did you end up? You ended up in Africa,
Australia and London. And here and New Zealand.
Right. And and these Expos, I didn't go
to one, but I imagine they're like the wedding Expos.

(26:39):
Are they just so? They're almost like so the
lubricant. Like the property Expo.
Well, yeah, like the that's a good point.
We're going to 1 next week. Yeah, thinking of Bonnie's
bloody wedding ones. Is that what it is?
Yes. It's so it's like they'll,
they'll have the, the new gadgets or whatever the, you
know, the latest gadgets A. Lot of entertainment.
Lot of entertainment. So well.
Brought in meet and greets. Spent ryne.

(27:00):
I brought them into the show, brought porn stars that's read
like. No Spearing.
And but then we the first sex were had.
We were there and the governmentturned around just just before
the GFC said we don't want you after 10 years of having the

(27:21):
show, we don't want you in the prime time in November at the
MEC. You can move to grand final
weekend or Easter basically, which were like dead weekends.
I'm like, no. And so I sent our inflatable
costumes, which is Pinosaurus and Titisaurus to outside
Parliament House with a safe Sexpo sign and and the the prime

(27:48):
minister's aide rang me. So yeah, the premier's aide of
Victoria. Who was the premier at the time?
Who was that? That was.
Jeff. No, Jeff.
Just after Jeff. Just after Jeff.
Pretty memorable. He lived that Altona way.
Oh no. That's.
What's? Oh, that's Julia.
No, that she was the Prime Minister.
It was. She was Altona.

(28:08):
Yeah, she was Altona. Yeah, yeah, I got.
My story a little bit. Yeah, yeah, Chappie.
It's made a huge impact. So we had a safe Expo campaign
and we got 40,000 people throughthe front door and then the GFC
hit and they're like, you can keep your dates because you're
bringing money into the state, so.
So it didn't, it didn't end up closing for that and it's sexpo.

(28:29):
Sexpo's not still going now, is it?
It is. It's been sold a few times over
and but I struggled because I left Sexpo to start Love Honey
and The Love Group because I just saw people coming to buy
adult products once a year and Ijust saw with the proliferation
of online sell, that would die down.

(28:49):
Therefore it'd be more of an entertainment show.
You can do that anytime and you can watch porn online.
So the sales of DVDs are going down.
So you, you feel like you saw that.
Yeah, coming and. Then I said then went to the
boys at Love Honey after starting 50 Shades ago and I
said we should start a website here.
And they're like, mate, you've only got 30 million people too
small. And I was like, trust me.

(29:11):
And I pestered them for six months to turn the website on
and literally to shut me up. They were like do it, Like OK,
do it. So they turned it on.
First weekend we missed 70 phonecalls and they're like, I think
you're. Right, because there's no one at
the end of the phone. Yeah.
So when they turn the website onthey did they
recreate.com.auortheyjustbasicallyallowedthe.comto?

(29:35):
No, they did. They did regional targeting, but
we had the.com dot AU. We turned it on and it it
smashed it like but we were. Was it organic that smashed it
or did you guys? Was it SEO and paid advertising?
Back in those days, I mean, one of my best mates is the CEO of
Google and the cost of acquisition today is through the

(29:59):
roof. Like back those days you had
Facebook, which actually. So we I guess my question is was
what did you need to advertise to get love honey off the
ground? Because you know the old saying
you build it, they will come. So you turn the website on
doesn't necessarily mean do you know what, John like.
So how did you how did you you know you saw the vision, but how
did you Yeah. How did you find the.
Customers, a lot of it was at a time there wasn't many people

(30:23):
that buy but were doing paid search.
So we dominated and because we had such even from the early
days, we had no porn on the website.
We targeted to females and and to couples.
Naturally our organic reach was far, far higher.
So it was a balance between SEO and paid search, but also

(30:44):
because again, you saw the future being about equals,
sexual embracement of any sexuality.
We did some branded TV and stuffand that worked with the first
proper. Yeah, I reckon like a bit late
nighty. Yeah, bit of a late night TV ad
PK. Yep, you had to do it after

(31:06):
9:30. Yeah, I do.
I do remember, yeah. We were on Foxtel and Foxtel was
so good. I mean the ROI of that was like
9. How do you, how do you measure
that's a that's a good question.How do you measure the ROI or
the CAC on on like ATV campaign?Again, looking back at the
earlier days when there's less competition and Google and again

(31:29):
less safe search, which is now prevalent.
So filtering out what you can see and what you can't see.
What I used to do was very much top line you spend X, you expect
Y back. I think you're a real kind of
good learning is you get 2 specific per channel, where
again, This is why LSKD do so well on other brands like that.

