003 | The Entrepreneur That Grew 400% in Business | Local Business Breakthrough Podcast - Local Business Breakthrough

Episode Transcript
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Brian Davis (00:00):
Matt, Well, Matt, thanks so much for

(00:05):
for coming out and having ushaving this conversation. I'm,
I'm super excited. I've neverdone a podcast before, so, yeah,
well, you're, you're one of the,you're one of the guys that is
really helping us kick this off.
You know, exciting. Yeah, thename of the podcast is Local
Business Breakthrough and andwe're just, we're we want to, we

(00:25):
want to celebrate localbusinesses, and we want to have
local business leaders andowners on so they could share
their story, and they couldshare, you know, what they've
learned, the challenges thatthey've overcome. You know, the
why to why they're even doingany of this stuff, so that it
could be encouraging to otherpeople that are thinking about

(00:47):
starting businesses I love, youknow. And so, like, I guess,
yeah, I just, I see a lot of, alot of stuff out there for,
like, the huge, you know, megabillion type of companies that
are out there, you know. But Ilook at our community and I see
that it's, it's made up of thesmall businesses. I I feel every
community is, yeah, the smallbusinesses are the ones that

(01:09):
then really keeping thesecommunities going absolutely and
so, like, I just, I want to, Iwant to celebrate that, I want
to encourage that. I love it. Sothanks. Thanks for being here,
man. Well, thanks for having me.
I'm, I'm very excited. So, yeah,just give us, give us a little
introduction. Who is Matt? Whatdoes Matt do? So my name is Matt
Duchin, and I,

Matt Duchan (01:32):
I own core health.
We're here in Simi Valley. Yeah,

core health, the maker of these delicious,
amazing other pictures up there.
I'm not, I'm not being selfish,being the only one to drink
right now. In all that actuallybrought this for me, yeah?

And so in all fairness, I did make you my
favorite flavor. Ooh, so that'sa peanut butter praline crunch,
yeah, and it looked a lot betteran hour ago. So

I like the crunch, though. You did get some of the
crunch. It didn't, like, meltinside. Okay? Travel up the up
the straw. Yeah, totally, dude.
So yeah,

we we make healthy meal smoothies and clean energy
drinks and brand new acai bowls,and we're trying to work in some
other, like, fun things thatwe're looking to do.
Everything's super healthy. So,like, your smoothie, the way I
made it is a full meal, 24 gramsof protein, seven grams of
fiber. Actually, yours has 29grams of protein. Oh, wow, seven

(02:28):
grams of fiber, 21 differentvitamins inside. It's really
designed to be a full healthymeal. So it's not just a
breakfast or lunch. Yeah, that'snot just a drink. And then the
other drink that I brought is aclean energy drink that's made
to give you good natural energy,powerful antioxidants. It's
hydrating, which teas andcoffees are typically
dehydrating, and it burns bodyfat too, and has some aloe for

(02:50):
your digestion. That's

amazing. I could use some of that, the burning
body

fat. Well, me too.
That's why I have this. That'swho we are at core health and
what we do, we're a local ownedbusiness. I have the one here in
Simi. My girlfriend runs one inthe valley. We have a couple
more in the valley as well. Andso we're growing and looking to
grow and wow, everything'sfamily owned and family run too.

(03:15):
Yeah, so

you're building your empire. That's awesome. I

like it. It's exciting. Yeah, yeah, for sure.
That's

super cool dude.
Yeah. So, okay, so take me back.
So that's kind of where we're atright now. Yes, yeah, okay.

So take me back to 12 years ago, when

we opened to when Matt was like, hey, you know
what? I think thisentrepreneurial journey type oh,
cool is something that I want todo.

I Well, it kind of happened while I was I don't
know how far back we want to go,but when I was a kid, we all had
our chores, right? Yeah. And soin my in my family, we we would
get our list of chores, and eachchore was assigned a certain
amount of money based off of howdifficult the chore was. Well,

(03:59):
after we finished our chores,and we typically did them on
Sunday, after we finished ourchores, my mom would come and
check the chore to make surethat it was clean enough up to
her standards. So she realizedthat I was going to be an
entrepreneur when I startedhiring my sister to do my
chores, and I would pay her likea portion of what I would get,

(04:21):
as far as the charts go, Oh mygoodness. And then my mom
eventually found out and gotreally upset with me. I My
response was, what's wrong? I'mthe work's getting done, and
you're paying the same amount,like I don't. I don't know what
the problem is. And she wastrying to teach me, like
diligence and keep the placeclean and all kinds of stuff.

(04:42):
But I was, I realized that Ireally just wanted to, you know,
be a kid, and I didn't reallywant to do this work. My sister
was okay, getting paid less,

and your sister made more money than if she just
did her chores, if she

just did her chores. Yeah, everybody's happy.
Everybody's happy, except for mymom, who. On how. So that's how
it was when I was a kid. Butlike,

in your in your household, we're like, was there
anybody else in your family thekind of had that same kind of,
like my mindset and perspective?
Yeah,

well, not. It was just my sister and I, as far as
the kids go. Okay, yeah. My momworked a nine to five at the
time. And my dad has always beenhad kind of an entrepreneurial
spirit. He is an accountant bytrade financial advisor, and
he's got his own practice at thetime. He had his own business.

(05:34):
And so I kind of learned it,learned it from there. I would
say,

Yeah, that makes sense, yeah. Growing up, my dad,
he had his own, like, graphicdesign advertising business. So
I kind of, like, grew up, youknow, around the idea of, like,
Hey, you could work for otherpeople, but you could also work
for yourself,

yeah, yeah. I feel that the the idea of working for
yourself is the greatest reward,because at the end of the day,
you're you can only giveyourself the credit. You can
also only fire yourself, right?
Like, at the end of every day,I'm like, Okay, if tomorrow was
the same thing that happened,would I hire myself again? Or

(06:15):
would I fire myself? Yeah, andso that that's how I can
consistently grow for grow mybusiness. Like, did I do what I
really needed to do today? Andthat self reflection helps a
lot. Yeah, yeah,

yeah. It's like you're ultimately the one that's
responsible exactly like,there's no, there's no, you
can't play victim. No, no.
Because even if stuff goes wrongthat seems as though it's not in
your control. It's like, no,like, well, what

is it that I could have done? There's always
somebody Yeah, yeah, some otherway that I someone that I could
have texted or messaged out, orthere's always something that I
could do, yeah.

It kind of like reframes, like problems, right,
absolutely, as opportunities,opportunities to learn. Hey,
okay, this happened. How do wemove forward? Exactly?

Yeah, that's awesome. Always a solution to be
found, for sure. So

as a child, you kind of had this inclination,
yeah, yeah, like delegate andthen, okay, let me buy back some
time. Yeah, get some more cash.
Get more I'll keep a little bit.
Skim some off the top, yeah. Andthen

I got to play more.
You know, as a kid, that's whatmattered to me, for sure. And
then as I grew up, I likethroughout elementary school, I
would make these spin artpaintings and try and sell them
at school. And then I was alsoin play scouts, where you had
to, you know, we they soldpopcorn. But in my troop, we
sold, we sold cheese candies. Sowe were always fundraising for

(07:48):
that kind of stuff. And I alwaysunderstood the idea of buying
something, putting a serviceinto it, and selling it for a
profit, although I didn't knowhow to word it, but that's kind
of what it was about. And thengoing into college, I didn't
really know what I wanted to do,so I took my general studies at

(08:11):
Pierce, and then I kind of justfound my way into accounting. It
was not something that I overlyloved, but I was decently good
at it. And then I went to, Iwent to CSUN, transferred over,
and then I found this, thisHerbalife thing.

