April 15, 2025 • 13 mins
This week on Live Life Unapologetically, Shannon is calling out the biggest trap keeping women entrepreneurs stuck, the employee mindset inside their own businesses. If you started your business for freedom but feel more exhausted and overworked than ever, it’s not because you’re doing it wrong. It’s because you were trained to do instead of lead.
In this powerful episode, Shannon shares the 10 mindset shifts every confident, successful business woman needs to finally break free from worker mode and step fully into visionary energy…the kind that actually manifests success, wealth, and aligned growth.
You’ll learn:
- Why checking off to-do lists isn’t growing your business
- The difference between creation energy and obligation energy
- What it really looks like to run your business like a powerhouse
- How to rewire your beliefs so you stop overworking and start expanding
- What to do to become the business woman who owns her worth, leads with ease, and builds with purpose
If you’ve been micromanaging your business from the ground instead of leading from the top, this episode is the shift you have been waiting for.
Ready to stop being the intern in your own company and finally own your role as a visionary?
Manifest SHE Coaching is designed to help you stop spiraling, simplify your strategy, and build a business rooted in freedom and alignment. Limited spots available.
Get the Ultimate Manifesting Resource FREE and straight to your inbox every month! Grab the Manifest SHE™ Magazine. Each issue is packed full of manifesting insights, exercises, challenges, and more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome back to another episode of the Live Life
Unapologetically podcast.
I'm Shannon Kay and let me tellyou something today that I wish
someone told me when I firststarted my business If you want
to be one of the successfulbusinesswomen actually living
the life you dreamed about, youhave to stop being the employee
in your own company.
Seriously, most women startbusinesses because they're tired
(00:25):
of the nine-to-five grind.
We're tired of going to workbefore the sun comes up and
coming home after the sun goesdown.
We want to live life, we wantto make money.
We don't want to be pay cappedor have our time all taken up by
work.
But then what happens is thatwe turn around and we recreate
the same damn thing.
Only now we're the onesoverworking ourselves.
(00:45):
Instead of that micro managingboss that we couldn't stand in
the first place, we bring theemployee mindset into our
business and suddenly we're theworker, the manager, the content
creator, the customer servicerep, the sales team, the
bookkeeper, all while forgettingthat we're actually the
visionary behind the whole damnthing.
So today we're talking abouthow to stop being the doer and
(01:07):
start being the powerhouse.
We're going to have a fullmindset upgrade 10 powerful
shifts to help you own your roleas the confident, badass,
successful businesswoman that Iknow you are.
So grab your favorite drink,cozy up and let's get started
Now.
Before we go into shifting intoour visionary energy, let's
call out what's.
Get started Now.
Before we go into shifting intoour visionary energy, let's
call out what's actuallyhappening.
(01:28):
If you're feeling stuck inconstant doing, it's not because
you're not trying hard enough.
It's because you were trainedto operate that way.
Let's face it as women, we havebeen programmed our whole lives
to be the ones who execute, theones who check off the boxes,
finish the task list, stay ontop of things and hold it all
together.
That's what's been rewarded inschools, in jobs, in
(01:51):
relationships, in most systemsthat we have been a part of.
So when we start a business, itmakes sense that we default to
what we know.
We wear all the hats and think,well, someone's got to do it.
We wear all the hats and think,well, someone's got to do it,
and we don't even realize thatwe've shoved ourselves right
back into the worker role whenwe were supposed to be stepping
into the visionary seat.
Now let me be clear, because,yes, when you are starting a
(02:15):
business, you do wear many hats,but if you're not careful, you
only end up wearing the workerhat, and that's what keeps so
many women from expanding.
Because if you're always stuckin the obligations, in posting,
scheduling, replying, creatingfrom pressure, you don't have
space to tap into your creativepower, you don't have the energy
to manifest, you don't get tothink like the visionary because
(02:37):
you're too busy being the wholedamn team.