(31:51):
You've got to look at it from anoverall mix, not just you know,
so like social media, you can't get return on Facebook or Insta.
Now what you got to do is look at your overall marketing
budget. Don't look too granny.
Yeah, try to drive each of thosechannels, but people get too
hung up on the reporting and thethis has to do a three to one

(32:15):
return rather than what is your brand connection?
What is like lifetime value? Where is your repeat order
average order frequency? Where is your average order
basket? Rather than just looking,
Instagram's only given me a 1.2 return, therefore we're going to
cut it. So we were very lucky to be the

(32:37):
first to advertise on TV. We also had a Netflix
documentary which sent the numbers through the roof.
Did you feature? I did, yeah.
I dressed up in a maid's outfit and and then the producer being
a little bastard that he was, hehe got me to dress up.
He said we need more fodder, mate.

(32:58):
We need more quality click bait.And I'm like, I mean, what do
you want me to do? Put the maid's outfit on and and
pretend we're going to sex play and so I did and my they're my
staff is feeling filming me on my phone and they were filming
her and in me dressing in this maze outfit and the G string my

(33:20):
cock fell out as it happens. Click Bite.
Click, bite and oops. The producing cuts his tiny
little bouncing penis across thedesk.
Thanks mate. And that was one of the opening
on Netflix, one of the opening kind of strap lines and click
baits to the. Hook.

(33:40):
But it but it was great. I mean that.
So then the Rich and Neil who owned Love Honey came out and I
was like we got IPAP warehouse and they're like nut and they
got fan spotted from a previous documentary on Channel 4 in the
UK which was shown on SBS and they were like I think you're

(34:02):
right mate will hype up a warehouse.
So they said how much do you reckon?
I went two mil and they literally deposited 2 mil in my
bank. That would never happen with a
venture capital. All these investment companies.
So did you get, were you in for some equity as well with these
guys? Because it sounds like you've,
you've given it to them on a, ona platter there, man.

(34:23):
You've, you know, you've had to basically hit them in their head
to let them know that they're going to make a lot of money.
And then they go, all right, we'll do it.
Oh, that was the year 10 for them.
Year one in Australia. Fast forward nine years, they
sold for hundreds of millions ofpounds to venture capital and I

(34:46):
thought I had a job for life andI give them my absolute,
absolute all to this company andhad a bit of a mental breakdown
halfway through, got divorced. I put my ex-wife used to say if
you costed out your hourly wage,you'd be paid peanuts.

(35:06):
And there's a real pivotal moment in that journey where the
business got sold, but I was left with with nothing.
I did have equity in it, but thenew VC came in COVID hit.
We were selling anything. Like we, we grew so much before

(35:31):
COVID and then when COVID hit itwas like on steroids.
Like it was just ridiculous. We're the biggest customer to
Australia Post in northern Brisbane.
It was insane, like we would Lorna Jane's around a career.
Really. It was bonkers.
Like we were doing million dollar weeks.
Everyone was sitting at home. Yeah, and but when you.

(35:52):
Glad you finished the sentence. And and the I think the real
good thing. So in blank the only.
Good thing about COVID was people embracing their own
sexuality and and having more conversations about their own
mental health, about their own physical what they want in life.
That's why we saw so many divorces once COVID came out in

(36:13):
it. So, Rob, what went wrong?
Because that sounds like you gotstitched somewhere because you
like they they've done well, they've bought it to Australia.
Love honey. Without a doubt the premier
brand for in Australia was not only your idea, you orchestrated
it, you bought it, you build it.What went wrong?
Why? Why?
You had some equity, but then you got left with nothing.

