Local Marketing Institute Podcast

Local Marketing Institute Podcast

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.

Episodes

April 21, 2021 59 min

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • GMB Posts now available for chains / franchises via the API.
  • New GMB posts being highlighted on maps with a red dot.
  • How do you add Open Graph settings to a web page for social s...
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    This week’s guest is Tim Capper of Online Ownership. Tim joins Eric, Jason and Ben to answer your questions on local search, Google My Business and other digital marketing strategies for hotels. Although this session focuses on hotels, much of the information is relevant to any kind of business. And we also tackle a few other general questions about digital marketing for local businesses.

    This Week’s Topics and Questions

  • What’s happe...
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    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

    This Week's Updates and Questions

  • Google experimenting with only two business listings in search results instead of 3.
  • Google promoting competitors when people "Request a Quote" from your GMB listi...
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    This Week's Updates and Questions

  • Update on new Google My Business performance report.
  • Street view privacy problem for service area businesses on Android Google Maps app.
  • How Apple's iOS 14 change will affect Facebook ads for local businesses.
  • Can you change a GMB listing to reflect new ownership and a new business name?
  • How can you set different hours for different departments on Google My Business?
  • Do you get email notification...
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    This week our guest is SEO legend, Mark Traphagan, of seoClarity. Mark joins Eric, Jason and Ben to answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.
    This Week's Updates and Questions

  • How search is becoming more visual instead of textual.
  • Thousands of different search results pages dep...
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    Facebook and Google local advertising expert, Navah Hopkins, joins Eric Shanfelt, Jason Brown and Ben Fisher to answer questions about local targeted Google ads, local services ads, Facebook ads and much more.

    For links from today's session - https://localmarketinginstitute.com
    Get our email updates – https://localmarketinginstitute.com
    Attend our live Q&A sessions – https://localmarketinginstitute.com/qa
    Join our Facebook gro...

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    In this session, learn how to create and use virtual tours for your local business. Google Trusted Photographer, Joe Danzer, joins Eric Shanfelt, Jason Brown and Ben Fisher for this deep-dive into Street View, virtual tours and optimizing photos for use in Google My Business, websites and social media.

    Links mentioned in this video – https://localmarketinginstitute.com
    Get our email updates – https://localmarketinginstitute.com
    Atte...

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    Eric, Jason and Ben give an update on the most important developments in local marketing and answer digital marketing questions for local businesses.

    Special Note

    There was debate during this week's session as to whether the NitroPack Wordpress plugin actually works or was just "spoofing" site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research it appears that NitroPack is not spoofin...

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    This week’s guest is Cindy Krum, CEO of MobileMoxie. Cindy shows us how a local business should measure their entire digital footprint, not just their website and GMB listing. Your digital footprint can also include ads, social media posts, YouTube videos and much more. We get a sneak peak at how her tool can help track the entire digital footprint of a business. There’s also an unplanned, guest appearance by Tom Waddington talking...

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    February 2, 2021 54 min
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    This week's guest is Barry Schwartz, Founder of Search Engine Roundtable, contributing editor for Search Engine Land and CEO of Rusty Brick. Barry is an icon in local search / SEO and joins Ben Fisher, Jason Brown and me to answer digital marketing questions for local businesses.

    Get our email updates – https://localmarketinginstitute.com
    Live Office Hours sessions - https://localmarketinginstitute.com/office-hours
    Join our Facebo...

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    This week, Craig Mount of Classy Brain joins us to talk about inbound link strategies he’s doing for local businesses using public relations / PR. You’ll be surprised when you hear the strategy … it’s not about helping your business rank better in local search!

  • Get our email updates – https://localmarketinginstitute.com
  • Live Office Hours sessions - https://localmarketinginstitute.com/office-hours
  • Join our Facebook group – https://loca...
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    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising.

    ●      Click here to ask us your question

    ●      Click here to attend our live Q&A sessions

    This Week's Questions

    ●      Update on Google My Business Suspensions

    ●      GMB Insights moving ...

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    In this week's local SEO and digital marketing Q&A session, Darren Shaw (Whitespark) and Chris Dryer (Rankings.io) join us to talk about their new local search ranking studies. | More ...

    // LINKS TO THE RANKING STUDIES //
    Rankings.io: http://lmidai.ly/3pAxbuq
    Whitespark: http://lmidai.ly/3rEnGw0

    // GET MORE //
    Get our email newsletter: https://localmarketinginstitute.com ✉️
    Subscribe to our podcast: https://localmarketinginstitu...

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    Getting more inbound links to your website helps improve your visibility in search engines, and that helps you get more customers. But let's face it...link building is hard work. And most of the information out there focuses on tactics for large, national brands instead of local businesses.

    In this session, Greg Gifford walks you through local link building tactics. He'll show you how it's different ... and in some ways ...

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    Chris Dreyer and his team at Rankings.IO just completed an extensive analysis of over 112,000 personal injury law search results pages. The data is fascinating and can be applied not only to the legal industry, but many other industries as well.

    We’ve invited Chris to share what he and his team learned. In this episode you’ll learn:

    • Why older domains tend to rank higher
    • Why having a valid SSL certificate is critical
    • The impact of...

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    June 19, 2020 55 min

    At Local Marketing Institute, we're often asked what tools are the best for local marketing. Certainly, one of the most popular and powerful ones out there is SEMrush.

    So, we've asked Rich Barnett of SEMrush to join us for episode – a special "under the hood" discussion of how SEMrush works specifically for local businesses and agencies.

    In this session, we cover:

  • How to conduct market / competitive keyword research
  • How...
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    June 10, 2020 58 min

    What are the biggest local SEO myths? Lee Auerbach, Chatmeter's SVP of Business Development, joins us to help sort out fact from fiction.

    Local SEO is continuously evolving requiring marketers to adapt quickly and protect their local rankings. But with so many changes so fast, it's hard to know what advice to trust, what no longer applies, and what is flat-out wrong.

    In this episode, you'll learn:

  • Does Google actually have...
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    What is schema markup and why is it important for your local business?

    Bottom line ... it can improve your local SEO and help more customers find you.

    For this Office Hours session, we’ve invited Martha van Berkel, one of the most respected schema markup experts in the world, to join us.

    Martha explains schema markup and how it can be used to help local business websites stand out in organic search.

    In this episode, you'll learn:

  • Wh...
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    When it comes to marketing, what is the “new normal” for local retailers and in-home service providers?

    Local marketing experts, Neal Polachek and Greg Sterling, join Eric Shanfelt to share perspectives and concrete examples of how local businesses need to modify operating practices and customer communications in the coming weeks and months.

    Neal and Greg have deep experience as analysts and advisors to companies large and small in l...

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