Want to know what works better on YouTube — live streams or pre-recorded videos? Watch this episode with a YouTube video marketing strategist Brian G. Johnson to find out.
If you want to win our awesome prizes including a free membership to Brian's course, next time tune live:
https://wave.video/blog/live-better-show/
https://www.facebook.com/groups/wave.video
https://www.youtube.com/wavevideo
Here is a detailed description of what you will learn in this episode:
00:00 Intro
01:01 Introducing Brian J. Johnson
02:47 The story behind Brian’s YouTube success
06:44 What inspired you to become an evangelist for the YouTube platform?
13:31 The Giveaway announcement
15:21 What’s the primary goal of going live on YouTube VS posting videos?
20:52 What is your YouTube niche, and how do you pick it?
25:38 Can the live stream recording appear on the first position for the popular YouTube search? And what influences the algorithm?
28:25 The false YouTube engagement metrics
30:56 The right YouTube engagement metrics to consider
33:22 Does the viewer give you a second chance after watching one failed video?
37:22 How do you add engagement elements to the recording of your live stream?
39:25 Three things that make people click on your video: topic, title, and thumbnail.
42:36 The importance of fulfilling the promise you give in the title
49:15 How to move up with the title that both fun and answers to what people search on YouTube.
54:08 Giveaway
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.