And that's why in my ManifestSheet, coaching, we talk mindset
, but we also get yourobligation task under control.
We systemize those tasks, weclear the clutter so that you
can actually move into yourcreative energy where the magic
happens, because you cannotmanifest from chaos, you cannot
lead your business like thekick-ass woman I know you are if
(03:00):
you're still operating like anemployee.
Worker energy maintains,visionary energy expands and
that is the shift that we aremaking with the 10 mindset
upgrades today.
But let's pause for a second,because if you're gonna shift
your mindset, you need to knowwhat mindset you're actually in.
Right now.
Most women start a businessbecause they want freedom, but
(03:22):
instead of building somethingvisionary, they slide right back
into the role that they knowbest, which is what?
What are we talking about today?
The worker role and the workermindset sounds like what else do
I need to get done today?
I can't launch it yet.
I still need to fix X, y and Z.
I don't feel accomplishedunless I've checked off 12 boxes
(03:43):
today.
Let me do it myself.
It's faster that way.
Worker mindset is reallyhyper-focused on the to-do list.
It is about executing non-stop.
It is reactive and notintentional.
It is tied to productivity, notpurpose, and, honestly, it's
exhausting.
Now here's what a visionarymindset sounds like.
(04:07):
What do I want this to feellike for me and for the people I
serve?
I know you have been taughtthat in business, we don't let
feelings get in the way.
Check that shit at the door.
No, you are a visionary.
What do you want it to feellike A visionary mindset sounds
like?
Is this task aligned to whereI'm going?
(04:28):
How can I simplify or delegatethis to stay in my power?
What does my business actuallyneed from me today as the
visionary?
Because you see, visionaryenergy is about being clear, not
busy.
It is about being intentionalwith your time and owning the
fact that you're buildingsomething bigger than a task
list.
(04:48):
Visionary women focus ondirection, not just action.
So let me ask you directly areyou more concerned with getting
through your to-do list orconnecting to the purpose behind
what you're doing.
Are you constantly doing or areyou actively leading, if you
feel like your business isrunning you instead of the other
(05:09):
way around?
This is why Because workerenergy focuses solely on a list
and visionary energy buildsempires.
So now we're going to shiftinto that energy with these 10
mindset upgrades that'll changehow you run your business,
starting today, right now, righthere.
(05:30):
Number one is you are not yourto-do list.
You did not start your businessto stay buried in admin tasks
and content batching.
You started it because you hada vision.
Let your energy lead when youmake space for creativity.
That's when the ideas hit.
That's when magnetism kicks in.
The second mindset shift isthat you do not need to earn
(05:52):
ease.
Let go of the belief that youhave to prove yourself through
hard work before you're allowedto take a break.
Successful businesswomen knowthat ease doesn't mean lazy.
It means efficient.
It means aligned.
No, ma'am, you do not have tospend five years hustling your
business before it's allowed tobe easy.
Mindset shift number three isdelegating isn't giving up
(06:15):
control.
It is stepping into leadership,because you're not meant to
carry it all, whether you'reoutsourcing or simplifying.
Stop trying to micromanageevery piece of the puzzle.
You are not here to run everysystem.
You're here to build the vision.
Mindset number four is thatbusyness is not a badge of honor
.
You do not get a gold star forbeing the most exhausted person
(06:38):
in the room.
Start asking is this necessary,instead of asking, well, how do
I do this faster so I can domore?
This is one of the topsuccessful business women tips
no one shares, and that do lessmeans better.
Mindset shift number five isthat you are the brand energy.
People don't just buy youroffer, they buy your vibe.
(06:59):
If you're hiding behindperfectionism, structure and
formality, it's time to show uplike the powerhouse.
You are.
The most confident, successfulbusinesswoman leads with that
energy.
Show up how you want to show up.
You are the brand energy.
I was recently speaking with aclient and she was having a
conversation with a friend andshe was talking about oh, girl,
(07:20):
I'm going to get this outfit formy photo shoot, for my brand
shoot, yada, yada.
