In this week’s episode, Emily Steele chats with Casey Harrison, CEO and founder of Polished Strategic Communications located in Indianapolis, Indiana. Casey shares her journey to founding her own communications agency and touches on the incredible clients she’s gotten a chance to work with like Women's Equity Brunch, Central Indiana Corporate Partnership, Business Equity for Indy and Indy Crew. She shares her company’s core values and how they lead the way in the work she does. We also touch on the evolving landscape of event marketing, emphasizing the shift towards experiential and value-driven events. Casey shares insights on effective local marketing strategies, stressing the importance of clearly defining value propositions and understanding target audiences. Stay tuned for a sneak peek at what’s coming up for Polished!
TUNE IN FOR TOPICS LIKE:
2:33 Casey’s journey to founding Polished Strategic Communications
6:08 The inspiration behind Polished’s core values
8:15 Types of clients working with Polished
11:13 Navigating the intersection of marketing and PR
12:18 Setting strong goals
14:06 Transforming IndyCrew’s communications strategy
17:17 Becoming comfortable with networking and building relationships
21:22 The state of event marketing in 2024
28:08 Advice for business owners looking to cement their local PR and marketing strategy
29:28 What’s next for Polished
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Casey’s episode:
#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie
#17: Leveraging Local Partnerships for Social Good | Brandon Puszkiewicz & Scott Soltys-Curry
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