In this week's discussion, Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a New York City based brand strategist and advisor launching CPG food & beverage brands. They work with early-stage founders to differentiate brands and products in the marketplace, speak directly to their target audience, drive consumer demand (even before launching), and create buzz for consumers, media & retailers. Kelly also hosts ‘Emerging Brand Podcast’ interviewing founders building the coolest emerging brands. We chatted through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand. Listen in for a conversation filled with insights for emerging CPG brands and beyond!
TUNE IN FOR TOPICS LIKE:
2:48 Kelly’s brand advisory work
4:31 Growing up and finding a path into marketing
10:34 5 ways to position your brand for success
14:40 Finding product market fit
16:15 Mistakes to avoid in social media
18:41 Prioritizing the story over virality in content creation
20:49 Rebranding and positioning Frankly Good Coffee
23:53 Creating packaging that aligns with your ideal consumer
27:13 Learnings from hosting Emerging Brands Podcast
32:09 Bread and Butter Program - a new way to navigate the trademark process
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Kelly's episode:
#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter
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Find Kelly Bennett: Website | Instagram | LinkedIn
Find Emerging Brands Podcast: Website | Instagram
Connect with Host Emily: LinkedIn | Instagram
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This podcast is produced by Hu
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