Live Purely with Elizabeth

Dr. Bill Rawls is a fourth-generation physician, bestselling author (Unlocking Lyme and The Cellular Wellness Solution), and founder of Vital Plan. After overcoming a personal health crisis brought on by chronic Lyme disease, Dr. Rawls shifted from conventional medicine to holistic healing, and shares some of his insights and wisdom from his experiences on this episode. 

In their chat, Elizabeth and Dr. Rawls discuss the real root c...

In this sweet Mother’s Day episode, Elizabeth sits down with her biggest supporter and Purely’s #1 customer, Together, they reminisce about the early days of Purely Elizabeth, mixing muffin mix in Red Solo cups around the dining room table, hand-labeling bags late into the night, and chasing down grocery store buyers to get their product on shelves. Elizabeth’s mom shares how she became a “sales legend” without any formal sales bac...

Natalie Holloway, founder of Bala, joins Elizabeth this week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling t...

Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to l...

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nut...

Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that’s redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. W...

Lindsey Carter, founder and CEO of SET ACTIVE, is a true trailblazer who bootstrapped her way to building a double-digit, million-dollar activewear brand in just six years. By pioneering a community and content-led strategy, she has disrupted the activewear category with her elevated athleisure approach and high standard in digital branding and social media storytelling. In this episode, Lindsey shares her inspiring journey from he...

Elizabeth welcomes back the very popular past guest, Dr. Daryl Gioffre, gut health expert and author of Get Off Your Sugar, along with holistic chef and wellness entrepreneur Shayna Taylor. Shayna opens up about her years-long struggle with bloating, inflammation, and skin issues, even while following a "healthy" lifestyle, and the frustration of not getting answers. Dr. Daryl shares his personal battle with sugar addiction and mol...

Elizabeth welcomes Carly Kremer, the inspiring founder of Beekeeper’s Naturals. Carly first talks about her journey from working at Goldman Sachs to discovering the healing power of bee products and building a mission-driven company. She shares the critical role bees play in our ecosystem, the challenges they face from pesticides, and how Beekeeper’s Naturals is leading the way with sustainable, high-quality products. She talks abo...

If you’ve ever strolled through New York City, chances are you’ve spotted the cozy blue-and-white charm of Maman Cafe—or perhaps indulged in one of their famous Nutty Chocolate Chip Cookies. Elisa Marshall, founder of Maman, shares her incredible journey from opening a single cafe in NYC to building a lifestyle brand with nearly 40 locations.

In this episode, Elisa dives into the "meant to be" moments that shaped her path, the inspi...

To kick off the new year, Elizabeth welcomes back Lisa Odenweller, CEO and Founder of Kroma Wellness, for an inspiring conversation on personal growth, wellness, and transformation. Lisa shares her rituals for reflecting on the past year and manifesting what's ahead, including incredible stories of past manifestations like Reese Witherspoon visiting her cafe, Beaming. They chat about  the power of January resets, and how small, int...

Elizabeth welcomes Vani Hari, also known as the Food Babe, to discuss her passionate journey as a food activist, author, and co-founder of the organic food brand Truvani. Named one of the most influential people on the internet by Time Magazine, Vani shares her tireless efforts to hold the food industry accountable and educate consumers about what’s really in their food. She and Elizabeth chat about America’s broken food system, th...

Elizabeth welcomes the inspiring and innovative Brooke "Chef Bae" Baevsky to discuss her journey from growing up in a household with nine food allergies to becoming a sought-after celebrity chef known for healthy, delicious creations. Chef Bae shares how she carved her unique path through BuzzFeed Tasty videos, product development for Starbucks and Freshly, and cooking for celebrities, professional athletes, and even royal families...

Elizabeth welcomes Tom Spier, founder and managing partner of Boulder Food Group, a VC firm focused on consumer packaged goods. Tom shares his journey from an early employee at Bear Naked to selling the company to Kellogg's, and then co-founding Evolved Foods before transitioning to investing. Tom provides some great insights on building successful CPG brands, the importance of innovation, strong supply chains, and surrounding your...

It’s all about hair health this week, as Elizabeth sits down with Dr. Brianna Diorio, a PhD in integrative medicine, certified Functional Diagnostic Nutrition practitioner, and Director of Product Education at Nutrafol. Dr. Brianna shares some fascinating and cutting edge wisdom around the science behind hair health, the connection between gut health and hair, as well as why nutrition and stress play such vital roles in hair wellne...

It’s all about the nervous system this week, as Elizabeth welcomes Jessica McGuire, expert in nervous system repair, TEDx speaker, and founder of the popular Instagram account, Repairing the Nervous System. Jessica holds a Bachelor of Health Science and a Master of Physiotherapy, with postgraduate studies in neuroscience, neuroplasticity, brain-body medicine, and heart biofeedback. She is also the founder of the Nervous System Scho...

Elizabeth sits down with Dr. Natazia zu Stolberg, a licensed acupuncturist and herbalist who’s all about treating the health issues that traditional medicine often overlooks. Specializing in chronic bloating, hormonal imbalances, and painful periods, Dr. Stolberg combines acupuncture, herbal therapy, and personalized nutrition to help her patients feel better from the inside out. She’s also the founder of Rest and Digest, a tea tha...

Elizabeth welcomes Chloé Crane-Leroux, a creative director, food and lifestyle photographer, and author of the stunning new cookbook The Artful Way to Plant-Based Cooking. Chloe takes us on a journey through her love for food photography, her passion for plant-based living, and how romanticizing her life has become a cornerstone of her wellness philosophy. From her early days exploring fashion photography to finding her true callin...

We’re heading to the kitchen this week as Elizabeth welcomes Jordan Nathan, founder and CEO of Caraway. You may know Caraway for its colorful, sleek cookware designs that set it apart from the rest of the market. Jordan shares his journey from working in kitchenware development to founding Caraway, sparked by his personal experience with Teflon toxicity. He also talks about building a remote-first company with a strong focus on cul...