Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Episodes
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- You can now edit social media links in GBP.
- Google adds links to Search Generative Experience .
- Google shares SGE feedback and expands to Japan and India.
- Bug with photos for desktop users.
- ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local Services Ads adds new categories.
- New appeal form for rejected images and videos on GBP.
- New image guidelines for Local Services Ads.
- New GPB attribute of “are dogs allowed”.
- Is Google...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New categories in Local Services Ads.
- Google adds a ‘view as customer’ link to GBP dashboard.
- “Local SEO for Good” online fundraiser by Bright Local coming up on August 30-31.
- How do you ma...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google reveals charity incentivized reviews are not allowed.
- Google adds implicit code execution and export tables to Google Sheets.
- Is there a way to force a video for a cover photo?
- Will ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing is now the default web scraper for ChatGPT.
- Bing updates character limits for prompts to 4000 characters.
- Google rolls out new Search Generative Experience (SGE) AI.
- Google’s Bard now ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing Chat will be showing referrer analytics data.
- Google sending texts to validate GBP.
- Local search ranking factors survey results.
- Do changes to my GBP impact local organic rankings?
- Is t...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local search developments in Q1.
- Local search ranking factors survey results have been released.
- Steady Demand is hiring SEO specialists.
- Looking for examples of AI review responses.
- OpenAI...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Profiles not being visible in the In Search Experience bug is now fixed.
- What is the role of the Better Business Bureau in the business ecosystem?
- What is the BBB’s rel...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Bing Chat keynote clarifies AI won’t replace SEO.
- Profile strength indicator bug has been fixed.
- Why are reviews not showing up?
- Are product features gone or limited to business/categories?
- ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Pubcon and LocalU in Dallas conventions in 2023.
- New BrightLocal consumer review survey is out.
- Bing beta AI chat is being slowly rolled out.
- How should a company with branches all over the...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Any vehicle with a VIN is now eligible to display in GBP in the US.
- Google Posts insights are officially deprecated.
- You can now post videos on Google Reviews.
- Personal injury spam network...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google has added UGC content restrictions.
- New Apple Business Connect.
- State of Local Search event in 2023.
- GBP posts are gone.
- Rising stars in SEO.
- Companies scamming Local Services Ads PSA.
- ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- 2023 predictions.
- Upcoming events in 2023.
- Local Services Ads has added a dentists category.
- How do I set up services under GBP categories?
- Which features in GBP are harder to find in the ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses and local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Business can be removed from Google Maps and deleted.
- Timeline for suspension is now 24 hours.
- LocalU events to come in 2023.
- Offer posts are available on Google Maps.
- Visual guides for I...
Local SEO and Marketing Q&A Session with Guest Host Yan Gilbert December 2, 2022
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Search Engine Roundtable posted article about 19 years of the search industry.
- Test going on for review...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google continues fixing suspension issues.
- New In Search Experience now fully available.
- Why are my Products being rearranged on my GBP?
- Is there any benefit to posting more than once a wee...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google has fixed problems with GBPs being suspended.
- New review issue of losing reviews daily.
- Online availability is now searchable.
- Possible new feature of Google highlighting keywords in...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Covid 19 attributes on GBP are going away.
- Incentivizing review removal on GBP is not allowed.
- Google addressing SAB issues.
- What should I do if lists like Yelp are out performing me i...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local Service Ads testing new layouts.
- All profiles can now be viewed in web search results.
- Google testing captions on business photos.
- Local Service Ads tests to allow you to exclude area...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- LocalU conference highlights.
- New terminology for discussing missing review bugs.
- Duplicate content in posts now falls under spam.
- Local Service Ad Spam issues.
- My GBP has been disabled beca...
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