(36:34):
How does that happen? And what's the lesson for other
people? And what did you learn?
I think there was some painful lessons.
I I committed my whole being into that business, like
everything like I have. I love my two boys.
I've got Jack, Jack who's 18 nowand Levi's 14.

(36:54):
And it really affected the marriage in that I'm working so
hard. And it was at that potential.
When you see the opportunity, you want to maximize it.
And because the business had failed, my wholesale business,
I'd taken a reduced wage for a couple of years from them to pay
back the equity that they put into the business.

(37:16):
So I did the honourable thing. Kidding.
So I did the honourable thing and said, right, I'll take a
reduced salary, half my wage fora couple of years now in between
taking a half a salary. Then they sold the business and
the new VC came in and went, no,you earn that wage, you can stay
on that wage. And that's what started the kind

(37:37):
of friction. Now, if I was really honest with
myself, you've got to be honest about the business.
Looking at, again, we go back tothat point about looking at
business in its own entirety. The business wasn't me, but I
saw myself as a business. And so where I went wrong was
the, my marriage was breaking down.

(37:58):
I was just putting in 1213 hoursa day into that, ignoring the
the the home life. Just all that happened.
All of my world was boxing my sons and love honey, that was
it. That's me.
Just replace love honey with fish with little fish.
And and then I did, I'll be honest with you, I had an

(38:21):
affair. I sat with a supplier a lot
younger. My ex-wife divorced me and.
Massive respect, Rob, to be ableto sit there and just own that
shit, man, and just say, you know what?
I did this. That's what happened.
I should have ended the marriagefour years ago and.
Would you say that's the lesson from that?
Do you know what I mean? Because a lot of people are just

(38:42):
think of my brother has been through a recent breakup and but
that went on for so fucking longwith my brother and that and
it's like, do you know what I mean?
Like. I think This is why it's so
beautiful with Liv, because we just straight up with each
other. We just say it black and white
and sometimes it can be horriblein the moment when we say it,
but I think she calls it the emotional exposure.

(39:06):
There was a pivotal moment in all this where dating someone
far younger, I mean completely stupid, like maybe a bit of a
midlife crisis. I was unhappy at Love Honey.
We had these new owners that came in.
They didn't give a shit who I was, didn't they?
All they all they're interested in was the VC and it's a massive
learning point. Choose who you, you, my mates

(39:29):
there off surfing, playing golf around the world.
So they're like happy days and good on them.
They deserve it. You know, they started this in
their business. So don't get wrong.
I executed a very good business in Australia and did very well
for them. But this VC came in from
Switzerland and said all we careabout is EBITDA and sales

(39:51):
growth, everything else don't give a shit.
Literally word for word and say halfway through this I'm having
left the wife in a shitty house in Queens.
I'm working my ass off and the new girlfriend's just just wrong
for me and I have a big breakdown and lose a plot I

(40:13):
hadn't drunk for 12 years. Go on a piss.
Very dark. Like where I got sectioned in
hospital for a night and I'm like how?
Old. How old are you?
Oh. 30 What was I? No 404243 yeah.
And so got sectioned and had a three days off work and I was

(40:39):
owed 100 days sick. I'd taken 2-3 days sick in the
10 years previous. That's it.
So I'm like, holy shit, what do I do?
I'm coming back into my work. I had 75 staff.
What do I do? They've my ex-wife being the
lovely person that she is, she'dplastered it all over Facebook.

(41:04):
And so I'm like, I had this pivotal moment, right?
And you can do all these business courses and you can do
you can read all the books, but sometimes you got to go with the
gut. And I walked into that office
that day and I called everyone into the office and I didn't
know what I was going to do or didn't know what I was going to
say. And I just said to them, right,
I had a bit of a mental breakdown.

