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April 8, 2025 14 mins

This week is a reminder that building a business doesn’t require perfection, it requires alignment. After an unexpected tech crash (and a full server rebuild), Shannon hit pause, recalibrated, and now she’s back to talk about the energy audit every business owner needs.

If your manifestation feels blocked, your to-do list is running you, or you're creating from pressure instead of purpose, this episode is your reset.

✨ Inside this episode:

  • Why manifestation slows when your energy is scattered or forced

  • How to tell the difference between creation energy and obligation energy

  • 5 real-life manifest examples that may be draining your capacity

  • How to audit and shift your energy to allow overflow

  • A behind-the-scenes look at how Shannon rebuilds her momentum—with flow, not force

If your energy has been on fumes, if you’re stuck in learning loops, content chaos, or offer confusion, it’s time to get honest, get aligned, and get back to manifesting in your power.

🌟 Want support shifting out of burnout and into intentional momentum?
Grab Shannon’s 30-day Manifest Momentum ritual (used by all her clients) to track your business, elevate your money mindset, and align your energy—without overwhelm.

Your manifestations don’t need perfection. They need clarity, capacity, and flow. Let’s audit your energy and manifest like a CEO.


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Get the Ultimate Manifesting Resource FREE and straight to your inbox every month! Grab the Manifest SHE™ Magazine. Each issue is packed full of manifesting insights, exercises, challenges, and more.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the Live Life Unapologetically
podcast.
I am Shannon Kay and real talk.
I have been inconsistent withthis podcast for a few weeks.
I took a week off, I came backand then I dipped again and
listen.
That is not a confession.
That is a reminder that I'm awhole ass human being, building
a business, manifesting wealthand still making space for rest,
reflection and recalibration.

(00:21):
And speaking of recalibration,if you've clicked on any links
or done anything, you might havenoticed you didn't get a site.
Something happened.
Well, all the servers that hostall my things crashed last week
.
So we have been tirelesslyrebuilding servers.
But in that note, I decided torecalibrate.
I wasn't going to push myselfto make blogs, post a podcast or

(00:43):
do any of those things.
While I was working on gettingthe servers fixed.
Everything's almost back to howit should be.
Now there's a couple littlethings to do, but use that as
encouragement that if thingscome up out of the blue and
throw you off, you don't have tostress yourself out doing
things maybe you would normallydo.
You can recalibrate, you canregroup, deal with it, because I

(01:09):
am a person that I'm not goingto give up my rest.
I'm not going to push myselfbeyond.
I'm going to do what is in mycapacity and what I have
allotted for my life when itcomes to work, and that's okay.
We don't have to be on areactionary thing where we
exhaust ourselves.
Had I exhausted myself bytrying to do it all and get this
stuff fixed in the background,I would be too tired to go on.
I would have been inconsistentlater on down the road anyway,

(01:30):
because that burnout builds up.
So this week we are back and weare diving into something that
I live and breathe, because whenI don't do this, my energy
tanks and my manifestation slowsway down.
This week we are talking aboutenergy auditing and I'm breaking
down five powerful manifestexamples to help you align your

(01:52):
energy and build capacity inyour business fast.
So if you've been operating onfumes, stuck in obligation
instead of creation, or feellike you're doing all of the
things but nothing is moving, Iwant you to pull up a chair,
grab your favorite drink, cozyup and let's fix that right now.
I wanna get something straightfrom the beginning.
Manifestation isn't just aboutthinking positive or repeating

(02:16):
affirmations.
If you wanna manifest wealth,manifest clients, manifest
anything, it starts with yourenergy.
Manifest Law 101 is that energyattracts like energy.
You're not manifesting fromyour to-do list.
You're manifesting from yourfrequency, which means if your
energy is scattered, forced,heavy or driven by guilt, you're

(02:37):
going to attract moresituations that mirror that
exact state.
That's why last week, I wasn'tabout to be scattered or forced
or feel heavy trying to doeverything.
The most important thing to dowas to get my servers up.
I can't host a blog on a serverthat isn't working, or my
podcast.
It wouldn't have matteredanyway.
So I set them aside for a wholeweek, which is not that much

(03:01):
time.
It's not do or die.
If I had to have set them asidefor this week too, I would have
, but I didn't want my energy tofeel scattered, forced and
especially heavy.
I could have felt guilty for notdoing the podcast or not
putting out the Manifest shemagazine.
For those of you who aresubscribed on the first, like I
always do, I sent an email and Isaid hey, I apologize, I feel

(03:26):
really bad.
This is what's going on.
You're going to get yourmagazine, it's just going to be
delayed a little bit.
Because you can't manifest fromchaos, you can't manifest from
burnout and you sure as hellcan't manifest overflow from
obligation, and that's why doingan energy audit is so important
Not once.
Often, especially when you'rescaling your business, expanding

(03:46):
your income or just trying tostay aligned with building your
dream, most women I work withare caught in an obligation loop
.
They do what they think theyshould do instead of what feels
aligned.
That could be building content,calendars based on pressure or
creating offers out of panic.
The point is that obligationenergy is heavy.
It drains, it delays and itcontracts.

