Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Episodes
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP appeal delays for longer than normal.
- Google Local Services Ads review links expire.
- Can you nest a service department under the primary sales profile if the service department is in a...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- FTC announces final rule on banning fake reviews.
- GBP reinstatements may be severely backlogged.
- How do I get Google to recognize my missing reviews?
- How do I geotag my photos?
- Should I expa...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP Fields that impact ranking.
- Consumer alerts appearing on GBP listings.
- Google update states verification videos disappear from GBP after a certain amount of time.
- How do I get primary o...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Upcoming LocalU events in 2024.
- AI overview descriptions showing up on GBP.
- Google Maps tests QR codes on GBP.
- Local Service Ads on Google Maps for iOS.
- Google Maps fake engagement policy up...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP now allows you to select a preferred menu source.
- OpenAI plans to release a new search engine.
- Google tests local-only results for searches “near me”.
- How do you update the order link o...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Upcoming Local U events in 2024.
- Teaser for upcoming changes to a yet unknown GBP category.
- GBP multi-media manager interface has been streamlined.
- How do I get a negative review from a com...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New GBP suspension appeal process fully rolled out.
- New Re-review precess for if you fail the appeal.
- Should I extend GBP hours beyond actual business hours to increase search visibility?
- I...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New reinstatement process rolled out.
- Google shuts down GBP websites.
- Should I use several categories for my GBP?
- Why is a Google phone number showing up in my GBP?
- Why can’t I add updates o...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New Verticals for Local Services Ads.
- The State of Local Search 2024 webinar on January 10th.
- GBP Q&A section has been moved down to the bottom of the profile.
- How do I stop GBP from co...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP agency dashboard bug prevents accepting invites.
- Keyboards and mouse can cause suspension.
- New Ranking Factor based on “openness”.
- How do I know if leads are coming from ads or from org...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google sends notifications to Google Business Profiles on reviews and suspensions.
- Verification bug for new GBPs.
- Google launches a “small business” attribute.
- Google adds new “activities” ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bright Local’s SEO house of horrors for Friday the 13th.
- You can now text message Google Local Services Ads leads.
- Google tests a lite version of Search Generative Experience.
- Google SGE ca...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Maps tests third party reviews.
- New reinstatement process for GBP.
- Are the AI features in GBP new?
- Is AI useful for things like GBP posts and metadata?
- Can I use an SAB for a virtual ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- You can now edit social media links in GBP.
- Google adds links to Search Generative Experience .
- Google shares SGE feedback and expands to Japan and India.
- Bug with photos for desktop users.
- ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local Services Ads adds new categories.
- New appeal form for rejected images and videos on GBP.
- New image guidelines for Local Services Ads.
- New GPB attribute of “are dogs allowed”.
- Is Google...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New categories in Local Services Ads.
- Google adds a ‘view as customer’ link to GBP dashboard.
- “Local SEO for Good” online fundraiser by Bright Local coming up on August 30-31.
- How do you ma...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google reveals charity incentivized reviews are not allowed.
- Google adds implicit code execution and export tables to Google Sheets.
- Is there a way to force a video for a cover photo?
- Will ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing is now the default web scraper for ChatGPT.
- Bing updates character limits for prompts to 4000 characters.
- Google rolls out new Search Generative Experience (SGE) AI.
- Google’s Bard now ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing Chat will be showing referrer analytics data.
- Google sending texts to validate GBP.
- Local search ranking factors survey results.
- Do changes to my GBP impact local organic rankings?
- Is t...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local search developments in Q1.
- Local search ranking factors survey results have been released.
- Steady Demand is hiring SEO specialists.
- Looking for examples of AI review responses.
- OpenAI...
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