(41:26):
I'm going to therapy. And this is the issues.
They knew about who I was dating.
They knew about my love for my kids.
And I felt like I even bought a rope, had a rope under the
house. And it was that time where you
could have carried on the drinking, you could have carried

(41:50):
on the negative mindset, or you could just be honest, say it how
it is and just own the situation.
And I did. Was there something that was
there something that happened orwas there a trigger that made
you switch that mindset from being, I guess that victim
mentality to just getting on with it?

(42:12):
Yeah, I went to Europe with thisex-girlfriend and the same only.
Joking. And as I landed in Amsterdam
with her, my ex-wife took me to court.
I've sole custom my kids while Iwas out of the country.
And two days later we went to goto a family wedding.

(42:32):
She said I can't do this anymorebecause you have to fly home.
So I was like, right, so I've just given up a house, Miss the
house, don't miss the marriage. I gave up a house, good house,
gave it half the time, the kids for you.
And two days into a holiday withmy wife taking me to court.

(42:54):
And then I come back. And the trigger point was then I
went to America to watch Jeff Horn fight against Terence
Crawford. And that's the first time I
drank in 12 years. So I went out there, got pissed.
And Americans can be annoying little fuckers and they want to
be. And obviously he got beaten and

(43:14):
he's just, I knew him as a school teacher and lovely bloke.
If you get chance into him, cracking bloke.
So I'm giving it giving the loadof gob to the to the Americans.
And the only good thing about the whole trip was I saw Peter
Dutton getting up the escalator from the VRP at MGM and I saw

(43:35):
him and I ran after him and I chat my phone to Jeff Horns,
dietitian. I said record this.
And Upton tapped on the shoulder.
Mr. Dutton. Yeah, I went, shook his hand.
I went, you're an embarrassing side country and your
immigration policies suck. Go fuck yourself.
And all the Aussies around us just cheered.
And so I came back from that. And then I went into a real

(43:58):
massive hole. And the thing that pulled me out
of it was 2 very good friends telling me to get my shit
together. But also my respect to my team
and where you see yourself as the CEO is you got to be
authentic. You can't bullshit you just you

(44:18):
got to be a real person, right? And I look to myself as I'm a
boxer, I run marathons. Suddenly I've fallen off the
wagon. I haven't.
I've had my first drink in 12 years.
I'm drinking heavily. I'm so I have dark, dark
thoughts, but I'm not superhuman.
I'm, I should be a real CEO and say to my team.

(44:42):
And that was that point where two people told me, be honest,
be truthful. So I sat down with the whole
team, said this is what's happened.
I'm having treatment, I'm talking to my therapist.
And I hope to come through this not just as a better leader for
you guys, but a better human anda better person for myself.

(45:03):
And I had the biggest, naughtiest warehouse manager
who's a friend of a son of a friend from boxing.
And he worked for me for seven years.
Hardly got a freaking word out of him.
Just a proper, just his job, doesn't give a shit about you,
takes his wage. And he came up to me afterwards

(45:24):
and gave me a massive hug and went thank you.
And that was probably that defining my my career, not 50
Shades Grey. I won online retail of the year
would be appliances online, Booktopia, Adobe Beauty.
Last year got the Hall of Fame award for contributions to

(45:46):
retail. None of that.
That moment where I was honest with the team and said it how it
was. And I got back into boxing and I
got Gabe at the piss again and got into a better, healthier
mindset. So do you think approaching it
in that authentic way in front of 70 odd and the response that

(46:06):
you received sort of propelled you?
Yeah, I think it it illustrated the need that you are.
No, you can't be superhuman. You've got to be real.
And I think that that pivotal moment for us was not just that,
but I've always followed the mentality.

(46:28):
There's a guy called Blake Nordstrom, he billionaire.
He he describes the reverse triangle, whereas he, like he
owns all the Nordstrom stores inthe UK, sadly died of what I had
pengatized. But he described himself at the
bottom. That's a CEO and he supported
his exec and that exec support their staff and their staff

(46:52):
support the customers. And he knew every person's name
in the store. And This is why you give respect
to every level of. The reverse triangle, that's I
haven't heard that. Have you heard that?
Nope. That's a good way to look at it.
So instead of top down, it's bottom up.
So. Yeah.
But then in that time period with the VC coming in, they were

(47:13):
top down. Yeah, because they're just
looking at like I said the EBITDA and the and the revenue
and. So we're coming out of COVID and
I've bought this massive warehouse and we've full and I
bought another warehouse next door and I'm like, right, we're
going to take over the rest of that.
So we'll have 7 1/2 thousand square metre warehouse and we'll
be dispatching 50,000 orders a week.