How long ago was this? I went to this one too,
2010

that I found Herbalife. Okay? I was a junior
at CSUN at the time. Okay, okay,took me a little while to get
through Pierce, you know,

no, yeah, I was on the the four year plan of
Moorpark College, yeah. So, youknow the feeling, what am I
gonna that was me, like I wasgoing back and forth between
graphic design and music, okay?
And, like, I just, I couldn't, Iwas

going back and forth between taking my classes
and not taking my classes. Yeah,there's, there's that too, you
know. Then I eventually made itinto CSUN, and I had started
taking the herb life products,and I had amazing results right
away, like my first day on thebroad X.

Tell me. Tell me about it. Like, what? What was
the pain that you wereexperiencing before Herbalife,
before

Herbalife? So I was tired kind of all the time. I
didn't know really what it was.
I used to always have all thiscrazy energy. And I gained like,
40 or 50 pounds between highschool and where I was at in
college, and I didn't know whatthat was about. I saw a friend,
I saw what happened to a friendof mine. And then I said, You
know what? Drinking thesesmoothies are going to be

(09:52):
cheaper than what I'm alreadydoing, because I would grab
breakfast on my way to school,and then I'd have like a Subway
sandwich for lunch. Lunch, andthen I'd come home and have
dinner with my family. And so Idecided, well, if I just have
this the shake for breakfast andlunch, it's gonna cost me less
than, less than the long run,and so I'm gonna get results and
save money. My first day, I hadincredible energy. I had a part

(10:17):
time job at the time. I hadincredible energy, and I got all
of my work done for the wholeweek in two hours. Wow, like I
just blew through my work. Myboss couldn't, couldn't even
understand what was going onthat that week that I started
was the week of my midterms. SoI did really well on all my

(10:37):
midterms, and but at my job, thework was kind of piling up, so
my boss called me on Thursday,and he

was mad, was this like an accounting job? What

kind of this was a job? I don't know how to say it.
It was for a security company,but I was doing all of the the
billing, yeah, aspect. So Iwould take in all the
information of like, newaccounts, and I would put that
into the computer, send out allthe bills and or whenever a
technician would go out, I tookin all of their handwritten

(11:12):
bills that people would sign,and then I would turn it into,
like an actual bill, and sendthat out to the people. Okay,
so,

so that was that was stacking up, stacking up.
You were busy focusing onmidterm, midterms, that's right.

And then I went in.
He calls me Thursday night, andhe's like, Hey, do I need to
find someone else to do this?
And I said, No, I'll be theretomorrow. Yeah, it was that
question. Yeah. I said, No, I'llbe in tomorrow. Get it all done
tomorrow. Yeah. And I got in, Igot in at like, eight o'clock by
10 o'clock, I had it all done,all the new accounts, all my
work done for an entire week.
Yeah, done in two hours. And myboss couldn't believe it. He

(11:49):
said, No, go check it, make sureit's right. Yeah, and, and,
like, I'm the kind of personwhere I don't like to make
mistakes, so I check it as I go,before I I print and submit it,
I went through, I checked it,and I got paid for the whole
day. So I had like immediate,like Time, money as far as like
value back. That was my firstday, my first month, I lost 10

(12:13):
pounds. My second month, I lost15 pounds. I lost 40 pounds in
five months. I gained a littlebit back since then, but working
back on it now, I started goingto the gym a month ago, and I'm
down another like 10 pounds fromthat, but I ended up losing 40
pounds in five months. That'skind of what started my
business. Because people,friends, family, co workers,

(12:33):
they started asking me, like,Hey, what are you doing? Your
skin looks better. You have moreenergy. You've You look amazing.
And, and he said, I don't reallyknow. I started tricking these
shakes, and I'm down 40 pounds,yeah, and so I just set them up
with my coach. And then he askedme the question. He goes, Well,

(12:55):
these people want to buyproducts. You want to make the
money, or do you want me to makethe money? And as a broke
accounting student, I was like,Well, I want to make the money.
Yeah,

that's, that's really cool of your coach to,
yeah, to do that for you,

man, well, I mean it, it makes sense, as far as,
like, how the model goes, yeah,yeah. And I said, Well, I want
to make the money. So I startedworking with my friends and
family, and I was making anextra couple $100 a month, which
paid for my product. So I waskind of getting my products for
free. And then I worked mybusiness up to about 500 and

(13:33):
then to 1000 and I went to therewere a couple defining moments.
The first one was I went to atraining where everybody was
happy, they were excited, andpeople were hugging. And it felt
really weird to me. If I thinkthe whole entire whole thing,

how big was the training, how many people were
there? They had,

like, a, like a hotel room, like one of those,
like, like a ballroom, orsomething, the small ballrooms,
not like the big one, yeah, so

we're talking hundreds, maybe, maybe a couple

100 at this training, it was all packed in,
and everyone was sitting therelike super tight. But there's,
there's only kind of two thingsthat I remember from that day.
They would talk about what, whateach product did, and they went
kind of through the entirecatalog during the second
section, the people that gotresults went back up on stage,
and they would talk about howmuch money they made. So there

(14:23):
was one person that went up onstage. She was the emcee for the
day, and she goes, I lost 19pounds, dropped my cholesterol
back when we could say that. Andshe had a smile from ear to ear,
and she goes, and last month, Imade $5,000 doing this. And as a
broke college student, mythought process was, Wow, if I

(14:43):
can make half of that, thatwould change my life. Yeah?
Like, absolutely be lifechanging. And, you know, this
was 2010 Yeah. And so I said,I'm in Oh, the other part that I
realized was that was my secondmonth on the. Products. And I
just started added it, adding insome of the digestive health

(15:04):
stuff. When they got to thedigestive health section, they
started talking about what itwould do. And I started it, like
two days before, so I was in thebathroom, like basically the

whole day. So you're experiencing 20 something

years of cleaning out. And so time to start that,
right? And so my my friends thatI had brought, they're like,
What? What's going on? You'relike, not even in the room. And
I said, Yeah, I started thedigestive products a couple days
ago, and they're like, oh, theyknew. So, yeah, the two things

(15:41):
that I realized from that daywas get results. People notice
you make an income and theproducts work. Those were the
two things that I realized fromthat day. I'd already had some
results, and I knew that whatthey said was what the products
did. So that was kind of, likethe first defining moment, yeah.

