March 11, 2025 • 20 mins
Today is the day to remove money blocks tied to your worth. If you’ve ever felt like you need to work harder, prove yourself, or hit some invisible milestone before you can receive more wealth, success, or happiness…this episode is for you.
This week, Shannon is shattering the worth block, the belief that you must earn what’s already meant for you. There are no prerequisites to abundance.
Inside the Episode:
- Why the idea that you must deserve your desires is a lie designed to keep women small
- How to stop waiting for permission and start owning your worth NOW
- Why manifestation isn’t about effort, it’s about belief
- How shifting your identity and self-worth makes abundance flow effortlessly
It’s time to burn the damn checklist, stop proving yourself, and start receiving.
Ready to rewrite your money story?
If you’re done playing small, join Manifest SHE magazine for mindset shifts, manifestation strategies, and business alignment tips that help you ditch hustle and receive wealth effortlessly.
You don’t have to wait. You don’t have to prove. You don’t have to struggle. Your desires are already yours. Tune in now!
Get the Ultimate Manifesting Resource FREE and straight to your inbox every month! Grab the Manifest SHE™ Magazine. Each issue is packed full of manifesting insights, exercises, challenges, and more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the Live Life Unapologetically
podcast.
I am Shannon, and today we'regoing to rip apart the lie that
has kept women small, exhaustedand waiting for permission for
too long.
And that lie is that you haveto earn what you desire, that
you have to prove yourself to beworthy of receiving more, that
you must hit some invisiblemilestone before you're allowed
(00:21):
to have what you want.
And I need you to hear me whenI say that this is complete and
utter bullshit.
If you've ever felt like youneed to work harder, be better,
fix yourself or reach some levelof perfection before you can
have the life you want, then you, my friend, have been trapped
in the worth block, and todaywe're shattering that cage
(00:44):
because there are noprerequisites to abundance.
The universe isn't handing outwealth and success like a stingy
boss and making you proveyourself before you can get your
paycheck.
You're already worthy.
You don't have to earn what'salready yours.
So grab your favorite drink,cozy up and let's get into it.
(01:15):
From the time we were littlegirls, we were fed this unspoken
rule Cozy up and let's get intoit.
You put in the effort and,instead of getting what you want
, you're handed moreresponsibility, more
expectations, and you still feellike you quite haven't done
enough.
Women are taught thateverything we receive must be
earned.
Want a raise, prove yourselffirst.
Want success, pay your dues.
(01:35):
Want more money.
Work harder than everybody else.
Want happiness Make sure you'vefixed yourself first.
Let's not even start onperfection.
You fixed yourself first.
Let's not even start onperfection, because women, more
than anyone else, are expectedto be flawless before they dare
to ask for more.
If you run a business, who areyou to raise your rates if you
(01:56):
haven't done it for such a longtime to be considered an expert?
And even then people are stillgoing to question you and so you
never raise your rates?
Or who are you to want wealth?
What makes you think you're sospecial?
What makes you think you're somuch better than someone else
that you deserve to be wealthy?
Who are you to desire anextraordinary life when you
haven't even mastered theordinary yet?
(02:17):
Don't you know you have tomaster where you are and be
really, really good at thatfirst, before you're allowed to
level up?
Who the hell decides whenyou've earned it?
Because the last time I checked, there was no universal
gatekeeper handing out rewardsbased on some invisible progress
chart.
Your desires came to youbecause they were meant for you.
(02:41):
You don't have to earn them.
You don't have to wait forsomeone to tell you you're
worthy.
You don't have to check off adamn list of accomplishments
before you can step into thelife you want.
I remember being so caught up inhaving to deserve that.
I felt like an imposter, eventhough I was a master in my
(03:01):
previous career.
I was in my previous career for15 years.
By year five, I believe it wassomewhere around year five, year
six I received a national awardfor my work and I felt like I
didn't deserve it.
Now, in hindsight, looking back, hell yeah, I fucking deserved
that award, but at the time Ididn't feel like I deserved it.
(03:25):
It made me very uncomfortableand there were even people who
told me wow, you got an awardand you've only been doing this
for a short amount of time,which made me doubt myself even
more.
How long did I have to dosomething to be good at it, to
(03:45):
receive from it?
I only felt like I had masteredit and I was good enough the
last year or two, so around year13,.
Did I even feel like, hell yeah, I'm a master at this.
