Live From ... HCIC

Live From ... HCIC

Live From...HCIC is a podcast series bringing you front-row insights from the healthcare industry's brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring Studios, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry.

Episodes

Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change

June 13, 2025 • 7 mins
Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of heal...
Mark as Played

Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations

June 12, 2025 • 7 mins
In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores ...
Mark as Played

Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care

May 21, 2025 • 7 mins
Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoptio...
Mark as Played

Season 2: Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand

May 12, 2025 • 8 mins
Telehealth has transformed from an emergency solution to a preferred mode of care, but what comes next? Andy Chang, Chief Marketing Officer at UChicago Medicine, joins Live from HCIC 2024 to discuss the evolving role of virtual care. He unpacks how consumer expectations are reshaping telehealth adoption, the importance of interoperability in digital health, and what health systems must do to compete with direct-to-consumer teleheal...
Mark as Played

Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy

April 17, 2025 • 8 mins
On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term cons...
Mark as Played

Season 2: Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword

April 4, 2025 • 8 mins
Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey. He introduces the concept of “tummy time”—a crawl-before-you-walk app...
Mark as Played

Season 2, Episode 2: Beyond the Digital Front Door

March 19, 2025 • 6 mins
Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approac...
Mark as Played

Season 2, Episode 1: Unlocking the Power of Audio Marketing

March 6, 2025 • 9 mins
Anna Clement Explores Digital Audio's Untapped Potential in Healthcare In this episode of Live from HCIC 2024, Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare. While consumers spend 31% of their media time with audio, healthcare marketers allocate less than 2% of their budgets to this powerful medium. Anna discusses the opportunities digital aud...
Mark as Played

Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing

May 17, 2024 • 20 mins
In Episode 12 of "Live from HCI 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stre...
Mark as Played

Episode 11: Harnessing AI in Healthcare Marketing

May 10, 2024 • 21 mins
In Episode 11 of "Live from HCIC 2023," James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizin...
Mark as Played

Episode 10: Uniting Digital Strategy in Healthcare

May 3, 2024 • 20 mins
In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketi...
Mark as Played

Episode 9: Revolutionizing Healthcare SEO

April 26, 2024 • 22 mins
In Episode 9 of "Live from HCIC 2023," Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, deve...
Mark as Played

Episode 8: Embracing Change in Healthcare Marketing

April 19, 2024 • 22 mins
In Episode 8 of "Live from HCIC 2023," David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI ...
Mark as Played

Episode 7: Decoding AI in Healthcare

April 12, 2024 • 21 mins
In the seventh episode of "Live from HCIC 2023," Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing...
Mark as Played

Episode 6: Kelly Faley on Transforming Digital Marketing in Healthcare

April 5, 2024 • 21 mins
In Episode 6 of the "Live from HCIC 2023" podcast, Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operat...
Mark as Played

Episode 5: Humanizing Healthcare Technology

March 29, 2024 • 20 mins
In Episode 5 of the "Live from HCIC 2023" podcast, Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while ...
Mark as Played

Episode 4: Transforming Healthcare Marketing with Data and Value-Based Care

March 22, 2024 • 21 mins
In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient e...
Mark as Played

Episode 3: Elevating Healthcare Marketing

March 15, 2024 • 20 mins
In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conduc...
Mark as Played

Episode 2: Fostering a Culture of Care in Healthcare

March 8, 2024 • 20 mins
In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one tha...
Mark as Played

Episode 1: Digital Evolution in Healthcare Marketing

March 1, 2024 • 22 mins
In the inaugural episode of "Live from HCIC 2023," Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted...
Mark as Played

Popular Podcasts

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    My Favorite Murder with Karen Kilgariff and Georgia Hardstark

    My Favorite Murder with Karen Kilgariff and Georgia Hardstark

    My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

    The Joe Rogan Experience

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    New Heights with Jason & Travis Kelce

    New Heights with Jason & Travis Kelce

    Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.