(47:36):
There's 50,000 people buying toys a week in Australia.
That's a lot. Well, imagine the average order
quantity is about 3 per order. Yeah, it's 100.
And 50,000 items a week they're.Going out and what, Rob, what
are some, what are some of the, just to switch it up a little
bit, what are some of the items that were the top selling that

(47:59):
you wouldn't think of? Do you know what I mean?
That you'd sit there and go. There's no way you'd think
that's the top seller, but they fly off the shelf.
The flashlights the masturbate they.
So the flashlights are moulded around porn stars anatomy and
then you masturbate into them with your penis.
I haven't seen that, Pete. You've.

(48:19):
Seen the side so it's a flashlight, understand?
The concept. So it's like a flashlight.
People like stick it to the sideof their showers and stuff.
Yeah, and it's like a vagina or an ass and then you basically.
And it magnets onto your shower or something?
Yeah. Yeah, right.
Actually, you just. Went with it and they start and
then they fly off the. Shower huge crazy the the app

(48:39):
control stuff so talk me. Through that, you make it sound
like I know what you're talking about.
The app controls. Just the app better, yeah.
Yeah, the app stuff, yeah. So, so that means, so that would
be whether that'd be a toy or whatever, but you can control
the speed or Yeah, right. So like Interstate into oh.
So you could be on a Zoom. Yeah.
Yeah. And you.

(49:01):
I never thought I'd say. Yeah, I say.
Chat to. Them how long?
How long? I see how this long distance.
Is. So when did this shit become a
thing? There's a thing.
Is that a Cove? Is that more born out of Cove?
There's done before though, there's a it's called the C
shape is what it's called a wee vibe and it basically inserts

(49:22):
into vagina and you can insert your penis as well and it
stimulates the clitoris and yourG spot at the same time as
having penetration. So that was about 15 years ago
it came out massive seller. Then you have a thing called
now, which is pulsating air technology where it basically
sucks the air and the clitoris and you can orgasm in 30

(49:44):
seconds. And they're those pulsating air
technology. They're they're just huge.
But on the website cams and the stuff, there's these remote
control ones where you can insert them and you can control
them from anywhere in the world.And that's where you can long
distance relationships and stuff.
That's crazy. Did you, because I'd imagine as

(50:05):
well, it is even talking this, it's a really innovative
industry, industry obviously, right?
Because they're always looking for the next best thing or the
next gadget or whatever. Was there ever a stage where
being an entrepreneur, because Iknow, like were you ever sitting
there thinking, coming up with ideas, thinking, you know, you
could have it, do this and then it?
Could do that. I mean, we've been developed I
think in hopefully with future apodcast with you guys, guy

(50:29):
called Dinesh Palapani, disability doctor.
For I know I do. You know what?
Great. Yeah.
He was a, he was Brisbane. He was a Queenslander of the
year, Doctor and I, I think you guys, we've been on the e-mail
about him. I'd actually learn about him two
years ago I reckon. One of the best humans to ever.
Yeah, we'll get him on for sure.He's amazing.

(50:50):
I-1 area I saw was we helped develop the first adult Wellness
toy for people with disabilitiesbecause everyone has a right to
have a fulfilling life. So we did a book with a company
called Handy and we published that and got Dinesh involved,
helped promote it. And just just meeting and we met

(51:11):
my kids, just one of the nicest people.
And Liv and I have met him numerous times and he's spoken
to Liv's son and, you know, justgreat.
And, and part of that was to geta person with disability that
wants to have. Can you talk?
So how does that work? Everyone's disability, we've all
varies. It's to try and create a device

(51:33):
which could be adaptable from the full spectrum disabilities.
Yeah, so and again, it depends on where they're sensory
elements within the body. And so we developed a couple of
products for that and there's been some great products in the
marketplace. But where he reached out to
Dinesh to get the feedback from that.