And what's really funny is itwasn't because I got an award, I
actually got multiple awards.
Before I ever came to thisinternal realization, I was
(04:07):
sitting there with myselfthinking and nobody told me.
Like when I tell you?
Nobody told me this.
I sat there one day I wastalking to a friend and I was
like I am a fucking master atthis and nobody can tell me
otherwise.
It didn't come from the outsidevalidation.
As a matter of fact, I hadoutside validation leading up to
that, but it was internal, theinternal validation to where I
(04:30):
was like hell yeah, I'm afucking master at this.
That's the place we got to getto.
You don't have to earn it.
You don't have to check off thelist, you don't have to wait
for the validation.
Sometimes, validation can makeus uncomfortable because you
have to validate within yourselffirst.
You don't have to check offsome list.
You are worthy.
Period Once you decide insidehell yeah, I'm worthy, I'm
(04:53):
deserving, I belong in thisspace.
Going back to your desires cameto you because they were meant
for you.
You have a desire becauseyou're meant to have that desire
period, simply because of whoyou are.
You don't have to earn it,though.
There's nothing that you needto do.
You just have to co-create withthe universe, and that's it.
(05:14):
When we talk about co-creatingwith the universe, we have to
make something very clear, andthat's that manifesting is not a
system of rewards andpunishments.
The universe isn't a corporatemanager deciding if you've done
enough to get your bonus.
You don't manifest by workingharder, by being perfect or
(05:34):
proving yourself to anyone.
You manifest by aligning withwhat you desire, and that's it.
You manifest by openingyourself up and saying I deserve
this because I want it, andthat's the only reason.
Just like I had to open myselfup to say I don't need to keep
pushing myself to the absolutelimit to prove myself.
I am amazing at what I do, butI had to get that from inside of
(05:59):
me.
That was the alignment.
And with that alignment, somany more things opened up in my
life, with this realizationthat I had been trying to be a
perfectionist in any andeverything I was trying to do,
including my career.
And I was finally set freebecause I decided to just love
myself where I was and say Idon't have to be perfect,
(06:20):
because the moment I realizedthat I had mastered what I was
trying to do, that I was good atit, that I was worthy.
Things were not perfect.
In fact, it was the hardestyear of my career to date.
But in that hard moment Irealized I fucking rock.
I'm amazing, because alignmenthas zero to do with effort and
(06:42):
everything to do with self-worth.
If you believe that you earnyour desires, then you're always
going to be just out of reachof them.
You're always going to feellike you have to do one more
thing before you're ready.
That's a never-ending cycle.
It's a very demeaning cycle.
It's a defeating cycle.
(07:03):
But when you decide right nowthat you're already enough,
you're already worthy, you'realready capable of receiving
without proving a damn thing,that is when things shift.
That is when abundance startsto flow, because manifestation
doesn't respond to effort, itresponds to belief.
(07:27):
Can I please say that for youone more time?
Manifestation does not respondto effort, it responds to belief
.
You may think oh my gosh, Ihave to meditate better.
Maybe I'm not scripting right.
That's why my manifestationsaren't coming.
Is something wrong with myvision board?
Oh, maybe if I just do more andput in more, then the universe
(07:51):
is gonna do what I want it to do.
It doesn't care, it just careswhat you believe.
I want you to think about that.
Before you entered intopurposefully manifesting and
co-creating your life, you werestill manifesting your life.
Manifestation doesn't justhappen because you decide you
want to manifest.
It's always happening.
(08:12):
It has always happened becausewe subconsciously manifest our
life.
So whatever's in yoursubconscious runs the show,
creates your reality.
Well, what does that have to dowith anything, shannon?
Well, I'm going to tell youyour subconscious is what you
truly believe.
We can repeat the affirmations,we can do the scripting and the
journaling.
We can do all of those thingson a conscious level, but 95% of
(08:36):
what's running the show is oursubconscious.
We have to change our beliefs.
So it doesn't really matter howmuch effort you put behind it,
if you don't believe what you'redoing, what you're saying, what
you're affirming, that's theresponse you're getting from the
universe, because manifestationcomes from the belief.
Now we can use things likescripting, journaling,
meditation, affirmations,aligned action, inspired action,
(09:00):
things like that, to change ourbelief.
And I think that's where we getit confused in the
manifestation space.
We think we're trying tomanifest the money, the business
, all of that stuff, when wereally need to be focusing on
changing our beliefs.
