Hiring Gen Z marketers: Culture clash or superpower?

On this week’s Little Talks we’re talkin’ about Gen Z, with some insight from one of our resident Gen Z voices in the office, Claudia!

Claudia tells Sam and Roop about how purpose at work matters. A paycheck is great, sure, but waking up every day to do work that actually makes an impact? That’s where it’s at. She reminds the gang that fulfillment can outweigh dollars—and for many members of Gen Z, that’s non-negotiable.

We also dive into what it means to be a “digital native” that is fast to adopt new digital tools and processes, things that don’t scare Gen Z. And in a world that moves fast, that adaptability is pure gold.

Of course, we couldn’t skip the big one: burnout. Claudia shares her Littlefield experience has been refreshingly positive—thanks to strong boundaries, built-in flexibility, and a culture that prioritizes real-time feedback instead of waiting for once-a-year reviews. All ingredients for a happy Gen Z workforce.

We also touch on communication shifts (spoiler: Gen Z isn’t checking their email 24/7), challenges to outdated processes, how mentorship—not micromanagement—is what really fuels growth and more.

So listen in to the voice of the next generation, and we’ll catch you next time on Little Talks!

– Claudia, Sam, Roop, and Brandon

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