Want to know what works better on YouTube — live streams or pre-recorded videos? Watch this episode with a YouTube video marketing strategist Brian G. Johnson to find out.
If you want to win our awesome prizes including a free membership to Brian's course, next time tune live:
https://wave.video/blog/live-better-show/
https://www.facebook.com/groups/wave.video
https://www.youtube.com/wavevideo
Here is a detailed description of what you will learn in this episode:
00:00 Intro
01:01 Introducing Brian J. Johnson
02:47 The story behind Brian’s YouTube success
06:44 What inspired you to become an evangelist for the YouTube platform?
13:31 The Giveaway announcement
15:21 What’s the primary goal of going live on YouTube VS posting videos?
20:52 What is your YouTube niche, and how do you pick it?
25:38 Can the live stream recording appear on the first position for the popular YouTube search? And what influences the algorithm?
28:25 The false YouTube engagement metrics
30:56 The right YouTube engagement metrics to consider
33:22 Does the viewer give you a second chance after watching one failed video?
37:22 How do you add engagement elements to the recording of your live stream?
39:25 Three things that make people click on your video: topic, title, and thumbnail.
42:36 The importance of fulfilling the promise you give in the title
49:15 How to move up with the title that both fun and answers to what people search on YouTube.
54:08 Giveaway
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