When we change our beliefs tomatch what we desire.
It comes easily because it is aline.
(09:23):
So we have to tackle the belief.
The real work is the belief part, not the effort part of just
trying to force it.
Force it, force it and we justchange what we believe and we
are gracious with ourselves,understanding that it is meant
for us.
But we have to work on thingslike our self-worth, because as
women, we're demeaned so much insociety in subtle and not so
(09:47):
subtle ways that we don't feellike we're worthy.
We want to manifest thesuccessful business and the
abundance.
We keep putting forth effortand effort and hustling
ourselves into the ground toprove something, but we're not
fixing the worst belief.
We're not being gracious withourselves and loving ourselves
and pumping ourselves up andsaying I'm fucking worthy,
(10:09):
believing that we're worthy.
If you've run a business, you'veprobably felt that you have to
be more experienced before youcan charge premium prices.
Maybe you feel like you have toprove yourself with free work
before you can expect people topay you.
Maybe you think you have to getmore certificates to feel like
you're truly an expert or thatyou have to hustle 24-7 to
(10:30):
deserve that success.
Does any of that sound familiar?
Because women business ownersare constantly undercharging,
over-delivering andsecond-guessing themselves
because we have been told thatwe need to earn our success in a
way that men never had to,based on the examples that we
(10:50):
have seen in life, theprogramming inside our brains
that was put there throughoutchildhood and our upbringing,
young, early adulthood that menwith half your skills will
confidently charge triple yourrate, and they'll do it without
blinking.
Meanwhile, you're sitting heredebating if you need to offer a
discount code, before a clienteven asked for it.
(11:12):
I went through this with one ofmy current clients because she's
just starting her business,she's new, and she's like I'm so
new at this, so I'm going togive a discount.
Like to the point where she wasbasically breaking even on the
product that she was giving andI was like no.
I was like no, why are you evenstarting your business that way
?
You are not up for a discount.
(11:34):
What you offer, the world isnot up for a discount.
Not now, not ever.
You're going to charge what youwant to charge.
I asked her what would youcharge if you had been in
business for five years?
What would your rate be?
She told me, and I said well,that's what your rate's going to
be right now because you don'thave to discount yourself just
(11:55):
because you're starting.
If that's your rate and whatyou think your rate should be,
then that's what your rate willbe.
That's what you charge In thefuture, five years from now.
If you think you're even morebadass than you are today
because we all get better atthings as we go, guys, because
we learn, maybe we get morecreative, we think of things we
(12:16):
haven't thought, we adjust, weevolve and you're like you know
what?
I'm even more badass now than Iwas back then I'm going to
charge even more.
But you don't discount yourselffrom the start.
Learning is different thanworth.
Like you can learn, we'realways learning and evolving and
getting better at our craft,whatever it is that we're doing.
But that doesn't mean we're notworthy in the beginning, like
(12:40):
this client.
If you think five years somearbitrary timeline that was told
to us oh, you know goodbusinesses or you have to be in
business a long time before youcan actually charge what you
want.
You have to lessen yourself atfirst.
No, we don't do that aroundhere.
You know what she did.
She put her pricing out thereand she's been getting orders
(13:03):
consistently without discountingherself.
She's been doing her businessfor a little over a month.
The thing is, she tooksomething she had been
passionate about her whole life,that she's been doing her whole
life and she turned it into abusiness.
Just because you're just nowstarting to provide a product
for others outside of yourimmediate family friends, you
(13:25):
know you think you have todiscount yourself.
No, most of the time when we gointo business, we go into
business because this issomething we're passionate about
, that we've been doing, and wewant to turn it into an income
stream.
You already have skills.
You're just now puttingbusiness on it.
You don't discount yourself inthe beginning.
You don't have to take on moreclients to be worthy of higher
(13:47):
rates.
You don't have to work yourselfto burn out to deserve wealth.
You don't have to wait till youfeel 100% confident before
stepping into biggeropportunities.
You just have to decide rightnow, the moment you stop seeking
permission and start owningyour value.
That's the moment your businessshifts, your income shifts,
your entire energy shifts.
(14:09):
I know that this isn't justabout money, because this shows
up in everything.
It's why you hesitate to askfor more.
It's why you shrink yourself inconversations.
It's why you stay small, eventhough something bigger is
calling you.
I want us to break that rightnow.
Right here today, the firstthing I want you to do is burn
(14:33):
the damn checklist, literally.