And then what was the like you briefly just talked
about, you know, how everybodywas super friendly there, yes.
And so there was definitely,like, a culture. There was a
culture, yeah, it was like, howmuch, how much did that have an
impact on you at that time? It

really did. That's really good point, because I was
going to move into that, theprofession that I was going for,
I noticed that all of myprofessors, my my dad, and a lot
of my like co workers at myinternship, nobody was happy.
Everybody was stressed.
Everybody that was in their 50s,plus had had heart attacks,

(16:38):
multiple heart attacks at thepoint, and I had started this
nutrition product, and I didn'twant to be that person,
stressed, overworked, multipleheart attacks, other health
issues and, and, you know, mostof them were overweight and, And
I didn't want to be that in thefuture, everybody was hung up on

(17:02):
coffee, of course, right? Ididn't like the taste of coffee,
so that wasn't me. And so a fewmonths later, after that
training, I remember I wassitting in my internship, and I
was just sitting there workingon my computer, and at my
internship, which was separatefrom my job, by the way, yeah,

(17:23):
at my internship, I rememberthere was an accountant yelling
at one of their employees andanother accountant, it was
partnership yelling at anotheremployee, yeah, and and I looked
up, and I looked around, and Ikind of saw my future like, this
is gonna be me, yeah. Like, I'mgonna, if I stay in this

(17:46):
profession, this is gonna be myfuture, and this is not that
wasn't what I wanted. Took meanother couple months, and then
I eventually decided that thatherb life was what I wanted to
do, and my business was makingmy little part time. Business
was making between 1000 to 1500bucks, and so I put in my two

(18:07):
weeks notice at my job, and justdecided to give it to like,
really, truly, give it a shot.
How

hard was it for you to make that decision? Well, it

took me about eight months. So from like, from
starting the products, toeventually like, deciding this
was really what I wanted to do.
Yeah. So it was very difficult.
The hardest conversation was theconversation I had with my
parents. And I remember my myfather was kind of kind of upset
about it, because it would meanthat I would focus on this and

(18:40):
not on school, right? And Isaid, my mom, just like, stood
behind me. She's like, Look, ifit doesn't work out, he can go
back into school. So I took ayear, and I trained at a
friend's location in Camarillo,and really learned, like, what
it took to run this thing,

yeah, and so, so then your friend in camryo kind
of unpacked that a little bit isthat, did they have an operation
that looked similar to basicallyclear health, okay, okay, at the

time it was called the daily shake. I went in and
worked it to learn. And then weopened up our first about a year
later, we opened up our firstlocation in Simi. I didn't have
the funds to open it, so it wasmy coach with, you know, five or
six others of us opening thisplace, and we were all working

(19:33):
together to build ourbusinesses. It took me about a
year to build my business up andsave enough money to open up my
half of core health. I saved upenough put in my half, and then,
and then, you know, we wereopen, and that's when it got
really scary. Yeah, it was kindof

leading up to it was, yeah, leading up to this.
So we found. We

found the spot at core health and then signed the
lease, which was scary, openedup everything, got everything
started,

and then tell us unpack. Scary, just a little
bit.

It was like that, excited, nervous. Okay, it was
we I didn't know what I wasgetting into. I saw that monthly
rent price, which is more than Ilike, that's more than I'd ever
paid on my own rent. You know, Iwas, I remember calculating how
much, how many smoothies itwould take just to pay rent.

(20:35):
Yeah, and you remember how manyit was a somewhere between 40
and 50 smoothies a day just tobe able to pay rent by the end
of the month. Yeah, and Iremember I invested like
everything that I had saved upto do this. Our first month was
challenging, that we wereactually open. We had a couple

(20:56):
challenges opening too. Ourfirst month opening was, was a
challenge. We didn't haveeverything set up. We didn't
have all of the suppliers in inplace. So we were kind of using
stuff from the other location,and, of course, paying for it.

(21:16):
But like, it was,

it was, like, it wasn't, yeah, you didn't have,
like, your processes all set up,right, right, right. So then you
were still, you know, spread alittle bit thinner than you want
to be, exactly.

And then a couple years later, my girlfriend
jumped in, and she was ateacher, and she made a similar
decision to me, where, like, shelooked around, and that's not
the life that she wanted tolive. So she jumped in and
worked with me at core health,and then an opportunity came up
for us to open up a locationwith her and her partner, or her

(21:48):
and a partner in in Chatsworth.
We were able to get that openso, like her and I were saving
up to pay for that half right?
And then we were able toeventually buy her partner out,
and now she has that one all toherself, yeah. And then, and
then I was able to, you know,remove my partner and buy him

(22:10):
out, and and then we've grownfrom there, wow. And then covid
hit,

before we get into covid,

yeah, okay,

I'm just interested. I'm interested in,
you know, people that decide toget into partnerships and people
that don't. It sounds like youstarted this with partners. It
sounds like there was afinancial benefit. Yeah, 52
days. Yeah, just and then. Butthen, like, it came to the point

(22:42):
where you, like, for whateverreason, that partnership kind of
went away. Can you kind ofunpack that a little bit about,
like, just, if you don't want toget into the details, but just
kind of, like, your perspectiveon partnerships, right? Like,
for somebody that's thinkingabout starting a business with
some partners, like, what areyour perspectives with somebody

(23:03):
that's experienced it and now isout of it?

Okay? That's a good question. I think it's very
important that for partnershipsyou have, everybody has to be on
the same, same wavelength. Like,you have to know exactly who's
doing what and when, and then,if something does go wrong,
who's gonna take over, right? Soat the time, it was just, it was

(23:27):
just us with a few of our teammembers, and nobody kind of knew
what each other was supposed todo. He was gonna open up another
location. And then, and then Iwas taking on, you know, higher
end of the role. So I just said,You know what, like, let me just
take over everything. And, andit worked out, yeah, yeah, Oh,

(23:51):
awesome. So yeah, and with herpartner, partnerships can either
and amicably, or they can havetheir challenges. You have one
person that's more invested thanthe other, right? Yeah, which,
which is fair for whateverreason, right? We were able to
kind of take over the the diff,you know, the difference is

(24:16):
right? Now, my girlfriend runsher her own, and she's able to,
she's able to run it the waythat she wants. And you don't
have to ask another person ifyou want to do something, you
can just do it. Yeah, right?
Like, like, we wanted to startmaking, I'll say evils, right,
yeah. But healthy versions,yeah, no. And then, as opposed
to having to ask and figure itout, we can just make you just

(24:38):
do it, yeah? But if you have apartner that you're on the same
page with, then it's totally,totally fine. Or if you have a
silent partner that kind of justtrusts you, yeah, then, then
same idea, you know, as long asyou can just get in there and
someone's got to make thedecisions, yeah?

No, totally, yeah.
It's interesting. Because as Italk to business owners, just in
the work that I do, especiallyhaving discovery calls and
discovery meetings, there'sthere's definitely a difference
between when there's only onedecision maker and there's
multiple especially when they'rethere at the same time, and
we're all having a conversation,and then all of a sudden,

(25:19):
there's like, a insideconversation that's happening
between the two. Oh, you know,yeah. And so it's like, it just
it. It underscores theimportance of of having that
clear communication, of, like,really setting those
expectations, yes, everybodyunderstands what roles, what
responsibilities that they have.

(25:39):
And then, like, everybody justkind of stand in their lane.

I mean, that's true, absolutely, yeah. Um, just
to add to it, like, I thinkpartnerships absolutely can work
out as long as you're on thesame page, yeah, about what you
want. And then once you start toonce you start to veer,

that's when then you got to have the DTR, yeah.
It's like, yeah. So how does it?
How does it feel now, man, like,was it when you were going
through that, like, realizing,like, Hey, okay, he's going to
go off in this direction, maybeit'd be good to for us to part
our ways. You know, businesswise, how did it feel to kind of
get through that and beyond thatand now realize, like, Man, I'm

(26:23):
in control of this whole entirething.

