All Episodes

June 18, 2025 18 mins

It was a real meeting of the minds at Littlefield Agency last week when we welcomed MAGNET Agency partners Chris Sullivan and Bauer Fichter from Media Thesis. Capping off an all-day summit around all things media, analytics and AI, Sam and Roop were able to talk Bauer into joining them on the podcast.

If you've ever met our own media and analytics guru, Chris Kizer, you have a pretty good idea of Bauer. This guy eats, sleeps and breathes media. Everything from audience personas and niche targeting to squeezing the most value for clients possible out of every dollar spent, Bauer is doing it on the East Coast.

The spirit of Magnet Global Network is strong and yet another validation of how valuable this group really is as a partner to us and our clients. Thanks Chris and Bauer for all your time and thoughts, and thanks to our listeners for sharing some of your time with us once again.

See you next week!

— Sam, Roop, Bauer, Chris, Brandon and Claudia

Tell us what you think!

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.