If you've been keeping somemental or physical list of what
you need to accomplish beforeyou allow yourself to go after
what you want, I want you totoss it, burn it, delete it.
I want you to toss it, burn it,delete it.
You do not need to complete acertain number of steps before
(14:54):
you are worthy of more.
You don't need to be perfectbefore you're allowed to receive
.
The only thing that you need todo is decide that you are ready
now.
I am open to receiving.
The second thing you need to dois stop asking for permission
because no one is going to showup and say congratulations,
(15:17):
you've finally done enough toearn more abundance, like my
client who was going to show upto her and say, five years from
now, congratulations.
You can finally stopdiscounting yourself like a
random person, because that'swhat we wait for, right?
We wait for that validation onthe internet, through social
media or something that was likeyou're so great girl, you need
to charge more for what you do.
(15:38):
We wait for that moment.
Why Random, and we don't haveto.
That moment's never going tocome unless you create it for
yourself.
Give yourself permission rightnow to be successful, to be
wealthy, to take up space, tostop explaining yourself,
because if you keep waiting,you're going to be waiting your
(16:00):
whole life.
Number three I want you to stepin and embody the version of you
who already has it.
I want you to stop thinking ofsomeone who wants success and
start thinking like someone whoalready has it.
I want you to stop thinking ofsomeone who wants success and
start thinking like someone whoalready has it, this version of
you who's already wealthy.
She's not sitting aroundwondering if she deserves it,
she's living it.
How would she act?
(16:20):
How would she carry herself?
How would she make decisions?
And start doing that now.
Because the moment you shiftyour identity, the universe
shifts to match you.
And that goes right back to myclient.
I asked her five years from now, what would you be charging?
The version of her that she saw, the vision of her that she saw
(16:44):
five years into her business?
And she's like my rates wouldbe this Great, do it now Be that
person now?
Great, do it now Be that personnow?
And a lot of people get trippedup on the embody, the version of
you who already has it, becausemany people think that, number
one, they're like Shannon, mycircumstances aren't showing
that to me.
You're looking too much at your3D circumstances.
(17:05):
That's number one.
Number two a lot of peoplethink that if you are embodying
that person that you want to benow, well, that person that I
want to be has XYZ I don't haveXYZ or they're able to shop and
go do XYZ or spend XYZ andthey'll go into debt.
I have a whole nother episode onreally, what does it mean to
(17:26):
act as if?
What does that truly mean?
Because we get it so confusedsometimes when we're talking
about embodying the version ofourselves that we want to be.
I think a great example of itis my client who said well, the
version of myself I want to befive years from now because,
right, that's how we're taughtto set goals.
Oh, a year from now, threeyears from now, five years from
(17:47):
now.
Take that mental picture andwhat it looks like.
And what are you charging?
It's that simple.
I'm sure there's a whole lot ofother things that she's
imagining, but when you'reembodying the version of you who
already has it, what does thatlook like For her?
There was a discrepancy in whatshe thought she could price now
and what she would price in thefuture and saying, no, we're
(18:09):
not waiting five years for thatprice point.
You're doing that price pointright now.
You're not wondering if youdeserve it.
You know you deserve it.
And look what happened.
She shifted her identity andthe universe matched her with
continual orders.
When I say y'all, she's juststarting out.
She is just starting out.
(18:29):
I mean, we're still working onher product suite, we're still
working on her social mediastrategy, we're still working on
so many other things in thebackground that goes back to
perfection and worthy.
Oh my gosh, I have to haveeverything in the background
perfect.
I'm so guilty of this.
I had to move past this and Ihad a really good friend who got
in my ass about that some yearsago.
(18:52):
She's like stop it, you'redriving me crazy with this shit,
like it doesn't have to be.
And it was a great lesson tolearn.
You learn and you take what youlearn in your experience and
you help others with it, right?
So my client is doing this likeno, we're stepping into that
energy now.
It doesn't have to be perfect.
All of this stuff.
It's fine.
Eventually it's all going tocatch up to itself.
So we're still doing back-endstuff.
We've been at this for a month,but she's doing the damn thing
(19:15):
because she had that oneidentity shift of starting to do
something, now embodying theversion of her who already has
it.
Now, if this episode really hithome for you, then you already
know that it's time to go deeper.
I have Manifest Sheet coachingand that's exactly what we do,
and we break down every beliefthat has kept you small, we
(19:37):
rewrite your money story and weshift into receiving
effortlessly.