Excited. And then also there was, like, a huge
weight of like, oh, I have to doall of this now. And so that
was, that was definitely kind ofeye opening, yeah? Because when
you have a partnership, you cansplit the work so, but when you

(26:48):
don't have a partnership likeit, it's on you to get to get it
done, yeah? So everything thatyou you were doing now you have
to do everything your partnerwas doing too, and then still
have the business run too, youknow,

so how long ago was that? The you it was,

it was right around covid, when it happened, yeah,
okay,

so that, yeah, that brings us into covid. Ben.
Covid, really strange time. Allof us remember it, yes, of
course, some, some businessesdid great. Other, other
businesses got affected. How,how was covid for you guys? It

was definitely tough. Yeah, thankfully, we were
able to stay open because wewere considered essential. I
don't know what that means, butpeople need healthy, healthy
snacks, man, so we definitelyhad to adapt. I remember we set
up like an ordering table at thefront door. And we we had, like,

(27:43):
the register all turned around.
We had one person behind thecounter, and we have a lot of,
like, community and like, kindof healthy stuff. And everybody
became health conscious duringcovid, naturally. And people
would drive up, we'd bring it tothem in, like, the the tray,
everything's completely coveredand sealed and all of that, we
did our best, you know, yeah, Iremember there was a part, like,

(28:07):
close to the beginning, where Iwas doing a lot of deliveries,
because people didn't even wantto leave their house. They were
so scared. Yeah, totally. And sofrom, I think it was from like,
nine to, like, one. I toldanybody. I told everybody, like,
if you call us an order, I'lldeliver two for free. And I

(28:28):
just, I didn't know what to do,you know, yeah, and so we had a
lot of people calling andordering. We have some immunity
products. So that was really,really helpful during that time.
Yeah, and people were in theirhouse so so they they wanted a
treat, but didn't want to leavebecause everyone was scared and

(28:50):
and, you know, thankfully, wewere able to be there for for
people. Our numbers definitelydropped, of course, yeah, but we
were at least able to be thereto be able to to step up and
help people, yeah, yeah, yeah.
That's fantastic, man. We weredoing like 10 I, I remember I

(29:12):
was doing like 10 deliveries aday. Wow, and we don't really
deliver, right?

Yeah, no, you're just, you're just trying to be
at service. Yeah, yeah, it

was definitely a tough time, for sure, yeah. And
then post covid During all ofthe like, during restaurants, we
didn't know what the rules were.
The rules would change and thengo back, and then change and
then go back. That I would say,was even harder, because in the
middle of covid, everybody kindof understood. Nobody knew what
it was. Nobody knew what wasgoing on, yeah, and so we, we

(29:43):
all kind of just did what wecould. F like towards the end of
covid, when all the rules kindof changed. Here in California,
it felt like every week or. Betwo weeks, there was either a
new rule, or they would lightenup on a rule. And so that, I
would say, was even harder,because even some patrons would

(30:08):
come in and say, I thought thatthis was the rule, and then, no,
they took that one away, but nowthey have this rule. And yeah,
there was, there was a lot oflike, changes happening
frequently. Oh,

yeah, I remember checking, checking the websites
every week. I got an emailupdate

every week on what new changes there were. Yeah,

are we going into work? Are we, you know, what do
we have to do? Do we have tomask? Do we not have to mask?
You know, what's the distancethat we have to remain. At

one point it was like 10 feet between you and
someone else, like within exceptfor your like, inner circle,
right? I think it was like 10feet and then six feet, and
then, I think later on, theymade it like four, and then
three, and then it was like theystopped Gary, yeah,

no, totally, man.
And then, like, you know, as asemployees got covid, then, like,
Okay, well, how long, yeah, howlong do they stay home? Do the
rest of us come into the office?
Well, does everybody work when

someone felt it? We had a, we never had, like, an
outbreak where everyone had it,thankfully, yeah, we had, like,
one person that got it thatwasn't feeling well, and then
she stayed home for a while, andsomeone else got it stayed home,
and nobody else kind of,thankfully, none of us got it,
like all at the same time. Yeah,it's really good. I got it in

(31:39):
well, I technically never had itso, but I my roommates caught it
in the end of 2021 likeSeptember, October, okay, so
they caught it, tested, testedpositive, And then I wasn't
feeling well, and my roommateand I, we drove to Moorpark at

(32:05):
the time to test and it was soweird, because she tested
negative and I tested or shetested positive and I tested
negative. We rode in the cartogether, and I wasn't feeling
well. This was on a on aThursday, and I got my results
on Friday, and thankfully, Ijust I was able to schedule
myself off. Oh, good. And then Itested again on Monday by

(32:27):
myself, tested negative. Itested again on Thursday, tested
negative. And by the timeSaturday came was, which was
like the next time that I wassupposed to be at core health.
By the time Saturday came, I wasstill testing negative, and I'm
like, All right, well, it's been10 days. This was, it was 10
days at the time. Yep, it's been10 days. I've never tested

(32:50):
positive. I'm going into worktomorrow, and you felt fine. I
felt fine. I had like, a, kindof, like a lingering cough, Oh,
yeah. But whenever I get sick,like, that's always the last
thing. Whenever I don't actuallyget sick, I just get this weird
lingering cough, yeah, andthat's interesting. Yeah, that
that's it. Wow. So I don't getsick aside from having covid,

(33:12):
but never testing positive forit. I haven't been sick aside
from food poisoning, kind ofsince I started the products.

Wow. That's amazing. Man, that really is.
Yeah, me with covid, I didn'tget it until, I think halfway
through 2022 Oh, wow. And all ofour kids had had it, you know,
like all the rest of our familyhad had it, but my wife and I,
we just, we, like, we never gotit. That's crazy. And, yeah, I

(33:42):
was thinking, like, Man, how Imade it to this? Yeah, and then
I'll, like, out of nowhere. Ididn't know anybody else that
had it. I didn't know, like, Iwoke up one morning and I just
had, like, a sore throat, youknow, like, Oh, this is weird,
yeah. Like, what's, what's goingon? And throughout that morning,
you know, throughout the coupleof hours that I'm that I'm up,

(34:03):
it's just kind of getting worse,which usually doesn't, you know,
like, usually it's, it's badonce you wake up, yeah, when I
get sick, it's bad in themorning, and then a couple of
hours later, like, usually goesdown, you know, significantly,
yeah. And then at night, itcomes back, it comes back, yeah,
you know, worn out, yeah, yeah.
And so instead of going intowork, I just tell my wife, I
said, Hey, I think I'm justgonna go over to urgent care,

(34:24):
just get this checked out, youknow, because sometimes I get
strep throat or something, oh,yeah, just, you know, want to
get some antibiotics or if Ineed it, but I go over there not
even thinking that I have covidWell, and even tell the lady,
I'm like, I was probably, like,some strep throat or something.
She's like, Okay, I'll do that.
And she does that test. And thenshe's like, You know what? I

(34:46):
think I'm gonna do a covid testtoo. Wow. And so then she did
that, and then she came back andI was expecting her to just be
like, Yeah, you know you gotstrapped, like, take a Z pack or
something. And she comes backin. She's like, you. Half strap.
You got covid. Oh, I was like,whoa, okay, dang. This is what
everybody's been talking about.
You know, it's crazy. This iswhat everybody's been

so, so what did, what did you feel? Did you have
lost of smell, taste, chills, itwas diarrhea. I think that that
was one of them too, right?
Yeah,

it was interesting.
Like, it was just a sore throat,a headache, and then I was just
really tired, okay, like, Ididn't, I didn't have any other
symptoms. And it wasinteresting, because, like,
during that first day, like, hegot to the point where, like, I
was, I was really uncomfortable,you know, uncomfortable enough
to go get it checked out,because I was like, I know for a