(04:09):
Creation energy is expansive.
It pulls ideas out of you withease, it opens doors, it
attracts.
When I was fixing up theservers and actually having to
rebuild the website last week,which a basic version of the
website is up now atmanifestshecom so I want you to
go to manifestshecom and checkit out.

(04:31):
Like I said, it's the basicversion.
I will add to it as I go andcheck it out.
Like I said, it's the basicversion.
I will add to it as I go.
But what I did is I recreatedon there what I had on the other
websites and that I reallyenjoyed, but there's a whole lot
of new features and things thatI'm diving into and it made me

(04:53):
feel creative.
But creation energy isexpansive, right, and so it
pulls these ideas out with ease.
Well, friday I had it in my mindthat I was going to do more of
the website building and thingshappened and there was just
interruptions and then it wastwo o'clock in the afternoon.
Well, anybody who knows meknows that my creation energy is
at 6am, like between 6am andnoon.
That's it for me.

(05:14):
Something about that time framefor me is my creation zone, and
it was 2 o'clock and I justfelt heavy about it.
So I didn't do it, because thatwould have been obligation
energy, because it was heavyLike, oh, I have to get this
site up and going so we can getback on track next week.
And I decided you know what,I'm not even going to touch it,
I'm going to do other things.
I'm going to do other things,I'm going to clean the house,
whatever, and I'll get to itSaturday morning.

(05:34):
Who cares?
Because I know when I woke upat Saturday at 6 am, I was going
to be feeling it, and I surewas.
I'm so happy with what's thereright now and I have so many
other ideas and I will implementthem as I go.
I have the ideas.
They came because that'screation energy, but you also

(05:56):
don't have to do everything thatcomes to you all at once, right
, because then it becomesobligation, like I feel very
creative right now with the newsite and the new features, but
you don't have to do it all atonce.
So it's really feeling yourenergy and that's why we audit
our energy often daily, weekly.
If you want to build a businessthat feels good and makes money
, you have to create from desireand not duty.

(06:18):
That's the difference betweenforcing something and being in
flow.
Had I forced myself to do thesite on Friday, it wouldn't be
what it is today.
Instead, I waited and let it bebuilt through flow.
I think that's a hard mindsetfor a lot of us, because we feel
like, no, I have to do it now.
My business was basicallyfrozen for a whole week.

(06:40):
It's fine.
It is fine, really, a week anda half, but it's fine because I
trust the universe, I manifestit anyway and I know money comes
from multiple places, not justmy business.
It will be okay.
It will be fine, it will beokay, and that's just letting
things flow and releasing thatwhich is not in your control.
Then, when the solution arises,not burning yourself out, trying

(07:03):
to fix it all at once, likejust flow with it.
Now here's the good news isthat you don't need to overhaul
your entire life to shift yourenergy.
You really just need awareness.
You need to pause long enoughto audit your energy and ask
yourself am I creating fromalignment or obligation?
Does this feel expansive orforced?
Is this something I want to door something I have to do?

(07:27):
And then, instead of trying topush through, you pivot, and
that's manifestation energy.
That is how you co-createinstead of hustle.
So let's talk about fivemanifest examples to audit and
align your energy right now.
I really wanna get into whatthis actually looks like when
you're running a business.
These five manifest examplesshow how everyday obligations

(07:50):
sneak into your workflow andthrow off your manifestation
energy.
So you can catch it, shift itand call in more aligned success
.
For the first example, it'sdoing all the things that
experts say you should be doing.
So maybe you downloaded 20freebies about the same topic.
You signed up for five courses,you never finished and you're
halfway through trying to figureout a Pinterest strategy, even

(08:13):
though you hate Pinterest.
You're trying to manifestbusiness growth, but your energy
is in total chaos.
So, to audit that energy, askyourself are you learning out of
fear or are you learning out ofalignment?
Are you following strategy orrunning in circles hoping
something sticks and then toshift, unsubscribe, mute, delete

(08:35):
and then to shift, unsubscribe,mute, delete.
Choose one mentor or one methodthat resonates and commit to
that.
Your energy needs clarity, notnoise.
The second example is socialmedia running your business and
your life.
Maybe you're on Instagramstories, tiktok and threads
before you've even had breakfast.

