It's been a busy few weeks for the agency, that included client visits in Pennsylvania and Kentucky. This week, the gang is back together and recording for the first time in nearly a month! The topic? Why working with an independent marketing agency can be a smart move for brands. Bigger isn't always better, and the group discusses what that means for your business.
For one, direct access to senior talent means there’s no “B team.” Clients work directly with the experts, the people making the big decisions and doing the creative work. That kind of partnership leads to better communication, more consistent results, and faster problem-solving. Instead of being passed off to junior staff, clients know they’re working with people who truly understand their goals and can make things happen.
With more than 40 years in business, Littlefield Agency has proven it can adapt to change and stay reliable through shifting markets. Clients aren’t just getting a campaign, they’re getting a long-term partner who values honesty, accountability, and results. As Sam points out, smaller agencies can deliver the same strategic power as big ones, but with a more personal, collaborative touch that can have a big impact without the ego.
—Sam, Roop, Claudia and Chelsea
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