(51:53):
And also like a big shout out toDylan Alcott, another ledge.
His girlfriend Chantelle worked for me for six years and again,
working with her in developing products which are suitable for
people with disabilities. So a lot of it's arthritis.
So just again, attachments to existing sex toys which would

(52:15):
enable people to with difficultywith hand limitations, actually
still have a fulfilling sex lifeand your penis.
But then we refined it and I, I,this lady is from northern
Queensland. I'm a brilliant great press,
right? This is again, this is mad.
So great press. I think gold dust. 50 year old

(52:37):
woman, so 60 from Marysborough. Get her down, do the press
chief. Yeah.
And we, we refined it and we developed a range of yoyos.
So you have different textures in the middle.
And I brought her down, flew herdown to, to Brizzy, got the
press lined up and said we'll interview her the next day.

(52:59):
She came in and signed a licenseand she just got a few other
ideas. Can I bring them in to show you?
And I'm like, yeah. And one of the owners was over
from the UK and I'm thinking this is going to be front page
of every single newspaper. She was mad as batshit, right?
She came in these rubber gloves stuck together with a banana

(53:22):
between the two she's describing.
AI tried out last night with my friend and you could squeeze it
from one vagina to the other andwhat's?
And then that is pants with fairy lights in them.
And to say you could have like Illumina, she was up.
So she, she, she worked in localRSL and she's just literally

(53:46):
like porn star pictures stuck onon G strings.
And if I'd only filmed it, I realise one, there's no way
we're going to put her in front of the press ever.
But she was absolutely. But she to be fair, she'd get
all the money she made and she made like 5 figures in royalties
she gave to Vietnamese dog shelter.

(54:10):
Yeah, right. So yeah, right.
There you go. But you meet, you meet some.
Yeah, the industry would be fullof would would quirky people,
but would you agree that probably chew would have chewed,
you would have seen a lot of people chewed up and spat out
from the industry. We would have been an industry
that had a lot of confronting. There's a lot of addiction, a

(54:31):
lot of the other, the revenues that led into that back in those
days like you would have been exposed to.
I'll tell you what, 'cause I worked at the men's gallery when
I was younger. I was 18 and I I worked at the
men's gallery and I just remember it was, it was really
weird and confronting. It didn't feel like, it felt
like I entered into this like underbelly place.

(54:53):
Does that make sense? So I only lasted about two or
three weeks. And when I remember when I got
the job, you know, I was high fiving my dad thought I'd just
landed the job of a lifetime, you know, but the reality was a
bit different. Was it like that?
Did it feel like that in the industry?
There was a lot of burnt people and scorn people and.
Especially in the porn area. Became very good friends with

(55:14):
Belladonna. Yeah, yeah, Belladonna, Yeah.
Her daughter came to live with us for a month and my son still
recalls the story when taking there in the same year and took
her daughter to primary school. And I told the headmaster she
was a performer, an aerial performer on stage until
advertising company billboard outside the the, the, the road

(55:39):
to the school with Belladonna. And one of the parents
recognized and quite literally walked into a lamp post as we
did the school pick up. But in meeting her, she was the
daughter of a ex Mormon minister.
Excuse me. And yeah, the, the mental

(55:59):
effects and also the physical effects, you actually became
quite disillusioned by the wholeindustry.
So hence why when love Honey came along getting out of porn
or virus Expo, it really was people were evolving their
sexuality, but it was quite it was pretty narcissistic to like

(56:20):
we'd go to like parties like we went to Hugh Hefner's apartment
in Vegas and you know, there's Jenna Jameson there with Tito
Ortiz from. Oh yeah, Altito.
Yeah, from UFC and Rocco and Rocky Safari and yeah, Jenna
Jameson, Jenna Hayes, just and But unless you're in the top 1%,

(56:47):
you made money. If you're the producers, you
made money. I mean, the girls made more
money hooking than they did performing.
Yeah, there you go, Rob. This is super, super interesting
and you got into some dark moments in your life.
Can we can we talk about, you know, I've got in my notes here

(57:08):
when you met Olivia because likeOlivia's done a couple of pods
with us. We met Olivia once and then we
met Olivia again. And like seeing how happy she
was in the second sort of pod was like it was a real thing.
And as you know, Olivia's quite real.
She, she puts it out there. That's what we found anyway.