(35:40):
fact that I'm sick, something'swrong. I got to get this checked
out. But after that, it juststayed for like five days, like
it didn't it didn't get worse,didn't get better. It just like
five days of of this, and thenafter that, it slowly started
getting better. Interesting,yeah, yeah, really strange. But
I had friends that you know,lost a sense of smell and sense

(36:01):
of taste. Yeah, I'd heard thatalso had all this digestive
stuff. And, okay, but it's likefor me, like, no for

me, the first day I had the the sweats and chills,
that one happened, and then Idid have a little bit of
diarrhea, and then, like, thatwas basically it, and and I had
recovered, except for that weirdcough, like, real, real quick,
yeah, like, two or three days atthe most. But I remember one

(36:32):
thing that I did that was, like,kind of unacceptable. Was every
day I would leave the house two,three times a day to go for a
half an hour, hour walk just toget some fresh air. And I mean,
like Simi Valley fresh air, butstill totally not, not the same,
like circulating air inside,

yeah, then you'd also get some sunshine, some
sunshine. Yeah,

it and I truly believe that that helped me get
better faster. Now, if I evercame close to someone, I do the
like, the like, we're that,like, full circle around, you
know, to the other side of thestreet.

Yeah, I remember walking out on the sidewalk in
the neighborhood, and thenpeople I got covid, you know,
doing the same, similar thing.
Oh, yeah, you know. And thenthey would go out into the
street and walk around. Okay?
So, yeah, I remember peopledoing that.

Nobody else had had it when I had it. So yeah, but
yeah, it was, it was definitelya weird time. And then once
things kind of went back tonormal, our numbers were just
like, at core health, sorry,going back to it, our numbers
were just kind of in the tank,yeah. And I said, You know what,

(37:48):
I need to I need to make somechanges. It was, what, two, two
and a half years at that pointlater, and I had said, You know
what, I need to make somechanges. I need to get my
numbers back up. I joinedleadership. I was like, this is
going to help me, like, get myname out there in the community.
Yeah,

and talk about leadership a little bit for
people that don't know. Oh,

okay, so leadership is a thing here in Simi that the
Chamber puts on, and it's anincredible, incredible program.
I know that's where we met,yeah, that's where we met. Last
of 2023, and 2020, strong team.
2020 together. Yeah, that'sright. I have a, I have a friend
that did leadership, and thinkhe graduated in 2015 and I
wanted, I wanted to get my nameout into the community, yeah, as

(38:34):
as me, not as my partner orsomeone else. And I reached out
to my friend that did leadershipin, I think it was 2015 and I
wanted to do it in 2019 and Ithink I missed it by like a
couple weeks, like, theregistration for it, yeah,
thankfully. And he's like, oh,yeah, let me reach out and and

(38:59):
he reached out. And it's, Iremember, it started like I was,
like, the last person on thelist. It started like, two weeks
later, thankfully, got my name,and they got me all set up, and
they, you know, our chamber isabsolutely amazing. Oh, great. I
love it. And I had no idea whatit was, what I was in for. I

(39:21):
didn't know anybody. And then wewent up to arrowhead and did our
thing. I was a snickerdoodle. Ithink you were a chocolate chip,
right?

Yeah, chocolate chip. Okay,

we could still be friends. Oh, absolutely. One
class stronger together, right?

The chocolate chip and the snickerdoodles. Did you?

Did you hear that they they changed it the next
year? They didn't split theclass up. We were the reasons
that they didn't change it thenext or that they changed the
next year? Yeah, they didn'tsplit 20 class of 2024,

that's interesting.
I just want to emphasize. Eyesthat this was, like, because I
remember that that earlymorning, oh yeah,

we had to, we signed up, like, four. We had

to be up before. We had to be there by six. It was

six, okay, yeah, we had to remember it was dark,
that's all. Oh, it was, it was,it's

like, in late September, yep, you know,
driving in, and it we met at thetrain station, and so there's
this empty parking lot, exceptfor, like, a crazy full of cars
and this big, you know, charterbus. Charter bus. Yep, and I get
out, and I'm looking around, I'mlike, I don't know anybody. You

know, I didn't know anybody. Thankfully, I knew
because of, you know, some ofthe stuff that we'd done with
the community before. Yeah, Iknew like three of our
classmates before, and then, soI walked up and I'm like, Oh, I
at least know like two or threepeople. So give my hugs, you

(40:56):
know. And then there we are, offto, off to like, arrowhead,
yeah, with a group of 25 peoplethat I have, like complete
strangers, for the most part, Ihadn't even put like a face to
the name for the people that Ihad emailed back and forth with
to get to get registered forthis thing. Yep. So I was like,

(41:19):
You know what? Let's do it. I'mall in. You got me for two days,
you know, we get up there andthey start talking about what
the class is going to be andwhat it entails, and and it was
then we did the ropes course andall of the, like, Team stuff.
And I was like, Oh, this is,this is fun. I did this, like,

(41:40):
for I I've done, like, TonyRobbins and a few other, like,
personal development stuff. Solike, for me, the ropes course
was, was a ton of fun walkingaround along the ropes. I was
like, oh yeah, this is great.
Okay, cool.

Oh yeah,

I had it was so much fun. I remember climbing up
the you remember when we had toclimb up to, like, the really
tall one, and then jump off.

Oh, yeah. And yeah, the single post, like single
pole, that was probably like,what, like 3040

feet, about 40 or 50 feet, I think it was like
that. And the top of it was, wasonly, like, this big, yeah,
eight inches across, yeah, yeah.
And you had to get both feet onthere and then jump and stand
up, stand up, and then jumpoff. The whole post is doing
this, and you try to stand onit.

Like, one of the most amazing things for me in
that whole entire experience wasthat, as each person was up
trying to do that, you know,like the whole entire group of
everybody else was down therecheering them on, yeah,
absolutely. You know, it's likeeverybody wanted everybody to
succeed. Yeah,

I remember, as I was climbing up the the lady, I
forget, I forget her name, thethe, like, leader of the person
walking us through it,

yeah, I can't remember her name off the top. I
know, yeah, she was she wasgreat. She was great.

She was great.
She's like, she's like, take itslow, enjoy the climb, feel it.
And I'm like, why I've done thisso many times? Like I was a boy
scout. We did rock climbing allthe time. I just, I want to get
up there and jump off so I cando it again. I asked if I could
do it again. She said no, but Idid get to go to the other side
again. Oh, you did the one whereyou walked across it. Yeah,

(43:19):
lined up and then walked across,right, right. That one was a ton
of fun. And, yeah, it was, itwas an incredible thing. I
remember we were on the ridehome, and I had made like, three
or four new friends. Yeah, mostof them were doodles. I

think, I think you helped me with my, my first
interaction with you that Iremember is that you helped me
with my harness. Was that it,yeah, I needed to get my harness
on,

okay? And I remember helping like five or
six people.

You're right, because I was the example, yeah,
so they put, put it on you, andthen, like, you're helping me.
I,

I helped like five or six people. It was, it was
just a ton of fun, yeah, and,and I absolutely love all of our
classmates, like it was. Oh. So,getting back to what leadership
is, yeah, it was a program whereyou it was the first Friday of
every month, with one exception,lasted 10 months long. And then

(44:21):
at the end of leadership, eachday, you would learn, or we
would learn, some integral partabout Simi Valley. So they had a
business day that a publicschool day they had, I mean,
every there was an ethics day.
That was my favorite day.

