Live Purely with Elizabeth

Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone e...

A throwback episode of a great conversation with Casey Means, a Stanford trained physician and Co-Founder of Levels, a health technology company with the mission of reversing the world’s metabolic health crisis. Casey first talks about training as a Head and Neck Surgeon before leaving traditional medicine to devote her life to helping reverse our broken food and healthcare system. She gives a glimpse into her new book, Good Energy...

This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growt...

Elizabeth sits down with Gail Becker, the founder of Caulipower, for a fun and inspiring conversation about what led her to take the leap from corporate comms to cauliflower-based innovation. Gail shares the convergence of three life-altering moments, her father’s passing, her son’s celiac diagnosis, and a growing sense of dissatisfaction in her career, that pushed her toward entrepreneurship, despite having no food industry experi...

Connie Zack is the Co-Founder and CEO of Sunlighten, a company rooted in the healing power of infrared light. What started as a personal journey, supporting her brother through chronic fatigue, vertigo, and fibromyalgia, turned into a life mission to make infrared saunas more accessible, effective, and science-backed. In her conversation with Elizabeth, Connie shares how she left a career at Procter & Gamble’s pharmaceutical divisi...

Alex Taylor is the co-founder of Perelel, the first and only OB/GYN-founded vitamin company offering clinically-backed nutrition for every stage of a woman’s hormonal life. Under her leadership, Perelel—backed by Unilever Ventures—has rapidly scaled, redefining the women’s health space with its innovative, stage-specific approach. Perelel was named Glossy’s 2024 Wellness Brand of the Year and recognized on Fast Company’s 2024 Brand...

This week, Elizabeth is joined by Dr. Steven Gundry, renowned former cardiothoracic surgeon, New York Times bestselling author, and gut health pioneer. He’s back with his ninth book, The Gut-Brain Paradox, and in this episode, they dive into the surprising connection between your gut microbiome and mental health.

Dr. Gundry shares his fascinating journey from top heart surgeon to functional medicine trailblazer and opens up about wh...

Elizabeth welcomes Alec Jaffe, founder of Alec’s Ice Cream, for a deliciously insightful episode about what it really takes to build a purpose-driven consumer brand - starting with the unexpected hero: A2 regenerative dairy. Alec shares how he went from making French-style custards in elementary school to launching a company committed to sustainability, flavor, and seriously better ingredients. They chat about the challenges of sou...

Elizabeth welcomes Dr. Tyna Moore for a straight-shooting conversation on one of the most talked-about topics in wellness right now: GLP-1s. A naturopathic physician, podcast host, and expert in regenerative medicine, Dr. Moore has been at the forefront of the metabolic health conversation for years, and she’s not afraid to challenge the hype.

In their chat, Elizabeth and Dr. Moore get into what GLP-1s actually do in the body beyond...

Dr. Vincent Pedre returns! A functional medicine doctor, gut health expert, and author of Happy Gut, he joins Elizabeth to share how deeply our gut health influences mood, focus, immunity, and overall well-being. Dr. Pedre talks about the emerging science of psychobiotics, how what we eat influences our emotional state, and why feeding our microbes might be just as important as feeding ourselves. Dr. Pedre shares how inflammation o...

Dianna Cohen is the founder and CEO of Crown Affair, a modern haircare brand turning everyday routines into rituals. With a background in building consumer brands and a lifelong fascination with hair as a reflection of well-being, Dianna launched Crown Affair to fill a gap in the market: clean, effective products rooted in intention, craftsmanship, and care. What started with a viral Google Doc and a single hero brush has grown int...

Dr. Bill Rawls is a fourth-generation physician, bestselling author (Unlocking Lyme and The Cellular Wellness Solution), and founder of Vital Plan. After overcoming a personal health crisis brought on by chronic Lyme disease, Dr. Rawls shifted from conventional medicine to holistic healing, and shares some of his insights and wisdom from his experiences on this episode. 

In their chat, Elizabeth and Dr. Rawls discuss the real root c...

In this sweet Mother’s Day episode, Elizabeth sits down with her biggest supporter and Purely’s #1 customer, Together, they reminisce about the early days of Purely Elizabeth, mixing muffin mix in Red Solo cups around the dining room table, hand-labeling bags late into the night, and chasing down grocery store buyers to get their product on shelves. Elizabeth’s mom shares how she became a “sales legend” without any formal sales bac...

Natalie Holloway, founder of Bala, joins Elizabeth this week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling t...

Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to l...

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nut...

Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that’s redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. W...

Lindsey Carter, founder and CEO of SET ACTIVE, is a true trailblazer who bootstrapped her way to building a double-digit, million-dollar activewear brand in just six years. By pioneering a community and content-led strategy, she has disrupted the activewear category with her elevated athleisure approach and high standard in digital branding and social media storytelling. In this episode, Lindsey shares her inspiring journey from he...

Elizabeth welcomes back the very popular past guest, Dr. Daryl Gioffre, gut health expert and author of Get Off Your Sugar, along with holistic chef and wellness entrepreneur Shayna Taylor. Shayna opens up about her years-long struggle with bloating, inflammation, and skin issues, even while following a "healthy" lifestyle, and the frustration of not getting answers. Dr. Daryl shares his personal battle with sugar addiction and mol...