If you haven't subscribed tothe Manifest Sheet magazine yet,
what the hell are you waitingfor?
Every issue is packed withstrategies, mindset shifts that
are gonna keep you on track tounapologetically receiving
wealth, success and freedom.
Both of the links are in theshow notes, so go and check them
out.
You're already worthy.
(19:58):
You don't have to work harder.
You don't have to be moreperfect.
Stop waiting, stop proving,Start owning, start receiving,
because you were never meant tostruggle for what's already
yours.
I will chat with you next week.
Welcome back to the Live Life Unapologetically
podcast.
I am Shannon, and today we'regoing to rip apart the lie that
has kept women small, exhaustedand waiting for permission for
too long.
And that lie is that you haveto earn what you desire, that
you have to prove yourself to beworthy of receiving more, that
you must hit some invisiblemilestone before you're allowed
(00:21):
to have what you want.
And I need you to hear me whenI say that this is complete and
utter bullshit.
If you've ever felt like youneed to work harder, be better,
fix yourself or reach some levelof perfection before you can
have the life you want, then you, my friend, have been trapped
in the worth block, and todaywe're shattering that cage
(00:44):
because there are noprerequisites to abundance.
The universe isn't handing outwealth and success like a stingy
boss and making you proveyourself before you can get your
paycheck.
You're already worthy.
You don't have to earn what'salready yours.
So grab your favorite drink,cozy up and let's get into it.
(01:15):
From the time we were littlegirls, we were fed this unspoken
rule Cozy up and let's get intoit.
You put in the effort and,instead of getting what you want
, you're handed moreresponsibility, more
expectations, and you still feellike you quite haven't done
enough.
Women are taught thateverything we receive must be
earned.
Want a raise, prove yourselffirst.
Want success, pay your dues.
(01:35):
Want more money.
Work harder than everybody else.
Want happiness Make sure you'vefixed yourself first.
Let's not even start onperfection.
You fixed yourself first.
Let's not even start onperfection, because women, more
than anyone else, are expectedto be flawless before they dare
to ask for more.
If you run a business, who areyou to raise your rates if you
(01:56):
haven't done it for such a longtime to be considered an expert?
And even then people are stillgoing to question you and so you
never raise your rates?
Or who are you to want wealth?
What makes you think you're sospecial?
What makes you think you're somuch better than someone else
that you deserve to be wealthy?
Who are you to desire anextraordinary life when you
haven't even mastered theordinary yet?
(02:17):
Don't you know you have tomaster where you are and be
really, really good at thatfirst, before you're allowed to
level up?
Who the hell decides whenyou've earned it?
Because the last time I checked, there was no universal
gatekeeper handing out rewardsbased on some invisible progress
chart.
Your desires came to youbecause they were meant for you.
(02:41):
You don't have to earn them.
You don't have to wait forsomeone to tell you you're
worthy.
You don't have to check off adamn list of accomplishments
before you can step into thelife you want.
I remember being so caught up inhaving to deserve that.
I felt like an imposter, eventhough I was a master in my
(03:01):
previous career.
I was in my previous career for15 years.
By year five, I believe it wassomewhere around year five, year
six I received a national awardfor my work and I felt like I
didn't deserve it.
Now, in hindsight, looking back, hell yeah, I fucking deserved
that award, but at the time Ididn't feel like I deserved it.
(03:25):
It made me very uncomfortableand there were even people who
told me wow, you got an awardand you've only been doing this
for a short amount of time,which made me doubt myself even
more.
How long did I have to dosomething to be good at it, to
(03:45):
receive from it?
I only felt like I had masteredit and I was good enough the
last year or two, so around year13,.
Did I even feel like, hell yeah, I'm a master at this.
And what's really funny is itwasn't because I got an award, I
actually got multiple awards.
Before I ever came to thisinternal realization, I was
(04:07):
sitting there with myselfthinking and nobody told me.
Like when I tell you?
Nobody told me this.
I sat there one day I wastalking to a friend and I was
like I am a fucking master atthis and nobody can tell me
otherwise.
It didn't come from the outsidevalidation.
As a matter of fact, I hadoutside validation leading up to
that, but it was internal, theinternal validation to where I
(04:30):
was like hell yeah, I'm afucking master at this.
That's the place we got to getto.
You don't have to earn it.
