Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Episodes
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Upcoming Local U events in 2024.
- Teaser for upcoming changes to a yet unknown GBP category.
- GBP multi-media manager interface has been streamlined.
- How do I get a negative review from a com...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New GBP suspension appeal process fully rolled out.
- New Re-review precess for if you fail the appeal.
- Should I extend GBP hours beyond actual business hours to increase search visibility?
- I...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New reinstatement process rolled out.
- Google shuts down GBP websites.
- Should I use several categories for my GBP?
- Why is a Google phone number showing up in my GBP?
- Why can’t I add updates o...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New Verticals for Local Services Ads.
- The State of Local Search 2024 webinar on January 10th.
- GBP Q&A section has been moved down to the bottom of the profile.
- How do I stop GBP from co...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP agency dashboard bug prevents accepting invites.
- Keyboards and mouse can cause suspension.
- New Ranking Factor based on “openness”.
- How do I know if leads are coming from ads or from org...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google sends notifications to Google Business Profiles on reviews and suspensions.
- Verification bug for new GBPs.
- Google launches a “small business” attribute.
- Google adds new “activities” ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bright Local’s SEO house of horrors for Friday the 13th.
- You can now text message Google Local Services Ads leads.
- Google tests a lite version of Search Generative Experience.
- Google SGE ca...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Maps tests third party reviews.
- New reinstatement process for GBP.
- Are the AI features in GBP new?
- Is AI useful for things like GBP posts and metadata?
- Can I use an SAB for a virtual ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- You can now edit social media links in GBP.
- Google adds links to Search Generative Experience .
- Google shares SGE feedback and expands to Japan and India.
- Bug with photos for desktop users.
- ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local Services Ads adds new categories.
- New appeal form for rejected images and videos on GBP.
- New image guidelines for Local Services Ads.
- New GPB attribute of “are dogs allowed”.
- Is Google...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New categories in Local Services Ads.
- Google adds a ‘view as customer’ link to GBP dashboard.
- “Local SEO for Good” online fundraiser by Bright Local coming up on August 30-31.
- How do you ma...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google reveals charity incentivized reviews are not allowed.
- Google adds implicit code execution and export tables to Google Sheets.
- Is there a way to force a video for a cover photo?
- Will ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing is now the default web scraper for ChatGPT.
- Bing updates character limits for prompts to 4000 characters.
- Google rolls out new Search Generative Experience (SGE) AI.
- Google’s Bard now ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing Chat will be showing referrer analytics data.
- Google sending texts to validate GBP.
- Local search ranking factors survey results.
- Do changes to my GBP impact local organic rankings?
- Is t...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local search developments in Q1.
- Local search ranking factors survey results have been released.
- Steady Demand is hiring SEO specialists.
- Looking for examples of AI review responses.
- OpenAI...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Profiles not being visible in the In Search Experience bug is now fixed.
- What is the role of the Better Business Bureau in the business ecosystem?
- What is the BBB’s rel...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing Chat keynote clarifies AI won’t replace SEO.
- Profile strength indicator bug has been fixed.
- Why are reviews not showing up?
- Are product features gone or limited to business/categories?
- ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Pubcon and LocalU in Dallas conventions in 2023.
- New BrightLocal consumer review survey is out.
- Bing beta AI chat is being slowly rolled out.
- How should a company with branches all over the...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Any vehicle with a VIN is now eligible to display in GBP in the US.
- Google Posts insights are officially deprecated.
- You can now post videos on Google Reviews.
- Personal injury spam network...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google has added UGC content restrictions.
- New Apple Business Connect.
- State of Local Search event in 2023.
- GBP posts are gone.
- Rising stars in SEO.
- Companies scamming Local Services Ads PSA.
- ...
Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
If you can never get enough true crime... Congratulations, you’ve found your people.
A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.