That was that was great man. That was the last day
that was powerful. It waspowerful because not not only
the content that we, you know,that the experience that we were
walked through, yeah, but thenit's also an opportunity for
everybody to get up and share aspeech of what this whole entire
experience. Yeah,

oh man. Our, our final class speech was, was
amazing. You remember who gaveit and what she said? Oh, Heidi,
yeah, yeah. She was amazing. Herspeech was so good because she,
she had every person in theclass Yes, mixed into her
speech, yeah, with like, alittle note about that person.

(45:22):
It

was, it was so generous, like, it was such a
great way to just kind of, like,cap off the whole entire
experience. Absolutely, yeah,and it was, it was beautiful,
man.

I absolutely love our class, everybody in our
class. And it was weird too,because I had heard that some
classes before had, like,personality conflicts and and I
didn't, I don't know about you,but I didn't experience that at
all. Like we all felt like wehad a greater purpose that we
were working towards. Yeah, itwas just an absolutely wonderful

(45:53):
experience. Like we still haveour our group chat up, and we
still keep in contact. Iremember when they were talking
about how classes in the pasthad kept in contact. Yeah, and
they were talking about theseemail chains. Do you remember
that conversation? Yep. I waslike, there is no way we're
doing an email chain. I'm notlooking through 20 emails to

(46:14):
find Yes, okay, I'll be there.
And the reply to alls, I'm like,I am not. No, I'm doing this.
And so on the way home, that'swhen we, we came up with the
idea of our telegram chat. Yeah,yeah, totally. Thankfully,
that's the same chat that I usefor all of my business stuff,
too.

It's super easy for me happen to work out that way.
You know what?

I have all the chat app between WhatsApp and discord
and and telegram like, have them

all, yeah. Well, you got to stay connected
Absolutely.

Yeah. Okay, so

leadership is amazing. Chamber of Commerce,
there's, there's so muchopportunity to get connected
absolutely and get known in inthe community, in Simi Valley.
How has that impacted yourbusiness? How's that so impacted
your business and then alsoimpacted you as a person.

So it really kind of helped me get get out there.
Yeah, it made me realize thatleaving the doors of core health
was really what it took to getout there into the community.
And I've never been the like,super salesy, like, oh, gotta

(47:23):
come have a smoothie. We can'tbe friends if you don't have a
smoothie. But it allowed me toleave the doors of core health.
And throughout that time periodof leadership, I came up with a
new plan of what I was going todo, working with my mentor, what
I was going to do to really growcore health back to what it was.

(47:47):
Yeah, and our sales were, werepretty low at the time, and I
just said, You know what? I'mgoing to get out there, and I'm
going to every day. I'm going tobetween this time and this time,
I'm going to do what I can toget our name out there. And I
came up with a plan with mymentor, and I started doing it

(48:09):
back then, actually, towards theend of leadership, was when I
started doing it, and ournumbers have doubled since.
Since that, that conversationwith my my mentor, yeah, that's
amazing, man. Thank you. Thankyou. I Our goal was to get to
$1,000 in sales a day. We'reright at that, like seven, 800

(48:33):
right now, but, but we keepgoing by the plan, we'll get
there. Yeah, there's,

there's so much value in that, yeah, yeah. Like,
just really understanding theplan and sticking to it,

sticking to it, that's, that's the hardest part
is the sticking to it, yeah, itreally is, yeah.

It's like, you feel like something's not working, or
it feels a little too hard, andthen you want to change it, you
know? Or, like, Yeah, you thinkof something new, and you want
to do that, but it's like, no,just just stick with the plan.
Just keep on going. Keep going.
Yeah? See what you learn. Youknow, see how long you can make
this thing go. That's right.

So our numbers were in the like, in that post covid
era, our numbers we were atlike, three, $350 in sales a
day, yeah? Like, they, theyreally tanked, and we were over
1000 pre covid Yeah. And I justsaid, You know what, I'm gonna

(49:31):
get out there do whatever ittakes.

Yeah? So, what are like, what are just maybe one or
two of the things that you havebeen doing that, that seem like
they've been working

great. Question.
Yeah, so my girlfriend and I, westarted working together on our
social media. She's way betterat it than I am, and we started
working on our social media. Sopart of what we are doing is we,
every week, we have a specialtymenu. That's it, right there.
Yeah? This. This week isHalloween Town, you know,
beginning of October

Unknown (50:03):
and so, like, who, who comes up? Because, as I've been
looking at your guys's menus,like, there's, there's seasonal
shakes on there, yeah, and oneweek shakes and some, okay, it's
only up for a week. Who comes upwith those? Her and I work on it
together. And we just talked toour customers, like, hey, what's

an idea that you think would be fun? We already
have all of October plans. So

because it seems like, it seems like such a
creative thing, like a creativereally, is, yeah, it's not just
that you have these pre done,pre done recipes, but it's like,
really, it's like, it's almostlike you have, like this palette
that you could then take and youcould that's all, whatever it is
that you guys are thinking,that's

all her. I, I'd love to take some credit, but in
reality, it's all her. She, sheputs so much work into it, and
she's the one that works withour our social media person. And
they take the pictures, they putthem all together and make it
look amazing. Those are actuallypictures of our shakes. We're
not like, blame off theinternet, yeah, yeah. We, we

(51:08):
take them, post them, and like,we'll, we'll make those shakes,
and then take the pictures, setthem up and and then, like, put
the post together. Yeah. Sothat's the first thing that we
did. We really first

thing you have to do is get, find a good woman.

Well, work on your social media, right?

Yean not totally that's awesome.

Like, I guess that was the first thing we did,
yeah, the other thing that I didwas I set up, like, a, like, I
told you, a daily schedule. Sowe, we do three posts a day,
five stories a day. That's forthe social media that one's
pretty simple, because wegenerate them at the beginning
of the week or at the end of theprevious week and have them for
the week. We just kind of postthem throughout. As far as my

(51:51):
like, daily duties, what I hadto do. I realized that a lot of
places open up at 10, so rightaround that, like 9:30 10
o'clock range, I leave every dayfrom core health, and I go
around to the community, and Igo to the local businesses, and
I just drop off some coupons,coupons for people. I'm not

(52:14):
trying to sell them anything.
I'm just dropping off couponsand menus, and I'll leave a
coupon at whatever business foreverybody that works there,
yeah. And then if they're reallynice and really receptive, I
will offer to bring everybody asample of what we do. So one of
our clean energy drinks. We'lltake them and put them like half
size, and bring them back tothat business. And then we'll, I

(52:37):
think I have some pictures. Sohere's some of the pictures of
us setting them up. Yeah, Ibrought them to our place, and
Yeah, there you go. So that's usbringing some

That's great. Yeah, I can see you're out there.
You're out there trying toprovide value. You're out there,
yep, you know, trying to buildthese relationships, yep, yep.
Let people know who you are. Iknow, but you're also what we
do, yeah.

So I have a certain number that I have to hit a day,
and then a certain number ofthose, what we call tea drops,
that that I need to do a week.
So I want to do five tea drops aweek, where between two and
three right now and then, mygoal is to give out 150 of those
coupons a day.

