Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Episodes
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google AI Overviews follow up questions take you to AI Mode.
- Google explores ways to opt out of search AI features.
- New research says AIs are inconsistent when recommending brands.
- Factors ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google speaks on hiring GEO/AEO/SEO and buying AI optimization tools.
- Google’s Danny Sullivan says not to turn content into bite sized chunks for LLMs.
- Google announces new branded AI busi...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- John Mueller from Google responds to questions on if Schema helps with LLMs and Google.
- How does using the same number for two GBP locations differ from a franchise using a 1-800 number?
- I...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Maps Q&A going away to be replaced by AI Q&A.
- GBP review appeals delayed.
- Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.
- Google re...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google launches scheduling and multi-location publishing on Google Posts.
- Google API implies Service Areas do not affect ranking.
- You can now leave anonymous Google Reviews.
- Google now send...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Maps rolls out reviewer nicknames.
- Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.
- Gemini 3 AI mode rolled out.
- GhatGPT uses Google for Atlas browse...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- When will Q&As no longer be available?
- How do I make videos to advertise my products on social media?
- How do I prevent an old GBP showing up on results after moving locations if I don’...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- LSA removes guarantee badge.
- AI assistants prefer to cite fresh content.
- Study says only 1% of users click on AI citation links.
- Top web domains cited by LLMs.
- Microsoft CoPilot and ChatGPT ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Optimize Bing AI search by following SEO guidelines.
- What should I do if my domain host doesn’t support Wordpress sites?
- Is there any impact on Local SEO from the June 2025 core update?
- Is ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New GBP feature for restaurants to highlight specials.
- Users of Claude find out how to get citations from it.
- AI overview increases, traffic for Local Search decreases.
- Internet Marketing ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- AI analysis for GBP reviews in Google Chrome.
- Google sends information edit rejection notices for GBP.
- Google tests replacing local map pack with AI overview.
- Can you get positive reviews f...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bug causes knowledge panel to go missing on GBP.
- What should I do if a former employee hijacks my GBP and makes changes?
- How do I make sure I show up in local AI search?
- What are some best ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Reviews for schools are going away.
- Q&A feature is being removed.
- Meta keywords impact ranking!?
- What should I do if my Phone number verification code won’t go through?
- How do I know why...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google sues for fake listings.
- What should I do if my video verification doesn’t go through?
- Does adding the address to the website footer help with rankings?
- How do I remove spam reviews f...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Map pin attacks exploit has finally been fixed.
- Chat through Text and WhatsApp has been implemented into GBP.
- China rolls out DeepSeek AI chatbot.
- New fast way to get access request ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Can the issues of one GBP cause problems by association if it’s on an agency dashboard?
- If I’m closing one location, is it possible to merge the profile of the closing location with the o...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP car dealer map pack study released on searchlab digital.
- If I can’t get reinstated after appealing, is there no other option than to create a new listing and merge it?
- How should I doc...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- ChatGPT launches SearchGPT.
- You can now select multiple reviews to report with Google Reviews tool.
- What can I do to get my missing reviews back after several months?
- How do I create a seco...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- FTC new rules on fake reviews are now in effect.
- AI overwriting business descriptions.
- Local Service Ads will soon require a Google Business Profile.
- How do I rescue a GBP that got suspende...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP appeals are no longer delayed.
- LSA review links are going away.
- Google confirms Exif data does not affect ranking.
- Should I change my business name through the GBP dashboard or the API?
- ...
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