And her friend was like oh, no,girl, you need to be more
professional than that.
You need to look a certain way.
No, she does not.
She is her brand energy.
She needs to bring her vibe,not some corporate-ass vibe that
doesn't fit her.
That's not what she wants.
If she wanted that, she couldgo be successful in the
(07:40):
corporate world.
So, showing up as you, withyour vibe, you are the brand
energy.
Mindset shift number six systemsserve you, not the other way
around.
So stop building systems justbecause some guru said so.
You need to build a system thatfits you.
So when I work with people inmy coaching, I go through, we
(08:07):
talk, we really hash out whatsystems feel good, what things
feel heavy, and we make a systemthat fits them.
Now some of my clients usecertain systems from other
people from courses that theyhave gotten, but we take it and
we make it fit the client.
Like guys, your system shouldserve you.
Just because the person whotaught you a system or you
learned a system about contentbatching doesn't mean you have
(08:30):
to follow it verbatim.
You get to adjust it and makeit work for you, to make it
support your goals.
If your system is stressing youout, it is not aligned, it is
just noise.
So it has to work for you.
Mindset shift number seven isthat you're allowed to run your
business differently, you know,just because somebody else
scaled using a certain modeldoesn't mean you have to.
(08:52):
One of the most common traps infiguring out what to do to
become a businesswoman isthinking you have to follow a
trend.
You don't.
You create your own damn path.
Can I say that again?
You create your own damn pathBecause if you're trying to do
something to scale and it'sdysregulating your nervous
(09:14):
system and you don't feel good,honey, you're not scaling anyway
.
You need to follow your pathand I promise you your inner
voice is gonna guide the way.
Mindset shift number eight isthat you're not too late.
You're right on time, becausecomparison is going to kill
capacity.
Please stop watching whateveryone else is doing and tap
(09:35):
into your own timeline the top10 successful businesswomen.
They didn't get there byrushing, they got there by
staying in their lane.
Seriously, stop looking atother people.
You are not late.
You're on your timeline, you'reright on time.
Mindset shift number nine isthat rest is part of the work.
(09:55):
Anybody who's been around knowsthat I have been saying for
years rest is productive.
Let that sink in.
You need space to receive.
If you're working nonstop,there is no room for inspiration
, for downloads or newopportunities.
Rest is where your next bigmove is born and the final
(10:17):
mindset shift is that you arethe damn visionary.
Say it out loud you are not theintern, you are not the
assistant, you are not the taskmanager.
You are the leader, thecreative force, the one with the
vision.
So start treating yourself thatway.
Start deciding that's who youare.
If you're realizing that youhave been stuck in worker bee
(10:40):
mode and you're ready to finallylead your business like the
visionary you are.
That is exactly what we do inManifest she Coaching.
We take all the chaos, thecontent, stress, the system,
overload the pressure to beeverything all the time and
simplify it.
We create clarity, we buildstrategy that actually works
with your energy and we rewireyour beliefs.
(11:00):
So you stop acting like theworker and start operating like
the visionary.
So if you're ready to build abusiness rooted in alignment,
freedom and real power, amanifest she is where that shift
happens.
The link is in the show notesand I would love to work with
you because I'm going to be yourbiggest cheerleader supporter
and I'm going to get on you andsay no, ma'am, you're doing too
(11:20):
much.
Be the visionary.
I just had this conversationwith the client last night and I
was like, girl, if you don't goto bed, we gonna have a problem
.
Go to bed.
And she woke up refreshed.
If you don't go to bed, we'regoing to have a problem.
Go to bed.
And she woke up refreshed thismorning.
You don't have to do it all,you don't need to do more.
You need to remember who thehell you are.
You are the visionary, you arethe brand, you are the whole
damn vibe.
Now I need you to go out thereand act like it today, right now
(11:44):
, I want you to feel that.