Wow,

that'll take me a solid hour, hour and a half,
sometimes upwards of two hours.
You know, you do it every day.
And yeah, people start comingin. They're like, I got this
coupon. I said, Where'd you getthe coupon from? Oh, I got it
from a friend of I don't evenknow anymore. That's awesome,
man. And then when people comein for their first time, I
always I tell them like, ourgoal is to be your healthy daily

(53:49):
habit. And so I will, I'll takeone of these coupons and give it
back to them because and rightlike three days later that it
expires, and because I want themto know what good nutrition
feels like. Yeah, how they feelhaving a shake for breakfast
versus cereal or waffles orpancakes or something like that.

(54:09):
Yeah, I was just talking tosomeone today. She's like, Oh,
I've been taking I've beenhaving my clean energy drink
every day for like, a month, andI ran out and my husband said
they were too expensive. And andit's been like a week, and I
just, I don't feel good, yeah,and so, so like that, that

(54:30):
feeling is, is amazing. There'snothing that beats it, yeah,
yeah, to be making a differencein the lives of people,
absolutely, that's awesome.
There's, there's two feelingsthat are the best. The first one
is when people walk in, we tellthem how healthy it is. And I
mentioned nothing about thetaste, except for our most
popular flavors, which arebirthday cake, chocolate peanut
butter, banana and peanut butterpraline crunch, yeah. And I

(54:52):
always say that one's myfavorite, because it is. And so
I mentioned nothing of the of.
Like the taste, yeah, because Iwill make it for then, and then
I'll ask them to taste, taste itright there, and watching their
face after they taste it.
Nothing beats that, becauseeverybody's like, you've had
those, like, healthy drinksbefore, right where you taste

(55:14):
it,

it tastes healthy.

It tastes healthy, yes. And so for like, my when
people come in, I tell them howhealthy it is, and then they
they decide on their flavor, andthey get it, and they're like,
they have this face of like,they have this smile, this
little smirk that they make, andthat, that's the best part of my
day.

That's awesome, yeah? Because in their moments,
like, They that can't be faked.

No, no. That first, like, authentic reaction, yeah
And as an old poker player likethat, that that first, that
first glimpse, is the one thatmakes it sometimes, I'll even
tell people that that's myfavorite part, and they'll try
and make, like, a sour face, andthey can't even do it, yeah,

amazing man. I love that. I love that. So what
What's in the future, man, likeyou got, you've got your plan,
they're carrying out. I'm sureit's going to be more of that.
Yeah. But like, where do you seecore health? You were talking
about, you know, continuing tobuild the Empire.

You brought that up. Where we want to, I want to
have 12 locations open withinthe next one to two years. Wow.
So we even have a sign in corehealth saying that, and that
helps me keep my mind on on thatevery day. Yeah, I want our
sales to be well, I want to hit1000 this year. So we're still
working for that, And then oncewe get there, I want to get to

(56:38):
1500 a day. And then after that,I don't know, like those, those
are the immediate goals, youknow, like 12 locations in the
next one to two years. And so wehave four now, yeah. And then
just ramping our sales back up,yeah, so and so.

Then, like, kind of, what are you looking at is
who Matt needs to be in order toaccomplish that?

great question. I like it, yeah, so I'm currently
reading a book. It's called the10x rule. It's by Grant Cardone.

Love, Grant Cardone. Yeah, he's great. The
first time I ever saw that guy,man. It was the that TV show
that he did where UndercoverBillionaire,

I don't know it. I don't watch a lot of TV I'm
sorry

Check that out.
Check that out, dude Llike, Ithink I watched it on Discovery
Plus, I had just been, like,searching for something, and to
watch that had something to dowith business.

Okay

And I see this show, like, undercover
billionaire, and I'm like, what?
And it's like, this GrantCardone guy. It's like, I've
seen that guy, but I don't know.
Like,

seems very salesy,

you know, Yeah, so I start watching it, man. And it
follows three billionaires asthey give up all of their
contacts, all of their justeverything, move to another city
that they don't know anybody.
They're given a cell phone,they're given a junk or car, and
they have, like, 90 days tobuild a $1 million business.

Oh, wow.

You know, like, I'm watching these three people and
trying to, trying to do this,and they're all given those
things, but then they're alsogiving a 100 given a $100 bill.
And as the other two people thatwere in this episode, it's the
second episode or second season,as the the other two people in
this season, they were holdingon to that $100 and just like

(58:34):
trying to, trying to, to make itlast as long as they could, you
know, but they were holding onto it is this, this. This was
their lifeline, you know. Andthen they cut to Grant Cardone,
and he holds up that $100 andhe's, like, this $100 I'm not
even gonna use it,

yeah

And he folds it up, and he puts in his pocket,

yeah

And I'm thinking, like, what is this guy gonna do?

Yeah

And he starts talking about the way that he
sees it, and he doesn't see,like, it's not about the money,
but it's about who has themoney. Yeah, you know, it's
about the relationships. He'slike, I'm gonna get there. And
like, I'm not gonna try to besaving money. It's like, I'm
gonna get there and I'm gonnameet the movers and shakers of
this, of the city, the city,yeah, and like, start developing

(59:20):
these relationships so that Icould start making things
happen, yeah, and then to watchhim actually follow through and
do that. Like, well,

that's kind of what he talks about in the book

Yeah. Like, like, these other two were, you know,
sleeping in their car, and theywere, you know, begging for
meals and and they were justtrying to, like, scrape stuff
together. Like, where he goesinto town, he goes over to an RV
dealer, ends up talking the RVdealer into letting him stay in
one of his RVs for free.

Whoa,

RV dealer gives him a bunch of money, so, you know,
like $100 credit at a restaurantso that he could go and eat nice
and then he sees that the RVdealer is also trying to sell,
like a jeep. And so he's like,I'm gonna sell this Junker that
the producers gave me. Okay. Andthen he talked to the RV guy,

(01:00:09):
and he's like, Well, what if Isell that Jeep for you? And he's
like, yeah, like, you could sellthat Jeep for me. Okay, I won't
put more than 10 miles a day onit. And so then he starts
driving that jeep, Sells theother one within a couple of
like, within a day, he's got aplace to stay. He's made, uh,
$1,500 off the sale of thejunker car. Whoa, okay. He's got

(01:00:30):
a practically, uh, almost brandnew Jeep that he's now driving
around to these meetings as he'smeeting other, yeah, as he's
meeting other business owners.
And I'm just like, like, thisguy, he just, he sees things
differently

Matt Duchan (01:00:42):
absolutely

Brian Davis (01:00:43):
than the rest of people absolutely. And like, I
just, I ended up fast forwardingthrough the other the other
people's segments and justwatching his, yeah. And then
after that, like, I really gotinto, you know, his sales
curriculum and stuff like that.
And like, you know, I went outto Florida a handful of times
to, you know, some of the eventsthat they have out there. Yeah
Like, fantastic, dude. So, yeah,so 10x

so I'm reading the 10x rule, and what I love about
it is, when someone is trying togive me criticism, I like my
personality is to always like, Idon't want to say lash out, but
talk back.

Okay,

right? So, like, if I ever work, if you talk to
personal trainers I've had inthe past, like they're like, do
your push ops. And I'm like, youdo them! Just my personality.
What I love about this book,specifically, yeah, is I really
feel like it's kind of that,that level. But as far as
marketing goes and,and I feellike I'm being yelled at, but I

(01:01:44):
can't yell back, because it'sjust a book. So I'm able to take
that and and, like, look atmyself in the mirror, yeah, and
then then really take that andpush it forward, yeah? So yeah.
Today I went out and I did myinvites. Didn't get any tea
drops set up, but I was able toget those invites done. And, you

(01:02:05):
know, reach out. We'll see whocomes in tomorrow. That's,
that's the exciting part.