You don't have to check off thelist, you don't have to wait
for the validation.
Sometimes, validation can makeus uncomfortable because you
have to validate within yourselffirst.
You don't have to check offsome list.
You are worthy.
Period Once you decide insidehell yeah, I'm worthy, I'm
(04:53):
deserving, I belong in thisspace.
Going back to your desires cameto you because they were meant
for you.
You have a desire becauseyou're meant to have that desire
period, simply because of whoyou are.
You don't have to earn it,though.
There's nothing that you needto do.
You just have to co-create withthe universe, and that's it.
(05:14):
When we talk about co-creatingwith the universe, we have to
make something very clear, andthat's that manifesting is not a
system of rewards andpunishments.
The universe isn't a corporatemanager deciding if you've done
enough to get your bonus.
You don't manifest by workingharder, by being perfect or
(05:34):
proving yourself to anyone.
You manifest by aligning withwhat you desire, and that's it.
You manifest by openingyourself up and saying I deserve
this because I want it, andthat's the only reason.
Just like I had to open myselfup to say I don't need to keep
pushing myself to the absolutelimit to prove myself.
I am amazing at what I do, butI had to get that from inside of
(05:59):
me.
That was the alignment.
And with that alignment, somany more things opened up in my
life, with this realizationthat I had been trying to be a
perfectionist in any andeverything I was trying to do,
including my career.
And I was finally set freebecause I decided to just love
myself where I was and say Idon't have to be perfect,
(06:20):
because the moment I realizedthat I had mastered what I was
trying to do, that I was good atit, that I was worthy.
Things were not perfect.
In fact, it was the hardestyear of my career to date.
But in that hard moment Irealized I fucking rock.
I'm amazing, because alignmenthas zero to do with effort and
(06:42):
everything to do with self-worth.
If you believe that you earnyour desires, then you're always
going to be just out of reachof them.
You're always going to feellike you have to do one more
thing before you're ready.
That's a never-ending cycle.
It's a very demeaning cycle.
It's a defeating cycle.
(07:03):
But when you decide right nowthat you're already enough,
you're already worthy, you'realready capable of receiving
without proving a damn thing,that is when things shift.
That is when abundance startsto flow, because manifestation
doesn't respond to effort, itresponds to belief.
(07:27):
Can I please say that for youone more time?
Manifestation does not respondto effort, it responds to belief
.
You may think oh my gosh, Ihave to meditate better.
Maybe I'm not scripting right.
That's why my manifestationsaren't coming.
Is something wrong with myvision board?
Oh, maybe if I just do more andput in more, then the universe
(07:51):
is gonna do what I want it to do.
It doesn't care, it just careswhat you believe.
I want you to think about that.
Before you entered intopurposefully manifesting and
co-creating your life, you werestill manifesting your life.
Manifestation doesn't justhappen because you decide you
want to manifest.
It's always happening.
(08:12):
It has always happened becausewe subconsciously manifest our
life.
So whatever's in yoursubconscious runs the show,
creates your reality.
Well, what does that have to dowith anything, shannon?
Well, I'm going to tell youyour subconscious is what you
truly believe.
We can repeat the affirmations,we can do the scripting and the
journaling.
We can do all of those thingson a conscious level, but 95% of
(08:36):
what's running the show is oursubconscious.
We have to change our beliefs.
So it doesn't really matter howmuch effort you put behind it,
if you don't believe what you'redoing, what you're saying, what
you're affirming, that's theresponse you're getting from the
universe, because manifestationcomes from the belief.
Now we can use things likescripting, journaling,
meditation, affirmations,aligned action, inspired action,
(09:00):
things like that, to change ourbelief.
And I think that's where we getit confused in the
manifestation space.
We think we're trying tomanifest the money, the business
, all of that stuff, when wereally need to be focusing on
changing our beliefs.
When we change our beliefs tomatch what we desire.
It comes easily because it is aline.
(09:23):
So we have to tackle the belief.
The real work is the belief part, not the effort part of just
trying to force it.
Force it, force it and we justchange what we believe and we
are gracious with ourselves,understanding that it is meant
for us.
But we have to work on thingslike our self-worth, because as
women, we're demeaned so much insociety in subtle and not so
(09:47):
subtle ways that we don't feellike we're worthy.
We want to manifest thesuccessful business and the
abundance.
We keep putting forth effortand effort and hustling
ourselves into the ground toprove something, but we're not
fixing the worst belief.