I want to cheer you on today tolet you know, baby, you are it.
Shift your mindset.
You're good.
I believe in you.
I promise you.
My toxic trait is if you tell meyou have a business idea, if
you are like this is my vision,I am going to support you.
(12:05):
I will not let you give up andI will not let you go into
worker mode and get stuck there.
I will push you to be thatvisionary.
That is why I'm here right now.
I hope today I'm pushing you tobe that visionary.
That is my goal of this podcastfor you to rise up and step
into that power to remember whothe hell you are that.
(12:27):
Yes, ma'am, you are it.
You are that girl.
Go out there and be that girltoday and leave the worker
energy behind.
I'll chat with you next week.
Welcome back to another episode of the Live Life
Unapologetically podcast.
I'm Shannon Kay and let me tellyou something today that I wish
someone told me when I firststarted my business If you want
to be one of the successfulbusinesswomen actually living
the life you dreamed about, youhave to stop being the employee
in your own company.
Seriously, most women startbusinesses because they're tired
(00:25):
of the nine-to-five grind.
We're tired of going to workbefore the sun comes up and
coming home after the sun goesdown.
We want to live life, we wantto make money.
We don't want to be pay cappedor have our time all taken up by
work.
But then what happens is thatwe turn around and we recreate
the same damn thing.
Only now we're the onesoverworking ourselves.
(00:45):
Instead of that micro managingboss that we couldn't stand in
the first place, we bring theemployee mindset into our
business and suddenly we're theworker, the manager, the content
creator, the customer servicerep, the sales team, the
bookkeeper, all while forgettingthat we're actually the
visionary behind the whole damnthing.
So today we're talking abouthow to stop being the doer and
(01:07):
start being the powerhouse.
We're going to have a fullmindset upgrade 10 powerful
shifts to help you own your roleas the confident, badass,
successful businesswoman that Iknow you are.
So grab your favorite drink,cozy up and let's get started
Now.
Before we go into shifting intoour visionary energy, let's
call out what's.
Get started Now.
Before we go into shifting intoour visionary energy, let's
call out what's actuallyhappening.
(01:28):
If you're feeling stuck inconstant doing, it's not because
you're not trying hard enough.
It's because you were trainedto operate that way.
Let's face it as women, we havebeen programmed our whole lives
to be the ones who execute, theones who check off the boxes,
finish the task list, stay ontop of things and hold it all
together.
That's what's been rewarded inschools, in jobs, in
(01:51):
relationships, in most systemsthat we have been a part of.
So when we start a business, itmakes sense that we default to
what we know.
We wear all the hats and think,well, someone's got to do it.
We wear all the hats and think,well, someone's got to do it,
and we don't even realize thatwe've shoved ourselves right
back into the worker role whenwe were supposed to be stepping
into the visionary seat.
Now let me be clear, because,yes, when you are starting a
(02:15):
business, you do wear many hats,but if you're not careful, you
only end up wearing the workerhat, and that's what keeps so
many women from expanding.
Because if you're always stuckin the obligations, in posting,
scheduling, replying, creatingfrom pressure, you don't have
space to tap into your creativepower, you don't have the energy
to manifest, you don't get tothink like the visionary because
(02:37):
you're too busy being the wholedamn team.
And that's why in my ManifestSheet, coaching, we talk mindset
, but we also get yourobligation task under control.
We systemize those tasks, weclear the clutter so that you
can actually move into yourcreative energy where the magic
happens, because you cannotmanifest from chaos, you cannot
lead your business like thekick-ass woman I know you are if
(03:00):
you're still operating like anemployee.
Worker energy maintains,visionary energy expands and
that is the shift that we aremaking with the 10 mindset
upgrades today.
But let's pause for a second,because if you're gonna shift
your mindset, you need to knowwhat mindset you're actually in.
Right now.
Most women start a businessbecause they want freedom, but
(03:22):
instead of building somethingvisionary, they slide right back
into the role that they knowbest, which is what?
