This week’s guest is Tim Capper of Online Ownership. Tim joins Eric, Jason and Ben to answer your questions on local search, Google My Business and other digital marketing strategies for hotels. Although this session focuses on hotels, much of the information is relevant to any kind of business. And we also tackle a few other general questions about digital marketing for local businesses.

This Week’s Topics and Questions

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week's Updates and Questions

This Week's Updates and Questions

This week our guest is SEO legend, Mark Traphagan, of seoClarity. Mark joins Eric, Jason and Ben to answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.
This Week's Updates and Questions

Facebook and Google local advertising expert, Navah Hopkins, joins Eric Shanfelt, Jason Brown and Ben Fisher to answer questions about local targeted Google ads, local services ads, Facebook ads and much more.

For links from today's session - https://localmarketinginstitute.com
Get our email updates – https://localmarketinginstitute.com
Attend our live Q&A sessions – https://localmarketinginstitute.com/qa
Join our Facebook gro...

In this session, learn how to create and use virtual tours for your local business. Google Trusted Photographer, Joe Danzer, joins Eric Shanfelt, Jason Brown and Ben Fisher for this deep-dive into Street View, virtual tours and optimizing photos for use in Google My Business, websites and social media.

Links mentioned in this video – https://localmarketinginstitute.com
Get our email updates – https://localmarketinginstitute.com
Atte...

Eric, Jason and Ben give an update on the most important developments in local marketing and answer digital marketing questions for local businesses.

Special Note

There was debate during this week's session as to whether the NitroPack Wordpress plugin actually works or was just "spoofing" site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research it appears that NitroPack is not spoofin...

This week’s guest is Cindy Krum, CEO of MobileMoxie. Cindy shows us how a local business should measure their entire digital footprint, not just their website and GMB listing. Your digital footprint can also include ads, social media posts, YouTube videos and much more. We get a sneak peak at how her tool can help track the entire digital footprint of a business. There’s also an unplanned, guest appearance by Tom Waddington talking...

This week's guest is Barry Schwartz, Founder of Search Engine Roundtable, contributing editor for Search Engine Land and CEO of Rusty Brick. Barry is an icon in local search / SEO and joins Ben Fisher, Jason Brown and me to answer digital marketing questions for local businesses.

Get our email updates – https://localmarketinginstitute.com
Live Office Hours sessions - https://localmarketinginstitute.com/office-hours
Join our Facebo...

This week, Craig Mount of Classy Brain joins us to talk about inbound link strategies he’s doing for local businesses using public relations / PR. You’ll be surprised when you hear the strategy … it’s not about helping your business rank better in local search!

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising.

●      Click here to ask us your question

●      Click here to attend our live Q&A sessions

This Week's Questions

●      Update on Google My Business Suspensions

●      GMB Insights moving ...

In this week's local SEO and digital marketing Q&A session, Darren Shaw (Whitespark) and Chris Dryer (Rankings.io) join us to talk about their new local search ranking studies. | More ...

// LINKS TO THE RANKING STUDIES //
Rankings.io: http://lmidai.ly/3pAxbuq
Whitespark: http://lmidai.ly/3rEnGw0

// GET MORE //
Get our email newsletter: https://localmarketinginstitute.com ✉️
Subscribe to our podcast: https://localmarketinginstitu...

Getting more inbound links to your website helps improve your visibility in search engines, and that helps you get more customers. But let's face it...link building is hard work. And most of the information out there focuses on tactics for large, national brands instead of local businesses.

In this session, Greg Gifford walks you through local link building tactics. He'll show you how it's different ... and in some ways ...

Chris Dreyer and his team at Rankings.IO just completed an extensive analysis of over 112,000 personal injury law search results pages. The data is fascinating and can be applied not only to the legal industry, but many other industries as well.

We’ve invited Chris to share what he and his team learned. In this episode you’ll learn:

• Why older domains tend to rank higher
• Why having a valid SSL certificate is critical
• The impact of...

At Local Marketing Institute, we're often asked what tools are the best for local marketing. Certainly, one of the most popular and powerful ones out there is SEMrush.

So, we've asked Rich Barnett of SEMrush to join us for episode – a special "under the hood" discussion of how SEMrush works specifically for local businesses and agencies.

In this session, we cover:

What are the biggest local SEO myths? Lee Auerbach, Chatmeter's SVP of Business Development, joins us to help sort out fact from fiction.

Local SEO is continuously evolving requiring marketers to adapt quickly and protect their local rankings. But with so many changes so fast, it's hard to know what advice to trust, what no longer applies, and what is flat-out wrong.

In this episode, you'll learn:

What is schema markup and why is it important for your local business?

Bottom line ... it can improve your local SEO and help more customers find you.

For this Office Hours session, we’ve invited Martha van Berkel, one of the most respected schema markup experts in the world, to join us.

Martha explains schema markup and how it can be used to help local business websites stand out in organic search.

In this episode, you'll learn:

When it comes to marketing, what is the “new normal” for local retailers and in-home service providers?

Local marketing experts, Neal Polachek and Greg Sterling, join Eric Shanfelt to share perspectives and concrete examples of how local businesses need to modify operating practices and customer communications in the coming weeks and months.

Neal and Greg have deep experience as analysts and advisors to companies large and small in l...