We're not being gracious withourselves and loving ourselves
and pumping ourselves up andsaying I'm fucking worthy,
(10:09):
believing that we're worthy.
If you've run a business, you'veprobably felt that you have to
be more experienced before youcan charge premium prices.
Maybe you feel like you have toprove yourself with free work
before you can expect people topay you.
Maybe you think you have to getmore certificates to feel like
you're truly an expert or thatyou have to hustle 24-7 to
(10:30):
deserve that success.
Does any of that sound familiar?
Because women business ownersare constantly undercharging,
over-delivering andsecond-guessing themselves
because we have been told thatwe need to earn our success in a
way that men never had to,based on the examples that we
(10:50):
have seen in life, theprogramming inside our brains
that was put there throughoutchildhood and our upbringing,
young, early adulthood that menwith half your skills will
confidently charge triple yourrate, and they'll do it without
blinking.
Meanwhile, you're sitting heredebating if you need to offer a
discount code, before a clienteven asked for it.
(11:12):
I went through this with one ofmy current clients because she's
just starting her business,she's new, and she's like I'm so
new at this, so I'm going togive a discount.
Like to the point where she wasbasically breaking even on the
product that she was giving andI was like no.
I was like no, why are you evenstarting your business that way
?
You are not up for a discount.
(11:34):
What you offer, the world isnot up for a discount.
Not now, not ever.
You're going to charge what youwant to charge.
I asked her what would youcharge if you had been in
business for five years?
What would your rate be?
She told me, and I said well,that's what your rate's going to
be right now because you don'thave to discount yourself just
(11:55):
because you're starting.
If that's your rate and whatyou think your rate should be,
then that's what your rate willbe.
That's what you charge In thefuture, five years from now.
If you think you're even morebadass than you are today
because we all get better atthings as we go, guys, because
we learn, maybe we get morecreative, we think of things we
(12:16):
haven't thought, we adjust, weevolve and you're like you know
what?
I'm even more badass now than Iwas back then I'm going to
charge even more.
But you don't discount yourselffrom the start.
Learning is different thanworth.
Like you can learn, we'realways learning and evolving and
getting better at our craft,whatever it is that we're doing.
But that doesn't mean we're notworthy in the beginning, like
(12:40):
this client.
If you think five years somearbitrary timeline that was told
to us oh, you know goodbusinesses or you have to be in
business a long time before youcan actually charge what you
want.
You have to lessen yourself atfirst.
No, we don't do that aroundhere.
You know what she did.
She put her pricing out thereand she's been getting orders
(13:03):
consistently without discountingherself.
She's been doing her businessfor a little over a month.
The thing is, she tooksomething she had been
passionate about her whole life,that she's been doing her whole
life and she turned it into abusiness.
Just because you're just nowstarting to provide a product
for others outside of yourimmediate family friends, you
(13:25):
know you think you have todiscount yourself.
No, most of the time when we gointo business, we go into
business because this issomething we're passionate about
, that we've been doing, and wewant to turn it into an income
stream.
You already have skills.
You're just now puttingbusiness on it.
You don't discount yourself inthe beginning.
You don't have to take on moreclients to be worthy of higher
(13:47):
rates.
You don't have to work yourselfto burn out to deserve wealth.
You don't have to wait till youfeel 100% confident before
stepping into biggeropportunities.
You just have to decide rightnow, the moment you stop seeking
permission and start owningyour value.
That's the moment your businessshifts, your income shifts,
your entire energy shifts.
(14:09):
I know that this isn't justabout money, because this shows
up in everything.
It's why you hesitate to askfor more.
It's why you shrink yourself inconversations.
It's why you stay small, eventhough something bigger is
calling you.
I want us to break that rightnow.
Right here today, the firstthing I want you to do is burn
(14:33):
the damn checklist, literally.
If you've been keeping somemental or physical list of what
you need to accomplish beforeyou allow yourself to go after
what you want, I want you totoss it, burn it, delete it.
I want you to toss it, burn it,delete it.
You do not need to complete acertain number of steps before
(14:54):
you are worthy of more.
You don't need to be perfectbefore you're allowed to receive
.
The only thing that you need todo is decide that you are ready
now.
I am open to receiving.
The second thing you need to dois stop asking for permission
because no one is going to showup and say congratulations,
(15:17):
you've finally done enough toearn more abundance, like my
client who was going to show upto her and say, five years from
now, congratulations.