What are we talking about today?
The worker role and the workermindset sounds like what else do
I need to get done today?
I can't launch it yet.
I still need to fix X, y and Z.
I don't feel accomplishedunless I've checked off 12 boxes
(03:43):
today.
Let me do it myself.
It's faster that way.
Worker mindset is reallyhyper-focused on the to-do list.
It is about executing non-stop.
It is reactive and notintentional.
It is tied to productivity, notpurpose, and, honestly, it's
exhausting.
Now here's what a visionarymindset sounds like.
(04:07):
What do I want this to feellike for me and for the people I
serve?
I know you have been taughtthat in business, we don't let
feelings get in the way.
Check that shit at the door.
No, you are a visionary.
What do you want it to feellike A visionary mindset sounds
like?
Is this task aligned to whereI'm going?
(04:28):
How can I simplify or delegatethis to stay in my power?
What does my business actuallyneed from me today as the
visionary?
Because you see, visionaryenergy is about being clear, not
busy.
It is about being intentionalwith your time and owning the
fact that you're buildingsomething bigger than a task
list.
(04:48):
Visionary women focus ondirection, not just action.
So let me ask you directly areyou more concerned with getting
through your to-do list orconnecting to the purpose behind
what you're doing.
Are you constantly doing or areyou actively leading, if you
feel like your business isrunning you instead of the other
(05:09):
way around?
This is why Because workerenergy focuses solely on a list
and visionary energy buildsempires.
So now we're going to shiftinto that energy with these 10
mindset upgrades that'll changehow you run your business,
starting today, right now, righthere.
(05:30):
Number one is you are not yourto-do list.
You did not start your businessto stay buried in admin tasks
and content batching.
You started it because you hada vision.
Let your energy lead when youmake space for creativity.
That's when the ideas hit.
That's when magnetism kicks in.
The second mindset shift isthat you do not need to earn
(05:52):
ease.
Let go of the belief that youhave to prove yourself through
hard work before you're allowedto take a break.
Successful businesswomen knowthat ease doesn't mean lazy.
It means efficient.
It means aligned.
No, ma'am, you do not have tospend five years hustling your
business before it's allowed tobe easy.
Mindset shift number three isdelegating isn't giving up
(06:15):
control.
It is stepping into leadership,because you're not meant to
carry it all, whether you'reoutsourcing or simplifying.
Stop trying to micromanageevery piece of the puzzle.
You are not here to run everysystem.
You're here to build the vision.
Mindset number four is thatbusyness is not a badge of honor
.
You do not get a gold star forbeing the most exhausted person
(06:38):
in the room.
Start asking is this necessary,instead of asking, well, how do
I do this faster so I can domore?
This is one of the topsuccessful business women tips
no one shares, and that do lessmeans better.
Mindset shift number five isthat you are the brand energy.
People don't just buy youroffer, they buy your vibe.
(06:59):
If you're hiding behindperfectionism, structure and
formality, it's time to show uplike the powerhouse.
You are.
The most confident, successfulbusinesswoman leads with that
energy.
Show up how you want to show up.
You are the brand energy.
I was recently speaking with aclient and she was having a
conversation with a friend andshe was talking about oh, girl,
(07:20):
I'm going to get this outfit formy photo shoot, for my brand
shoot, yada, yada.
And her friend was like oh, no,girl, you need to be more
professional than that.
You need to look a certain way.
No, she does not.
She is her brand energy.
She needs to bring her vibe,not some corporate-ass vibe that
doesn't fit her.
That's not what she wants.
If she wanted that, she couldgo be successful in the
(07:40):
corporate world.
So, showing up as you, withyour vibe, you are the brand
energy.
Mindset shift number six systemsserve you, not the other way
around.
So stop building systems justbecause some guru said so.
You need to build a system thatfits you.