(08:55):
You feel like if you don't postdaily, the algorithm will
forget you exist.
You're showing up, but it'sdraining, not empowering.
So to audit this energy, askyourself are you posting for
connection or out of panic thatyou'll lose momentum?
And the shift for this is topause and ask what platform

(09:17):
feels fun?
Where do you connect best?
Show up there and let it beenough.
The third example is that youhave 17 browser tabs open and no
idea what you're working on.
You start creating a sales page, then you end up watching a
YouTube video about AI and nowyou're rethinking your entire
funnel.
You're busy, but nothing ismoving.

(09:38):
To audit that energy, askyourself am I multitasking or
distracting myself from the realwork?
Close the tabs, choose onepriority for the day and let
that be your only focus, becausepresence is equal to power.
The fourth example is you'rebuilding offers you don't love
because someone said they'regoing to convert better.

(10:00):
You've heard high ticket is theway, then you heard low ticket
is a path to freedom, and nowyou're trying to do both and you
kind of hate it all.
To audit this energy, askyourself did I create this offer
from a desire or from strategyoverload?
And then to shift, go back tothe offer that excites you, the

(10:21):
one you can't shut up about.
The energy is magnetic, not theprice point.
And the fifth example is you'retrying to implement too many
growth strategies at once.
You're batching reels, you'rerewriting emails, planning a
launch and you're halfwaythrough redesigning your website
because somebody online saidthat your brand might not be

(10:41):
premium enough.
To audit this energy, askyourself am I expanding or
overcompensating?
And then to shift, decide whatmatters right now.
Business strategy success comesfrom mastering one thing, not
doing 10 things halfway.
And here I'm not talking aboutperfection.
You know that I am always goingto tell you go, do it

(11:05):
imperfectly, the mastery comes.
So for myself, I blog a lot andI do a podcast.
There's lots of things I do now, but I did one thing at a time.
My podcast was sloppy at firstbut I just kept doing it.
I did put it out there and nowI've mastered it.
Once I mastered my podcast and Ihad a really good strategy for

(11:26):
that and a good system, so itdidn't take up all my time like
the fun part talking to you.
That's the fun part.
It's the editing on the backend.
That's not the fun part.
But once I had a system inplace for that and it was
mastered and it doesn't take memuch time.
Then I added in blogging and Istarted with one blog.
And how do I master that?
Now I can pump out a podcastand three blogs a week and it

(11:48):
takes me about eight hours to doall four of those things,
including Pinterest strategywith them.
But I did it one at a time andI built on it and I only built
and added when I felt like I hadthe capacity to do so.
So when I say that success comesfrom mastering one thing and
not doing 10 halfway, that'swhat I mean.

(12:08):
I don't mean you have to becomeperfect at something before you
start.
Just start with one thing andwhen you get to a place where
it's flowing the way you want it, to, the way that feels good
and you've really perfected howyou do it on your end and you
have the capacity, then you canadd in something else and build
up, and then you can add againand again and that's how it goes

(12:28):
.
You don't need to be perfect,you just need to be honest.
Your energy leads your business.
It leads your manifestations.
So if you want more overflow,more clients and more impact, it
starts with auditing how you'removing through your work.
That's how you build capacity.
That's how you expand withoutcollapsing.
That's how you expand withoutcollapsing.
Manifest business growth fromflow, not from fear, not from

(12:52):
pressure and not fromperformative hustle.
That's the move.
If your energy feels off, if youfeel like you're doing all of
the things and still gettingnowhere, like you're drowning in
strategies and nothing'sactually sticking, then it's
truly time for you to build somemomentum.
But we're not going to do thatby adding more to your plate.
Manifest Momentum is a 30-dayritual that I use with every

(13:14):
single one of my clients.
It's a simple, powerful dailytracker with prompts for your
business, for your money, and aspace to really reflect and to
see what is going right, becausesometimes we really need to
know what's going right in ourbusinesses.
This is not another to-do list,it is a vibe shift.
So if you want to move energyand manifest on purpose without

(13:35):
burning out, there's going to bea link in the show notes to
create some real momentumwithout overwhelm.
If it feels heavy, it's probablyout of alignment.
If it feels forced, you're notin flow.
If it feels like creation,you're already manifesting
faster than you realize.
Audit your energy this week.
Then act from alignment, notguilt, not fear, not noise, and

(13:57):
that's how you collapsetimelines and call in more.
Your capacity isn't built inthe hustle.
It's built in the energy behindthe moves you make.
Let's make your moves powerful,let's make them intentional,
let's make them intentional andlet's make them you.
I will chat with you next week.
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