Local Marketing Institute Podcast

Local Marketing Institute Podcast

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.

Episodes

May 10, 2022 64 min

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

  • What are some best practices when trying to rank a GBP with two locations in different cities with the same toll free number? 
  • How can a company with low monetary commitment in Google ads com...
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    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • Changes to brand accounts.
  • How do I verify my GBP when I have incorrect information that can’t be updated? 
  • If I set up a Google profile and don't have an address, can I choose a method of...
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    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • AI can now update your GBP.
  • New categories for Local Service Ads.
  • Google Support contact options are back - chat and call support.
  • Vicinity update fixes.
  • Google In-store Products can help increa...
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    Mark as Played

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • Rumors of ranking coming back from algo update.
  • New GBP appointment links.
  • How do you change the address on an SAB profile?
  • Could a husband and wife owned business be considered women owned?
  • We’...
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    Mark as Played

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • GBP Category updates. 
  • Google changes in search experience with posts and location verification. 
  • Malware blocking reinstatements. 
  • New double verification and video verification.
  • WooCommerce ha...
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    Mark as Played

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • Follow button and welcome offer has been deprecated.
  • What are some alternatives to Yext?
  • Google says my posts and pictures are violating guidelines and automatically rejects them even after I’...
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    Mark as Played

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • SAB reinstatement address issues should be fixed.
  • Be aware that the Facebook GMB URL has been taken over by a review company.
  • Should you ask customers to write a Google review while they are s...
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    Mark as Played

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • New manager waiting period for GBP. 
  • What are some tips for combating the Google vicinity update? 
  • If suggestion edits are handled by AI, why do they stay under review for days or weeks? 
  • What ...
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    Each week, Eric, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • Google My Business (GMB) is now Google Business Profile (GBP) with new features.
  • Hotel posts are here to stay.
  • Google's local algorithm update.
  • New and ongoing problems with GMB/GBP.
  • Changes to GMB/GBP video ve...
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    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • Google is taking a closer look at GMB Products.
  • How to turn off GMB messages at the user level.
  • Google is rewriting Title Tags in organic searches.
  • GMB Posts now showing up on third party sites.
  • Apple Maps has mad...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • Pubcon update.
  • Yelp has updated new Covid attributes.
  • GMB now requiring physical address for some categories.
  • Why are my client’s good reviews not showing up in GMB?
  • Why are listings disappearing from GMB?
  • Does Goo...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • Google Support investigating long email response times.
  • GMB review enhancements for restaurants.
  • GMB post study by Sterling Sky.
  • Google is testing local 3 pack.
  • Facebook making major push for WhatsApp.
  • Apple Maps C...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • GMB News - Chat is available again, phone numbers can now be hidden.
  • Yelp has a new app - Yelp Audiences.
  • TikTok is focusing more on local advertising.
  • Longer videos on TikTok.
  • NextDoor is going public.
  • Should you ...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • Congratulations to Jason who has reached a Level 10 Local Guide on Google.
  • Stricter penalties of losing reviews for review gating.
  • Showing the source in Messages from Posts on GMB.
  • What are the best strategies fo...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • What is Eric’s technical setup?
  • Some Q&A is now showing up on searches for GMB listings.
  • Are there any notifications for these Q&As?
  • Where do you find the Q&As--are they on the GMB dashboard?
  • Are there...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

    Updates and Questions

  • How many people actually use Apple Maps?
  • Apple iOS has rolled out some new privacy features including Mail Privacy Protection and Geolocation Privacy Changes.
  • User experience to become a Goo...
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    In this week's session, Larry Kim demonstrates five tips to help local businesses get more customers from Instagram. 

    Larry is the CEO of MobileMonkey and the original founder of WordStream.

  • Get Clubhouse or another livestreaming audio app ASAP
  • Use Comment Auto-Responder
  • Employ Funnels Within Your Instagram DM
  • Auto-Reply to Instagram Story Mentions
  • Email Opt-In…. from Instagram
  • Links mentioned in this session are available on our webs...

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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

  • Washington Post Article-Fake reviews on medical help impacting Google, Yelp, and directory sites.
  • Moz acquired by iContact.
  • Google eliminating short name ending.
  • “See what’s in store” Should you include local inv...
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    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

    This Week's Updates and Questions

  • For service businesses, is it more impactful to optimize the website for organic traffic or set up Local Service Ads?
  • What is the difference between direct, discovery, and b...
  • Share
    Mark as Played

    Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

    This Week's Updates and Questions

  • GMB listings have been going missing from people’s dashboards.
  • Problems with Google Ads Smart campaigns impacting phone numbers on GMB.
  • Google is showing 10 pack results
  • Unfil...
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    Mark as Played

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