So when I work with people inmy coaching, I go through, we
(08:07):
talk, we really hash out whatsystems feel good, what things
feel heavy, and we make a systemthat fits them.
Now some of my clients usecertain systems from other
people from courses that theyhave gotten, but we take it and
we make it fit the client.
Like guys, your system shouldserve you.
Just because the person whotaught you a system or you
learned a system about contentbatching doesn't mean you have
(08:30):
to follow it verbatim.
You get to adjust it and makeit work for you, to make it
support your goals.
If your system is stressing youout, it is not aligned, it is
just noise.
So it has to work for you.
Mindset shift number seven isthat you're allowed to run your
business differently, you know,just because somebody else
scaled using a certain modeldoesn't mean you have to.
(08:52):
One of the most common traps infiguring out what to do to
become a businesswoman isthinking you have to follow a
trend.
You don't.
You create your own damn path.
Can I say that again?
You create your own damn pathBecause if you're trying to do
something to scale and it'sdysregulating your nervous
(09:14):
system and you don't feel good,honey, you're not scaling anyway
.
You need to follow your pathand I promise you your inner
voice is gonna guide the way.
Mindset shift number eight isthat you're not too late.
You're right on time, becausecomparison is going to kill
capacity.
Please stop watching whateveryone else is doing and tap
(09:35):
into your own timeline the top10 successful businesswomen.
They didn't get there byrushing, they got there by
staying in their lane.
Seriously, stop looking atother people.
You are not late.
You're on your timeline, you'reright on time.
Mindset shift number nine isthat rest is part of the work.
(09:55):
Anybody who's been around knowsthat I have been saying for
years rest is productive.
Let that sink in.
You need space to receive.
If you're working nonstop,there is no room for inspiration
, for downloads or newopportunities.
Rest is where your next bigmove is born and the final
(10:17):
mindset shift is that you arethe damn visionary.
Say it out loud you are not theintern, you are not the
assistant, you are not the taskmanager.
You are the leader, thecreative force, the one with the
vision.
So start treating yourself thatway.
Start deciding that's who youare.
If you're realizing that youhave been stuck in worker bee
(10:40):
mode and you're ready to finallylead your business like the
visionary you are.
That is exactly what we do inManifest she Coaching.
We take all the chaos, thecontent, stress, the system,
overload the pressure to beeverything all the time and
simplify it.
We create clarity, we buildstrategy that actually works
with your energy and we rewireyour beliefs.
(11:00):
So you stop acting like theworker and start operating like
the visionary.
So if you're ready to build abusiness rooted in alignment,
freedom and real power, amanifest she is where that shift
happens.
The link is in the show notesand I would love to work with
you because I'm going to be yourbiggest cheerleader supporter
and I'm going to get on you andsay no, ma'am, you're doing too
(11:20):
much.
Be the visionary.
I just had this conversationwith the client last night and I
was like, girl, if you don't goto bed, we gonna have a problem
.
Go to bed.
And she woke up refreshed.
If you don't go to bed, we'regoing to have a problem.
Go to bed.
And she woke up refreshed thismorning.
You don't have to do it all,you don't need to do more.
You need to remember who thehell you are.
You are the visionary, you arethe brand, you are the whole
damn vibe.
Now I need you to go out thereand act like it today, right now
(11:44):
, I want you to feel that.
I want to cheer you on today tolet you know, baby, you are it.
Shift your mindset.
You're good.
I believe in you.
I promise you.
My toxic trait is if you tell meyou have a business idea, if
you are like this is my vision,I am going to support you.
(12:05):
I will not let you give up andI will not let you go into
worker mode and get stuck there.
I will push you to be thatvisionary.
That is why I'm here right now.
I hope today I'm pushing you tobe that visionary.
That is my goal of this podcastfor you to rise up and step
into that power to remember whothe hell you are that.
(12:27):
Yes, ma'am, you are it.
You are that girl.
Go out there and be that girltoday and leave the worker
energy behind.
I'll chat with you next week.
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