(57:29):
And so we really, I think speaking for myself, so you
know, sort of slightly differentperson each time.
We got to see the other side of it, Rob, and now we get to yeah.
Yeah, correct, correct. And and she, you know, we joked
about a mat. You didn't bring the mat.
You know, that was a good idea. But anyway, that didn't happen.
She said that you're going to stitch me up about something

(57:49):
but. Wow, Olivia's obviously
forgotten, but anyway. But yeah, just you're dark,
really dark days. Can you talk to us about that
evolution and that growth that you've been on because you're a
man of circa 50? Yeah.
You're active, you're happy, yougot engaged and.
You figured it out, man. You figured it.
Out like what's the? Where's the?

(58:11):
Rope under the house at one point and now you sit here with
a fucking smile. You know, you've just been
engaged and you're probably happier than you've ever been.
Correct me if I'm wrong, you know, So how, how do you do that
shit? Because, you know, we're
middle-aged and we've got, you know, people cut, you know, all
the people listening at home andthere's, there's going to be a
lot of them that are in a dark place now, right?
So how, how, what was it? What, how did you cause 'cause

(58:32):
you need to be ready for live, right?
Yeah. It's not, it's not just meeting
it, right? No, I mean, like, I mean, isn't
it? I don't mean that's alive.
I don't mean like that. I mean in the context of like,
you need to be ready for someoneopen for, for love, right?
You need to be ready for it. We, we, we, we spoke about as
many times in that it was exactly that sliding door moment
where we met each other at that precise perfect time.

(58:54):
We were both gone on a journey, I think where we're both
advocate about dealing with yourmental health.
You've got to fill your cup up to be able to be the right
father, the right partner, the right CEO.
You've and the Dalai Lama did a beautiful thing.
You got to there is there is, there is greedy selfishness and

(59:16):
then there is self selfishness. And where that self selfishness
is, is where you've got to be able to give to other people.
You've first got to be the best person you can be.
You've got to be healthy. You have a healthy positive
mind. And I'm at the end of last year
20, sorry, end of 2022. The new VC rang me and went,

(59:40):
you're not going to work for us next year.
Asshole. Yeah.
You're going to basically leave and because I've paid a level of
cash, they can do that as a, as your director for business, they
can turn around. Right.
So it's not like you can get unfair dismissal, OK?

(01:00:00):
But so we negotiated and that Christmas my kids were in the UK
with their mum and it was dark again going back to that time
period 3-4 years before that's and I had that pivotal moment
again where I was like, mate, I've been here before, you've
got to get your shit together. So that new Year I was like, not

(01:00:22):
Boxing Day, I was like massive hangover.
I went no more, can't do this either.
I take the hard door and addresssome issues again.
I stopped having mental health counselling and I gave them by
the way, I give them the whole company unlimited free mental
health counselling after I had my episode as a cornerstone of

(01:00:46):
their mental health journey. So that new year period I
suddenly back to leave after 10 years.
So I then got back healthy, got back into boxing again, did a
charity fight against Ben Roberts, ex Storm Bulldogs.
Was that your first ever fight? No, that's the 10th.
So I'd had 9 fights, eight wins,one lost.

(01:01:07):
The lost the bronze medal in thePan Pacific games.
Fuck. And I only started boxing at 40.
No, at 38. Hang on, so you've won the
bronze after 38? Yeah, I.
Love that, but that's only because when I'm in Vic they
wouldn't allow me to fight kind of pancreatitis.

(01:01:28):
I've got a stitch from the top of my Ruby cage to below my
belly button. In Queensland they're like, go
for it mate, you can fight. So at that New Year period, I
embraced the positive side. I embraced dealing with my own
shit and got I could have left love having got taken my three
months and walked out the door and that's it.

