Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Episodes
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- AI overview pushes users into Google AI mode.
- GBP adds photo verification option.
- Google ranking factors survey 2026.
- Google adds character counter for AI overview.
- Phone number in ph...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP profiles are not getting reviews back after reinstatement.
- New AI optimization audit tool.
- Studies on how AI works in SEO.
- What should I do if my address is in a small city, but ...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google claims reddit is not a preferred source.
- Google cites low quality listicles in AI overview.
- You can now report review responses from owners.
- ChatGPT has made sources less visi...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Interview with Google Product Experts Lisa Landsman and Mike Gnagy.
- Google aims to scale education via GBP optimization playbooks.
- Integrate Gemini with your GBP using Business Note...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google has made it easier to report businesses for pressuring or incentivizing customer reviews.
- Google clarifies requirements for labeling your GBP as open 24/7 when using AI agen...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google incorporates “expert answer snippets” into their AI overview.
- Ask.com shuts down.
- Concerns about GBP suspensions from user account restrictions on the rise.
- Data f...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- GBP photos now sorted by recency.
- Google introduces “Ask Maps” as a new way to find businesses.
- Updated information on LSA performance insights.
- When is it better to wait...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google updates review guidelines.
- ChatGPT opens self-serve ad access in April.
- Google announces Search Live has launched globally.
- GBP performance metrics on Offer Posts.
- Ads are comi...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- AI and Local SEO Webinar on March 4.
- Google Knowledge panel filled with AI driven services/GBPs.
- How do I reinstate a GBP that was voluntarily disabled by request?
- Google has stopped...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Local Searches on Google Chrome on mobile are disappearing in the Personal Injury space.
- Purchases from Etsy can now be made directly from AI Mode.
- Google deprecates short names for...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google AI Overviews follow up questions take you to AI Mode.
- Google explores ways to opt out of search AI features.
- New research says AIs are inconsistent when recommending brands.
- F...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google speaks on hiring GEO/AEO/SEO and buying AI optimization tools.
- Google’s Danny Sullivan says not to turn content into bite sized chunks for LLMs.
- Google announces new br...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- John Mueller from Google responds to questions on if Schema helps with LLMs and Google.
- How does using the same number for two GBP locations differ from a franchise using a 1-800 n...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Maps Q&A going away to be replaced by AI Q&A.
- GBP review appeals delayed.
- Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.
- Go...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google launches scheduling and multi-location publishing on Google Posts.
- Google API implies Service Areas do not affect ranking.
- You can now leave anonymous Google Reviews.
- Google n...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google Maps rolls out reviewer nicknames.
- Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.
- Gemini 3 AI mode rolled out.
- GhatG...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- When will Q&As no longer be available?
- How do I make videos to advertise my products on social media?
- How do I prevent an old GBP showing up on results after moving locations if...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- LSA removes guarantee badge.
- AI assistants prefer to cite fresh content.
- Study says only 1% of users click on AI citation links.
- Top web domains cited by LLMs.
- Microsoft CoPilot and C...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Optimize Bing AI search by following SEO guidelines.
- What should I do if my domain host doesn’t support Wordpress sites?
- Is there any impact on Local SEO from the June 2025 co...
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- New GBP feature for restaurants to highlight specials.
- Users of Claude find out how to get citations from it.
- AI overview increases, traffic for Local Search decreases.
- Interne...
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