You can finally stopdiscounting yourself like a
random person, because that'swhat we wait for, right?
We wait for that validation onthe internet, through social
media or something that was likeyou're so great girl, you need
to charge more for what you do.
(15:38):
We wait for that moment.
Why Random, and we don't haveto.
That moment's never going tocome unless you create it for
yourself.
Give yourself permission rightnow to be successful, to be
wealthy, to take up space, tostop explaining yourself,
because if you keep waiting,you're going to be waiting your
(16:00):
whole life.
Number three I want you to stepin and embody the version of you
who already has it.
I want you to stop thinking ofsomeone who wants success and
start thinking like someone whoalready has it.
I want you to stop thinking ofsomeone who wants success and
start thinking like someone whoalready has it, this version of
you who's already wealthy.
She's not sitting aroundwondering if she deserves it,
she's living it.
How would she act?
(16:20):
How would she carry herself?
How would she make decisions?
And start doing that now.
Because the moment you shiftyour identity, the universe
shifts to match you.
And that goes right back to myclient.
I asked her five years from now, what would you be charging?
The version of her that she saw, the vision of her that she saw
(16:44):
five years into her business?
And she's like my rates wouldbe this Great, do it now Be that
person now?
Great, do it now Be that personnow?
And a lot of people get trippedup on the embody, the version of
you who already has it, becausemany people think that, number
one, they're like Shannon, mycircumstances aren't showing
that to me.
You're looking too much at your3D circumstances.
(17:05):
That's number one.
Number two a lot of peoplethink that if you are embodying
that person that you want to benow, well, that person that I
want to be has XYZ I don't haveXYZ or they're able to shop and
go do XYZ or spend XYZ andthey'll go into debt.
I have a whole nother episode onreally, what does it mean to
(17:26):
act as if?
What does that truly mean?
Because we get it so confusedsometimes when we're talking
about embodying the version ofourselves that we want to be.
I think a great example of itis my client who said well, the
version of myself I want to befive years from now because,
right, that's how we're taughtto set goals.
Oh, a year from now, threeyears from now, five years from
(17:47):
now.
Take that mental picture andwhat it looks like.
And what are you charging?
It's that simple.
I'm sure there's a whole lot ofother things that she's
imagining, but when you'reembodying the version of you who
already has it, what does thatlook like For her?
There was a discrepancy in whatshe thought she could price now
and what she would price in thefuture and saying, no, we're
(18:09):
not waiting five years for thatprice point.
You're doing that price pointright now.
You're not wondering if youdeserve it.
You know you deserve it.
And look what happened.
She shifted her identity andthe universe matched her with
continual orders.
When I say y'all, she's juststarting out.
She is just starting out.
(18:29):
I mean, we're still working onher product suite, we're still
working on her social mediastrategy, we're still working on
so many other things in thebackground that goes back to
perfection and worthy.
Oh my gosh, I have to haveeverything in the background
perfect.
I'm so guilty of this.
I had to move past this and Ihad a really good friend who got
in my ass about that some yearsago.
(18:52):
She's like stop it, you'redriving me crazy with this shit,
like it doesn't have to be.
And it was a great lesson tolearn.
You learn and you take what youlearn in your experience and
you help others with it, right?
So my client is doing this likeno, we're stepping into that
energy now.
It doesn't have to be perfect.
All of this stuff.
It's fine.
Eventually it's all going tocatch up to itself.
So we're still doing back-endstuff.
We've been at this for a month,but she's doing the damn thing
(19:15):
because she had that oneidentity shift of starting to do
something, now embodying theversion of her who already has
it.
Now, if this episode really hithome for you, then you already
know that it's time to go deeper.
I have Manifest Sheet coachingand that's exactly what we do,
and we break down every beliefthat has kept you small, we
(19:37):
rewrite your money story and weshift into receiving
effortlessly.
If you haven't subscribed tothe Manifest Sheet magazine yet,
what the hell are you waitingfor?
Every issue is packed withstrategies, mindset shifts that
are gonna keep you on track tounapologetically receiving
wealth, success and freedom.
Both of the links are in theshow notes, so go and check them
out.
You're already worthy.
(19:58):
You don't have to work harder.
You don't have to be moreperfect.
Stop waiting, stop proving,Start owning, start receiving,
because you were never meant tostruggle for what's already
yours.
I will chat with you next week.
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