Yeah, you just got to do the work.

That's right, doing the work. Do the work, doing the
steps. Yeah,

just do it. Do the hard stuff.

More No's you get, the better you do.

Yeah, no's are no's are, that's what it's almost
like That's what you should get.

I'm looking for the No's.

That's what you want to get.

I used to be on a plan to get 20 nose a day, yeah.
And I would, I would do it untiland and then by the end of the
day, or I remember, I was at thetarget across the street from
us, and I was at like, 18 no'sfor the day, like, giving out
these, these coupons. It waslike a new thing that I was
trying, man, I was at like 18,but everybody was saying, Oh

(01:02:49):
yeah, thank you.

You're like, dang it, Where's where's my No's,

yeah. So I'm there at like 6:30 at night, like,
just trying to get these lasttwo no's. And I was there for
like half an hour, giving outcoupons, trying to get a no,
until eventually I saw twofriends. I'm like, please just
say no. Theyre like Matt we knowyou like, I know, but I need two
no's. Yeah, I was hungry at thetime too. I'm like, nope, not

(01:03:14):
getting dinner until I get theselast two nos. Yeah,

dedication, man,

yes. Sometimes it's what it takes. Yeah, you never
know what those last two no'swe're gonna do. You know,

no, You never do

or those last few Yes's that too. Yeah,

yeah, yeah. I remember having a study guitar
when I was younger, a teenager,and I had a teacher, and I asked
him, I said, How long should Ipractice? And he said, you keep
on practicing until you don'twant to practice again, and then
you do whatever it is that youwere doing 10 more times.

Wow, yeah, that's good.

I was like, oh, like, okay, hey. That makes
sense

in our business. I remember being trained this on
stage. Once he goes, he askedhis mentor, how long do I need
to work for? He goes, you workuntil you're happy with your
business, and then you plan tolose 30% of it, and that's when
you're done. But you plan, youwork until you're happy with 30%

(01:04:14):
of what your business is. Yeah,if your business fell 30% that's
what you have to be happy with.
Think that I said it right? Idon't know, yeah, yeah.

I'm trying to, I'm trying to unpack it. Let me see.

So you worked.

You work until,

until when you're when your business settles.

If

it's at 30% Yeah.

So not like, okay,

that's when you can that's when he was told he could
retire.
So if you lose, okay, soo youbuild up your business to the
point where, if it fell to 30%of what it is, then that's what
you would be content with,

yeah.

So then you just fall in love with meeting new
people and helping people getresults that, like, yeah, at
that point,

totally man and and like, I think that you know,
that gets to what, what it isthat motivates people in
absolutely, like, is it the isit building the business? Is it
helping people? Is it, And Idon't think that it needs to be
one thing.

It can be many things, yeah,

I think it can be many things. But just being, you
know, being aware of that

for me what motivates me nowadays, are that,
like, there are two things thatmotivate me, I want to, I want
to hear the next, like, successstory of someone who lost 40
pounds, or, like, I helped mymom lose 80 pounds, right?
That's the first thing thatmotivates me. Yeah, I have a
friend that recently lost 60pounds, and his doctor cut him

(01:05:38):
out of, like, all but two of hismedications.

That's amazing. So life changing,

absolutely. So that's the one that really
drives me. And then the theother thing that drives me is
that first taste, that thatlook, that's when people come
in, and that's their first time.
And I, and I know that, like,I'm thinking, like, Oh, you're
in for a treat. But I'm going totell you this thing is healthy,

yeah

And, like, we even listed out on our menu, like,
what's inside, and people willget in there, they're so ready
for taste healthy. Yeah, thingthat's going to be tough to
tough to take down, yeah. And,and that first step always just
changes everything for people.
Yeah, it's amazing.

(01:06:26):
That's

That's great, dude.
Yeah. Do you ever like, just,like, take out your camera and
just,

sometimes, yeah, sometimes, I mean, check for the
Instagram, right? Like, myfavorite one for the Instagram
or the kids, because they don'thide anything back, you know it
you have right?

Like, unfiltered truth,

absolutely. Like, if you have a kid come in and
they like it, you know they'recoming back for sure, yeah,
right. Because they, they want,they they, they love the taste,
and they don't even know it'sgood for them, right? And like,
the parents were happy that thekids are having something
healthy, yeah, and if I know akid likes it, I'm good.

That's awesome.

Yeah, it's exciting. That's what I work
for. Yeah, those two things,

that's, that's what makes it worth it, man,
absolutely makes it worth it.
And it makes total sense, dude,because that's like, I've seen
that in you.

Well, thank you

Yeah, since I first met you,

2022 right?

Yeah, yeah. The end of 2022 man, September,
September 23 I remember that wasit September 23 I remember that
it was the 23rd because therewas 23 of us, and we were the
class of 23

Oh, my God,

September 23 was the day that we all met each
other.

Oh my gosh, yeah, whoa. 23 of us on the bus,
right? Two other people drove upseparately, right? 20

No. 23 people in the class.

Oh,

so Yeah, then we the class didn't graduate with.
23 people some people didnt makeit.

We had, I think, three people that didn't end up
making it. But then we gainedone,

yeah, yeah. We gained Maggie, yeah. But when we
started off,

yeah, when we started off,

it was 23 23 23

that's amazing. I didn't, I didn't even realize
that at all. Yeah, that's funny.

Yeah, it was fun, man. It was super fun.

It was such an amazing experience. Yeah, I
recommend anybody that lives inSimi Valley take Leadership.
Yes,

Yes, yes, definitely, definitely. So Matt,
like anybody that wants to visitcore health or find core health
on on social media, where whereis it? Let us, let us know how
we could,

Oh for sure. So we're @corehealthsimi C O R E
Health Simi that's our Instagramhandle. We had a Facebook but I
accidentally locked myself outof it.

I hate that all the time hahaha

So, yeah, we're on Instagram. Our address is 2824
Cochran Street here in SimiValley, 93065, and, yeah, just
come on by. It's it We're we'rea place where friends and family
meet for good nutrition, likeit's a lot of fun. And we have
fun there too. It's very muchlike a, I mean, you've been

(01:09:06):
there, so it's very much like ahealthy version of, Cheers,
anybody who's old enough to knowthat show,

yeah. I loved that.
Love that show.

Yeah, So healthy version, yeah.

Awesome. Awesome

People come in. We talk about family, friends,
kids, yeah,

yeah. So you get to know the people that are coming
in,

very much. So yeah, most people that come in, I
could tell you, name, age,significant other, kids, life
stories, most of the time, yeah,yeah. pretty exciting. It's so
much fun. Oh, that's we have aton of fun there, for sure.

So, yeah, so everybody go check out Matt.

Yeah, thank you.

at Core Health And this is fun.
Thanks so much for coming outman. I appreciate it

Thank you. I was, I've been telling everybody
about it today, so I was hopingit was live so I could, like,

Yeah,

could share it with people.

We'll have you, We'll have you back when we when
we

do the LIVE one.

get the live one up,

I love it

awesome man, thanks brother,

thank you. Thank you. Man, I appreciate it. That
was fun.

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003 | The Entrepreneur That Grew 400% in Business | Local Business Breakthrough Podcast

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