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January 14, 2025 29 mins

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I’d like to introduce you to Ivette Gonzalez Flower, a seasoned expert in helping sales and leadership executives sharpen their competitive edge and increase client conversions by 30%. Ivette partners with organizations aiming to boost team performance and transform more leads into loyal, long-term clients.

As the founder of iFlower Solutions, Ivette is dedicated to empowering sales and leadership teams to thrive in high-pressure environments and ensuring others don’t experience the burnout she once faced as a top Sales Executive. 

She leads the Peak 5 Performance Roadmap, a powerful program designed to help sales teams master the art of consultative selling by developing a resilient mindset, handling objections with confidence, and communicating value with authenticity—without feeling pushy or salesy.

Ivette Gonzalez Flower is a sales powerhouse turned resilience guru, bringing over 20 years of experience as a top 5% nationally ranked sales executive. Now a keynote speaker, certified leadership coach with the International Coaching Federation, and Positive Intelligence Coach, Ivette works with organizations, leadership teams, and sales teams to elevate their performance. Her coaching goes beyond the traditional approach, empowering clients to enhance their mental fitness. This leads to an amplified sales pipeline, improved communication, and the ability to rebound from setbacks—one squirrel-free moment at a time.

The Importance of Persuasion for Leaders and Sales Executives

Persuasion is the action or fact of convincing someone to do or believe something. For leaders and sales executives, mastering the art of persuasion is crucial. But why is it essential to tap into your right brain—the creative, emotional side—when persuading others?

  • The Importance of Persuasion in Leadership and Sales 2:16
  • Example of Persuasion with Empathy 2:59
  • Understanding and Addressing Objections 7:15
  • Building Trust and Connection in Sales 8:22
  • The Role of Emotional Connection in Persuasion 10:33
  • The Six-Step Process of Persuasion 11:13
  • Addressing Objections and Sparking Emotions 28:30
  • Presenting Solutions as Gifts 28:41
  • Conclusion and Call to Action 28:53
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