(01:01:50):
But as of now, I worked till my last day.
I did a brilliant handover in that time period.
We won Supplier of the year, Online Retail of the year, Hall
of Fame. But in that time period I dealt
with my shit. So when I met Liv again, we've
known each other four years. By this time I was in a really
happy place. Great stuff Rob, awesome, been a

(01:02:13):
good chat. Loved it.
It's been really good. Olivia spoke beautifully about
you guys and how much they enjoythis and I just hope people can
take some messaging from the great branding that you've got.
Dane's done a great job, you're branding, but just, you know,
just be authentic, real self. Really.

(01:02:35):
It doesn't matter how much cash you make and how many people you
meet, you can keep your prime ministers and your Pete Duttons
of the world. I'd rather be with people who
want to enjoy life. And that's so rewarding, you
know, but keep having these conversations, this, you know, I
think people learn more from these real, real conversations

(01:02:55):
and saying, oh, you got to do anROI of this through paid search
or yeah, you know, this is the algorithm for this.
And it's like, bollocks. Go with your gut, enjoy life.
Well, that's the thing we we area business podcast, but we
always end up trying to find thelessons of, of what people have
learnt along the way. And you know, listening to
yourself Rob the you know the biggest things and seems to be

(01:03:17):
the biggest milestones and changes in your life have
occurred when you've been real, you've let yourself go a bit,
you've been vulnerable and and, and good things happen after
that, by the sound of it, so. Yeah, paying forward.
Yeah, pay for and you get it back.
Yeah, awesome. In time, but I know it's been
privileged to be on. Awesome.
Well done and congratulations. We look forward to following

(01:03:39):
along. Thanks for coming along.
We might have. Thanks for organising.
We might have to see if we'll jump in and have a bit of a spar
of around. Yeah, let's do that.
Yes, done. Let's go.
I'm I'm down every couple of weeks in Melbourne so.
Yeah, done. No, for sure, like later.
Give me a couple more months. Just got to tidy up the footwork
a little bit. Man, I've got, I've got the

(01:03:59):
helmet. You've got to.
Publish the wedding there. Just bring on the the Chelsea
who are gonna and. We we mate, we appreciate it,
Rob, because not, not everyone can come on and you know, a lot
of a lot of people come on and it is a business podcast.
It's a business entertainment podcast.
But come on. And you know, we can talk
surface level about their business and you know, there's a
lot and we go deep into their businesses.

(01:04:21):
But to come on and and share like the vulnerabilities in your
stories. These are the type of the
episodes that really cut throughthat make a difference because
we fucking stack the other ones.We stack the other ones where
they're the big business and we talk about their business
journey and their staffing and all of that stuff.
But it's these ones that are real that people connect with
because they're the ones becausethere are really people that are

(01:04:42):
in your situation right now at their pivotal times, trying to
decide where are they going or they're they're feeling center
or not right? Do you know what I mean?
And it takes guys like yourself.And I remember live was the
first one ever on our podcast that came in and just dropped
everything and blew. Man, I would argue, and I think
I've said this before, Leaves leaves episode was almost the

(01:05:03):
impetus or the start of our podcast because she was the
first one that came on and just gave us everything.
And we're like, oh wow, that waspowerful.
Can Can you imagine how lucky I am to have that every day?
Absolutely. So, yeah, mad respect to you.
You live and you Rob, because you just come on and and you're
giving it to us. But it's to everyone out there
that gets to benefit that you guys are so open and vulnerable

(01:05:25):
in sharing your stories because I've no doubt that's going to
help countless people. You're never alone.
Love it. Well done guys.
Please share that with anyone that's gonna get value out of
it. Another cracker.
See you at the time, people. Will be part of a winning team.
People can find a better versionof themselves if they choose.

(01:05:45):
You just need to go start some shit.
Action is. All that matters.
Be a man of your word. Think I look back now and I'm
like, well, that took some guts.We can't, we can't.
We can't see you at the top.