In this conversation, Michelle interviews Bridget about her journey as a boutique owner and influencer marketer. Bridget shares her experience transitioning from storefronts to an online-only business, the challenges of managing employees, and the importance of prioritizing what you love in your business. They discuss the Wild West of influencer marketing and the strategic use of influencers as a marketing tool. Bridget emphasizes the need to build relationships with influencers and pay them for their work. They also touch on the importance of pivoting in business and getting out of your own way to find success.
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